* * * ** Financial Management CHAPTER * 18 Nickels * McGraw-Hill/Irwin Understanding Business, 8e McHugh * McHugh 1-1 18-1 © 2008 The McGraw-Hill Companies, Inc., All Rights Reserved. * * * Finance & Managers • What is Financial Management? • Finance • Financial Manager • Importance of Finance 18-2 * * * THE ROLE OF FINANCE AND FINANCIAL MANAGERS Learning goal 1 Describe the importance of finance and financial management to an organization, and explain the responsibilities of financial managers. The Importance of Understanding Finance WHAT IS FINANCIAL MANAGEMENT? 18-3 * * * FINANCIAL PLANNING Learning goal 2 Outline the financial planning process, and explain the three key budgets in the financial plan. Forecasting Financial Needs Working with the Budget Process Establishing Financial Controls 18-4 * * * THE NEED FOR OPERATING FUNDS Learning goal 3 Explain the major reasons why firms need operating funds, and identify various types of financing that can be used to obtain those funds. Managing Day-by-Day Needs of the Business Controlling Credit Operations Acquiring Needed Inventory Making Capital Expenditures Alternative Sources of Funds 18-5 * * * V. OBTAINING SHORT-TERM FINANCING Learning goal 4 Identify and describe different sources of short-term financing. Trade Credit Family and Friends Commercial Banks Different Forms of Short-Term Loans Factoring Accounts Receivable Commercial Paper Credit Cards VI. OBTAINING LONG-TERM FINANCING Learning goal 5 Identify and describe different sources of long-term financing. Debt Financing Equity Financing Making Decisions on Using Financial Leverage 18-6 * * * THE ROLE OF FINANCE AND FINANCE MANAGERS Learning goal 1 Describe the importance of finance and financial management to an organization, and explain the responsibilities of financial managers. WHAT IS FINANCIAL MANAGEMENT? FINANCE is the function in a business that acquires funds for the firm and manages those funds within the firm. FINANCIAL MANAGEMENT is the job of managing a firm’s resources so it can meet its goals and objectives. 18-7 * * * What Financial Managers Do 18-8 * * * THE ROLE OF FINANCE AND FINANCE MANAGERS The role of an ACCOUNTANT is like that of a skilled technician who takes measures of a company’s health and writes a report. FINANCIAL MANAGERS are managers who make recommendations to top executives regarding strategies for improving the financial strength of a firm. A manager can’t make sound financial decisions without understanding accounting information. Most organizations designate a manager in charge of financial operations, generally the CHIEF FINANCIAL OFFICER (CFO.) 18-9 * * * Need for Operating Funds • Manage Daily Operations • Controlling credit operations • Acquire Inventory • Capital Expenditures 18-10 * * * CHIEF FINANCIAL OFFICER (CFO.) In large and medium-sized companies, the CFO is responsible for both accounting and finance functions. Financial management could also be assigned to the company TREASURER or VICE PRESIDENT OF FINANCE. A COMPTROLLER is the chief accounting officer. Two key responsibilities of the financial manager are to obtain funds and to control the use of those funds. The need for careful financial management remains an ONGOING CHALLENGE in a business throughout its life. 18-11 * * * Most Important Skills Needed by CFOs People Development 10% 19% Building Relationships Communication Skills 26% Creativity 27% 38% Objectivity 51% Leadership Strategic Planning 55% Analytical Thinking 75% 0% 10% 20% 30% 40% 50% 60% 70% 80% Source: CIO Enterprise 18-12 * * * Non-Finance Functions of CFOs Business Development 60% P & L Responsibility 53% MIS 49% Reengineering 39% Revenue Growth 25% HR & Admin. 18% Other Skills 5% Sales Marketing 2% 1% 0% 10% 20% 30% 40% 50% 60% 70% Source: CIO Enterprise 18-13 * * * The need for careful financial management remains an ONGOING CHALLENGE in a business throughout its life. The most common ways for firms to FAIL FINANCIALLY are: UNDERCAPITALIZATION, or not enough funds to start with Poor CASH FLOW, or cash in minus cash out INADEQUATE EXPENSE CONTROL THE IMPORTANCE OF UNDERSTANDING FINANCE The text describes a small organization called Parsley Patch, begun with a $5,000 investment. The company initially sold its product through gourmet stores. 