BUSINESS ADMINISTRATION DISCIPLINE PROGRAM REVIEW NORCO Fall 2011 Discipline Members & Contributors Rex Beck Tom Wagner Patty Worsham Gail Zwart Chair Patty Worsham, District Program Review Chair & Norco Chair TABLE OF CONTENTS A. Mission and Relationship to the Colleges(s) ....................................................................................... 1 Business Discipline Mission Statement……………………………………………………………. ..... 1 District Mission Statement……………………………………………………………………. ............. 1 Norco College Mission Statement……………………………………………………………............... 1 B. History.................................................................................................................................................... 2 History of Business Program 2007-2009 ...... …………………………………………………………..2 C. Data Analysis and Environmental Scan .............................................................................................. 3 Environmental Scan .... …………………………………………………………………………………3 Business Discipline Specialty Areas ....................................................................................................... 4 Major Changes and Trends ..................................................................................................................... 6 Overall Assessment of Discipline……………………………………………………………………. .. 7 D. Programs and Curriculum ................................................................................................................... 7 Business Discipline List of Courses as of 11/2009 ................................................................................. 8 E. Student Learning Outcomes Assessment .......................................................................................... 10 Timeline for Assessing Program (2008-2012) ...................................................................................... 10 Student Outcomes & Assessment ......................................................................................................... 11 F. Collaboration with Other Units .................................................................................... .................... 11 G. Outreach Activities……………………………………………………………………. ..................... 11 General .................................................................................................................................................. 11 Business ................................................................................................................................................ 11 H. Long Term Major Resource Planning .............................................................................................. 11 I. Summary.............................................................................................................................................. 12 Documentation ...................................................................................................................................... 12 Assessment............................................................................................................................................ 12 Goals, Activities and Findings .............................................................................................................. 12 J. Recommendations to the Program Review Committee ................................................................... 12 PROGRAM REVIEW BUSINESS ADMINISTRATION 2009 A. Mission and Relationship to the (s) Business Discipline Mission Statement The mission of the Business Discipline is to provide learning opportunities for preparation, promotion and professional growth in occupational and professional programs in business and related field. This will enable students to be more knowledgeable, technically proficient, and successful in employment as well as to provide a base of courses for transfer to baccalaureate degree programs in business. (Revised 11/20/09) Accounting Discipline Mission Statement Primary missions of the Accounting Discipline are to offer academic and vocational education at the lower division level for both recent high school graduates and those returning to school. Another primary mission is to advance California’s economic growth and global competitiveness through education, training, and services that contribute to continuous workforce improvement. Essential and important functions of the Accounting Discipline include: basic skills instruction and providing support services that help students to succeed. Paralegal Studies Mission Statement The mission of the Legal Assisting disciplines is to provide a core of diverse competencies academic in nature, which will provide practical, analytical, organizational, and professional skills that will facilitate our graduates transition and preparation to competently perform a significant role in the delivery of legal services. Recognizing the need to improve and increase access to the legal system, students graduating from our program are educated in both substantive and procedural aspects of the law, of which foster their capabilities to perform services that meet the needs of the legal environment. District Mission Statement “Riverside Community College District is dedicated to the success of our students