WORK EFFECTIVELY WITH CUSTOMERS AND COLLEAGUES D1.HRS.CL1.18 D1.HOT.CL1.01 D2.TCC.CL1.01 Slide 1 Subject Elements This unit comprises three Elements: Communicate effectively Establish and maintain effective relationships with colleagues and customers Work in a team. Slide 2 Assessment Assessment for this unit may include: Oral questions Written questions Work projects Workplace observation of practical skills Practical exercises Formal report from supervisor. Slide 3 Element 1: Communicate effectively Slide 4 Communicate effectively Performance Criteria for this Element are: Relay information in a clear and concise manner using appropriate communication techniques Use language and tone appropriate to a particular audience, purpose and situation, taking into account the relevant factors involved Use active listening and questioning to facilitate effective two-way communication with others. Slide 5 Communicate effectively Performance Criteria for this Element are: Identify potential and existing conflicts and seek solutions in conjunction with all involved parties Complete routine workplace documentation accurately in a timely manner. Slide 6 Communicate effectively When working in the hospitality industry, there is a need to communicate with both customers and colleagues. What is a colleague? What is a customer? Who are all the colleagues and customers you communicate with? Slide 7 Who do you communicate with? Depending upon the enterprise or specific situations, customers and colleagues can include: Workmates External customers and clients Members of other tourism and hospitality industry sectors Individuals or groups such as consultants and committees. Slide 8 Who do you communicate with? Government agencies and private organisations Local residents Visitors Media State guests and their entourage Slide 9 Where do you communicate? Communication may take place in many locations including: In an office environment Back of house Front of house Reception areas. Slide 10 Where do you communicate? On tour On site At an event Using a phone. Slide 11 Types of communication Basic communication options include: Verbal Written format Non-verbal Use of an interpreter. Slide 12 Effective communication To help ensure your communication is polite, professional and friendly, the following tips will assist: Follow all establishment policies Use a person’s name where it is known Be honest Use ‘please’ and ‘thank you’ a lot. Slide 13 Effective communication Don’t interrupt Speak at an appropriate pace and volume Make sure your non-verbal language matches the verbal communication. Slide 14 Language and tone When communicating with others it is vital to make sure that the language and tone is appropriate to the nature of each individual communication. What is appropriate language? What is appropriate tone? Slide 15 Internal and external customers All ‘customers’ to a business are important. What is an internal customer? What is an external customer? Slide 16 Need for effective communication All communication, whether verbal or written, needs to be effective in order to demonstrate our intention to: Meet customer and colleague needs Deliver service and responses quickly. Slide 17 Need for effective communication To help achieve effective communication: Every message must have a purpose Messages should match the interests and abilities of the receiver Unnecessary words should be eliminated Chosen words should be within the experience range of the receiver Verbal messages should be clear and concise. Slide 18 Written communication Use graphics or pictures Use different languages Easy to read Encourages people to read it Be available in ‘take away’ form. Slide 19 Two way communication Communication is ‘two way’: Message – outgoing communication Feedback – inbound communication. It must be clear that the message was understood by the receiver. Slide 20 Communication Communication involves sending and receiving messages via: Verbal communication Non-verbal communication. Slide 21 Verbal communication Verbal communication includes: Language or speech Questioning, listening and answering. Slide 22 Non-verbal communication Non-verbal communication includes: Body Language Facial expressions Eye contact Gestures Posture. Slide 23 Communicating with customers Communication with the customers visiting your property is primarily aimed at providing information about: Products Services. Product knowledge relates to an understanding of both products and services. Slide 24 Communicating with customers It involves providing: Answers to questions asked Information tailored to the needs of each individual customer. Slide 25 Improving product knowledge Speaking with colleagues Attending staff meetings Attending product launches Speaking with customers to obtain feedback, opinion and thoughts Speaking with friends and family. Slide 26 Improving product knowledge Speaking with sales representatives Speaking with industry representatives Listening to, or reading, the media Visiting other venues within the industry to see what they are doing. Slide 27 Types of product knowledge General property features, services and facilities Special features Benefits available to customers Disadvantages