CALMAC Meeting Presentation
Linda Schuck, CIEE Senior Advisor
June 20, 2007
Behavior, Energy & Climate Change (BECC)
Presenter’s Name
Presenter’s Title
Behavior, Energy & Climate Change
Core Question:
“How can a better understanding of human behavior
and decision-making help accelerate our transition to
a low carbon future?”
The Energy and Climate Challenge
• Caused by human behavior and decisions
– Individuals, groups, organizations, governments
• Urgent: Needs our best skills and insights
– Public will and commitment; multitude of approaches
– Behavior assumptions at the core of all approaches
• Behavior knowledge: Powerful resource
– Under-explored and under-utilized
• BECC Project: Effort to leverage this resource
– CIEE/UC Objectives: Stimulate collaborations and initiatives by others
BECC Project
Goals
•
Increase awareness and encourage discussion of behavior,
energy and climate change
•
Facilitate interaction, exchange & collaboration
•
Compile and summarize some of the key lessons from past
findings
•
Expand support for behavior and social science research
•
Increase integration of behavior perspectives in technology,
policy and program development
BECC Activities
1. Advisory Group: Spring 2007
-Policymakers, Researchers, Implementers/Influencers
2. Advisory Summit: May 31, 2007
-Identify areas of interest/ opportunity; “wish list” for research
3. Website & Bibliographic Database: Fall 2007
-Key BECC research and researchers
-Collaboration: Stanford’s Precourt Institute for Energy Efficiency
4. Summaries/Overviews: Fall 2007
-Focused on areas of most immediate value
-Collaboration: Researchers
5. National BECC Conference – November 8-9, 2007
-Framed around priority topics from Summit
-Collaboration: ACEEE, utilities, government, business
1. BECC Advisory Group - Policy
POLICYMAKERS
•
•
Governor’s Office
Air Resources Board
Brian Prusnek - Governor’s Office
Dan Sperling – CARB Board Member and Director, ITS, UC Davis
•
•
•
•
•
•
•
•
Air Resources Board
Department of Conservation
CEC
CEC
CEC
CEC
CA EPA
CA Senate
James Goldstene – Senior Advisor, Greenhouse Gas Reduction
Bridgett Luther – Director
Jackie Pfannenstiel – Chair and Commissioner
Martha Krebs – Deputy Director for R & D
Laurie ten Hope – Energy Systems Research Manager
Sylvia Bender – Manager, Demand Analysis Office
Eileen Tutt – Assistant Secretary for Climate Change Activities
Christine Kehoe – State Senator
•
•
CA Senate
CA Senate
Byron Sher - Former Senator, Professor Emeritus, Stanford Law
Randy Chinn - Chief Consultant, Energy, Utilities & Communications
•
CA Senate
Bruce Jennings - Senate Environmental Quality Committee
•
•
•
CA Assembly
CA Assembly
CPUC
Jared Huffman - Assembly Member, 6th District
Carol Baker - Deputy Budget Director for Speaker Nunez
Jeanne Clinton - Clean Energy Advisor
Advisory Group (cont.) - Research
RESEARCHERS/UNIVERSITIES
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
National Research Council
CA Institute for Energy & Environment
Precourt Inst. for Energy Efficiency
Energy Efficiency Center, UC Davis
School of Management, UC Davis
Center for Plug-in Hybrid Vehicles
Portland State University
School of Social Sciences, UC Irvine
Lawrence Berkeley National Laboratory
Stanford University
Stanford School of Medicine
CSU San Marcos
UC Energy Institute, UC Berkeley
University of Delaware
UC Sacramento Center
Paul Stern - Director, Committee on Human Dimensions of Global Change
Carl Blumstein - Director
Jim Sweeney - Director & Professor, Stanford University
Andy Hargadon – Director
Nicole Biggart, - Dean
Tom Turrentine – Director, UC Davis (Anthropology)
Loren Lutzenhiser - Professor, Urban Studies & Planning (Sociology)
Linda Cohen, Assoc. Dean of Graduate Studies, Prof. of Economics
Alan Sanstad – Scientist, & Lecturer, UC Berkeley
Paul Ehrlich – Director, Center for Population Studies
Carrie Armel – Stanford Prevention Research Center
P. Wesley Schultz - Professor of Psychology, CSU San Marcos
Severin Borenstein, Director
Willett Kempton – Marine and Earth Studies (Anthropology)
John Griffing - Director, Public Service Program
Advisory Group (cont.) – Private & Non-profit
IMPLEMENTERS AND INFLUENCERS
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Pacific Gas & Electric
Sempra/SDG&E
SMUD
Southern California Edison
Southern California Edison
Wal-Mart
Public Opinion
TV and Film
Segmentation/Strategy
Market Research
Evaluation
Public Relations/Issues Mgmt.
