A Lesson in ADR and SOX

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A Lesson in ADR and

SOX

Comparative Intl. Labor Relations

By: S. Carpenter, A. Caccamo, and K. O’Brien

What is an ADR?

American Depositary

Receipt (ADR)

A stock that trades in the U.S. but represents a specific number of shares in a foreign corporation

Bought and sold on

American markets

Issued/sponsored in the U.S. by a domestic bank or brokerage

History of ADR

Introduced to the financial markets in 1927

Result of: (1) complexities in buying shares in foreign countries and (2) difficulties with trading at different currency values

U.S. banks purchase bulks of shares from the foreign company, bundle the shares into groups, and reissue on the NYSE, AMEX or the Nasdaq

In return, foreign company must provide detailed financial information to the sponsor bank

The depositary bank sets the ratio of U.S. ADRs per homecountry share; this ratio can be anything less than or greater than 1

Majority of ADRs range between $10 and $100 per share

Pricing Example

Russian Vodka Inc. wants to list shares on the NYSE to gain exposure to the U.S. market and to tap into the growing demand for vodka

Russian Vodka already trades on the Russian Stock Exchange at

127 Russian roubles (equivalent to US$4.58)

A U.S. bank purchases 30 million shares from Russian Vodka Inc. and issues them in the U.S. at a ratio of 10:1. This means each

ADR share you purchase is worth 10 shares on the Russian Stock

Exchange

The new ADR should have an issue price of around US$45.80 each

(10 times $4.58)

Three Types of ADRs

Level 1: Foreign companies either don't qualify or don't wish to have their ADR listed on an exchange

• over-the-counter market

• loosest requirements from the SEC

Level 2: Listed on an exchange or quoted on Nasdaq

• slightly more requirements from the SEC

• higher visibility trading volume

Level 3: Issuer floats a public offering on U.S. exchange

• able to raise capital and gain substantial visibility in the U.S. financial markets

Benefits of ADRs?

For individuals, ADRs are an easy, cost-effective way to buy shares in a foreign company

Foreign entities like ADRs because they get more U.S. exposure, allowing them to tap into the wealthy

North American equities markets

Risks of ADRs

Political Risk

• Is the government of the ADR’s home country stable?

Exchange Rate Risk

• Is the currency of the home country stable?

Inflationary Risk

• Extension of exchange rate risk

What is SOX?

Sarbanes-Oxley Act of 2002 (also: Public

Company Accounting Reform and Investor

Protection Act of 2002)

US Federal law enacted in response to a number of major corporate and accounting scandals

Background on SOX

Applies new standards for all U.S. public company boards, management and public accounting firms

Does not apply to privately held companies

Act contains 11 Titles and requires the SEC to implement rulings on requirements to comply with the new law

11 Titles in SOX

Public Company Accounting Oversight Board (PCAOB)

Auditor Independence

Corporate Responsibility

Enhanced Financial Disclosures

Analyst Conflicts of Interest

Commission Resources and Authority

Studies and Reports

Corporate and Criminal Fraud Accountability

White Collar Crime Penalty Enhancement

Corporate Tax Returns

Corporate Fraud Accountability

Effect on Non-US Companies

Depends if country is developed/wellregulated or less developed

• i.e. poorly regulated countries – benefit from better credit ratings by complying to regulations; developed countries – incur costs

Displaces business from NY to London

Alternative Investment Market claims that its growth in listings almost entirely coincided with SOX legislation

Praise of SOX

Improved investor confidence and more accurate, reliable financial statements

• "Sarbanes-Oxley helped restore trust in U.S. markets by increasing accountability, speeding up reporting, and making audits more independent.“ – SEC Chairman

Christopher Cox, 2007

Auditor conflicts of interest have been addressed prohibits auditors from having lucrative consulting agreements with the firms they audit

Improved investor confidence in financial reporting; improvements in board, audit committee, and senior management engagement in financial reporting; improvements in financial controls

Criticisms of SOX

Reduced America's international competitive edge against foreign financial service providers, by introducing a complex and regulatory environment into U.S. financial markets

• Following the act's passage, smaller international companies were more likely to list in stock exchanges in the U.K. rather than U.S. stock exchanges (Journal of

Accounting Research, 2008)

Overall reluctance of small businesses and foreign firms to register on US stock exchange

• “These regulations are damaging American capital markets by providing an incentive for small US firms and foreign firms to deregister from US stock exchanges” –

Ron Paul

How SOX Regulates ADRs

Level 1 ADRs do not have to have to comply with SOX

• Not registered with the SEC

Level 2 and Level 3 ADRs must comply with SOX

• Can be costly for a company beginning a U.S.

ADR Program

• Costs include a significant intangible cost: diversion of senior management time

Compliance with SOX

Establish a full-time investor, or investor relations team, based in the U.S.

Senior executives must visit institutional investors and securities analysts at least twice a year, if not more

The Future of SOX and ADRs

Currently, interest by foreign companies to have shares traded in the U.S. is on rise because of two new SEC rules

• Japan, Hong Kong, and Australia

Companies are not looking to list on NYSE or

Nasdaq

• Want to set up Level 1 ADRs and trade over the counter

(OTC)

Two Rules:

• Automatic exemption from listing on SEC

• Brokers must report trades within 90 seconds and information on each trade must be available in real time

Will make pricing more transparent

The End

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