18-14 * * * Financial Planning Short-term Forecasting Capital Budget Feedback Financial Plan Long-term Forecasting Operating Budget Financial Controls Cash Budget Feedback 18-15 * * * Why Firms Need Funds Short-Term Funds • Meeting monthly expenses • Unanticipated emergencies • Cash-flow problems • Expanding current inventory • Temporary promotional programs Long-Term Funds • New product development • Replacing capital expenditure • Mergers or acquisitions • Expansion into new markets • Building new facilities 18-16 * * * When the owners expanded into the health-food market, sales soared. However, neither woman understood cash flow procedures nor how to control expenses, and profits did not materialize. They eventually hired a CPA and an experienced financial manager, and soon they earned a comfortable margin on operations. This company’s experience illustrates the importance of UNDERSTANDING FINANCE BEFORE starting a business. Financial understanding is also important to any one who wants to start a business or make an investment. 18-17 * * * WHAT IS FINANCIAL MANAGEMENT? Financial managers are responsible for: Buying merchandise on credit (accounts payable) Collecting payment from customers (accounts receivable) Making sure the company doesn’t lose too much money on bad debts These functions are especially critical to small and medium-sized companies. Financial managers must keep up with opportunities and prepare for change. Financial managers also handle TAX MANAGEMENT. 18-18 * * * As tax laws change, finance specialists must carefully analyze the TAX IMPLICATIONS of various decisions. Businesses of all sizes constantly manage taxes. It is the INTERNAL AUDITOR, usually a member of the firm’s finance department, who checks on the journal, ledgers, and financial statements to make sure that all transactions are properly treated. Without such audits, accounting statements would be less reliable. It is important that internal auditors be OBJECTIVE and CRITICAL of any improprieties. 18-19 * * * FINANCIAL PLANNING learning goal 2 Outline the financial planning process, and explain the three key budgets in the financial plan. Financial planning is a key responsibility of the financial manager. It involves analyzing short-term and long-term MONEY FLOWS to and from the firm. The overall objective of financial planning is to OPTIMIZE PROFITS and make the BEST USE OF MONEY. STEPS IN FINANCIAL PLANNING: FORECASTING both long-term and short-term financial needs DEVELOPING BUDGETS to meet those needs 18-20 * * * Budget Process • Financial Plan- Financial Statements • Types of Budgets • Capital • Cash • Operating (Master) • Financial Controls- Feedback 18-21 * * * ESTABLISHING FINANCIAL CONTROL to see how well the company is following the financial plans FORECASTING FINANCIAL NEEDS A SHORT-TERM FORECAST is a forecast that predicts revenues, costs, and expenses for a period of one year or less. A CASH FLOW FORECAST is a forecast that predicts cash inflows and outflows in future periods, usually months or quarters. The inflows and outflows of cash are based on expected sales revenues and on various costs and expenses. A firm often uses its past financial statements as a basis for projecting expected sales and various costs and expenses. expectations, and, on the basis of 18-22 * * * A LONG-TERM FORECAST is a forecast that predicts revenues, costs, and expenses for a period longer than 1 year, sometimes extending 5 or 10 years into the future. This forecast is crucial to the company’s long-term strategic plan. The long-term financial forecast gives managers an overview of the income or profit potential with different strategic plans. WORKING WITH THE BUDGET PROCESS A BUDGET is a financial plan that sets forth management’s expectations, and, on the basis of those expectations, allocates the use of specific resources throughout the firm. 18-23 * * * those expectations, allocates the use of specific resources throughout the firm. The KEY FINANCIAL STATEMENTS form the basis for the budgeting process. A budget becomes the primary GUIDE for the financial operations and financial needs. There are SEVERAL BUDGETS in a company: The CAPITAL BUDGET is a budget that highlights a firm’s spending plans for major asset purchases that often require large sums of money. The CASH BUDGET estimates a firm’s projected cash inflows and outflows that the firm can use to plan for any cash shortages or surpluses during a given period. 