May WebSphere
Platform Launch
WebSphere Delivers Dynamic e-business
Enhanced Foundation and Tools
Pre-Packaged Business Infrastructure
WebSphere Delivers Dynamic e-business
 WebSphere Evolves
 Platform for Dynamic e-business
Enhanced Foundation and Tools
Pre-Packaged Business Infrastructure
WebSphere software platform
June 28, 2000
Key Integration Points
 Foundation - WebSphere Application Server and Application
Development Tools
 Presentation capabilities to maximize productivity
 Deployment capabilities to maximize web traffic performance
WebSphere Market Success
Accelerating e-business Platform Market
WebSphere: Fastest Growing Platform
Market Share (GIGA)
Value (US $B)
14
12
10
8
6
4
2
0 1999 2000 2001 2002 2003 2004
40
1999
2000
20
0
Application Server Market
Source: IDC 2000
IBM
BEA
Application Server Market
Source: GIGA Apr 2001
35,000 customers worldwide
9,000+ ISV applications
7,000 certified professionals
Top Flight Customers
Nasdaq
Cigna
Siemens
Heineken
Boeing
Shell
Bank of Ireland
State Farm
J P Morgan
HSBC
IT Ergo
Barclays
US Mint
Farmers Insurance
UBS
MetLife
US Air Force
Southwest Airlines
Merrill Lynch
Chase Manhattan Bank
Bank of Montreal
Bank of Nova Scotia
AXA
UPS
Coca-Cola
Deutsche-Bahn
Borders
Kemper
Ford
Agricultural Bank of China
Post Office (EMEA-UK)
Nordea
American Express
Fortis
Marriott
First Union
BNP
Toys R Us
Bayer
Credit Suisse
Blue Cross Blue Shield SC
BASF
Aetna
Prudential
Nestle
Caterpillar
AT&T
Wal-Mart
Sears
GTE
Morgan Stanley
PaineWebber
Bristol-Myers Squibb
DaimlerChrysler
Kimberly Clark
Dynamic e-business
B U S I N E S S
V A L U E
ntelligent transactions
Dynamic
e-business
ntegration
Value Networks
nfrastructure
Internal Integration
e-business Transactions
Web Publishing
Source : The McKenna Group,
IBM Market Research
Answering the Market
Effective
Exploit the e-business opportunity
React more quickly than
competitors
Attract and retain a loyal
customer base
Reach customers and employees
anywhere, anytime
Fast
Respond rapidly to change
Reduce time to market
Grow seamlessly
Efficient
Drive for tighter integration to
cut expense
Maximize performance
Reduce implementation costs
WebSphere
Answers
Greatest business value
Most platform agility and
efficiency
Best developer value based on
open standards
Platform for Dynamic e-business
Customer and Partner Applications
Application Accelerators
Development Presentation Deployment
Integration
Foundation Extensions
e-business Foundation
May 30, 2001




Incorporating integration and BPM in a transactional context
Enhancing foundation with version 4.0
Delivering pre-packaged business infrastructure
Widest support for open standards -- leader in web services
WebSphere Platform
Realize greatest business value versus competition
 Over twice the performance throughput per $ invested
Deliver the technology required for dynamic e-business
 First with Web services technologies - SOAP, WSDL, UDDI
 First with J2EE added value optimized for dynamic web transactions
Easily start with an e-business platform adaptive to change via superior
configuration flexibility, extensibility and scaleability Leverage your
existing assets to build robust e-business infrastructures
 Broadest range of complementary, integrated middleware
 Over 9,000 ISV applications available (500% YTY growth)
Establish the most productive developer environment through a full
range of integrated and extensible AD tools
 Greatest number of certified developers
 7,000 professionals worldwide across industries, disciplines
Pre-Packaged Business Infrastructure
Three New Offerings enable you to...
