What is ECCO? Sara Render CEO A smart, cost effective way of delivering an international public relations programme. United Kingdom A company that combines the energy, creativity and commitment to customer care of award winning, owner managed businesses with the disciplines and professionalism of a large multinational. www.ecco-network.com 2 Fast Facts Top 20 global PR group €60 million fee income Carole Runser ECCO Coordinator 35 consultancies in 40 countries Over 700 staff worldwide France www.ecco-network.com 3 ECCO’s clients Technology & Telecoms Attila Nyari ECCO Coordinator Hungary www.ecco-network.com 4 ECCO’s clients Travel & Tourism Anita Papay ECCO Coordinator Austria www.ecco-network.com 5 ECCO’s clients Insurance & Financials Michael Zuhlke Account Director Germany www.ecco-network.com 6 ECCO’s clients Consumer Stefan Reiter CFO Austria www.ecco-network.com 7 ECCO’s clients Food & drink Jennifer Fernandes Account Manager India www.ecco-network.com 8 ECCO’s clients Healthcare & Pharma Malou Rünnmark Consultant Sweden www.ecco-network.com 9 History Formed in 1989 Headquartered in Brussels Originally a European network www.ecco-network.com 10 History Our first truly global programme in 1999 used a mix of leading national independents and publicly owned multinationals. We then married the energy, creativity and customer service edge of the independents to the efficiencies of shared templates, IT infrastructure, standards and training apparent in the multinationals www.ecco-network.com 11 History ECCO International Public Relations Ltd created in 2000 London HQ Regional hubs based on geography and expertise in London, New York, Vienna, Cairo, Stockholm and Mumbai A leader company owned by its members www.ecco-network.com 12 Hub & spoke model Kathryn Bishop ECCO Operations Coordinator Delivers an average cost saving of 40% London www.ecco-network.com 13 Services Gunnar Angeltveit Partner Smart 360º communications Global Account Managers Central budget control www.ecco-network.com Norway 14 Specialist centres Nandita Parashar Associate Executive Communications Audit Crisis Relations On-line Communications Investor Relations Public Affairs Corporate Social Responsibility Website Consultancy and Build www.ecco-network.com India 15 ECCO products Lars Ludvigsen Director Online and offline PR measurement and evaluation On-line press office Dark sites Newsfeeds On-line research tool www.ecco-network.com Denmark 16 ECCO believes in… Marco Di Benedetto Senior Account Manager Providing best-practice public relations consultancy to international clients at unbeatable value for money. An effective but low cost infrastructure to ensure that the majority of budgets are spent on the time of experienced professionals getting results. Sharing best practice and learning from experience. Transparent accounting. Long term, open and honest partnerships with clients. www.ecco-network.com 17 Belgium ECCO believes in… Flexibility in keeping with the client’s own organisation, requirements and life stage. Larserik Johansson Senior Consultant Sweden Common and consistent global messaging and brand values delivered in a manner that reflects major differences between geographies, cultures and audiences. Research, evaluation and the active use of findings to adapt and improve programmes. www.ecco-network.com 18 ECCO Austria Communication Matters Christian Kollmann Joint Managing Partner Established in 1999 Office in Vienna Top 15 PR agency in Austria (Source: Bestseller Ranking 2008) Austrian State Prize for Public Relations Winner in the Category Internal Communications 2008 Nomination 2003, 2006 and 2008 Certified according to the CMS II Standard in 2004, 2006 and 2008 Clients include: ABA - Invest in Austria, Kapsch AG, OMV, Infineon Technologies Austria, UNIQA, Raiffeisen evolution, Federal Ministry: for Transport, Innovation and Technology / for Education, Arts and Culture / for Women and Public Service www.ecco-network.com Austria 19 ECCO Latin America Market Cross Company Cristela Reyes CEO Established in 1996 Offices in Argentina, Chile, Mexico and Venezuela Clients include: Novell, Gartner, Softland AG, Telefe Internacional, Atos Origin, Softland and InterGrupo. Michael Page, Core Security Technologies and Snoop Consulting www.ecco-network.com