18-24 * * * The OPERATING BUDGET (MASTER BUDGET) is the budget that ties together all of a firm’s other budgets; it is the projection of dollar allocations to various costs and expenses needed to run or operate the business, given projected revenues. Financial planning often determines: What long-term investments are made When specific funds will be needed How the funds will be generated The final step in financial planning is to ESTABLISH FINANCIAL CONTROLS. 18-25 * * * ESTABLISHING FINANCIAL CONTROLS FINANCIAL CONTROL is a process in which a firm periodically compares its actual revenues, costs, and expenses to its projected ones. Most companies hold monthly financial reviews to ensure financial control. These controls provide FEEDBACK to show which accounts are varying from the financial plans. Financial adjustments to the plan may be needed. 18-26 * * * THE NEED FOR OPERATING FUNDS learning goal 3 Explain the major reasons why firms need operating funds, and identify various types of financing that can be used to obtain these funds. Businesses continually need operating funds. Financial requirements of a business change as businesses grow or venture into new markets. All organizations need funds for CERTAIN OPERATIONAL NEEDS: Managing day-by-day needs of the business Controlling credit operations Acquiring needed inventory Making capital expenditures MANAGING DAY-BY-DAY NEEDS OF THE BUSINESS Funds must be made available to meet DAILY CASH EXPENDITURES without endangering the firm’s financial health. 18-27 * * * Money has TIME VALUE—$200 today is more valuable that $200 a year from today. Financial managers try to keep cash expenditures to a minimum and invest in interest-bearing accounts. Efficient cash management is particularly important to small firms. CONTROLLING CREDIT OPERATIONS Making credit available helps keep current customers happy and attracts new ones. If a firm offers credit, as much as 25% OF A COMPANY’S ASSETS can be tied up in ACCOUNTS RECEIVABLE. 18-28 * * * Some of its available funds are needed to pay for the goods or services already sold. Efficient collection procedures can include providing cash or quantity discounts. Financial managers need to scrutinize the CREDIT HISTORY of all credit customers. It is possible to minimize the cost of accounts receivable by ACCEPTING BANK CREDIT CARDS such as MasterCard or Visa. ACQUIRING NEEDED INVENTORY Providing the inventory that customers expect, the business ties up a significant amount of funds. A sound inventory policy helps managers use firm’s available funds to maximizing profitability. 18-29 * * * Sources of Funds Short-Term • Trade Credit • Promissory Notes • Family/Friends • Banks, etc. • Secured Loan • Unsecured Loan • Factoring • Commercial Paper • Credit Cards Long-Term • Debt • Term-Loan • Bonds • Secured • Unsecured • Equity • Stock • Retained Earnings • Venture Capital 18-30 * * * JUST-IN-TIME INVENTORY may help reduce the funds companies must tie up in inventory. CAPITAL EXPENDITURES are major investments in either tangible long-term assets such as land, buildings, and equipment or intangible assets such as patents, trademarks, and copyrights. Purchasing major assets uses a huge portion of the organization’s funds. The firm should weigh all possible options before committing a large portion of its available resources. Financial managers must evaluate the appropriateness of capital expenditures. The financial manager has to decide how to finance operations. 18-31 * * * ALTERNATIVE SOURCES OF FUNDS Two questions that need answers: How much money is needed? What is the appropriate source? METHODS OF RAISING MONEY DEBT FINANCING refers to funds raised through various forms of borrowing that must be repaid; these funds can be short-term or long-term. EQUITY FINANCING is funds raised from 18-32 * * * operations within the firm or through the sale of ownership in the firm. SHORT-TERM VERSUS LONG-TERM FUNDS SHORT-TERM FINANCING refers to borrowed capital that will be repaid within one year. LONG-TERM FINANCING refers to borrowed capital that will be repaid over a specific time period longer than one year. 18-33 * * * Identify and describe several sources of short-term financing. Everyday operation of the firm requires management of shortterm financial needs. Firms need to borrow short-term funds to FINANCE INVENTORY or MEET BILLS. Short-term financing can be either secured or unsecured. TRADE CREDIT. Trade credit, the most widely used source of short-term funding, is the LEAST EXPENSIVE and MOST CONVENIENT form of shortterm financing. TRADE CREDIT is the practice of buying goods and services now and