Accelerate exploitation of dynamic e-business for competitive advantage
Single installation, single source for complete solution
 Implementation results seen in days, not months
• 30- 50 % cycle time reduction results
Rely on integrated technology based on solid foundation
 Reach across the enterprise from host systems to customers
• Internet access for PC's, cell phones, PDA's supported
 Process integration inside and outside company boundaries
• Based on open standards, Web services
Realize great return on investment
 IBM integrated solution costs less than multi-vendor competition
 $10M annual benefits cited at one key customer
 Development costs reduced 50% at another
B U S I N E S S
V A L U E
Delivering Dynamic e-business
Ability to Execute with the
WebSphere Software
Platform
50% Code reuse
Application running in 90 days
Financial benefit of $10.3M
Reduced development cost 50%
Reduced cycle time 30 - 40%
7,000 certified professionals
Ability to Execute
with point product technology
WebSphere Delivers Dynamic e-business
 WebSphere Evolves
 Platform for Dynamic e-business
Enhanced Foundation and Tools
 WebSphere Application Server Version 4.0
 WebSphere Application Development
 WebSphere Studio Workbench
Pre-Packaged Business Infrastructure
WebSphere Application Server
Version 4.0
 A single Web
services-enabled J2EE
certified technology base is
the core of Version 4.0
WebSphere
Application
Server v4.0
 Different configurations add
or subtract services to the
core to meet the needs of
different groups of
customers
WebSphere Application Server v3.5
Standard
Edition
Advanced
Edition
Enterprise
Edition
OS/390
Enterprise
Edition
 Increased customer
flexibility, easier growth
 Faster time to market of
configurations for niche
needs
 First step to dynamic
electronic licensing,
configuration
Deployment QoS
WebSphere Application Server
Version 4.0
Advanced
Edition
Enterprise
Edition
Full Distributed
QoS
Standalone
Server QoS
Programming Model
QoS
WebSphere Application Server v3.5
Standard
Edition
Extensible Enterprise QoS
OS/390
Enterprise
Edition
Version 4.0 Configurations
Deployment QoS
RAS and
Performance
WebSphere for z/OS
WAS Enterprise Edition
WAS Advanced Edition
 Single Server Config Option
Ease of
Deployment
 Development--only Config Option
Programming Model QoS
J2EE & Web Services
New Single Server Configuration
RAS and
Performance
 Same Web services,
J2EE runtime
 Browser-based admin
w/o clustering, workload
management
WebSphere for z/OS
WAS Enterprise Edition
Deployment QoS
WAS Advanced Edition
Single Server Config Option
Ease of
Deployment
 Very rapid deployment; fewer
pre-reqs, small footprint
Development--only Config Option
Programming Model QoS
J2EE & Web Services
 For stand-alone department and small or medium
business applications
 Free development-only license for Linux and Windows
Version 4.0 Technology Highlights
 Full Web services support (SOAP, UDDI, WSDL, XML, J2EE 1.2)
including robust integration and transaction technology
 Unparalleled connectivity including J2EE JCA, CORBA, Active-X and
expanded database support (native and JDBC)
 EJB 2.0 Message Beans and JMS Listener Support
 EJB Extensions - Globalization, Business Rules and Process Flow
 Intelligent adjustments to client locales for time zone, currency, language, etc.
 Dynamic updates without re-coding when business practices change
 Agile and adaptable business process flows via BPBeans technology preview
 Expanded price/performance leadership via dynamic EJB reloads,
dynamic caching (multi-tier, JNDI), txp optimization, etc.
