Motto
“The significant problems we face
cannot be solved by the same
level of thinking that created
them."
Albert Einstein
Some qualitative assessments for
most Romanian cities and towns
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Present car-centric transportation system is at
the same time unfair, un environmental and
uneconomic
Bucharest, more than other cities, “succeeded
spectacularly” in being “lost in transportation”
Blaming the infrastructure and the authorities
is the “only game” we the inhabitants are
playing
In this context what is really
the problem?
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First of all is a matter of thinking
Further on is a problem of “mind mobility” in
approaching the “transportation mobility”
Then is a problem of mentality of changing
perceptions, language and behaviors
…and, last but not least, is a problem of (re)
new information, awareness and alternative
actions
Company mobility plan
A Definition: A company mobility plan also called a "green commuter plan" or
"company transportation plan" - tries to
bring together transport and other
business issues in a co-ordinated
strategy aiming at making better use of
the company's resources
Company mobility plan…
For home-work journeys: promote
effectively the use of:
 public transport
 collective company transport: company
bus service, park and ride, car-pooling,
car sharing
 walking
 cycling
Benefits for the company:
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better accessibility for employees (especially those
not always having a car)
better opportunities to attract appropriate personnel
reduced costs and parking problems
reduced number of accidents on the journey to work,
with consequent cost and sick-leave saving
more efficient use of company vehicles
creating a company culture based on co-operation
Some Romanian data on
collective transport…
Legislation
 A company that wants to start its own
bus service needs to comply with the
professional competence and traffic
security standards (transport certificate)
 No legal incentives
…some Romanian data on
collective transport
Existing Schemes
 Sub-contract the service to a municipality owned transport
company
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Sub-contract the service to a private transport firm
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most frequent
ex Porsche Romania
Set up a daughter firm to ensure the transport
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buses usually extracted from the regular fleet –some negative
consequences
e.g. REAL supermarket contract the service to RAT Brasov (for staff
and for clients)
e.g. Renault-Dacia Pitesti
Buy bus(buses) and organize its own transpo
SWOT Analysis On
Romanian Case (1)
Strong points
 New specialists in human resources
 Easy set up of company buses service
 Existence of some positive experiences
 Expertise in car sharing research
(TOSCA; MOSES projects)
SWOT Analysis On
Romanian Case (2)
Week points
 No enough internal info regarding the sustainable
modes
 Restraint organization culture (no mobility office, no
mobility co-ordinator)
 No methodology in internal research (travel survey)
 The car is perceived as a label of desired democracy
 No endowments in companies for cyclists (dressing
room, shower)
SWOT Analysis On
Romanian Case (3)
Opportunities
 Good public transport network
 Development of industrial and technologic
parks
 Start in understanding the importance of PT
prioritization
 Good networks of cycling routes (Bucharest,
Ploiesti, Sibiu) despite of the poor signaling
 Development in private bus service supply
SWOT Analysis On
Romanian Case (4)
Threats
 Poor quality transport in some areas
 No interest for companies in Master
Plans
 No legal incentives
 No enough expertise in consultancy
 No awareness in NGOs
An example: ARAD CITY…
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representative for about 20 Romanian
cities,
good and transparent statistics
1th electric tramway in Eastern Europe
and the 8th tramway in Europe
… An example: ARAD CITY
Context data:
 Population: 180,000 inhabitants
 Public transport fleet: 195 buses, 100
trams (with 2 wagons)
 Daily average journeys: 105,000
… An example: ARAD CITY
Collective transport dimension:
 68 daily services performed by the
Municipality owned PT operator (in
convention, not regular)
 4 private transport firms offering
transport services in convention
 11 cases of company buses
Diagnosis:
We are in the phase of awareness
rising need.
…but we need to do it from a new
perspective…
This new perspective is best illustrated by
the “New Mobility Agenda”
…and of course by this project we are in
Some (possible) solutions…
Proposal within National Research Plan (similar
to FPs) of a research project submitted by a
consortium made by Commerce Chamber,
Polytechnic University of Bucharest, Impact
Consulting, 2-3 companies.
Awareness raising campaign: Commerce
Chamber, NGOs, Employer organizations
… Some (possible) solutions
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Articles in the main transport journals
and magazines, using current local
statistics (market, impact (benefits for
business and employees, externalities
reduction), cost-benefit analysis and
good practice examples
… Some (possible) solutions
Invitation to representatives of some pragmatic projects
to find a scheme of know how transfer to promote
the Romanian companies involvement in MM (to be
decided during and after London Conference):
 Research consortia.
-MOST project
-other projects
-Non-profit organizations
 Center for Positive Use -Belgium (better known as
Taxistop)
 other organizations