CLOUD COMPUTING
Revolutionizing Entertainment Delivery,
Network Infrastructure & Investing in the Cloud
WEST 2012
The Next Generation of BI
Bruce Cleveland
General Partner, InterWest Partners
Keynote Address—
Siebel Customer World 2005
“Applications must deliver real-time insight at the moment of
each customer interaction and guide organizations and their
customer-facing employees and applications.”
The next generation of BI solutions will be analyticallybased applications targeted to optimize the Revenue
Supply Chain
2
The Evolution of Enterprise Applications
Back Office
Performance
Management
Business
Intelligence
Transactional
Systems
3
Front Office
REVENUE
PERFORMANCE
MANAGEMENT
Front Office vs. Back Office
4
Back Office
Front Office
• Finance & Admin / IT
• Line of Business
• Cost Containment
• Revenue Attainment
• Static
• Dynamic
• Batch
• Realtime
• Objective Data
• Subjective Data
Traditional BI
REPORTS
DASHBOARDS
ANALYTICS
DATA
MARTS
ETL
ETL
ETL
DATA
WAREHOUSE
ERP
5
CRM
OTHER
Current Cloud BI Solutions
REPORTS
DASHBOARDS
ANALYTICS
DATA
MARTS
ETL
ETL
ETL
DATA
WAREHOUSE
ERP
6
CRM
OTHER
Next Generation of BI
7
Feature
Requirement
Data Management
Collect all the data I might ever need automatically. Keep it
updated in real-time. Never throw any of it away.
Analytics
Show me how we have performed historically, how we are
performing now and how we are likely to perform in the
future.
Intelligent
Notification
Automatically alert me when something important happens.
Show me why it is important. Show me details if I want.
Analytic
Applications
Give me a “business analyst in a box” that learns my models
and guides my employees to follow them. Provide rich
visualizations of important patterns.
Cloud9 Analytics Architecture
Analytic
Applications
C9 Analytic
Application
C9 Analytic
Application
Custom
Application
C9 Analytic
Application
Custom
Application
Home Page &
Personalization
Administration
Bookmarks
& Sharing
Security
Mobile &
MS Excel
Cloud9 Application Platform
Platform
Analytic
Applications
Alerts &
Notifications
Collaboration
Process
Manager
Cloud9 Analytic Platform
Replication
8
Reports &
Dashboards
Versioned
Database
Dimensional
Analysis
Dimensional
Modeling
Business
Rules
Configuration
User Experience
Framework
Cloud9 Performance Center
Competitive Overview
Cloud9
Replication
Birst
GoodData
Domo
ETL
Versioning
Real-time
Distributed
Query
9
Federation
Federation
Status:
Global Roll-Out
C9 Products
C9 Analytic Applications
Pipeline Accelerator, Forecast Accelerator
C9 Reports
Watch list notification report, scheduled reports, change
analysis notification, forecast judgment
C9 Query Builder
Ad Hoc Analysis
Benefits: pipeline optimization, rep coaching, deal prioritization and resource
allocation
10
Summary
• The next generation of BI will be based upon Analytic
Applications
• The next generation of BI must be cloud-based AND
support:
– Automatic data collection and data management to reduce
the physical and logical costs associated with BI
– Actively deliver information at the moment of value
– Support analytic applications in addition to
reports/dashboards
11