Rhetorical Analysis of the
MEdia
Rockin’ RAM Review
Today’s OBjectives
Remember and understand the main content of the course
Task #1: Create YOUR
question
On a half sheet of paper, write two multiple choice questions on
our content:
1. Introduction (media questions & rhetorical analysis steps)
2. Pop culture
3. Advertising (needs & appeals, visual language, persuasive
writing techniques)
4. Gender in advertising (Killing Us Softly, Tough Guise)
5. Big Media (media giants & problems, solutions)
6. New technologies (desktop computer history, mobile tech)
7. Film (roles, camera techniques, language)
Rockin’ Rhetorical
Review & Romp
Intro Questions
What media term goes with the following media question?
“Who is telling the story?”
A) Media
B) Perspective
C) Message
D) Demographics
E) Application
F) Source
Intro Questions
What media term goes with the following media question?
“Who is the audience?”
A) Media
B) Perspective
C) Message
D) Demographics
E) Application
F) Source
Intro Questions
What media term goes with the following media question?
“What is the story?”
A) Media
B) Perspective
C) Message
D) Demographics
E) Application
F) Source
Intro Questions
What media term goes with the following media question?
“What do I do with the story?”
A) Media
B) Perspective
C) Message
D) Demographics
E) Application
F) Source
Intro Questions
The first step in rhetorical analysis is:
A) Look for patterns
B) Keep reformulating questions and explanations
C) Define significant parts and how they’re related
D) Make the implicit explicit
E) Suspend judgment
Intro Questions
The last step in rhetorical analysis is:
A) Look for patterns
B) Define significant parts and how they’re related
C) Make the implicit explicit
D) Suspend judgment
E) Keep reformulating questions and explanations
Intro Questions
Media has embedded values and points of view.
A) True
B) False
Intro Questions
Media messages are constructed.
A) True
B) False
Advertising Questions
Match the description with the need: The need to take care
of others, especially for defenseless animals or children
A) Need for autonomy
B) Need for attention
C) Need to nurture
D) Need for affiliation
E) Need to satisfy curiosity
Advertising Questions
Match the description with the need: The need for
affectionate contact with others; the need for friendship
A) Need for aesthetics
B) Need for attention
C) Need to prominence
D) Need for affiliation
E) Need to escape
Advertising Questions
Match the description with the need: The need to conflict,
push back, get even
A) Need for guidance
B) Need for dominate
C) Need to aggress
D) Need for autonomy
E) Physiological needs
Advertising Questions
Match the description with the need: The need to be looked
at, to be noticed
A) Need for guidance
B) Need to aggress
C) Need for autonomy
D) Need for attention
E) Physiological needs
Advertising Questions
If a person created an ad that was designed to evoke
emotions, that ad could be described as using:
A) Pathos
B) Logos
C) Ethos
Advertising Questions
If a person created an ad that mainly uses reputation to sell
it’s product, it could also be described as using:
A) Pathos
B) Logos
C) Ethos
Advertising Questions
If a person created an ad that mainly uses logic and reason
to sell it’s product, it could also be described as using:
A) Pathos
B) Logos
C) Ethos
Advertising Questions
The following is an example of what persuasive technique?
“Supergloss does it with more color, more shine, more sizzle,
more!”
A) Compliment the consumer
B) We’re different and unique
C) Language of Certitude
D) Unfinished technique
E) Rhetorical question
F) Weasel word
Advertising Questions
The following is an example of what persuasive technique?
“BINGO cereal is part of a nutritious breakfast.”
A) Compliment the consumer
B) We’re different and unique
C) Language of Certitude
D) Unfinished technique
E) Rhetorical question
F) Weasel word
Big Media Questions
What do the initials F.C.C. stand for?
Big Media Questions
What is the role/job of the F.C.C.
Big Media Questions
What major media mogul argues for a breakup of the large
media conglomerates and more media diversity?
New Tech Questions
Describe one way we saw the U.S. military use new
technology in the video Digital Nation.
New Tech Questions
Name at least 4 social media sites and describe their focus.
New Tech Questions
What is and what is the purpose of the Twitter hashtag?
Film Questions
Which is NOT one of the elements in Mise en Scene:
A) Performance
B) Editing
C) Diction
D) Lighting
E) Costume
Film Questions
Which camera shot would best fit a scene that needs to
capture a character’s emotion?
A) Bird’s Eye View
B) Medium Shot
C) Close-up
D) Establishing shot
E) Tilt
Film Questions
Which camera shot would best fit a scene that needs to
establish the setting?
A) Extreme long shot
B) Medium shot
C) Close-up
D) Over-The-Shoulder Shot
E) Low angle shot
Your Essay Options
•
Option 1 – The Importance of Critical Analysis: After
taking Rhetorical Analysis of Media, prove that you are now
a media literate person by writing an essay that proves the
importance of thinking critically about the media. In your
essay, describe a piece of media that recently caught your
attention (print or TV ad, magazine, Web site, film,
newscast, article, TV program, etc.) and analyze the
message/item using the 6 questions a media literate person
should always ask after viewing/reading/being exposed to a
media message.
Your Essay Options
•
Option 2 – Envision a Better Media Corp: Imagine you
are the CEO of a new media company. Using your
knowledge of pop culture, advertising, film, and new media
and the abuses of big media (our major R.A.M. units), write
a detailed corporate vision for an improved media
company—one whose producers are more responsive to the
real needs and desires of its consumers. Consider, in your
response how you and your company can make the media
environment better.