JOB DESCRIPTON
MANAGER, MARKETING AND COMMUNICATIONS (1.0 FTE)
Introduction
Reporting to the Director, Community Engagement, the Manager, Marketing and
Communications protects and promotes the CMHA brand promise, and manages the Agency’s
reputation externally and internally (with board, staff & branches). The position will lead, plan,
facilitate and monitor a coherent and effective approach to the agency’s marketing and
communication programs. These programs are varied and include websites, electronic
newsletters, publications, events, fee-for-service communication activities, and media
(traditional and social), advertising and brand management strategies. This role involves
supervision and oversight as well as direct work.
Duties and responsibilities
 Lead all facets of marketing and communication program development and delivery, from
proposal writing, through planning, budgeting, implementation, evaluation and report writing.
 Liaises with program leads to meet communications and marketing needs (e.g. increasing
sales, donations or participants) by writing communications and marketing plans. Plans may
include strategic analysis, competitive analysis, objectives, key messages, tactics and
budget.
 Researches, considers and integrates online marketing and social media strategies into
any/all planning. Especially in: fundraising and public policy
 Evaluates effectiveness of currently used communication channels and recommends
alternate approaches
 Researches industries and markets to identify and prioritize growth opportunities for CMHA
 Oversees the development of brand stories, positioning statements and brand messaging
statements
 Presents quarterly reports to help evaluate the success of various marketing campaigns
 Provides quarterly media reports. Establishes a baseline measurement system
 Ensures consistency of quality, accountability and high standards in all communication
products and events.
 Develops and maintains relationships with media. Serves as proactive and reactive media
contact and researcher for the agency, and seeks out and trains appropriate spokespeople.
 Assembles and maintains a list of key media contacts, and CMHA spokespeople/experts,
across BC.
 Coordinates messaging and contributes to media releases, ad copy, opinion editorials,
pitches and invites for media.
 Writes, coordinates and secures media sponsorship proposals
 Monitors and is accountable for all program and service expenditures, and suggests
remedial action when necessary. This includes responsibility for meeting fee-for-service
communication revenue targets.
 Applies the Agency’s Diversity Lens and Framework for Support in all assignments
associated with this role.
 Monitors and completes appropriate reporting to funders.
 Provides orientation and ongoing supervision of all departmental staff, including
performance management and completion of regular performance appraisals.
 Support Branch Development and Support role to monitor and enforce Branch-Division
Agreement related to web standards.
Qualifications
Education:
 University graduate, preferably with graduate level training in an appropriate discipline
such as marketing, communications, public relations
Experience:
 At least 5 years relevant experience, with a minimum of 2 years supervisory experience
 Overall project and program management, with a commitment to high standards of
quality
 Strategic and conceptual thinking and analysis, including ability to adapt communication
vehicles based on organizational or public need, outcome, or opportunity
 Team-building and supervising staff, delegating tasks and authority, and coaching to
improve staff performance
 Knowledge of the principles and practices of marketing and promotion, brand and
reputation management
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Experience developing, planning, implementing and evaluating communication and
marketing vehicles and campaigns – print, electronic, event, and media – in a proactive
way and with a mind to the best service for the intended audiences
Experience in developing and executing social media specific campaigns
Experience in website development
Excellent written and oral communications skills (plain language)
Excellent time management skills and attention to detail
Budget management experience including efficient and cost-effective management of
resources
Knowledge of graphic design and print production
Developing and monitoring adherence to brand protocols
Media relations including monitoring and seeding stories
Assessing and prioritizing multiple tasks, projects and demands
Establishing and maintaining effective relationships and partnership with internal and
external stakeholders including media
Proven ability to deliver on assignments and overcome challenges, e.g. delays, change
in direction and scope of work; and revised budgets.
Knowledge of (and experience in) the charitable sector is an asset
Personal experience with mental health issues and services, through self or loved ones,
is an asset in this role
Working conditions
This position is located in Vancouver. The usual work week is 37.5 hours and the Manager is
expected to be in the office during core hours as defined in the personnel policy. Most work is
accomplished during usual business hours, although the candidate will need to maintain some
flexible scheduling and may need to work some evenings and weekends. The Manager is
expected to carry a CMHA BC cell phone and be available during weekday hours. Overtime
may be required in this position. This is a management position and is not subject to regular
overtime policies.
Direct reports
 4 direct reports
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