Price. Slide 28 Types of product knowledge Special offers Availability How to purchase or order. Slide 29 Answering customer questions If a customer asks a question and you don’t know the correct answer you should: Be truthful Apologise Inform them you will find out the answer to their question Find out the information Pass on the information. Slide 30 Communicating with colleagues Operational performance Upcoming events Products and services information Promotional activities Specific customers. Slide 31 Non verbal communication Non-verbal communication is anything other than words that communicates a message. The way we stand The way we talk The clothes we wear and the accessories we use Our facial expressions. Slide 32 Non verbal communication Five aspects of non-verbal communication: Emblems Illustrators Affect displays Regulators Adaptors. Slide 33 Reading body language Kinesics It is the art of decoding body language: Personal space Touching. Slide 34 Reading body language Orientation and posture Standing side by side Standing in front of someone Sitting Standing Walking. Slide 35 Reading body language Facial expressions What constitutes facial expressions? What can facial expressions tell you? Slide 36 Reading body language Eye movement What do each of the following eye movements tell you? Eye contact Looking away Looking down Not making eye contact. Slide 37 Reading body language Gestures What do the following gestures indicate? Pointing Throwing up the hands in alarm Moving the head or other body parts Using wide and energetic gestures Mirroring the stance of the other person. Slide 38 Reading body language Silence Do you like silence in a conversation? What does ‘silence’ tell you? When is it good to be silent? Slide 39 Listening The use of questions and effective listening are keys in nearly all effective two-way communication. What is the difference between ‘hearing’ and listening’? Are you are good listener? Slide 40 Effective listening Encourages others to fully transmit their message by indicating our interest and concern Ensures receiver has all the relevant facts Improves relationships Assists in problem resolution Allows for proper understanding between people Reduces many conflicts Improves staff morale Raises workplace productivity. Slide 41 Types of listening We have two listening options: 1) Active listening Listening only 2) Reflective listening Verbal feedback that ensures the channel of communication continues clear and without conflict. Slide 42 Active listening Showing sensitivity to the speaker and showing all due respect Displaying empathy with the person speaking Demonstrating your attention to all the non-verbal signals you send Not interrupting the speaker. Slide 43 Active listening Encouraging the other person to continue talking by using encouraging behaviour – nods, murmurs, short words of encouragement Concentrating on what is being said rather than allowing yourself to drift off while thinking of something else Not being judgmental about the way the speaker looks, or what they are saying. Slide 44 Reflective listening Paraphrase what the speaker says – sum up and repeat Read between the lines of what is actually being said Utilise questioning to sum up or clarify Continue being non-judgmental Refrain from making comments or interrupting Continue being sensitive. Slide 45 Questioning What is the importance of questions? When should you use them? What types of questions can you ask? Slide 46 Closed questions Closed questions are asked in such a way as to elicit only a ‘Yes’ or ‘No’ answer. When is a good time to use closed questions? Slide 47 Open questions These are questions that probe the talker for more information and encourage them to supply further detail. They are questions that begin with: What Why How Where When. Slide 48 Methods to aid effective listening Effective listening requires practice and concentration. Prepare yourself to listen Become interested Keep an open mind Identify the main idea. Slide 49 Methods to aid effective listening Listen critically Don’t get distracted Take notes Help where necessary Reflect on what has been said Keep quiet. Slide 50 Identify potential conflict Whenever a potential or existing conflict is identified, action must be taken to attempt to resolve the issue. It is never acceptable to ignore this situation and simply hope things will resolve themselves. Slide 51 What is conflict? A conflict is a state of opposition between persons or ideas or interests. What causes conflict in your workplace: Between staff and customers? Between staff and colleagues? What do you do about these conflicts? Slide 52 Conflict with colleagues Some reasons include: Pressure of work Lack of, or bad communication Prejudices Ineffective working systems Difference in opinions Difference in beliefs Misunderstanding Team member not pulling their weight. Slide 53 Conflict with customers Some reasons include: Lack of, or poor, service Expectations not being met Dissatisfaction with the accommodation or services Unhygienic conditions Low comfort levels Rowdy and unacceptable behaviour or comments A mistake with an account Error in the reservation Special requests not being adhered to Slide 