and to the development of the communities we serve. To advance this mission, our colleges and learning centers provide educational and student services to meet the needs and expectations of their unique communities of learners.” To support this mission, District Offices provide our colleges with central services and leadership in the areas of advocacy, resource development, and planning. Norco College Mission Statement Norco College provides educational programs, services, and learning environments for a diverse community. We equip our students with the knowledge and skills to attain their goals in higher, career/technical, and continuing education; workforce development; and personal enrichment. To meet the evolving community needs Norco Campus emphasized the development of technological programs. As a continuing process we listen to our community and respond to its needs while engaging in self-examination, learning outcomes assessment, ongoing dialogue, planning, and improvement. 1 B. History Rex Beck, Assistant Professor Business Administration contributed the following: On going development of program and course material. Gail Zwart, Assistant Professor Business Administration contributed the following: On going development of program and course material. Tom Wagner, Assistant Professor Business Administration contributed the following: On going development of program and course material. Patty Worsham, Assistant Professor Business Administration contributed the following: Students in Free Enterprise (SIFE) - team advisor. Student SIFE team won 2nd Runner Up in Regional competition on April 17, 2009. History of Business Program 2007 - 2009 The complexity and size of the business discipline and the changes are summarized below for the last 3 years. Certificates & Concentrations The Norco Campus has maintained the number of certificates and concentrations but looming budgetary constraints could have an impact on the long-term viability of many of these programs. Number of Full-Time Faculty The discipline has maintained four full-time faculty members in the following areas: General business and Logistics General business, management, and marketing Business Law and Real Estate General business and Accounting. Total Number of Courses Budgets constraints, the declining economy, expectations for higher fill-rates, and competition with other campus disciplines continue to result in a declining number of course offerings in business. 56 classes were offered in Spring 2009 compared to 64 in the Spring of 2008, a 12.5% reduction. This may become a self-fulfilling prophecy in that business students may prefer to take business classes at Riverside City College for its wider assortment and greater probability of classes allowed to continue. Changes, Events & Initiatives An on-going challenge of pulling enrollments from Moreno Valley to the Riverside City Colleges, due to course offerings and varied enrollment management policies, affects Norco. Total Number of Courses BUS 10 - Intro to Business BUS 18A - Business Law I BUS 18B - Business Law II BUS 20 - Business Math BUS 22 – Management Communications BUS 30 - Entrepreneurship BUS 40 - International Business: Principles 2 BUS 43 - International Business: Marketing BUS 46 - International Business: Basics of Exporting BUS 47 - Applied Business, Management Ethics BUS 48 - International Management BUS 51 - Principles of E-Commerce BUS 52 - Introduction to PDAs BUS 53 - Intro to Personal Finance BUS 58 - Marketing the Virtual Office BUS 61 - Introduction to Insurance BUS 62 - Personal Insurance Principles BUS 63 - Principles of Property and Liability Insurance BUS 64 - Commercial Insurance Principles BUS 65 - Insurance Code and Ethics BUS 66 - Insurance Internship BUS 70 - Introduction to Organization Development BUS 71 - Introduction to Productivity Management BUS 72 - Quantitative Methods for Business BUS 80 - Principles of Logistics BUS 81 - Inventory Control BUS 96 - Practicum in Computers BUS 97 - Practicum Computers BUS 200 - Business Admin Work Experience Changes, Events & Initiatives There are no significant changes in our production. There is a continuing increase in the number of students taking general business courses; however, there are reductions in certain courses because of the need to shift from on-ground classes to hybrid classes (due to the lack of classrooms) and a cut sections for efficiency. C. Data Analysis and Environmental Scan Environmental Scan According to the State of California Economic Development Department job forecast between 2002 and 2012 Riverside County will add 320,000 new jobs from industry growth and 263,000 job openings from replacements for a total of 581,000 jobs available. Currently Riverside County has a labor force of 861,100 with a 5% rate of unemployment. According to Occupational Projections for the County of Riverside jobs in the Business, Marketing and Management areas will increase at a rate of approximately 24% between 2002 and 2012. A list of the projected growth is included in the Appendix. Areas with the most growth include retail sales, customer service representatives, accounting, bookkeeping and auditing clerks, sales representatives, general and operations managers , first line supervisors (in hospitality, production and operations, office management), counter and retail clerks, and office managers. 