paying for them later. The invoice term “2/10, NET 30” means that the buyer can: Take a 2% discount for paying within 10 days 18-34 * * * The total bill is due (net) in 30 days if the discount is not taken. Taking the discount is, in effect, saving 36% Such discounts can REDUCE THE COST OF FINANCING. If the business has a poor credit rating or history of slow payment, the supplier may insist on a promissory note. A PROMISSORY NOTE is a written contract with a promise to pay a supplier a specific sum of money at a definite time. 18-35 * * * FAMILY AND FRIENDS This source may be convenient, but it can also create problems. It is better not to borrow from friends and relatives. Fewer entrepreneurs today rely on family and friends for funding. If you borrow from family or friends, it is best to: Agree on specific loan terms Put the agreement in writing Arrange for repayment in the same way you would a bank loan COMMERCIAL BANKS Banks are highly SENSITIVE TO RISK and hesitate to make small business loans. A promising venture may be able to get a bank loan. 18-36 * * * Almost half of small business financing is through commercial banks. The person in charge of finance should keep in CLOSE TOUCH WITH THE BANK and visit the banker periodically. The business should try to anticipate the need for cash and arrange financial early. DIFFERENT FORMS OF SHORT-TERM LOANS A SECURED LOAN is a loan backed by something valuable, such as property. 18-37 * * * The item of value is called COLLATERAL. Accounts receivable are often used as collateral for a loan– known as PLEDGING. INVENTORY, such as raw materials, can be used as collateral for a loan. An UNSECURED LOAN is a loan that’s not backed by any specific assets. These are the most difficult to get. Only highly regarded customers are approved. LINE OF CREDIT is a given amount of unsecured short-term funds a bank will lend to a business, provided the funds are readily available. A line of credit is NOT GUARANTEED to a business. It can, however, speed the borrowing process. As businesses become more financially secure, the amount of credit may be increased. 18-38 * * * REVOLVING CREDIT AGREEMENT is a line of credit that is guaranteed by the bank. COMMERCIAL FINANCE COMPANIES are organizations that make short-term loans to borrowers that offer tangible assets as collateral. These NON-DEPOSIT-TYPE ORGANIZATIONS (nonbanks) are willing to accept higher degrees of risk than commercial banks. Interest rates charged are usually higher than banks. 18-39 * * * FACTORING ACCOUNTS RECEIVABLE FACTORING the process of selling accounts receivable for cash, is relatively expensive. A FACTOR is a market intermediary that agrees to buy the accounts receivable from the firm at a discount for cash. The factor then collects and keeps the money that was owed the firm. The cost of factoring depends on the discount rate of the factor. Despite the high cost, factoring is very popular among small businesses, especially in the clothing and furniture businesses. Factoring is not a loan—it is the sale of an asset. This may be the only option for small firms who cannot qualify for a bank loan. Factoring charges are much lower if the company assumes the risk of those accounts who are slow to pay or don’t pay at all. 18-40 * * * COMMERCIAL PAPER COMMERCIAL PAPER consists of unsecured promissory notes in amounts of $100,000 and up that mature (come due) in 270 days or less. ONLY FINANCIALLY STABLE FIRMS are able to sell commercial paper. Companies can get short-term funds quickly and at a lower interest rate than bank loans. It also creates an opportunity for investors. 18-41 * * * CREDIT CARDS About half of all small businesses finance their start-up with credit cards. Credit cards provide a readily available line of credit, but they are extremely risky and costly. Because of their risk and cost, credit cards should be used only as a last resort. OBTAINING LONG-TERM FINANCING learning goal 5 Identify and describe several sources of long-term financing. The FINANCIAL PLAN specifies the amount of funding that will be needed over various time periods and the most appropriate sources of those funds. In setting long-term financing objectives, the firm generally asks THREE MAJOR QUESTIONS: What are the organization’s long-term GOALS 18-42 * * * AND OBJECTIVES? What are the FINANCIAL REQUIREMENTS needed to achieve these goals and objectives? What SOURCES of long-term capital are available, and which best fit our needs? LONG-TERM CAPITAL is used to buy fixed assets such as plant and equipment and to finance any expansions of the organization. These financing decisions involve high-level management. Long-term financing comes from two sources: DEBT FINANCING or EQUITY FINANCING. 