Latin America 20 ECCO Brazil CSK Comunicação Clea Stolear Managing Partner Established in 2005 Offices in São Paulo Clients include: Carestream Health (former Kodak), ABBYY Russia, Bladex, Pioneer, Dialogic, ESET www.ecco-network.com Brazil 21 ECCO Czech Republic Czech PR Vit Kurf‘urst Managing Partner Founded 1995 Office in Prague Clients include: Erste Bank, Austria (since 1999) TDC, PNS, American Friends of the Czech Republic, Maspex Czech, Remote Gambling Association www.ecco-network.com Czech Republic 22 ECCO China Golden PR Ming Zhang MD Established in 2000 Offices in Beijing & Shanghai Clients include: Xaar, Baldwin, BBH, Heidelberg AG, KSB, Freudenberg Group, Flowserve, AMT, Schaeffler Group, IPEX, Bahrain Investment Wharf, PIV-Big 5, Bamboo MediaCasting www.ecco-network.com China 23 ECCO Denmark PR-Partner Lars Ludvigsen CEO Established in 1998 Offices in Copenhagen Specialists in sustainable communication Clients include: InterfaceFlor, Logitech, Connect and Aastra www.ecco-network.com Denmark 24 ECCO Egypt CID Consulting Established in 1995 Offices in Cairo Recipient of Schwab Foundation Award for Social Entrepreneurship in 2006 Clients include: Xerox, Citibank, government agencies, multinational corporations, donor agencies, UN agencies and civil society institutions www.ecco-network.com 25 Dalia Wahba Partner Egypt ECCO France Wellcom Established in 1981 Offices in Paris Voted the Public Relations Agency of 2008 Among the 15 top corporate agencies* First agency in terms of customer satisfaction* Awards: 2008 - Wellcom, PR Agency of the Year** 2007 - Communication Strategies Public Relations Award for Saint-Gobain HPM 2007 - Nominee for 3M in the Sabre Certificate Of Excellence 2007 - Nominee for 3M in Grand Prix UJJEF Clients include: Regus, Easy Voyage, Interface Flor, Xceed, ACR Thierry Wellhoff CEO France *Limelight Survey (2006, 2007 and 2008) ** www.lesagencesdelannee.com www.ecco-network.com 26 ECCO Düsseldorf – Germany EC Public Relations Lutz Cleffman CEO Established in 1993 (as DiKom) Offices in Düsseldorf German network agencies in Berlin, Munich and Hamburg ECCO Germany is 25th in Germany, among the Top 10 Consultancies in the Energy and Utilities sector and Top 20 in Internal Communications (PR Journal 2008) Agency QM system based on ISO 9000 requirements Clients include: Essent, ASML, Mega and InterfaceFLOR www.ecco-network.com Düsseldorf Germany 27 ECCO Munich – Germany Relatio PR GmbH Established in 1994 Offices in Munich and Berlin Top 25 in Germany (Source: Pfeffers PR Agency Ranking: www.pr-journal.de) Top 10 in Germany for Finance PR both banking and investor relations Clients include: DEKRA Arbeit, Francotyp-Postalia Holding AG, MTU Aero Engines, HypoVereinsbank, ratiopharm, MercedesBenz www.ecco-network.com 28 Anja Feuerabend CEO Germany ECCO Hamburg – Germany Bellman Gröning & Partner Claudia Gröning CEO Established in 1994 Offices in Central Hamburg Clients include: The Cherry Marketing Institute, Exradia, ACT / Brasserie Express, Röben Tonbaustoffe www.ecco-network.com Hamburg Germany 29 ECCO Berlin – Germany PRGS Established in 2002 Offices in Berlin, Münich and Frankfurt Clients include: Bayer AG, B. Braun Melsungen, Coca Cola, Continental AG, DaimlerChrysler AG, Deutsche Bank, Deutsche Lufthansa, DIPA Bank, E.ON AG, GASAG, MAST-Jägermeister, Kamps, Karlsberg Brauerei, K+S Group, Lanxess, Lufthansa Cargo, Merck KG, Novartis, PFIZER Pharma, Schering Pharma, Schufa Holding, ratiopharm, Shell Oil, STADA Arzneimittel AG, TOTAL Oil, TUI-Group, Unilever Deutschland, Vattenfall, Volkswagen, Wyeth Pharma www.ecco-network.com 30 Dr. Thorsten Hofmann CEO Germany ECCO Hungary Strategic Scope Established in 1991 Offices in Budapest Awards: Hipnózis 2006 Creative Advertisement Competition Best Social Advertisement, 3rd place on e-Festival 2004 with the website Necc.hu Achieved PR and Communications standard ISO 9001:2001. Ranked 14th among PR agencies in the Book of Lists 2007 Among the TOP 25 pr agencies in the Figyelő TOP 200 2008 list Clients include: Hungarian Telekom, Care Hungary, Coloplast, Hungarian Opera, Hand in Hand Foundation www.ecco-network.com 31 Zsuzsanna S. Takács Managing Director Hungary ECCO India Pressman PR Established in 1968 The specialist public relations division of Pressman