3 In addition the State of California Economic Development Department projects that the fastest growing occupations will include jobs such as: loan officers, employment, recruitment and placement specialists, sales managers, management analysts, sales representatives, First-Line Supervisors/Managers of Non-Retail Sales Workers, and Postsecondary Business Teachers. Overall the outlook for career relating to Business, Management and Marketing look bright for the future. Information for some of the Business Discipline Specialty areas are as follows: Accounting The Riverside-San Bernardino Metropolitan labor market shows currently 4780 job openings in the entry level positions for bookkeeper and accounting clerks with the median hourly wage of $15.68. Generally, there is no minimum degree requirement as these are entry level positions and on the job training (OJT) is typical. The projected job market for this type of position in this area is an increase of 22.9%. It is important to keep in mind that usually advancement will require additional education in the introductory / fundamental accounting classes. The next level of job openings does require a BA/BS degree. The projected job market for this type of position in this area is an increase of 36.9%. This projected increase in job openings/employment will result in a significant increase in enrollment of students in the accounting discipline during the next decade. Banking & Finance Our advisory committee and outreach efforts have determined that the banking industry is reducing its training programs in part because our courses can provide more effective education. As a result we are creating a mini-certificate program to prepare potential bank employees for entry-level positions and a business concentration to prepare existing employees for promotion. As of this writing these programs have been approved by all levels of the district except curriculum which is reviewing both programs this month (February 2007). Insurance Through our outreach to executives in the industry, as well as industries studies we discovered a significant and growing need for qualified candidates in insurance and financial services. We learned that employers in this industry were having difficulty identifying employment candidates with appropriate backgrounds in and knowledge of insurance products and insurance company operations. This observation was confirmed by both local and statewide employment surveys. We responded to these needs by developing a degree and certificate program in insurance. This program is in the final stage of local approval prior to being submitted for State approval. The study that was most important, extensive and specific to the Inland Empire was conducted by Global Research, Inc. for the Centers of Excellence, hosted by Rancho Santiago Community College District and the San Bernardino College Community District in June 2006. The survey included responses from 130 firms in the Los Angeles and Orange Counties and the Inland Empire (Riverside and San Bernardino Counties). 4 Key findings from that study include: 1) Expected industry growth in the areas covered by the survey is projected to be nearly 17% over the next 10 years. Statewide growth in the industry was projected to be 1.35% per year, but the three geographic areas (including the Inland Empire) was projected to be 4.2% per year. 2) 54% of companies reported having difficulty recruiting candidates with cross-disciplinary skills. 3) 69% of companies in the Inland Empire reported using employer paid outside training for their new employees. 4) Between 60% and 72% of employers expressed interest in workforce development programs that could be developed by local community s. 5) Between 60% and 71%Employers reported that they had “some” or “great” difficulty in finding qualified candidates for positions such as claims adjusters, examiners, investigators, and insurance underwriters. 6) Employers in the Inland Empire indicated the greatest difficulty recruiting non-entry level employees with adequate skills and experience but also had close to 50% of employers indicate some difficulty recruiting individuals with cross disciplinary skills required by the industry. Inland Empire employees were most interested in partnering with the community s on a cross disciplinary, two-year associate’s degree program such as the one we have developed at RCC. We feel that the projected industry growth, demand for training and educational programs by employers, and their willingness to partner with us will assure the success of the new Insurance Program we have developed. Logistics In 2004 the California Employment Development Department found that the Logistics sector’s average 2003 Inland Empire pay was $37,161 above either manufacturing ($36,704) or construction ($35,373). The Inland Empire Logistics Industry stands to gain as many as 1,000,000 new jobs from now to 2030. (Dr. John Husing, Business Press, September, 2005, International Trade, Blue Collar Workers & The Inland Empire's Future). Logistics has been a strong growth industry in the Inland Empire for many years. A continuation of this vigorous growth pattern can be expected due to expansion of