18-43 * * * DEBT FINANCING DEBT FINANCING involves borrowing money, which creates a legal obligation to repay the amount borrowed. DEBT FINANCING BY BORROWING MONEY FROM LENDING INSTITUTIONS. Long-term loans are usually repaid within 3 to 7 years, but may extend to 15 or 20 years. A TERM-LOAN AGREEMENT is a promissory note that requires the borrower to repay the loan in specified installments. A major advantage is that interest paid on a long-term debt is TAX DEDUCTIBLE. LONG-TERM LOANS are often more expensive than short-term loans because larger amounts of capital are borrowed and the repayment date is less secure. 18-44 * * * expensive than short-term loans because larger amounts of capital are borrowed and the repayment date is less secure. Most long-term loans require some form of COLLATERAL. Lenders will also often require certain RESTRICTIONS on a firm’s operations. The cost of financing involves the RISK/ RETURN TRADE-OFF, the principle that the greater the risk a lender takes in making a loan, the higher the interest rate required. 18-45 * * * Who Can Issue Bonds? 1. Federal, state, and local governments 2. Federal government agencies 3. Corporations 4. Foreign governments and corporations 18-46 * * * DEBT FINANCING BY ISSUING BONDS If an organization can’t get long-term financing from a lending institution, it may issue bonds. A BOND is a company IOU, a binding contract through which an organization agrees to specific terms with investors in return for investors lending money to the company. INDENTURE TERMS are the terms of agreement in a bond issue. Investors in bonds measure the RISK involved in purchasing a bond with the RETURN (interest) the bond promises to pay. A SECURED BOND is a bond issued with some form of collateral; such as real estate, equipment, or other pledged assets. An UNSECURED BOND is a bond backed only by the reputation of the issuer; also called a debenture bond. 18-47 * * * EQUITY FINANCING EQUITY FINANCING comes from the firm’s owners. It involves selling OWNERSHIP in the firm in the form of stock, or using retained earnings the firm has reinvested in the business. A business can also seek equity financing from venture capital. EQUITY FINANCING BY SELLING STOCK One way to obtain needed funds is to sell OWNERSHIP SHARES (STOCK) in the firm to the public. Purchasers of stock become OWNERS. The first time a company offers to sell its stock to the general public is called an INITIAL PUBLIC OFFERING (IPO). Companies can only issue stock for public purchase if they meet requirements set by the Security and Exchange Commission (SEC.) EQUITY FINANCING FROM RETAINED EARNINGS RETAINED EARNINGS is the profit the company keeps and reinvests in the firm. This is a MAJOR SOURCE OF LONG-TERM FUNDS. 18-48 * * * Sources of Equity Financing Internal Sources Retained Earnings Owner Contributions Sale of Partnerships Equity Capital External Sources Venture Capital Public Sale of Stock 18-49 * * * only by the reputation of the issuer; also called a debenture bond. EQUITY FINANCING EQUITY FINANCING comes from the firm’s owners. It involves selling OWNERSHIP in the firm in the form of stock, or using retained earnings the firm has reinvested in the business. A business can also seek equity financing from venture capital. EQUITY FINANCING BY SELLING STOCK One way to obtain needed funds is to sell OWNERSHIP SHARES (STOCK) in the firm to the public. Purchasers of stock become OWNERS. The first time a company offers to sell its stock to the general public is called an INITIAL PUBLIC OFFERING (IPO). Companies can only issue stock for public purchase if they meet requirements set by the Security and Exchange Commission (SEC.) EQUITY FINANCING FROM RETAINED EARNINGS RETAINED EARNINGS is the profit the company keeps and reinvests in the firm. 18-50 * * * Retained earnings are the most popular type of financing because: The company saves interest payments, dividends, and underwriting fees. There is no new ownership created. Many organizations can’t use this type of financing because they don’t have enough retained earnings. EQUITY FINANCING FROM VENTURE CAPITAL The hardest time for a business to raise money is when it is just starting or in the earliest stages of expansion. 