Business 095 – 4 credits
 Tuesdays - 5pm-8:40pm
 KCI building, Room 4006

Ben Dubin
ben@dubin.com
Mobile number: 408-621-0170 – Text me or call me.
Leave a message I don’t answer and I will get
back to you. Don’t forget to tell me who you are in
your text)
Ben Dubin – Foothill College – Business 95 - 2015©.
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Late registration accepted with instructor's add code/signature.
Sept 21 – Oct 2
Deadline varies for each course. Generally, the deadline is Friday of the second week for
12-week classes (October 11). Each class may be different. To verify the exact date for
your classes, access your MyPortal.fhda.edu account.
Oct 16
Deadline to file a pass/no pass option. You can complete the pass/no pass option online
before the term begins. Once the term has started, you must submit your completed
Pass/No Pass Form to the Admissions & Records Office. To download the Pass/No Pass
Form, log into your MyPortal.fhda.edu account.
Nov 9
Veterans day observed
Nov 26-29
Thanksgiving!
Dec 8-11
Finals week
June 22-26
Final Exam week
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Ben Dubin – Foothill College – Business 95 - 2015©.
Creating, managing and profiting from a small
business.
 For potential or present entrepreneurs.
 Emphasis on organization and operation of a
small business, including problems of raising
capital, establishing an effective marketing plan,
and directing and motivating employees
 Developing a REAL business idea
 Presenting a Business Idea
 Participating in the Annual Foothill College
Business Idea contest!