international trade, our west coast location, proximity to deep water ports in LA/Long Beach, lower land and labor costs compared to coastal counties, and the fact that retailers can save 18-20% of inventory cost by managing goods from Southern California instead of Asia (Dr. John Husing, October 19, 2006 presentation: I-215 South Corridor). The RCC Logistics Management Program hosts both an industry advisory committee and focus groups to track and respond to trends. Expansion of the Logistics Management Program to accommodate future industry demands appears to be practical without significant resources beyond instructor time and room space. Paralegal Paralegals also typically work for or with: Lawyers, Judges, Government employers, Law Clerks, Public Interest Agencies, Title Companies, Real Estate companies, and Courts. Per America’s Career InfoNet: Occupational profile and the California Employment Development Department, Labor Market information, 2007 , the state and national trends for Paralegals is as 5 such: There is a projected percentage change of 29% of growth for paralegals between 2004-2014, and a 28.5% change in growth for paralegals in California, with a projected employment of 32,900 paralegals in California. There is also a projected amount of 940 “annual job openings,” between this time as well. As the demand and need for more affordable legal services arises, so will the need for paralegal professionals. In addition, more and more complex cases arrive at the court steps, thereby requiring additional legal professional to help support the overwhelmed courts calendar. Almost any business organization has some form of a legal department or division whereby they utilize legal professionals; in some capacity or another. However, the employers of paralegals are predominantly law firms government agencies. There are a vast amount of jobs available for paralegals with the federal government. A major employer in Riverside County/Inland Empire of paralegals is law firms and local government agencies. There are at least 40,935 “Offices of Lawyers” in California and at least 121 in Riverside County alone. The Riverside District Attorney and Public Defender’s Office are also employers of paralegals. The Riverside Superior Court also hires legal professionals by a related occupation title of “clerk.” Major Changes and Trends We need to continue to build programs and projects with the JFK Middle College High School. With regard to classroom space, we have seen a 60% growth in evening classes. We have tried to work around this constraint by adding classes with creative day and time offerings. But, ultimately we are still unable to meet the time/day demands of our student population. We need more on-campus classroom space in order to meet the growing population demands of each campus. We need to improve our collaborative relationship between the counseling department and business faculty to enhance the understanding of the business course concentrations and transfer needs. We also need to establish a class rotation schedule for each of the business administration concentration/certificate classes to ensure that the classes are offered in a twoyear period. This includes daytime, evening and weekend classes. An additional goal is to establish a comprehensive online business concentration certificate. Lastly, we would like to improve the process for recruiting and retaining quality tutors to support business course offerings. Given the short handedness of the Norco College business department, the faculty continue to make progress in increasing enrollments and course offerings, year after year. The exception to this was 2008 when the real estate market began a downward trend and subsequently less and less real estate courses were offered. 6 ACC BUS MAG MAN MKT RLE Enrollments Enrollments Enrollments Enrollments Enrollments 07SPR 07FAL 08SPR 08FAL 09SPR 337. 431. 320. 428. 373. 503. 699. 578. 651. 693. 94. 104. 106. 116. 156. 24. 31. 41. 74. 61. 17. 29. 17. 53. 175. 278. 275. 278. 290. Discipline-wide Enrollments 450. 400. 350. 300. Accounting 250. Business 200. Management 150. Marketing 100. Real Estate 50. 0. 07SPR 07FAL 08SPR 08FAL 09SPR D. Programs and Curriculum The three colleges’ consistently offer, the more popular and introductory courses in various certificate and program patterns. Experimentation beyond this has frequently resulted in poorly enrolled class sections being cancelled for failing to achieve higher fill rates. Ongoing attempts are made to rotate course offerings from semester to semester throughout the year in order to completely offer all the courses students may need to complete a certificate or degree pattern. Students wanting to complete the certificate and degree programs offered at the three colleges can do so. Beyond this selection of certificates and degree programs offered in the district, must be taken at the Riverside City College and in some instances, Norco College. One of these certificate and degree program is logistics. Budgetary restrictions inflicted by the state's financial shortfall have resulted in the department's course offerings being whittled down to merely a dozen classes. The discipline faculty meets regularly to discuss and update course offerings and curricular patterns. Nearly all Course Outlines of Record for the discipline were updated during the Fall 2006. Course outlines are reviewed annually during faculty discipline meetings. 