Performance & Scaleability
IBM Performance Benchmark Application (freely available on Web)
http://www6.software.ibm.com/dl/websphere27/benchmark-p)
JDBC dynamic pages/second
EJB dynamic pages/second
2000
3000
2500
Other
1500
2000
WebSphere
1000
1500
1000
500
500
0
1
6
Processors
12
0
1
6
12
Processors
 More than double JDBC throughput per $ of investment
 75% greater EJB transaction throughput per $ of investment
 Near linear growth in scaleability performance
 Improved WAS v4.0 technology will drive even greater performance (15% - 200%)
WebSphere Application Server Wins
PC Magazine Editors Choice
Borland AppServer
Peak: 84.3 pps
A.R.T.: 0.6 sec
0
10
20
300
200
Sybase
EAServer
Peak: 45.6 pps,
A.R.T.: 1.0 sec
30
40
100
0
50
BETTER
Title Search
Pages
per
second
WebSphere
Peak: 720 pps,
450 virtual users
A.R.T.: 0.3 sec
Virtual users
“
IBM's WebSphere Application Server, Advanced Edition 3.5 was by far the fastest and most scalable
server on the scenario test. At its peak, it maintained 4,000 virtual users at 177 pages per second.
Because of its sophisticated dynamic page-caching algorithms, WebSphere was also the clear winner
on the title search test. It also had the best A.R.T. at peak performance on nearly all of the tests.
”
Source: Sahil Gambhir, PC Magazine http://www.zdnet.com/products/stories/reviews/0,4161,2713476,00.html
WebSphere Application Server
The proof
Hewitt Associates
 Major global human resources consulting firm
 Manages $300B retirement funds for 150 client companies
Direct access to accounts for business partners
 Full B2B integration based on open standards
 Real time transactions with token encryption security
“
We achieved full B2B integration [at Hewitt] using advanced
open standards technologies running on WebSphere Application
Server. And we did it under five months. We estimate it would
have doubled the cost and time involved if we had built all the
pieces from scratch.
”
—Tim Hilgenberg, Chief Technology Strategist,
Business Logic Corp.
WebSphere Application Server
4.0 Packaging
Configuration Options
 Advanced Edition
 Single Server Option
 Development-only Option
 Enterprise Edition
 z/OS and OS/390
 WebSphere Technology for
Developers preview technologies
Platforms







Windows
Linux
Solaris
HP-UX
AIX
OS/390, z/OS
OS/400
GA
 3/30/01 for Z/OS and OS/390
 6/30/01 Advanced Edition
 2H01 Enterprise Edition
Pricing




$35,000/CPU for Z/OS
$12,000/CPU Advanced Edition
$8,000/CPU Advanced Single Server
No charge for Development Server
WebSphere Developer Value
IBM AD =
Comprehensive
Integrated Development
Environment
+ Broad Middleware and Platform Support
+ Growing Developer Community
+ Leadership in Open Technologies
WebSphere Application Development
A flexible and extensible development environment
 Comprehensive and integrated
 Broad middleware and platform support
 Full application development life cycle
 Leverage complementary third-party tools
 Integrated iRAD capabilities
An integrated open programming model
 Leadership in open technologies and standards
 Rapid support for new technologies -- e.g., Web services, mobile, voice
 Tight integration with WebSphere Software Platform
Expanding Business Partner and Developer community added value
 WebSphere Developer Domain, developerWorks, alphaWorks
 IBM/Partner Education and Training
 Design Patterns and Intellectual Assets -- e.g., templates, papers, etc.
Key WebSphere AD Enhancements
No Cost J2EE and Web Services Application Server for Developers
 WebSphere Application Server, Advanced Edition Development-only Option
 Electronic Support and Community Resources
New Application Development Tools Delivering Expanded J2EE, Web
Services and e-business Middleware Support




VisualAge for Java v4.0
WebSphere Studio v4.0
Expanded WebSphere Software Platform support (WAS, Mobile, JCX, etc.)