Ben Dubin – Foothill College – Business 95 - 2015©.
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Sept 22
(Today!)
 General introduction to the class, teacher and students
 Discussion of requirements, text books, sample business
article review, business plan, class calendar
 Slides presented on the Dynamic Role of Small Business
 Mystery Entrepreneur
 Check Blog for additional readings and assignments
Sept 29
 Slides presented on the How to Market Goods and
Services for your business
 Sample Business article analysis
 Mystery Entrepreneur
 Check blog for additional readings & assignments
Ben Dubin – Foothill College – Business 95 - 2015©.
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http://bus95.blogspot.com
All
files from class will be
there along with some
interesting required
readings
5
Ben Dubin – Foothill College – Business 95 - 2015©.
Late Add & Drop: There's Still Time to
Register for the class
It's easy to add a Spring Quarter class. You can
add courses via myportal.fhda.edu through
April 17 with an add code from me!.
And - I have plenty of Add Codes!!!
6
Ben Dubin – Foothill College – Business 95 - 2015©.
Aquarius
Born February 8th
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Ben Dubin – Foothill College – Business 95 - 2015©.
 The
College Board reports the average
cost for books and supplies for the 2012–
2013 school year was $1,168 at public
colleges
 82% increase in the just the past 10 years
 Most textbooks are partially read or used
 Resale value is text books drops as new
editions are released
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 Wake
 We
up – this is 2015!!!!
are also in Silicon Valley!
 We
are going to use the Internet instead of
a textbook!
 Cost
= $0*!!!
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I
will send you and post to the blog
relevant things to read
 The
articles will be from a variety of
sources and current topics too
 We
will discuss these in class and they
will also be on the quizzes and tests
 We
are going to use the Internet instead of
a textbook!
Ben Dubin – Foothill College – Business 95 - 2015©.
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*
The book I used to want you to use…
Ben Dubin – Foothill College – Business 95 - 2015©.
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 $11.99
Kindle edition, $17.59 hardcover,
used from about $8 via - Amazon
Ben Dubin – Foothill College – Business 95 - 2015©.
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Reid Hoffman
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First
assignment:
• I want everyone in the class to register for
LinkedIn
• www.linkedin.com
• And then connect with me on LinkedIn
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Here are some quotes
from the book that I think
are relevant to
entrepreneurship and
this class….
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1. “All
humans are
entrepreneurs not because they
should start companies but
because the will to create is
encoded in human DNA.”
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2. “Entrepreneurship
is a life
idea, not a strictly business
one; a global idea, not a
strictly American one.”
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3. “Before
dreaming about
the future or marking plans,
you need to articulate what
you already have going for
you – as entrepreneurs do.”
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4. “When
you’re doing
work you care about, you
are able to work harder
and better.”
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5. “You
remake yourself as
you grow and as the world
changes. Your identity
doesn’t get found. It
emerges.”
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6. “Whatever
the situation,
actions, not plans,
generate lessons that help
you test your hypotheses
against reality.”
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7. “No
matter how brilliant
your mind or strategy, if
you’re playing a solo
game, you’ll always lose
out to a team.”
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8. “The
fastest way to
change yourself is to hang
out with people who are
already the way you want
to be.”
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9. “If
you want to build a
strong network that will help
you move ahead in your
career, it’s vital to first take
stock of the connections you
already have.”
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10. “What
will get you
somewhere is being able to
access the information you
need, when you need it.”
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 At
Amazon - $14.64 new, $11.99 Kindle,
about $8 used……
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Call
them up
Text them your info
You Whatsapp them
Post on their Facebook wall
You Snapchat them
Tweet them
Or…..
Ben Dubin – Foothill College – Business 95 - 2015©.
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Can’t
always get the classes you
need
Can’t always get awesome
teachers
It is a big hill to walk up to get to
class
Well, I know what it is like…..
Ben Dubin – Foothill College – Business 95 - 2015©.
Text
them your info
Post on their Facebook wall
Call them up
Tweet them
Or…..
Ben Dubin – Foothill College – Business 95 - 2015©.
6th
year of the contest
Prizes – past years $5000 for first
place, $3000 second and $1000
third.
Learn a lot
Get exposure to investors,
teachers, press
You can win!
Ben Dubin – Foothill College – Business 95 - 2015©.
Deadline
to turn in a business
Ideas is will be in March (est)
Finals will be held in April 2014
Prizes! ($$$)
Foothill Entrepreneur Center in
the KCI!
http://www.fhfec.com/
Ben Dubin – Foothill College – Business 95 - 2015©.
One
of the past winners –
http://abclocal.go.com/kgo/stor
y?section=news/business&id=81
14675
Ben Dubin – Foothill College – Business 95 - 2015©.
What
is a Business????????
A
business is a legally recognized
organization designed to provide
goods and/or services to
consumers, governments or other
businesses.
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A
business needs many things to
operate, but above all, what does it
need most?
A
business needs a market.
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What
is a market???
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Someone
to BUY your
stuff, service, etc.
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Consumer
A consumer is an
essential part of a
business.
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Businesses
are predominant in
capitalist economies, most being
privately owned and formed to earn
profit to increase the wealth of
owners.
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The
owners and operators of a
business have as one of their
main objectives the receipt or
generation of a financial return in
exchange for work and
acceptance of risk.
i.e. To make money
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What do we call someone
that starts a business or
creates new things?
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Ben Dubin – Foothill College – Business 95 - 2015©.
Entriprenur
Entraprenur
Entreprenur
Entrapreneur
Entrepreneur
Entriprineur
Entrepraner
Entrapner
A crazy person!
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Ben Dubin – Foothill College – Business 95 - 2015©.
Entrepreneur
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Ben Dubin – Foothill College – Business 95 - 2015©.
entrepreneur
 /ontr pr nör/
 • noun a person who sets up a business or
businesses.
 — DERIVATIVES entrepreneurial /ontr pr nöri l,
-nyoori l/ adjective entrepreneurialism noun
entrepreneurially adverb entrepreneurism
noun.
 — ORIGIN French, from entreprendre
‘undertake’.
 Date: 1852

Ben Dubin – Foothill College – Business 95 - 2015©.
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