Clean Tech Business
Institute for Local Government
NRDC
Union of Concerned Scientists
FlexYourPower
ENERGY STAR
Alliance for Climate Protection
Acterra
American Council for an EnergyEfficient Economy
Roland Risser - Director, Customer Energy Efficiency
Mark Gaines - Director of Customer Programs
Obediah Bartholomy – Mechanical Engineer
Gene Rodrigues - Director of Energy Efficiency
Catherine Hackney - Director, State Legislative Policy
Trudi Hughes - Senior Public Affairs Manager, Wal-Mart
Mark DiCamillo – Senior Vice-President, Field Research Corporation
Debbie Levin - Environmental Media Association, (invited)
Bill Guns - President & CEO, SRI Consulting Business Intelligence
Sharyn Barata - Vice President, Opinion Dynamics Corporation
Jane Peters, President, Research Into Action
William Kahrl – Head of Public Relations, KP Public Affairs
Jim Robbins - Executive Director, Environmental Business Cluster
Steve Sanders, Director, CA Communities Climate Action Program
Ralph Cavanagh - Senior Attorney
Amy Luers - California Climate Manager
Wally McGuire – President,
Wendy Reed – Campaign Manager, ENERGY STAR, US EPA
Mark Simmons – Director of Marketing
Michael Closson - Executive Director
Skip Laitner, Senior Economist, Karen Erhardt-Martinez, Research
2. BECC Advisory Summit: May 31
Strong interest, active discussion, many suggestions
Majority of BECC Advisors attended (45 people)
Brief background on behavior research
Dr. Loren Lutzenhiser: “What do we mean by behavior and decision research
and how can it contribute to CA’s response to climate change.”
Advisors: What do you wish we knew?
Interactive, cross-sector discussions
Generated a “wish list” of about 100 ideas
Advisors: Key areas of interest and strategic opportunity?
Initial ideas but more discussion needed
Advisors committed to continued engagement
Advisors: Focus areas for BECC conference, website, summaries?
Recommendations are being used to frame subsequent BECC activities
Summit: How Behavior Knowledge Can Help
California’s Climate Response
• Improve technology design, commercialization, adoption and
appropriate, on-going use
• Make policies and programs more effective and less costly
• Encourage climate positive actions and decisions by individuals and
businesses
• Refine analytic models on which policies are based to better predict
policy impacts
Summit: Some Areas of Interest/Opportunity
•
Utilities: Can behavior change strategies be an energy resource?
•
Policy: Incorporating behavior into AB32 implementation, response to policy
approaches, effective and ineffective laws, regulation
•
Technology Research: Incorporating behavior insights at all stages.
•
Measurement: Impact of behavior-based activities – baselines, attributing
changes, addressing constraints of current protocals
•
Policies/Models/Forecasts: Underlying assumptions need updating - most
energy use by individuals (and even businesses) is not primarily based on
“economically rational choice” and “payback analysis.”
•
Programs: What have we learned from 30 years of process evaluations?
Getting more out of programs. Going beyond $ incentives
•
Consumer behavior: Segments, motivation, effective intervention,
relationship of information, attitude formation and behavior change
•
Groups/Communities: social norms, social networks, competitions
3. BECC Website and Bibliographic Database
Collaboration: Precourt Institute for Energy and Environment (Stanford)
Will host, fund and manage BECC website/database development
Precourt People
Institute Director – Dr. Jim Sweeney
BECC Website/Database – Director, Dr. Carrie Armel
Assistants: Adam Bad Wound and Ben Dudek
Website will include
Selected summaries or overviews
Links or citations for research relevant to BECC
•
Applicable research in other areas (public health, psychology, social
marketing, communications, etc.)
•
Energy-efficiency behavior research
List/links of researchers (searchable by area of expertise)
Will NOT duplicate CALMAC site, but will link to it
Your help will be appreciated!
4. Summaries/Overviews of Key BECC Areas
•
Will be presented at the November 8-9 conference and
included on the BECC website
•
We are in the process of identifying areas and authors…
suggestions?
•
Some topics being considered
–
–
–
–
–
–
Behavior change as an energy resource
What we’ve learned from 30 years of process evaluation
Insights from other areas of behavior research
Behavior and AB32 implementation
Consumer behavior and energy-efficiency
Behavior and energy models/forecasts
5. National BECC Conference: Nov 8-9
•
Planned for Sacramento or place with easy access for CA
policymakers, researchers, implementers and influencers
•
Framed around priority behavior topics from Summit
–
–
–
–
–
–
Accelerating technology solutions
Changing behavior as an energy resource
Motivating individual/group action
Informing policy (including AB32)
Improving program effectiveness
Re-evaluating assumptions, models and forecasts
•
Collaboration: ACEEE, Utilities, CEC, other government
agencies, businesses (yet to be determined)
•
Assumes funding is available
BECC Contacts:
•
Linda Schuck, CIEE, Senior Advisor,
LJSchuck@aol.com, 650-722-2966
•
Carrie Armel, Precourt Institute for Energy and
Environment, KCArmel@stanford.edu,
650-380-1965