Technology previews of next generation IBM application development
environments
New WebSphere Studio Workbench tool development kit
 Open development kit for building and integrating tools
 Technology foundation for IBM's next generation of application
development tools
 Growing industry support among application development tools vendors
 Available via IBM PartnerWorld
WebSphere Studio Workbench Partners
Rules based development
ƒ
Versata
Business Process Modeling
ƒ
Connectors
Requirement Management
Extricity
ƒ Neon
ƒ
ƒ
ƒ
Instantiations
ƒ Macromedia
ƒ
Code
Web Content
Web C Mgmt
Software Configuration
Management
Requirements Mgmt
Application and Data
Modeling
Business Rules
Business Process
Modeling
RationalSuite Developer
Studio
Web Content Management
ƒ
Quality Assurance
RationalSuite Analyst Studio
Application and Data Modeling
Development tools
Data
Holosofx
Interwoven SiteExpress
Software Configuration
Management
Rational ClearCase /
ClearQuest
ƒ Merant PVCS
ƒ Serena ChangeMan
ƒ
Quality Assurance / Performance
RationalSuite Test Studio
ƒ Sitraka
ƒ
Business Process Integration
ƒ
CommerceQuest
WebSphere Studio Workbench
An Open Tool Development Kit
Rapid AD
Tools
Navigator
View
Web
Tooling
Content
Outliner
Java Tooling
IDE
Modeling
Tool
Standalone
Tool
Desktop
Desktop
Platform
APIs
/ Extension
Points
Platform APIs
/ Extension
Points
Property
View
Task
List
Content Editable View(s)
Published
Extension
Points
ISV plug in - or
contribution
Common
Common
Services
Services
Management
•Resource
•Project
Resource
ModelManagement
•Team
Programming
Project
Model Model
•Scripting Support
Team Programming
•Debugging
Model
•Extensibility Framework
Debugging
Extensibility framework
CCLT
Interface
Common
Common
Frameworks
Frameworks
•Widget
Toolkit
Widget
Toolkit
•UI
Frameworks
Editing Framework
•Source
UI Frameworks
•Graphics
Framework
EditingEditing
Frameworks
•MOF and XMI
Builders, Markers,
•Builders, Markers, Help
CVS
Interface
Repository
Technologies to open source
Help
Other
Interfaces
No-cost Application Server for
Developers
Free Development-Only Option
ƒ
ƒ
ƒ
Full J2EE and Web services
programming model w/o the admin
overhead
Electronic support and community
via WebSphere Developer Domain;
phone support also available
(optionally priced)
Licensed for development-only
usage; AE Single server
configuration on Windows or Linux
Supported by third-party and IBM
tools (e.g., same runtime as
integrated into WebSphere Studio
and VisualAge for Java)
Complemented by WebSphere
Developer Domain and WebSphere
Technology for Developers
preview program
WebSphere for z/OS
WAS Enterprise Edition
WAS Advanced Edition
Single Server Config Option
Development--only Config Option
Programming Model QoS
J2EE & Web Services
J2EE and Web Services Development
Industry's first Integrated AD environment for J2EE, XML, SOAP, WSDL,
UDDI and other Web Services standards for dynamic e-business
 The first development environment (server + tools) that enables developers
to build Web Services for deployment across multiple Java platforms
 Supports open standards: XML, HTTP, UDDI, SOAP, WSDL, and J2EETM
 Supports publishing/finding Web service descriptions in public/private
UDDI registries
 Generates Java code that implements the interface to a Web service
(WSDL/SOAP)
 Extends existing applications easily and turns them into web services
enabled e-business applications (legacy asset analysis and leverage)
 Supports Visual Workflow Composition of Web Services
 Sample code, design patterns and education and training
WebSphere Application
Development Tools
The proof
CareTouch
 Lifecare health Company
 Online support for patient services
Carepanion Application
“
 Robust e-commerce site in 85 days
 2500 concurrent users initially, open ended scaleability
We estimate we saved two to four weeks of development time and
reduced the cost of building the solution by approximately 1.4
million dollars...Sometimes building interfaces can be a
challenge, but with the integration of Visual Age for Java with
WebSphere, it was very easy.