House OKs small biz $42 Billion jobs bill
The idea is that community banks do the lion's share of
lending to small businesses, and pumping capital into them
will get money in the hands of Main Street businesses.
Help for start-ups: Currently, entrepreneurs can deduct up
to $5,000 in start-up expenses. That amount is reduced by
the amount that the start-up's expenses exceed $50,000. The
bill would increase the deduction to $10,000 for 2010, and
the deduction would be reduced by the amount that an
entrepreneur exceeds $60,000
100% exclusion of capital gains: The bill would eliminate
capital gains taxes on investments in qualifying small
businesses
Ben Dubin – Foothill College – Business 95 - 2015©.
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 23
Million
 Employment
• 75% Of New Jobs
• 50% Of Private Employment
• 99% Of Employers
 97%
Of Exporters
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















Firms with 1 to 4 employees 2,777,680
Firms with 5 to 9 employees 1,043,448
Firms with 10 to 19 employees 632,682
Firms with 20 to 99 employees 526,355
Firms with 100 to 499 employees 86,538
Firms with 500 employees or more 17,047
Firms with 500 to 749 employees 5,695
Firms with 750 to 999 employees 2,709
Firms with 1,000 to 1,499 employees 2,828
Firms with 1,500 to 2,499 employees 2,281
Firms with 2,500 employees or more 3,534
Firms with 2,500 to 4,999 employees 1,739
Firms with 5,000 to 9,999 employees 905
Firms with 10,000 employees or more 890
5,083,750 companies with 500 less
20,581 companies with 501 employees or more
Ben Dubin – Foothill College – Business 95 - 2015©.
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Why?
Ben Dubin – Foothill College – Business 95 - 2015©.
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Ben Dubin – Foothill College – Business 95 - 2015©.
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Before
After
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Ben Dubin – Foothill College – Business 95 - 2015©.
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Revenue
= $93.580 billion
Net income = $12.193 billion
Market Cap = $354.65 billion
118,000 employees

(ending 6-30-15)
(today)
(6/30/2015 data)
Ben Dubin – Foothill College – Business 95 - 2015©.
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Revenue
per employee
• $793,050
Net Income per employee
• $103,330
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793,130,944
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43.90
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$43.90
= share
price for Microsoft
today
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A
share price is the price of a
single share of a number of saleable
stocks of a company.
Once
the stock is purchased, the
owner becomes a shareholder of
the company that issued the share.
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793,130,944
Ben Dubin – Foothill College – Business 95 - 2015©.
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34818448442
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$34818448442
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$34,818,448,442
About $35 billon dollars
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• In
September
2013 =
• $ 25,784,686,989
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$34,818,448,442
= the dollar value
today of Bill Gates’
holdings in Microsoft
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• 968,779
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• $968,779
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• $968,779
= it WAS Bill
Gates’ salary
• By the way….
• …Today it is $0
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Last March the stock
was $27.65, this
afternoon it was $43.90
= $16.25 positive
change
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$16.25 change
So what?
Ben Dubin – Foothill College – Business 95 - 2015©.
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That is…
4 Big Macs!
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That is also a
$12,888,377.840
change to Bill Gates!
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So, just for the record,
this Bill Gates also
owns other
stocks/investments
too…
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And he gives away
some money to
charities too…
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A lot of money to
charities…
…Like all of it!
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Especially his favorite
charity…
The Bill and Melinda
Gates Foundation
Ben Dubin – Foothill College – Business 95 - 2015©.
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Especially his favorite
charity…
The Bill and Melinda
Gates Foundation
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He has already given
$38 billion to the
foundation!!!
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By the way, it is good
to have friends in life
too….
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When his good friend
gives his money, the
foundation dollars will
DOUBLE!!!
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The foundation will
have over
$80 billion!!!!!!!
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But he still has a lot of
money…
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He has had the title as
the riches person in
the world for 15 of the
last 20 years
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As of March 2014 Bill
Gates as a net worth of
$76 billion!
On top of his
Foundation money
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By the way, that is $18
billion more than a
year ago!
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Oh, by the way, like all
of us…
he did have his bad
side….
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Bill Gates was arrested on
reckless driving charges on
December 13, 1977 for a second
time in New Mexico after
speeding in his Porsche, running a
stop sign and driving without a
license.
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 Male-
1.9 Men Per Woman
 Ethnically Diverse
 25-34
 Specialty Expertise
 $100 B For 3.5 M Startup/Small Businesses
Rim Light/PhotoLink/Getty Images
Ben Dubin – Foothill College – Business 95 - 2015©.
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
Courses
• 20 Years Ago- None
• Now- Hundreds (Business 95!!!)
Ages 13-18 = Positive Potential
 Business Career

