INSERT LETTERHEAD/LOGO OF PRESENTING ORGANIZATION
For Immediate Release
Press Contact:
DEBRA BENTON, COACH TO TOP CEOs, WILL SPEAK AT [INSERT NAME OF
EVENT/ORGANIZATION]
INSERT CITY AND STATE – INSERT DATE OF RELEASE – Debra Benton, bestselling author and
coach to many of America’s top executives, will share her success insights in a talk presented by
[give organization, place and time]. Benton, consistently ranked among of America’s top
keynote speakers, will describe the leadership secrets she learned while interviewing more than
100 leading executives for her latest book, CEO Material (McGraw-Hill, May 2009).
“Right now, behind closed doors, there are people desperately trying to find the right person to
promote or develop for a larger role,” Benton says. “In that session, you want your name to
come up as the person to watch. And you can be that person if you develop CEO traits that
make you stand out. You need to exude honesty . . . make the people around you shine brighter
. . . make big decisions and take big risks . . . attract the best people to your side . . . have intense
curiosity . . . and demonstrate a knack for handling projects that are increasingly more complex.
Those are just a handful of the CEO-level traits I have identified.”
To obtain tickets to Benton’s speech [insert information].
About Debra Benton . . .
Debra Benton is an effective, charismatic and powerful speaker,
consultant and author. She has spoken to hundreds of
organizations including American Express, United Airlines, Viacom,
McKinsey & Company, Comcast, Kraft, Hewlett-Packard, U.S. Border
Patrol, Lockheed Martin . . . in 18 countries before audiences as
large as 5,000 on such topics as: Executive Charisma, How to Think
and Act Like the Best CEOs, and the Art of Leadership. As a speaker,
Benton has consistently achieved a rating in the top 2% of all
presenters.
Benton founded Benton Management Resources in 1976, and has since been in business
successfully for over 30 years. She has helped professionals worldwide design subtle changes in
their presentation, attitude and leadership style that increased their professional effectiveness
and success. Her clients have included: • Agilent Technologies • Bank of Hawaii • Bar-S Foods
• Bechton-Dickenson • Borgess Medical Center • Brunswick Bowling • Budget Rentals •
Campbell’s Soup • Citibank • Citicorp • Comcast • Convergys • Coors • Credit Suisse First
Boston • Dell Computer • Desert Diamond Casino • Eastman Kodak • Fannie Mae • General
Electric • Girls Scouts of America • Goodyear • Household Finance • Institute for Internal
Auditors • Institute for Management Studies • Kellogg Foundation • Kraft • Maytag •
McDonalds • Pfizer • Pier 1 Imports • Skidmore, Owings & Merrill • Time Warner • Timken •
USDA • U.S. Border Patrol • U.S. Department of Labor • U.S. Veteran’s Administration • Verizon
• Warburg Pincus • Yum! Brands.
Benton has written for such publications as the Harvard Business Review and the Wall Street
Journal, and her bestselling books, which include Executive Charisma and How to Act Like a CEO,
have been translated into fourteen languages.
Benton has received front-page coverage in The Wall Street Journal and USA Today. She has
been repeatedly written about in Time, BusinessWeek, Fortune, The New York Times. She has
been a guest on the Today Show, Good Morning America and on CNN. Benton has also been
interviewed by Diane Sawyer for CBS.
Benton lives in Colorado with her husband Rodney Sweeney, a retired cowboy and ranch
manager.
Praise for Debra Benton . . .
“If I had known Benton’s information when I was starting out, the climb up the ladder would
have been quicker, more efficient, and certainly a lot more fun!” -Reuben Mark, Chairman, CEO,
President, Colgate-Palmolive Company
“Benton’s clarity on the critical attributes of top-notch leaders offers aspiring executives a
roadmap to success.” - Stephen B. Bonner, CEO and president, Cancer Treatment Centers of
America
“Debra is the leadership Peter Drucker of the 21st Century.” – John Bianchi, CEO, Frontier
Gunleather
“Benton’s coaching fine-tunes your best personal qualities.” – Peter Georgescu, Charmain
Emeritus, Young & Rubicam
“If I had known Benton’s information when I was starting out, the climb up the ladder would
have been quicker, more efficient, and certainly a lot more fun!” Reuben Mark, Chairman, CEO,
President, Colgate-Palmolive Company
“. . . Debra Benton’s client list reads like a veritable blue-chip stock portfolio.” – Dan Burnham,
President and CEO, Raytheon