”
—Dr. Prasuna Dornadula Vice President, Web Development
WebSphere Application Development
V4 Packaging
Configuration Options
GA
 VisualAge for Java Professional Edition
 VisualAge for Java Enterprise Edition
 WebSphere Studio Professional Edition
 Includes VisualAge for Java PE
 WebSphere Studio Advanced Edition
 7/20
Platforms
 Development:
 Windows
 Deployment:
 All WebSphere Server
Platforms
Pricing




VA for Java PE: $149
VA for Java EE: $2999
WS Studio PE: $599
WS Studio AE: $1999
WebSphere Delivers Dynamic e-business
 WebSphere Evolves
 Platform for Dynamic e-business
Enhanced Foundation and Tools
 WebSphere Application Server Version 4.0
 WebSphere Application Development
 WebSphere Studio Workbench
Pre-Packaged Business Infrastructure
 WebSphere Business Integrator Version 2.1
 WebSphere User Experience for Multiplatforms Version 1.1
 WebSphere Everyplace Access for Multiplatforms Version 1.1
Buying Behavior Analysis
Component technology priority
(Along With Web Application
Server)
Approach to establishing e-business
solution
Source: IBM Internal Study
60%
100%
46%
38%
80%
40%
54%
60%
16%
31%
40%
22%
20%
18%
20%
0%
Prefers to
purchase ebusiness
components,
led by
infrastructure
and integration
Not Sure
Prefers to
purchase a
completely
integrated
e-business
solution, led by
the application
decision
0%
Content Mgmt
SW
App
Integr SW
Portal SW
Personalization
Srvr
 Nearly half (46%) of enterprise customers surveyed prefer to
purchase a completely integrated solution
 Content Management and Application Integration software were
the two highest rated technologies to be purchased with a Web
Application Server (portals and personalization closely followed)
Pre-packaged Business Infrastructure
WebSphere Business Integrator Version 2.1
 Business process automation, management, and optimization upheld by
industry dominating enterprise application integration
Deliver frictionless process integration inside and outside the company boundaries
leveraging existing organizational resources including applications, people and best
practices
ƒModel and automate business processes across the supply chain
ƒReact dynamically to business changes with an open, standards-based offering
built on industry-leading middleware
ƒ
WebSphere User Experience Version 1.1 and
WebSphere Everyplace Access Version 1.1
 First in the industry to provide a unique customer experience, extended to the
wireless Internet, measurable to 24X7 availability
Attract and retain customers employing a personalized portal
ƒDynamically respond to web trends and analysis gathered across your entire web
infrastructure
ƒReach customers and employees anyplace, anytime, with consistency across
access points - including the capability to translate text to speech
ƒImprove customer satisfaction with measurable reliability and customizable quality
of service
ƒ
WebSphere Business Integrator
WebSphere Business Integrator
Challenges
“Up to $4.4 Billion was lost
in e-commerce revenues in
1999 due to inadequate
infrastructure that led to
poor site and service
performance.”
—Source: Zona Research
WebSphere Business Integrator
Challenges
“Up to $4.4 Billion was lost
in e-commerce revenues in
1999 due to inadequate
infrastructure that led to
poor site and service
performance.”
What lies beneath the surface
1%
e-commerce
web sites
—Source: Zona Research
99%
Backend
infrastructure and
processes to
support e-commerce
Source: Goldman Sachs
E-Commerce/Internet 1999
WebSphere Business Integrator
The solution
 Single infrastructure
 Enables agility
 Significant enterprisewide savings
 Complete system management
 Manage and improve
service levels
In an e-business world,
processes are not isolated to
individual applications...
they span your enterprise...
and beyond.
C
U
S
T
O
M
E
R
S
P
A
R
T
Customer Enterprise
Trading
N
Relationship Resource
Partner
Management Planning Management E
R
S
WebSphere Business Integrator
Head
Office
Division 1
Division 2
Division 3
WebSphere
Business Integrator
Scenario
Private
Exchanges
Partner 1
Public
Exchanges
Partner 2
Direct
Partner
Connection
Partner 3
 Single infrastructure
 Intercompany process management
 Significant enterprisewide savings
WebSphere Business Integrator
AT&T
The proof
 Shortened customer response time from 60 days to 5 days
 Increased quality and customer service
 Improved process visibility
and management
First Union
 Reduced cycle time 30-40%
 Implementation time was 10-days for production pilot
“
”
IBM's Business Process Management bridges the gap between the business and IT.