• Males = 13%
• Females = 10%
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 Increased
Investor Interest
 Executives Taking Early Retirement
 55% Want To Be Own Boss
 Technological Advances
 People need jobs – make one yourself
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 Independent
Management
 Capital/Ownership = Few Individuals
 Operations Are Local
 Business = Small But Competitors = Large
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SBA - Small Business
Administration
“…a small business is one that is
independently owned and
operated and is not dominant in its
10
field of operation.”
Ben Dubin – Foothill College – Business 95 - 2015©.
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<20 Employees
Very Small
20 - 99
Small
100 – 499
Medium
500 Or More
Large
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Sales &
Distribution
10%
Arts/Design
Creative
13%
Persona
l Svcs.
14%
Financial &
Real Estate
5%
Bldg. Trades
31%
Bus.
Services
27%
Source: Independent Insurance Agents of America
Ben Dubin – Foothill College – Business 95 - 2015©.
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2
Encourage Innovation &
Close Relationship With
Flexibility
Customers/Community
Force Large Firms To Be Competitive
Provide Employees Learning
Experience
Develop Risk Takers
New Employment
Greater Employee Job Satisfaction
Ben Dubin – Foothill College – Business 95 - 2015©.
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3








Recession/Current Economy
Retirement/Transition
Capital/Financing
Unexpected Growth
Succession
Inadequate Financing
Inadequate Management
Government Regulations/Paperwork
Royalty-Free/CORBIS
Ben Dubin – Foothill College – Business 95 - 2015©.
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4
Exploding Technology
 Occupational/Industry Shifts
• Reinvention
• Reengineered
• Downsizing/Rightsizing
 Global