54 Conflict warning signs Various ‘warning signs’ which may be displayed by either another colleague or customer that can indicate that a problem exists or is imminent. The warning signs given by a colleague are usually quite different to those observed in a customer. Slide 55 Colleague warning signs Avoids verbal and visual contact Indulges in negative facial expressions Makes negative remarks Makes rude gestures or remarks. Slide 56 Customer warning signs Looks angry or aggressive Appears flustered or frustrated Contorted facial expressions Glances around as if seeking assistance Physically touches another guest or colleague Becomes too loud. Slide 57 Customer warning signs Slamming room doors Throwing something Being argumentative. Slide 58 Conflict resolution How are conflicts resolve in the workplace? Which conflicts are you are to resolve your self? Slide 59 Conflict resolution techniques Listening and discuss the conflict Listen to what the parties involved have to say Collect facts about the situation Discuss specific points for better understanding Sends message that you are genuine in your attempts to resolve the situation. Slide 60 Conflict resolution techniques Show empathy Show an understanding of another person’s feelings Put yourself into the other person’s shoes Aim to ‘take the customer’s side’ Acknowledge person’s emotions and feelings Don’t take the matter personally You represent your company. Slide 61 Conflict resolution techniques Compromise What can we do to try to put it right? Be flexible in your approach to the situation Find an acceptable solution that is less than the initially expected position All parties involved accept the resolution that is finally agreed on. Slide 62 Conflict resolution techniques Co-operating Cooperate with the parties involved Agreeing with the parties in a positive manner Working with them to find a speedy resolution You must never agree with the parties’ requests or demands if they are not in line policies and or beyond personal jurisdiction. Slide 63 Conflict resolution techniques Define the conflict Verbally summarise the conflict Define the key points Write down key details to show the customer you are taking the matter seriously Ensure all parties involved are in agreement with your summary Be prepared to amend or add to your summary. Slide 64 Conflict resolution techniques Develop solutions Any solutions will depend on workplace policies and procedures Ask conflicting parties for suggestions on satisfactory resolutions to the situation Wherever possible, try to accommodate the parties’ suggestions, but accept that this is not always possible. Slide 65 Conflict resolution techniques Personal characteristics to handling conflict Be assertive Be constructive Be well-informed Act on workplace policies and procedures Exercise patience Show tolerance Understand the total picture Compromise Be consistent. Slide 66 Workplace documentation What is ‘workplace documentation? What workplace documentation do you complete? What is the purpose of workplace documentation? Slide 67 Purpose of written documentation When identifying your purpose, determine first: Key message you want to give your reader Action you want your reader to make in response to your written communication. Slide 68 Written documentation Types of common workplace written documentation includes: Letters Memos Faxes Emails. Slide 69 Written documentation Each department will have their own specific documentation. What documentation is prepared for the following departments?: Food and Beverage Front Office. Slide 70 Written documentation Food and Beverage documentation Reservations Menus Banquets Conferences Financial documents. Slide 71 Written documentation Front Office documentation Activity Sheets Registration Cards Guest Accounts Customer Surveys and complaint forms Currency exchange documents Payment forms, vouchers, letters and receipts. Slide 72 Element 2: Establish and maintain effective relationships with colleagues and customers Slide 73 Communicate effectively Performance Criteria for this Element are: Meet both internal customers’ and external customers’ needs and expectations in accordance with organisation standards, policies and procedures and within acceptable time frames Assist to resolve workplace conflict and manage difficulties to achieve positive outcomes Use formal feedback and informal feedback to identify and implement improvements to products, services, processes or outcomes for both internal customers and external customers. Slide 74 Communicate effectively Performance Criteria for this Element are: Handle complaints positively, sensitively and politely in consultation with the person/s making the complaint Maintain a positive and co-operative manner Use non-discriminatory attitudes and language when interacting with customers, staff and management consistently. Slide 75 Meeting customer needs As a staff member, it is your role to fulfil the needs of all stakeholders of the business. This includes both the ‘internal’ and ‘external’ customer. Slide 76 Internal customer An ‘internal’ customer is anyone who is associated with the provision of services to customers. In summary this includes: Management and