7 The discipline provides professional preparation and development in several business-related professional subject areas: Accounting Management Banking Marketing Business Administration Paralegal Studies Insurance Real Estate Within these professional/subject areas are additional professional foci of : Logistics Operations & Production Management Human Resource Management Retail Management International Business These instructional offerings address and respond to the needs of businesses and industry employers, employees, and community members seeking to enhance or build their career skills. The Business Discipline history summarized earlier reflects the ongoing changes to the set of offerings in response to businesses’ and industry needs and students’ potential employment. The Business Discipline developed Student Learning Outcomes for each Certificate and Degree Pattern. The following chart list summarizes all the courses offered by the discipline: BUSINESS DISCIPLINE LIST OF COURSES AS OF 11/2009 Those with strike-through markings are slated for discontinuance ACC 1A, Principles I BUS 43, International Business - Mkting ACC 1B, Principles II BUS 46, International Business-Basics of Exporting ACC 38, Managerial Accounting BUS 47, Applied Business & Managerial Ethics ACC 55, Applied Accounting/Bookkeeping BUS 48, International Management ACC 61, Cost Accounting BUS 51, Principles of E-Commerce ACC 62, Payroll Accounting BUS 53, Introduction to Personal Finance ACC 63, Income Tax Accounting BUS 57, Oral Business Presentations ACC 65, Computerized Accounting BUS 58, Marketing the Virtual Office ACC 66, Non-Profit & Government Acct. BUS 60, Principles of Insurance & Risk Management ACC 96, Practicum in Computers BUS 61, Introduction to Insurance ACC 97, Practicum in Computers BUS 62, Personal Insurance Principles ACC 200, Accounting Work Experience BUS 63, Property and Liability Insurance Principles BAN 51, Principles of Banking BUS 64, Commercial Insurance BAN 52, Consumer Lending BUS 65, Insurance Code and Ethics BUS 10, Introduction to Business BUS 66, Internship BUS 18A, Business Law I BUS 70, Introduction to Organizational Behavior BUS 18B, Business Law II BUS 71, Introduction to Productivity Management BUS 20, Business Mathematics BUS 72, Introduction to Quantitative Methods 8 BUS 22, Management Communications BUS 81, Inventory Control BUS 82, Freight Claims BUS 83, Contracts BUS 84, Computerized Logistics BUS 80, Principles of Logistics MAR 200, Marketing Work Experience PAL 10, Introduction to Paralegal Studies PAL 14, Legal Ethics AL 64,Legal Research & Computer Applications BUS 85, Warehouse Management PAL 68, Civil Litigation and Procedures I BUS 86, Transportation and Traffic PAL 70, Law Office Policies, Procedures Management and Ethics BUS 87, Introduction to Purchasing PAL 71, Legal Terminology BUS 88, Warehouse and Distribution Skills PAL 72, Legal Analysis and Writing BUS 89, Forklift and Safety Operations PAL 78, Civil Litigation and Procedures II BUS 90, International Logistics PAL 80, Internship Project BUS 96, Practicum in Computers RLE 80, Real Estate Principles BUS 97, Practicum in Computers RLE 81, Real Estate Practices BUS 200, Business Work Experience RLE 82, Legal Aspects of Real Estate MAG 44, Principles of Management RLE 83, Real Estate Finance MAG 46, Total Quality Management RLE 84, Real Estate Appraisal MAG 47, Managerial Ethics RLE 85, Real Estate Economics MAG 51, Elements of Supervision RLE 86, Escrow Procedures I MAG 52, Training and Development RLE 87, Escrow Procedures MAG 53, Human Relations MAG 54, Employee Labor Relations MAG 56, Human Resources Management MAG 60, Introduction to Hospitality MAG 62, Restaurant and Hotel Management MAG 70, Introduction to Organizational Development MAG 71, Introduction to Productivity Management MAG 72, Introduction to Quantitative Management MAG 200, Management Work Experience MAR 20, Principles of Marketing MAR 30, Fashion Merchandising MAR 40, Advertising MAR 41, Techniques of Selling MAR 42, Retail Management 9 E. Student Learning Outcomes Assessment Timeline for Assessing Programs (2008 – 2012) (add rows to the chart as necessary) Name of Program Expected Date SLOs Identified Mapping course Level SLOs to Program SLOs Bank Operations Fall 08 TBD Pretest/Posttest Business Administration Fall 08 TBD Pretest/Posttest Ongoing Spring 09 and Fall 08 TBD Pretest/Posttest Ongoing Spring 09 General Business Fall 08 TBD Pretest/Posttest Ongoing Spring 09 Accounting Fall 08 TBD Pretest/Posttest Ongoing Spring 09 Human Resources Fall 08 TBD Pretest/Posttest Ongoing Spring 09 Logistics Fall 08 TBD Pretest/Posttest Ongoing Spring 09 Management Fall 08 TBD Pretest/Posttest Ongoing Spring 09 Marketing Fall 08 TBD Pretest/Posttest Ongoing Spring 09 Real Estate Fall 08 TBD Pretest/Posttest Ongoing Spring 09 International Business Fall 08 TBD Pretest/Posttest Ongoing Spring 09 Operations and Fall 08 Production Management Paralegal Fall 08 TBD Pretest/Posttest Ongoing Spring 09 TBD Pretest/Posttest Ongoing Spring 09 Bank Finance Expected Assessment Methods to Be Employed 10 Expected Date Assessment