Chad Baker/Ryan McVay/Getty Images
Ben Dubin – Foothill College – Business 95 - 2015©.
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5
8%
10%
Independence
10%
Control
Satisfaction
72%
Other
Ben Dubin – Foothill College – Business 95 - 2015©.
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13%
25%
Long Hours
Taxes
19%
Risk
Responsibility
19%
24%
Other
Ben Dubin – Foothill College – Business 95 - 2015©.
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 Achieve
Independence
 Additional
 Help
Income
Families
 Products
Not Available
Ryan McVay/Getty Images
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8
Passion Not Money
Something You
Know
Patience
Mentor
Funding
Cash Manager
Build Sales
Don’t Rush
Wary Of Bad
Advice/Suppliers
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9
Service
Profit
Social
Growth
Mesh
Objectives
Nick Rowe/Getty Images
Ben Dubin – Foothill College – Business 95 - 2015©.
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0
+ Desire
Independence
+ Strong Sense Of
Initiative
+ Personal/Family
Motivation
+ Quick/Concrete
Results
+ Able To React
Quickly
+ Dedicated To
Business
+ Enter Business By
Chance And/Or
Design
Ben Dubin – Foothill College – Business 95 - 2015©.
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1
Adequate Market
Sufficient Capital
Recruit Effectively
Timely Information
Cope With Gov’t Regs.
Expertise
Flexible
Ryan McVay/Getty Images
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2
 Career Counseling
 Catering
 Computer & Office
Machine Repair
 Day Care
 Education
 Financial Planning
 Home Health
 Marketing
 Senior Fitness &
Recreation
 Specialized
Delivery
 ANYTHING!
Ben Dubin – Foothill College – Business 95 - 2015©.
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3
1) Identify Need
2) Study Market
3) Start, Buy Existing
Or Franchise
4) Set Mission,
Objectives,
Strategies
5) Make Operational
Plans
6) Make Financial
Plans
7) Develop Business
Plan
8) Implement Plan
Ben Dubin – Foothill College – Business 95 - 2015©.
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4
No “right” type!
Be
adaptable, flexible
Be able to take advice
Take reasonable risks
Creative, imaginative – have a
dream or vision of what the
company can be
Committed
Ben Dubin – Foothill College – Business 95 - 2015©.
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5
 Relevant
skills are good to have
 Hybrid skills are great to have
 Business knowledge is important
 Ability to sell
 Know what you know and more importantly know what you don’t know
 Solving ability
Ben Dubin – Foothill College – Business 95 - 2015©.
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6
 Passion
 Hobbies/Recreation
 Talk To
People
 Observe/Study & Luck
PhotoLink/Getty Images
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How much capital is required to enter and compete in
this business sector?
How long will it take to recoup my investment?
How long will it take to reach an acceptable level of
income?
How will I get by until that point?
What if it fails?
What degree is risk is involved? Am I willing to take
this risk?
What is the level of work required to make it
successful? Am I willing to put in this much work?
Do I want to acquire a franchise from an established
company or start my own?
What is the potential of this type of business?
Is this something I would enjoy?
Ben Dubin – Foothill College – Business 95 - 2015©.
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8
Market Research = Potential
Location/Segment Being
Satisfied?
Select 1 Market Segment Or
1 Product
Limited Resources = Limited
Options = Focus
Ben Dubin – Foothill College – Business 95 - 2015©.
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9
Industry Size?
Where Is Market?
How Large Is Market?
Identify Target Market & Size?
Size & Distribution Of Population?
Sales = Growing, Stable, Declining?
Competitors = Successful?
Industry Technology?
Your Share?
Ben Dubin – Foothill College – Business 95 - 2015©.
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0
 Each
week I’ll present a mystery founder
or company.
 This will be a company that all of us have
heard of and many of us are actual
customers of the company
 Looking at how a company starts is often
interesting
Ben Dubin – Foothill College – Business 95 - 2015©.
?
Ben Dubin – Foothill College – Business 95 - 2015©.
The
company was started in
1963
Ben Dubin – Foothill College – Business 95 - 2015©.
So
a long, long time ago
The
year I was born!
Ben Dubin – Foothill College – Business 95 - 2015©.
Like
most companies, this
one needed money to get off
the ground
Ben Dubin – Foothill College – Business 95 - 2015©.
The
founder and co-founder
each put in $500 to get the
company going
$1000!
Ben Dubin – Foothill College – Business 95 - 2015©.
By
the way…
Companies
need names
Ben Dubin – Foothill College – Business 95 - 2015©.
We have all seen great names:
 Google
Google has become one of the most
famous names of all time. It is based on a
word, googol, which has real-world
meaning
Ben Dubin – Foothill College – Business 95 - 2015©.

Under Armour
Because it describes what it does: protect you, it
also evokes positive mental images of the benefit
that it will provide the consumer. It is such a good
name that even its competitors' products are
being called "Under Armour" much in the way
photo copies are called 'Xeroxes,' gelatin is called
'Jello,' and tissues are called 'Kleenex.‘
Ben Dubin – Foothill College – Business 95 - 2015©.
 JiffyLube
If the company name tells what a company
does, then you've already started the
marketing process in a big way. JiffyLube
does that perfectly -- the name tells me
that they provide fast oil changes for your
car.
Ben Dubin – Foothill College – Business 95 - 2015©.
 Then
some not so great names…
Ben Dubin – Foothill College – Business 95 - 2015©.