Advertising Limited, one of India’s largest independent agencies Offices in 12 major cities in India: Mumbai, Kolkata, New Dehli, Chennai, Bangalore, Hyderabad, Admedabad, Nagpur, Pune, Guwahati, Bhubaneshwar, Coimbatore India’s only ISO 9001 certified full service agency Clients include: InterfaceFlor, Expedia, NASDAQ, Corus International, Hotels.com, Baring Private Equity, Sothebys, Kroll, PSB Academy, Education UK, Lutron www.ecco-network.com 32 Dr. Niren Suchanti CEO India ECCO Ireland Razor Group Amanda Hynes Director Established in 2007 Offices in Dublin Recognition in Public Relations Finalist in EMEA Sabre Awards 2008 Finalist in Irish Institute of Marketing Awards 2008 Member of the Public Relations Institute of Ireland Clients include: Hilti Group, Clear Sky Capital, DEBRA Ireland, EIQA, Mcor Technologies www.ecco-network.com Ireland 33 ECCO Italy Ad Mirabilia Lorenza Bassetti CEO and Founder Established in 1989 Offices in Milan Top 20 in Italy (11th in the 2007 Assorel ranking) Clients include: Absolut Vodka, Adidas, Avon Cosmetics, Cointreau, Disney, Disney Store, Eurojersey (Sensitive), Invista (Lycra), Kenwood Electronics, Ferretti (Ferretti Yachts, Custom Line, Mochi Craft luxury motoryachts), InterfaceFlor, Lexus (Toyota), Lutron, Michelin, Mini (BMW), Mitsubishi Electric, Opel (General Motors), Prologis, Polaroid, Randstad, Sensormatic, Transitions lenses www.ecco-network.com Italy 34 ECCO Netherlands Bex Communicate Founded in 1984 Offices in Amsterdam and Eindhoven NIMA Marketing for Care Award 2008 and several (inter)national nominations. Top 3 in NL market (Source: Precom - agency association) Clients include: Regus, Philips, TNT, InterfaceFLOR, Volker Wessels, Symantec, Visa, Rabobank, DSM, APG (Pension Fund) Ministry of Social Affairs, Ministry of Foreign Affairs, AstraZeneca, TNT Post, Eneco, Nyemnrode Business University, Floriade, Uniliver, Provinces of Noord Holland, Zuid-Holland, Noord-Brabant & Limburg. www.ecco-network.com 35 Geerd Schlangen Director Netherlands ECCO Norway Angeltveit & Gangdal AS Established in 2005 Offices in Central Oslo at the Parliament Services include: Development of Business Ethics and Values, Leadership and team building, Public Affairs, Public Relations, Media Relations and Crisis Management. Clients include: 3M, Mundipharma, Pergo, Fokus Bank, Oslo Stock Exchange, Governmental Pension Fund Norway, Several Royal Ministries, The Norwegian Police University College, Norwegian Association of Local and Regional Authorities and The Norwegian Consumer Council. www.ecco-network.com 36 Gunnar Angeltveit CEO Norway ECCO Poland On Board PR Established in 1996 Offices in Warsaw and Kiev The World’s Fastest Growing Public Relation Firms Norbert Ofmański CEO Poland (Source: Holmes Report, 2006) Awards: The most admired PR agency of the year 2008 (Impactor 2008), Individualities of the year – MERKURY 2006, Sabre Award (2008), Magellan Awards (2008, 2007, 2006,2005, 2004), Golden World Award (2005), European Excellence Award (2007), Mercury Excellence Award (2008, 2007), Złoty Spinacz (2005, 2004). Clients include: Adamed, Żywiec Group, Raiffeisen Evolution, Unilever, Disney Channel, FOX International. www.ecco-network.com 37 ECCO Russia Publicity PR Agency Dimitry Dorovsky Creative Director Established in 1993 Offices in Moscow, Saint-Petersburg Top 15 in Russia (Source: Romir) Awards: Silver Archer PRCA Consultancy Management Standard Clients include: SabMiller, Schneider-Electric, Shering AG, Renault, Siemens, Ocean Sky private jets etc. www.ecco-network.com Russia 38 ECCO Spain Marco de Comunicación Established in June, 2002 Offices in Madrid, Barcelona and Miami Didier Lagae Founder and CEO Spain Recent awards include: Sabre 2008 and 2009 (winner and finalist both years) European Excellence Awards 2008 (winner and finalist twice) European Excellence Awards 2007 (winner and finalist thrice) Global Mercury Excellence 2009 (gold x1, silver x2, bronze x2) Global Mercury Excellence 2008 (gold x2, bronze x2) Estrategias Magazine – Best PR Agency in Spain Clients include: The Economist, Panrico, The Body Shop (L’Oreal), Tresemmé, Grupo Planeta, eBay, Monster.com, Hotels.com, Easyviajar, Madeira Promotion Bureau, Michael Page, Regus, Prologis, Avery Dennison, Cisco Webex, Unica, Schering