staff of the organisation Suppliers and contractors who provide services to your organisation. Slide 77 External customer An ‘external’ customer is anyone who receives the products and services provided by the organisation. In summary this includes: Customers who enjoy the ‘offerings’ at the venue Customers who enjoy the ‘offerings’ that are supplied to them, at a location not at the venue. Slide 78 Internal customer needs Knowledge Skills Training Equipment Time Appropriate allocation of work Support Fairness. Slide 79 Identifying internal customer needs In meetings, whether at a departmental or senior management level In staff briefings at the start of a shift During a shift as needs arise In staff debriefings at the end of a shift Through comments in handover documents between shifts Through emails, memos and telephone calls. Slide 80 External customer needs Generic customer needs Value for money ‘Offering’ reflecting what was advertised Expectations met or exceeded To feel respected To feel welcomed To be served by friendly staff. Slide 81 External customer needs Generic customer needs To be dealt with in a prompt and courteous manner To receive assistance when necessary To be in comfortable, clean surroundings To feel remembered and recognised To be heard and understood. Slide 82 External customer expectations Customers have perceived expectations of what level of service they expect when visiting a venue arising from: Past visits Advertisements and promotional messages Competing hotels Industry standards Comments from family, friends and colleagues Price charged for the offering. Slide 83 Specific target market needs Each target market in your business has their own unique needs. What are the needs for the following market segments: Business Women Family Leisure Elderly Groups. Slide 84 Identifying external customer needs Staff must be proactive and try to anticipate the needs of customers where possible. This can be achieved through: Observation Asking questions Putting yourself in the shoes of the customer. Slide 85 Special needs customers Customers who come to us with special needs may be categorised as: Disabled Unable to speak local language Having other special needs. Slide 86 Special needs customers Disabled customers Don’t ignore them Treat them the same way as other customers Greet them warmly and in a genuine and friendly manner Make an offer of assistance in relation to what you can offer or do for them Don’t assume you know what they want Ask questions and listen to the responses Talk to the disabled person initially and then to their support person if there are difficulties. Slide 87 Special needs customers Customers who are unable to speak local language Use gestures Prepare multi-lingual documents and signs Employ bilingual staff. Slide 88 Special needs customers Overseas customers People from different countries have their own needs. What needs do the following markets have: American German Jewish. Slide 89 Resolving workplace conflict Regardless of how smooth the operations of a hospitality operation runs, with endless interactions and actions taking place on any given day, at times things may not go to plan and conflicts arise. Slide 90 Resolving workplace conflict Workplace conflict can be defined as any conflict that takes place in a workplace. This could be between: Staff at all levels of an organisation including line staff, supervisors and managers Staff and suppliers Staff and customers One customer and another customer. Slide 91 Resolving workplace conflict A conflict normally will exist where a person feels: A product or service is not as expected Their opinion, advice, customs or beliefs are more appropriate than that of another person They were not treated in a fair, helpful or polite manner. Slide 92 Resolving workplace conflict When trying to resolve workplace conflict: Consider every conflict as important Try to handle the conflict as soon as possible Every conflict has a solution Try to approach the experience in a positive manner Try to look at the situation in a factual manner Be flexible in your approach to reach a suitable solution Involve both parties Be diplomatic and sensitive. Slide 93 Feedback Every complaint or conflict identifies a flaw in some aspect of an organisation’s operations and delivery of service. Feedback, often through complaints, provides a platform towards improvement. Slide 94 Collecting feedback Formal Feedback: Customer comment cards General Manager cocktail parties Interviews and follow up calls Meetings Performance reviews. Slide 95 Collecting feedback Informal Feedback: This information may come in the form of ‘gossip’ or ‘through the grapevine’. However it is the provider of the largest amount of feedback. General discussion Observations. Slide 96 Handling complaints Regardless of how successful your organisation is, complaints will always arise. Complaints can come from: Staff Management Customers Owners Suppliers General public. Slide 97 Scope of authority Most staff are given guidelines as to what action they can take in the workplace without having to get special permission from management. The scope of authority may relate to: Their ability to act on behalf of the