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
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A Pane In The Glass
Beauty & The Beach
Buy & Large
Drain Surgeons
Fuk Hing Int. Development Co, LTD
Hell On Reels Productions
Get Crabs Here
Get Plastered
Meat on the Beach
Royal Flush Cesspool Sewer & Drain Cleaning
T's Me
That's The Spirit Wines & Liquors
The Stalk Market
Wine Not
You Bed Your Life
Ben Dubin – Foothill College – Business 95 - 2015©.
Getting
back to our mystery
entrepreneur….
Ben Dubin – Foothill College – Business 95 - 2015©.
The
original name of the
company was Blue Ribbon
Ben Dubin – Foothill College – Business 95 - 2015©.
 No, not
Pabst Blue Ribbon Beer
Ben Dubin – Foothill College – Business 95 - 2015©.
Oh, by
the way….
In
1973 the company
changed their name
Ben Dubin – Foothill College – Business 95 - 2015©.
Being
super smart
college people
They chose the name
of a Greek goddess
Ben Dubin – Foothill College – Business 95 - 2015©.
 The
company did just okay
 It was not an instant success but they did
okay, in 1965 the company made $20,000
in sales
 And a profit of $3,240
 (Remember, Microsoft made
$18,760,000,000 last year)
Ben Dubin – Foothill College – Business 95 - 2015©.
 Like
all cool companies, they needed a
logo.
 So that decided to hire an artist to create
one.
 Not having a lot of money that hired a
student, they paid her $35 to make the
logo
 (after all, it took her 17.5 hours to make it)
Ben Dubin – Foothill College – Business 95 - 2015©.
Our
founder was very
creative
They used a kitchen
appliance to help design
their first big product
Ben Dubin – Foothill College – Business 95 - 2015©.
No, this
is not a super tech
company in Silicon Valley
The
company is still based
in Oregon, where it was
originally started
Ben Dubin – Foothill College – Business 95 - 2015©.
Ben Dubin – Foothill College – Business 95 - 2015©.
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Ben Dubin – Foothill College – Business 95 - 2015©.
14
3
Phil
Night
Ben Dubin – Foothill College – Business 95 - 2015©.
“The trouble in
America is not that
we are making too
many mistakes, but
that we are making
too few.”
Ben Dubin – Foothill College – Business 95 - 2015©.
We wanted Nike to be the world‘s best
sports and fitness company. Once you
say that, you have a focus. You don't end
up making wing tips or sponsoring the
next Rolling Stones world tour.
- Phil Knight
Ben Dubin – Foothill College – Business 95 - 2015©.
Ben Dubin – Foothill College – Business 95 - 2015©.
Ben Dubin – Foothill College – Business 95 - 2015©.
Ben Dubin – Foothill College – Business 95 - 2015©.
Ben Dubin – Foothill College – Business 95 - 2015©.
Ben Dubin – Foothill College – Business 95 - 2015©.
Ben Dubin – Foothill College – Business 95 - 2015©.
Started
the company called Blue
Ribbon Sports
His first hire was his track coach
His passion was athletics and
innovation
Knight was an avid runner, and
thought there was a market for
athletic shoes designed by athletes
for athletes. He was right.
Ben Dubin – Foothill College – Business 95 - 2015©.

The company's first self-designed product was based on Bowerman's "waffle" design.
After the University of Oregon resurfaced their track, Bowerman began
experimenting with different potential outsoles that would grip the new urethane
track more effectively. His efforts were rewarded one Sunday morning when he
poured liquid urethane into his wife's waffle iron. Bowerman developed and refined
the so-called 'waffle' sole which would evolve into the now-iconic Waffle Trainer in
1974.
Ben Dubin – Foothill College – Business 95 - 2015©.
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Ben Dubin – Foothill College – Business 95 - 2015©.
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Phil
Knight believed that people
were heavily influenced by what
top athletes were wearing and
would purchase shoes
accordingly. He called this the