—Scott Fleming, First Union
Aetna Insurance
 Business Agility : Envision new offerings and rapidly deploy them
 Business Visibility : Highlighted business anomalies - previously unseen
“
It took two weeks to build the prototype process model, designed by business
users and implemented by the IT department.
—Bob Miano, Aetna Insurance
”
WebSphere Business Integrator
Packaging
Configuration Options
 Messaging middleware and business
integration
 Integration adapters
 One-to-many connectivity model, plus
transformation, intelligent routing and
information flow modeling
 Workflow management
 Access Management
 Personalization
 Integrated application development
workbench
 Automated Business-to-business
integration
 Electronic Data Interchange
 Application Serving
GA
 5/31
Pricing
 $45,000/cu Enterprise Deployment
 $25,000/cu Entry Configurations
 $15,000/cu Development
WebSphere User Experience
WebSphere User Experience
Challenges
 Standards for user experiences are rising
 Competitors are just a click away
 Need to attract, engage and retain customers
 Need to provide user experience
at a reasonable cost
They don’t know who I am
They don’t know what I like
They can’t make recommendations
WebSphere User Experience
The solution
 Deliver a world-class user experience
 Increase customer loyalty through personalization
 Flexible and scalable for rapid e-business growth
 Leverage existing investments
 Improve productivity,
satisfaction and profitability
Customization
Personalization
Recommendations
Portalization and syndicated content
High quality content
WebSphere User Experience
How it works
Developers Tools
Third Party Feeds
Presentation
Portal
Language
Translation
Enterprise
Applications
Enterprise
Content
Management
+
Personalization
Site Visitor
Push Server
Technology
Web Content Management
Development
Deployment
Approval
Load Balancing
Caching
Enterprise Digital
Assets
Published
Content and JSPs
Web Content
Quality Of Service
Web Application Server
Site Analysis
WebSphere User Experience
Scenarios
e-Banking
Mortgages
Investments
Internet user
Bank
Portal
 Differentiate yourself
 Continuous improvement
 Increase customer loyalty
Bank
Consumer
Banking
WebSphere User Experience
“
The proof
We are excited about IBM’s two new WebSphere offerings WebSphere
Everyplace Access and WebSphere User Experience. They will greatly
enhance our ability to deliver the robust, next-generation e-business
systems required by our customers.
”
—Joe Lindsay, Chief Technology Officer, eBuilt
“
The new product offerings to support WebSphere will allow Bekins to
offer a robust, flexible and personalized experience for each of the end
users. The J2EE compliant Portal server is a welcome addition to the
family and will be implemented at Bekins to support Internet based
access for PC's, cell phones, PDA's and other pervasive devices. IBM
is now a 1 stop shop for designing, creating and delivering dynamic
e-business solutions.