venue Their authority to spend money on behalf of the venue Their authority to act in given situations. Slide 98 Organisational policies These policies, when handling complaints, may address issues such as: Who should deal with complaints at different levels When management should be involved The limits of scopes of authority Situations under which the property will not try to resolve a conflict Documentation that needs to be completed to record the complaint Training that staff should receive to resolve issues. Slide 99 Resolving complaints The following are keys to successfully resolving customer dissatisfaction: Listening to the issue Offering a solution Agreeing on a solution Taking action Checking with the customer Changing any necessary standard operating procedures. Slide 100 Referring complaints At times, you may need to refer a complaint to another person. You might simply be unable to do, or authorise, whatever it is that is required to resolve the complaint. Slide 101 Referring complaints An escalated complaint When a customer: Becomes agitated Is swearing, making threats or drawing substantial attention Is alleging impropriety, dishonesty or other fraudulent activity on behalf of a staff member States they intend taking legal action Intends referring the complaint to the authorities or media. Slide 102 Positive and cooperative manner When responding to conflicts and customer complaints, regardless of what is happening and how stressful the situation is, you must remain: Professional Positive Cooperative. Slide 103 Positive and cooperative manner A positive and cooperative manner can help to: Smooth over a potentially problematic situation Demonstrate your willingness to resolve the issue Create an initial friendly atmosphere Maintain positive customer relations. Slide 104 Non-discriminatory attitudes and language All staff must be aware of the differences that exist between all stakeholders of the organisation. A hospitality business is truly ‘international’ and has many ‘differences’: Backgrounds Beliefs Religions Cultures Countries. Slide 105 Expectations of overseas customers Customers from other countries and cultures could have differing views in terms of: Customer expectations Levels of formality and informality Appropriate non-verbal behaviour Communicating sincerity Dress and appearance. Slide 106 Strategies to meet ‘global expectations’ Culturally-based communication differences Politeness and respect Be formal and direct Using the guests’ correct names and titles, pronounced correctly. Slide 107 Strategies to meet ‘global expectations’ Establishment organisation Bilingual staff Documents in different languages Supplying food and beverages found in their home countries Providing news, newspapers and magazines Having homeland music available Selection of staff from different cultural backgrounds. Slide 108 Strategies to meet ‘global expectations’ Language difficulties Speak clearly Speak at normal volume Avoid idiomatic language Give the guest your full attention. Slide 109 Strategies to meet ‘global expectations’ Non-verbal communication and messages Body language Gestures Eye contact Smiling. Non-verbal communication means different things in different cultures. Slide 110 Strategies to meet ‘global expectations’ Stress Stress occurs in both customers and in staff who are serving them. What stresses do visitors have? What stress do staff members have? How can you reduce these stresses? Slide 111 Element 3: Work in a team Slide 112 Communicate effectively Performance Criteria for this Element are: Request or provide assistance so that work activities can be completed Provide support to colleagues to ensure achievement of team goals Discuss and resolve problems through agreed and/or accepted processes. Slide 113 Communicate effectively Performance Criteria for this Element are: Recognise and accommodate cultural differences within the team Identify, prioritise and complete individual tasks within designated time lines Acknowledge and respond to feedback and information from other team members. Slide 114 Teamwork Teamwork is classified as the collective actions towards a number of people towards a collective goal. In a hospitality or tourism organisation, no one person can meet the needs of all customers. It requires the collective efforts of many people to achieve success. Slide 115 Teamwork Whilst each business will have a range of goals, in essence the primary goal is to: Provide an enjoyable experience for customers For a reasonable return on investment In a safe and lawful manner. Slide 116 Team A team is often characterised through: Having a common goal Working interdependently Independent job functions Enjoyment working Accountability Empowerment Understanding the importance of teams. Slide 117 Assistance from others Not everyone can do everything! On many occasions we need the assistance of others because: We don’t know how to do it We don’t have the time Others are better equipped to do it We need more than one person to do it. Slide 118 Assistance from others Who can you ask for assistance? The people you may ask to assist can vary, but will commonly include: Others from your team People from other, but related, departments