Your health. Your life. Your way.
Rachel Richmon
Mission Statement
“To develop and provide the highest quality,
science-based health products, distributed
internationally through network marketing,
creating a rewarding financial opportunity for
our Independent Associates, shareholders, and
employees.”
Why USANA?
1. Consumable and healthy product line
2. Direct Sales = Residual Income
3. Opportunity to own and grow your own business
USANA Story
1992- Dr. Myron Wentz founded on a vision of true health and
wealth
2002- Sponsor Olympic Athletes in the Salt Lake City Winter
Olympic Games
2005- Wentz Medical Center opened in Uganda
2007- Patent awarded for Sensé formula
2007- Dr. Wentz was awarded the Albert Einstein Award in Israel
2011- USANA’s Salt Lake City facility became FDA-registered and
the company began trading on the New York Stock Exchange
2012- Celebrated its 20th Anniversary at their International
Convention in Salt Lake City, Utah
Management Team
Dr. Myron Wentz
Deborah Woo
Founder, and
Chairman of the Board
President of Asia
and Greater China
David Wentz
Kevin Guest
Chief Executive Officer
President of USANA
USANA Globally
USANA Products
Nutritional
Diet & Energy
Personal Care
Essentials and
Optimizers
Meal and Snack
replacements
skin and personal
care products
Nutritional
Essentials- core vitamin and mineral supplements that provide a
foundation of nutrients for every age group
Optimizers- designed to meet the individual health and
nutritional needs
Diet & Energy
Low-glycemic meal replacement shakes and snack bars
Rev3 Energy Drinks
RESET KIT- 5-Day Jump Start
Personal Care
Sensé- science-based products that support healthy skin and
hair by providing topical nourishment, moisture, and
protection
Manufacturing Products
(Corporate Office in Salt Lake City, Utah)
Mission: “To manufacture the highest-quality, science-based
products”
• Make, bottle, and sell products out of their FDA registered
facility
• Adhere to GMP like pharmaceutical drugs
• Nutritionals carry a Potency Guarantee
Competition
• Third-party testing showed USANA supplements ranked as #1
compared to 1600 multivitamins tested in US and Canada.
• Company Competitors
Financial Information
SWOT Analysis
Strengths
• FDA Registered Facility
• Products made in-house (i.e., quality
control)
• Founded by an actual scientist who
formulated a product
Weaknesses
Opportunities
• Growing direct sales Industry
• Continuing growth into markets
world-wide
• Own your own business.
• Be your own boss.
Threats
• Immediate unavailability of products • Industry Competitors
(mail order)
• Social Media influences (Scam
Reviews and Pyramid Schemes)
• False Claims creating doubts
Future Predictions
• With more than two decades of true success, USANA will
continue to show growth with introducing more products as
the health industry needs it
• Add more Elite athlete partnerships
• Open in more international markets
Works Cited
USANA WEBPAGE
https://www.usana.com
https://www.usana.com/dotCom/about/team
https://www.usana.com/dotCom/about/history
https://www.usana.com/dotCom/about/fact
https://www.usana.com/dotCom/opportunity/why
https://www.usana.com/hub/#/home
https://www.usana.com/dotCom/opportunity/comp
YAHOO FINANACE
http://finance.yahoo.com/q?s=USNA&type=2button&fr=uh3_finance_web&u
hb=uhb2