“Pyramid of Influence”
Ben Dubin – Foothill College – Business 95 - 2015©.
 The
Nike 'Swoosh' logo cost just $35 in
1971.
 It was designed by graphic design student
Carolyn Davidson and for her services she
charged $35 at a rate of $2/hour.
 Phil Knight repaid her in 1982 with a gold
Swoosh ring and an unknown amount of
Nike stock.
Ben Dubin – Foothill College – Business 95 - 2015©.
$99.93
Billion market cap
$30.601 Billion in revenue
$3,273 Billion in profit
62,600 people

(based on 5/31/15 financial data)
Ben Dubin – Foothill College – Business 95 - 2015©.
$61.61
Billion market cap
$25,313 Billion in revenue
$3,254 Billion in profit
48,000 people

(based on 9-25-2013 stock data and 5/31/2013 financial data)
Ben Dubin – Foothill College – Business 95 - 2015©.
$43.68
Billion market cap
$24.128 Billion in revenue
$2.223 Billion in profit
38,000 people

(based on 9-27-2012 stock data and 5/31/2012 financial data)
Ben Dubin – Foothill College – Business 95 - 2015©.
$99.93
Billion market cap
$30.601 Billion in revenue
$3,273 Billion in profit
62,600 people

(based on 5/31/15 financial data)
Ben Dubin – Foothill College – Business 95 - 2015©.
$85.82
Billion market cap
$27,799 Billion in revenue
$3,680 Billion in profit
56,500 people

(based on 5/31/14 financial data)
Ben Dubin – Foothill College – Business 95 - 2015©.



http://www.youtube.com/watch?v=Qy1KM6NwTgw
http://www.youtube.com/watch?v=dkBOI4lNfYs&feature=r
elated
http://www.youtube.com/watch?v=TJJqEzrk8OI&playnext=
1&list=PL791548396B6878E6&index=6
Ben Dubin – Foothill College – Business 95 - 2015©.
N1KE
http://registry.faa.gov/aircraftinquiry/NNum_Results.aspx?NNumbertxt=1KE
Ben Dubin – Foothill College – Business 95 - 2015©.
Mission Statement
Ben Dubin – Foothill College – Business 95 - 2015©.
"People with goals succeed because
they know where they are going. It's
as simple as that.“
- Earl Nightingale
Ben Dubin – Foothill College – Business 95 - 2015©.



A mission statement is concise
sentence/paragraph describing what your
company does and for whom.
Your mission is for you, your employees and your
business. It can be WHATEVER you want it to be
Not about money. Try to make it be what your core
competency is.
Ben Dubin – Foothill College – Business 95 - 2015©.
We help people trade
practically anything on earth
Ben Dubin – Foothill College – Business 95 - 2015©.
We help people trade
practically anything on earth
Ben Dubin – Foothill College – Business 95 - 2015©.
To organize the world's information
and make it universally accessible
and useful
Ben Dubin – Foothill College – Business 95 - 2015©.
To organize the world's information
and make it universally accessible
and useful
Ben Dubin – Foothill College – Business 95 - 2015©.
Establish _______ as the world’ s leading
source of healthy energy in the form of
freshly blended beverages with an
uncompromising commitment to making a
difference through our values.
Ben Dubin – Foothill College – Business 95 - 2015©.
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Establish Jamba Juice as the world’ s
leading source of healthy energy in the
form of freshly blended beverages with an
uncompromising commitment to making a
difference through our values.
Ben Dubin – Foothill College – Business 95 - 2015©.
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To bring inspiration and innovation
to every athlete in the world. If you
have a body, you are an athlete
Ben Dubin – Foothill College – Business 95 - 2015©.
To bring inspiration and innovation
to every athlete in the world. If you
have a body, you are an athlete
Ben Dubin – Foothill College – Business 95 - 2015©.
 Slides
presented on the How to
Market Goods and Services for
your business
 Sample Business article analysis
 Mystery Entrepreneur
 Check blog for additional
readings & assignments
Ben Dubin – Foothill College – Business 95 - 2015©.