Managers and supervisors. Slide 119 Providing assistance to others In the same way that you may need help from others, you must be similarly prepared to render assistance to others when it is called for. What assistance can you provide? Slide 120 Providing assistance to others Why provide assistance? The intent of helping team members is: To ensure that team goals are achieved To deliver excellent service to customers To prove your commitment to the team To encourage team members to help you when you need assistance. Slide 121 Providing support to others What is the difference between providing ‘assistance’ and ‘support’? Slide 122 Providing support to others Support and assistance is quite similar and often the two are interlinked. Simply, where assistance may require you to undertake some activities on their behalf, support may involve: Providing guidance Offering encouragement Making recommendations or suggestions for improvement. Slide 123 Support, trust and respect Never participating in gossip or talking negatively Not spending time with customers who want to criticise work mates Not blaming any work mates Not taking the credit for what another staff member has done Supporting decisions that colleagues have made Treating co-workers in keeping with any cultural individualities that apply to them. Slide 124 Support, trust and respect The key is to remain detached, stay professional and let your actions speak for themselves: Trust the people that merit your trust Support those who warrant your support Respect those who deserve your respect. Slide 125 Discuss and resolve problems It doesn’t matter how well thought out and prepared you are, at times problems will arise in a hospitality and tourism business which require your team to work together to find a suitable solution. Slide 126 Discuss and resolve problems Many of the problems that occur are out of your control and may result from: Weather Flight delays Lack of supplies Electricity problems Emergency. Slide 127 Discuss and resolve problems Every organisation will have policies and procedures for handling unexpected problems. Where none exist, as a staff member you should: Use common sense Don’t panic If a solution is clear, put this into place If no solution is clear, seek the assistance from the necessary colleagues Notify management and other staff members. Slide 128 Cultural differences in teams The hospitality and tourism industries boast staff from a variety of backgrounds. This often means you will be working with people from different cultures. This means you will need to recognise and accommodate relevant cultural differences. Slide 129 Cultural misunderstandings Common reasons for cross-cultural misunderstandings: Promotions and authority issues Rostering Interrelations between staff and sections Interpersonal relations Traditional nationality-based hostilities. Slide 130 Addressing cultural misunderstandings Action should focus on: Providing additional information Active listening Acting as a mediator Team building Questioning Observing body language Seeking advice or assistance. Slide 131 Addressing cultural misunderstandings Creating a climate of tolerance Implementing team building exercises Providing training and education Providing mediation and counseling. Slide 132 Addressing cultural misunderstandings Benefits from creating and maintaining a harmonious multicultural working environment include: Compliance with Equal Opportunity requirements Improved levels of goodwill and tolerance A happier workplace culture Continuing jobs, profit and growth Increased return rate of customers Reduced likelihood of industrial disputes. Slide 133 Prioritise work activities Prioritising your tasks means that you will have to determine which tasks are the: Most important and should be done first Which ones can be left until later. Slide 134 Completing work activities Work quickly Practice being interrupted Practice tact and diplomacy Take a minute to plan and prioritise Ask for help where required. Slide 135 Feedback from team From time to time your colleagues will provide you with feedback and information. For them not to do this would mean they are not doing their job. This feedback and information can be: Positive Negative Neutral. Slide 136 Positive feedback Positive feedback can involve team members passing on a comment they have heard about your excellent service. You should take a second or so to rejoice in such feedback Accept it and enjoy it because you’ve earned it Never simply dismiss it or brush it off Never say something like “Oh, it was nothing”, or ‘Just doing my job’. Thank the person. Slide 137 Negative feedback Take the negative feedback in the right way: See it as an opportunity to improve Don’t dwell on the negative message Don’t shoot the messenger! The keys are to: Listen to the criticism Determine objectively if there is truth in it Work out how to rectify things. Slide 138 Neutral feedback Neutral information can occur when staff members deliver updates or new information about what’s happening The result of this information is usually that you will need to factor it into your work and the priorities you have already set. Slide 139 Thank you! Slide 140