Data Generated Ongoing Spring 09 Expected Date Data will be Analyzed Preceding semester data collected/SP09 Preceding semester data collected/SP09 Preceding semester data collected/SP09 Preceding semester data collected/SP09 Preceding semester data collected/SP09 Preceding semester data collected/SP09 Preceding semester data collected/SP09 Preceding semester data collected/SP09 Preceding semester data collected/SP09 Preceding semester data collected/SP09 Preceding semester data collected/SP09 Preceding semester data collected/SP09 Preceding semester data collected/SP09 The discipline has developed student learning outcomes for each course and for each certificate, concentration and degree pattern and has updated the Course Outlines of Records (CORs) to reflect this as well as current format and content requirements. The discipline continues to review and update this process annually. Student Outcomes & Assessment The Discipline continues to review its outcomes in two ways: Statistical Data Analysis and by assessment of the student learning outcomes for all courses. F. Collaboration with Other Units including Instructional, Student Services or Administrative Units There are also collaborative efforts to establish student cohorts to improve student success in the retention program on all three campuses. This involves cooperative scheduling and coordinated content with reading, math, business, and other subject areas. G. Outreach Activities The discipline accomplishes outreach to students, business, and the community through general information and through faculty member activities. General Most outreach is coordinated through the outreach offices and counseling with the high schools and various recruitment activities. The discipline has provided current information for slide presentations and other handouts as needed. The Paralegal Program throughout the year participates in several High School Career Day Fairs at schools within our District. The District Web site, schedules of classes and annual catalogues remain the primary tools for student outreach and recruitment. SIFE (Students In Free Enterprise): Established on the Norco campus in Spring 2004, SIFE is active on more than 1,500 college and university campuses in 37 countries. The concept is simple- working as teams, SIFE students design educational outreach projects that help individuals in their communities develop a better understanding of the principles of free enterprise and how to use this information to empower themselves and achieve their dreams. Norco Center for Applied Competitive Technologies Center Open House in December 2006. Introduced students to industry leaders, marketed business administration programs to the community and industry. Business & Industry The discipline interacts with business and industry to address. This is done through the Advisory Committee process and through individual efforts. H. Long Term Major Resource Planning Continued growth of the Norco business department will require the addition of full time faculty to replace the two that retired in the past four years. Increasing enrollments, course offerings, campus related committee work, has placed an increasing burden on the existing two faculty. Up until this past spring 2009, one faculty member served as the assistant department chair along with teaching 11 more than a contract load of classes. A continuation of this type of commitment leaves little time to develop and grow new programs, participate in community related events, and market existing certificates and degree programs. I. Summary We need to track evidence progress. Documentation The Discipline maintains a web-site for discipline discussion on various issues and for depositing document for review. The discipline meeting minutes and Assessment reports will serve as documentation of progress made. Additionally annual Program Review. Assessment Assessment reports for each class assessed will be used to document that the assessments were done along with the assessment instruments. The discipline meeting minutes and Web-CT site will have evidence of the assessments. Goals, Activities & Findings The Business Discipline established goals and methodologies to: Conduct Student Learning Assessments every semester to assess all gateway courses and eventually more advanced courses. Continuously review and update the Course Outlines of Record The Business discipline has and will continue meeting regularly, both electronically and in teleconferenced and face-to-face meetings to: Collaboratively discuss course offering and offerings patterns Improve instruction and or course design based on assessment feedback Continuously improve and update our offerings for technical currency, employer/employee relevancy, and for transfer. The Business discipline findings are summarized as follows: The Accounting subject area will break off into its own discipline. The cross-campus coordination of online offerings is effective overall. There is a concern about the balance of online and traditional classes. The discipline will continue to evaluate statistical data to assess changes and evaluate possible changes. J. Recommendations to the Program Review Committee: The business discipline would like to see this process further stream-lined. 12