Plough Intervet and Sanofi Aventis www.ecco-network.com 39 ECCO Sweden Rita Platzer Public Relations AB Established in 1985 Office in Central Stockholm Top 50 in Sweden (Source: Resumé 2008-2009, Scandinavias biggest journal on advertising, media and PR) Awards: Spinn Best Campaign Fashion 2004, best use of channel, CEO profiling, event/meeting. Clients include: Abbot, ACCOR hotels, Allergan, Amgen, Bayer, Colgate, De Beers, Gasoline, GSK, International Gold corp., JET, Mc Vities, Merck, Nespresso, Poggenpohl, Shire HTG, Swatch, Unilever www.ecco-network.com 40 Rita Platzer CEO Sweden ECCO Switzerland Howald & Partner Public Relations AG Established in 1996 Offices in Berne, corresponding agency in the French-speaking part of Switzerland Memberships: Association SPRV pr suisse, Club of Communication Berne, Canton of Berne Trade and Industry Association, Business Consultancy Cluster Berne, OSEC Pool of Experts Clients include: ABA-Invest in Austria, Everest Poker, Smoke Free Systems, B.A.R., Ramco Systems Ltd., Vinho Verde CVRVV, BenQ, Frama Ltd. www.ecco-network.com 41 Fred Howald Managing Director Switzerland ECCO UK Kinross+Render Sara Render CEO Established in 1987 Offices in Central London Top 100 in UK (Source: PR Week 2008) Top 40 Tech Consultancies (Source: PR Week 2009) Awards: PR Week Best B2B Marketing Communications Programme 2007 and Best not for Profit Campaign 2008; Financial Services Forum Best Public Relations Campaign 2007 PRCA Consultancy Management Standard Clients include: Regus, Philips, Sony Computer Entertainment, InterfaceFLOR and VolkerWessels www.ecco-network.com United Kingdom 42 ECCO Ukraine On Board PR Established in 2008 Offices in Kiev Top 30 PR-agencies in Ukraine (Source: Marketing Media Review 2009) Clients include: Bank Forum (Commerzbank Group), ARDO s.a. (Merloni Group) www.ecco-network.com 43 Dr. Dmytro Konyk CEO Ukraine ECCO Arabian Gulf Total Communications Tony Lewis Managing Director Established in 1990 Offices in Dubai, UAE Founding member of Middle East Public Relations Association Clients include: Hertz, Jumeirah Group, Rosewood Hotels & Resorts www.ecco-network.com Dubai, UAE 44 ECCO USA Bawden & Lareau Public Relations Established in 2005 Liz Lareau Mike Bawden Partners B&LPR Specialties: Brand Development and Communications Planning Consumer Engagement Strategies Emerging Marketing Technologies/Media Trends USA Clients include: Mississippi Valley Health Network; Orthopaedic Specialists, PC; Hill & Valley Branded Products; Mrs. Wages Branded Products; Land-O-Lakes Brand Cocoa; AgencyFinder; Business Partnering International, Ltd.; MV Surgery Center; Mountain Stream Group; Waste Commission of Scott Co.; Wine Library Associates of Sonoma County (CA); Twin State Tech Services; The World Trade Institute. www.ecco-network.com 45 ECCO Specialist Services Policy Action Established in 1999 Offices in Brussels, London, Dublin, Washington DC Leading Public Affairs agency with expertise in EU Affairs Member of the Society of European Affairs Professionals (SEAP) European Commission’s Register of Interest Representatives since 2009 Clients include; EDiMA (Microsoft, Apple, Google, Amazon, et al), Zurich Financial Services, Lloyds Banking Group, Novartis Vaccines and Diagnostics, EUCOMED (Johnson and Johnson, Medtronic, et al), World Council of Credit Unions, SCHUFA Holding, AG www.ecco-network.com 46 Lucy C. Cronin Partner Belgium ECCO Specialist Services The Lounge Company Established in 2003 Head Office in Amsterdam, NL Specialist Digital Agency Services include: online consultancy, web design and development, online press offices (including social media solutions), crisis (dark) sites, intranets & extranets, investor relations sites, media measurement CIPR Individual members Clients include: ECCO International, Koninklijke Ahold NV, TNT, Van Gansewinkel and Xerox Europe, Centro, National Pharmaceutical Association, Schuberg Philis, Runbook www.ecco-network.com 47 James Nunn Managing Director Netherlands ECCO Specialist Services Checkpointmedia AG Established in 2001 Offices in Vienna Leading member of Austria’s creative industries – specialist in multi-media and media technology Awards: Silver Feather (2008) second prize; ARC Awards New York (2008) silver and honors award; CCA Award (2007); two Multimedia State Prizes (2006) Clients include: DaimlerChrysler, Dubai Festival City, ING-Diba, Liechtensteinische Landesbank, Linz 09 – Cultural Capital of Europe, Mobilkom Austria, Mozarthouse Vienna, OMV, OPEC, Austrian Parliament, Price Waterhouse Coopers, Red Bull, RWE, Swarovski Crystal Worlds, Telekom Austria, Vienna International Airport, Western Union International Bank, Wienerberger, Wiener Mozartjahr 2006, Zaha Hadid Architects www.ecco-network.com 48 Stefan Reiter CFO Austria InterfaceFLOR Challenge Mission Zero EMEA programme to communicate CSR strategy of the world’s leading flooring manufacturer Re-branding of Interface as InterfaceFLOR Communicate sustainable business means better business www.ecco-network.com 49 InterfaceFLOR Programme Mission Zero EMEA Report and Conference Media profiling of company, country CEOs and founder Ray Anderson Speaker and awards programme www.ecco-network.com 50 InterfaceFLOR Results Mission Zero Sustainable Futures Report and event received significant coverage across all markets – with 60 nationals attending press conference and 20 million OTS in first six months 10 national and international awards – including Sabre best CSR programme and Queen’s Award for Export No 1 share of voice in sector on sustainability and a proven key driver in business growth www.ecco-network.com 51 InterfaceFLOR France www.ecco-network.com 52 InterfaceFLOR Germany www.ecco-network.com 53 InterfaceFLOR UK www.ecco-network.com 54 InterfaceFLOR Holland www.ecco-network.com 55 InterfaceFLOR Denmark www.ecco-network.com 56 ACR Logistics Since February 2004 Hays Logistics has been part of the US international investment Group Platinum Equity and had to change its brand name: ACR Logistics. ACR, which operates throughout Europe providing outsourced Supply Chain solutions for companies and major international groups, needed to settle quickly its new identity and find a positioning as a leader within the European context. www.ecco-network.com 57 ACR Logistics Challenge • Settling quickly the new identity of the company • Positioning ACR as a leader within the European • Context www.ecco-network.com 58 ACR Logistics Strategy Upstream: defining the brand and corporate values of the new company and create a new visual identity from defined values Downstream: building a transversal European PR program which ensures a quick and credible visibility of the new positioning www.ecco-network.com 59 ACR Logistics Tactics • Visual identity and graphic charter • Operational communication toward the staff • European PR program • Economic and professional press campaign • Editorial and audiovisual communication • Internet www.ecco-network.com 60 ACR Logistics Results • 17,000 workers’ immediate support to the new identity • New positioning appropriation by the commercial teams • Acknowledgement of the new dynamism by the influencers and the various targets of the company www.ecco-network.com 61 Austrian Business Agency (ABA) Challenge Position Austria as a leading industrial nation Raise the profile of Austria as a business location Attract business investment from Italy, Germany, Switzerland and Japan and support Austrian companies with advice www.ecco-network.com 62 Austrian Business Agency (ABA) Programme Media programme on EU enlargement, reduced corporate taxes, R&D, innovation, bio-tech and life sciences, technology transfer and economic research Investor seminars, round-tables, Austria reports, brochure and newsletter Advertorials Speaker engagement www.ecco-network.com 63 Austrian Business Agency (ABA) Results 45% increase in direct foreign investment in Austria within 3 years 8% increase in the number of overseas companies consulting the ABA on investing in Austria year on year www.ecco-network.com 64 Austrian Business Agency (ABA) Results – Print www.ecco-network.com 65 Austrian Business Agency (ABA) Results www.ecco-network.com 66 Austrian Business Agency (ABA) Results www.ecco-network.com 67 Austrian Business Agency (ABA) Results 2004 – 2007 Results FD Investments in Mio 450 400 350 Mio. 300 250 200 150 100 50 0 2004 www.ecco-network.com 2005 2006 2007 68 ©The content and creative ideas within this presentation are the property of Kinross+Render Ltd. 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