MilkPEP & Quaker Oats Latina Blogger CAMPAIGN
POST NSTRUCTIONS
TOPIC:
The fall season brings lots of new activities including kids returning to school and
sports, parents hurried between work and school activities and the weather begins to
become cooler. But the fall also brings Latino families the opportunity to enjoy and
celebrate Hispanic Heritage Month and showcase their traditions with friends and
family. So many of our traditions are rooted in the food and family recipes we share.
Milk is a key ingredient in many of our family recipes. For this campaign we will focus
on the power of Milk and Quaker by providing a recipe you can recreate into your
own and share with your audiences during Hispanic Heritage celebrations.
*RESOURCES:
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Got Milk & Quaker Oats Logos (attached)
RECIPES & GOT MILK PROTEIN INFOGRAPHIC: PLEASE DOWNLOAD HERE:
https://www.dropbox.com/sh/wlyi3241l157gsr/AADzfv-1YRXDLH4KUjcpX-8qa?dl=0
Campaign ‘Do’s + Don’ts’ – See last page
Twitter: https://twitter.com/siempreleche
Facebook: https://www.facebook.com/siempreleche
Instagram: http://instagram.com/siempreleche
Campaign Hashtag: #HerenciaLeche
Brand website URL: https://fuertesconleche.com/ and
http://www.quakeroats.com/espanol/
BLOGGER RESPONSIBILITIES:
POST DUE DATE: October 6 – 10th
Please do not post before or after this date range.
PROPRIETARY & CONFIDENTIAL © 2013 Latina Moms Media, LLC
POST SUMMARY: Develop a blog post about a special family recipe by redesigning a
recipe you can select from the RECIPE’S FOLDER PROVIDED. Include the family story
or tradition that inspires this recipe and share your personal photos or video. Share
with your readers tips on how they can better plan to incorporate milk and whole
grains into their special recipes since they provide essential nutrients children and
adults need. You can invite your audience to share their favorite traditional milk
recipe and to follow the #HerenciaLeche 30-day photo challenge for Hispanic
Heritage Month.
POST MUST INCLUDE:
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Post must include Infographic (see attached) – ALSO AVAILABLE IN DROPBOX
RECIPE FOLDER PROVIDED
Post must include 2-3 key messages (see attached Milk & Quaker Key
Messages) that resonate with you
Post must include personal images
Post must include a link to https://fuertesconleche.com/ and
http://www.quakeroats.com/espanol/ and a call to action for readers to visit
the websites for recipes, nutrition tips, and additional information.
The following disclosure should be included exactly as is at the TOP of your
post:
This is part of a compensated campaign with Latina Mom Bloggers and
MilkPEP. However, all opinions expressed are my own.
ESPAÑOL
Si bien este post forma parte de una campaña patrocinada con Latina Mom
Bloggers y MilkPEP, las opiniones expresadas son mías. Esta advertencia se
hace en cumplimiento de las Directivas de la Comisión Federal de Comercio
(Federal Trade Commission Guidelines), 16 C.F.R Parte 255.
Once your post is published, please make sure the following is completed:
PROPRIETARY & CONFIDENTIAL © 2013 Latina Moms Media, LLC
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Cross promote blog post on Twitter at least 2x using the #Herencialeche
hashtag
Cross promote blog post on your Facebook wall at least 1x and tag SIempre
Leche https://www.facebook.com/siempreleche). Please use the
#Herencialeche hashtag
Cross promote your blog post and share a fun photo on Instagram at least 1x
using the #Herencialeche hashtag.
Once post is published and shared on Twitter, Instagram and Facebook,
please submit your links here: http://bit.ly/MilkPepPosts
CAMPAIGN Do’s & Don'ts
Don’ts
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Do not use milk alternatives i.e. Almond milk, Soy milk, etc.
Do not show case other complimentary breakfast items next to Quaker i.e.
Cheerios, Frosted Mini-Wheats, Fiber One, Special K, Cinnamon Toast Crunch,
Nature Valley, Crunchy Nut Golden Honey Nut, Kashi, Honey Bunches Of Oats,
Great Grains, Nutri-Grain, FiberPlus, Chex, Cascadian Farms, Frosted Flakes,
Bear Naked, Kellogg’s Granola, Raisin Bran, Better Oats, McCann’s, Dole
Instant Cups, Rachel Ray Oatmeal, Bob’s Red Mill
Do not use any other beverages or juices next to Milk. i.e. cranberry/ orange
juice
Avoid use of the Milk label. We are not a brand, but a category.
Do’s
 Do use whole milk that works best on screen.
 Do use 8-10 oz. glass for milk
 Do use other Quaker products such as Quaker warm and crunchy cereal and
Quaker grits
Should you have any questions, please feel free to contact me at
cristy@latinamombloggers.com.
PROPRIETARY & CONFIDENTIAL © 2013 Latina Moms Media, LLC