18-51 * * * VENTURE CAPITAL is money that is invested in new or emerging companies that are perceived as having great profit potential. The venture capital industry began as an alterative investment vehicle for wealthy families. The venture capital industry grew rapidly in the 1980s. Venture capital investment increased during the 1990s, especially in high-tech centers. In the early 2000s problems in the economy and in the technology industry resulting in a decrease in VC financing. The venture capital firm wants part ownership of business and expects a higher-than-average return on their investment. 18-52 * * * Venture Capitalists • Finance new and rapidly growing companies • Purchase equity securities • Assist in the development of new products or services • Add value to the company through active participation • Take higher risks with the expectation of higher rewards • Have a long-term orientation Source: NVCA.com 18-53 * * * Financing a firm’s long-term needs involves a high degree of risk. MAKING DECISIONS ON USING FINANCIAL LEVERAGE LEVERAGE is raising needed funds through borrowing to increase a firm’s rate of return. While debt increases the risk of the firm, it also enhances the firm’s profitability. COST OF CAPITAL is the rate of return a company must earn in order to meet the demands of its lenders and expectations of its equity holders. If the firm earns more than the interest payments on the funds borrowed, stockholders earn a HIGHER RATE OF RETURN than if equity financing were used. It is up to each firm to determine exactly what a PROPER BALANCE between debt and equity financing is. 18-54 * * * LEVERAGE RATIOS are a way to compare leverage relative to other firms in the industry. The average debt of a large industrial corporation ranges between 33 and 40% of its total assets. Small business debt varies considerably. The next chapter looks at stocks, bonds, and other investment topics. 18-55 * * * Women CFOs • As of May 2006, 35 of the 500 largest companies in the US had a female CFO • Five largest companies with female CFO: Citigroup, Home Depot, Verizon, Marathon Oil, and Medco Health Solutions • Top 3 reasons that helped women achieve their current position: Supportive boss, Supportive spouse, and culture of the organization Source: cfo.com, June 1, 2006 18-56 * * * Where CFOs Get Their Financial Information Magazines 9% Radio 5% Don't Know 1% Internet 11% Television 12% Newspaper 47% Colleagues 15% Source: USA Today 18-57 * * * Financial Managers: Ask Your Clients 1. What are the client's goals in areas like lifestyle, retirement, saving for college education and their health care as well as that of their dependents? 2. When do they want to reach their goals? 3. What steps have they already taken toward achieving their goals? 4. How do they feel about taking investment risks for a potential higher rate of return? 5. How involved do they want to be in monitoring their progress toward their goals? Source: Fpanet.org 18-58 * * * Daily Profits Of Companies With The Highest Revenue • • • • • • Wal-Mart - $24.8 Million ExxonMobil - $58.9 Million General Motors - $10.5 Million Ford - $1.4 Million General Electric - $41.1 Million ChevronTexaco - $19.8 Million Source: World Feature Syndicate, 2005 18-59 * * * IPO Summer of 2006 • 89 companies filed plans to raise money through IPO – looking to raise $16.3 billion • 17 companies withdrew their plans to proceed with their IPO – were hoping to raise $3.89 billion • Withdrawing – Go Daddy Group and PNY Technologies • Filing – Double-Take Software and Hansen Medical Source: redherring.com, August 18, 2006 18-60 * * * Google IPO • • • • • Launched – August 2004 IPO Price -- $ 85 per share Seeking to raise $2.7 billion Unusual auction-style offering With IPO, the company must shed light on the inner workings • Key competitors – Yahoo and Microsoft • As of March 31, 2004 Google employed about 1,900 employees Source: cnet news.com, April 30, 2004; Forbes, September 17, 2004 18-61 * * * Making Use of Leverage Leverage- Selling Bonds Equity- Sale of Stock Common Stock Bonds (@10%) $ 50,000 $450,000 Common Stock Bonds (@10%) $500,000 0 Funds Raised $500,000 Funds Raised $500,000 Earnings Less: Bond Interest $ 125,000 $ 45,000 Earnings $ 125,000 Total Earnings $ 80,000 Total Earnings $ 125,000 Return to = Stockholders $80,000 $50,000 = 160% Return to = Stockholders $125,000 $500,000 = 25% 18-62