”
—Randall Mowen, Director of Data Management & e-business Architecture,
The Bekins Company
WebSphere User Experience Packaging
Configuration Options
Language Support








 Personalization, Site Analyzer, App
Server, IBM Content Manager
WS Personalization (4 cpu licenses)
WS Site Analyzer (1 cpu license)
WS App Server, Adv. (4 cpu licenses)
WS Studio (1 developer license)
Interwoven TeamXpress (1 cpu license)
IBM Content Mgmt (1 cpu license)
WS Portal Server (4 cpu licenses)
Integration scenarios and sample code
Availability
 5/31/01
Price
 $261,000 (across 4 cpu license)
Competitive Price
Comparison
 $500K SW
+ Integration Services
English, French, Spanish, Italian,
German, Japanese, Chinese (Simp and
Trad), Korean, Brazilian Portuguese
 Portal Server, Interwoven TeamXpress
English
 IBM Content Manager supports 13
other languages
Platforms




AIX
NT/Windows 2000
Solaris
some products have additional
platform support including Linux
Optional Components




WS Translation Server
Push Technology
WS Edge Server
1 Year Supportline
WebSphere Everyplace Access
WebSphere Everyplace Access
Challenges
 Demand for anytime, anywhere access to your e-business
 Desire to protect existing Web investments and infrastructures
 Complexity of dealing with new technology
I don't have mobile access to the site
I don’t have voice interaction
WebSphere Everyplace Access
The solution
 Easy access to your e-business from any contact point
 Lower development costs and decreased time to market
 Consistent e-business experience through multiple channels
 A scalable, integrated, standards-based solution
WebSphere Everyplace Access
How it works
Tools to design, develop and deploy
applications
Text & Images
Dynamic content
adaptation and
streamlined delivery
Site Visitor
Voice
VoiceXML browser,
speech recognition and
text-to-speech engine
Application Server
WML, HDML,
markup
languages
HTML
+annotation
VoiceXML
IBM WebSphere Everyplace Access
Scenarios
Telephony gateway
Banking
Stocks
Wireless network
Mutual
funds
Internet
Customer
Bank
Money
market
accounts
 Connect from home
 Do your banking during a meeting
 Use voice recognition to access an account from your car
IBM WebSphere Everyplace Access
Tom.com
The proof
 Time to market - first voice portal in mainland China
 Extended reach - users can get information on weather, travel, news, entertainment,
finance, using voice interaction
“
This voice portal platform enabled us to deploy a speech system with high accuracy
which our users enjoy which we can easily scale as its popularity grows.
”
Kaifeng Securities
—Lei Lei Wang, General Manager, TOM Voice
 WAPHead! is helping Kaifeng Securities bring mobile stock trading to China, with
WebSphere technology
“
We are confident that within five years, we will generate an annual estimated profit of
RMB 18 million (US$2.25 million) through Net transactions, compared to RMB 16
million (US$2 million) from direct sales.
”
VoiceRite
“
—Mr. Hu Yanru, General Manager, Kaifeng Securities
WebSphere Everyplace Access provides an exciting tool for our company to
provide solutions for the reuse of existing Web content for the next
generation of voice response technology.
—Joshua Shrager, Chief Executive Officer, VoiceRite
”
WebSphere Everyplace Access
Packaging
Offering Components
 WebSphere Transcoding
Publisher Version 3.5
 WebSphere Voice Server
Version 1.5
 WebSphere Application Server,
Advanced Edition, Version 3.5
 WebSphere Studio, Advanced
Edition, Version 3.5
 VisualAge for Java, Enterprise
Edition, Version 3.5
Availability
 5/31/01
NLS*
 English, French, Spanish, Italian,
German, Japanese, Chinese (Simp
and Trad), Korean, Brazilian
Portuguese
*Voice Server speech technology supports only U.S.
and U.K English, French and German
Platforms
 AIX
 NT/Windows 2000
 Solaris
 Linux
*Voice Server supports NT and AIX but runs
on a separate machine
Price
 $49,500 per CPU
Optional
Competitive Price
Comparison
 WebSphere Edge Server
 WebSphere Translation
Server
 1 Year SupportLine
 $75,000
+ Integration Services
Delivering Dynamic e-business
 Intelligent transactions built on highest level of
process integration and most comprehensive,
standards-based e-infrastructure software









Dynamic
e-business
Messaging and Integration Market Leader
Business Process Management
WebSphere Business Integrator Offering
Industry Focused Solutions (MQFSE)
Number One Commerce Application
Award-Winning Advanced Application Server
Advanced and Integrated Application Development
User Experience and Everyplace Access Offerings
Edge Serving for 24x7 Availability
 Market-Leading
Application Serving
 Web to Host Leadership
 Simplified Web Page
Development
Value Networks
Internal Integration
e-business Transactions
Web Publishing
Only WebSphere supports the full range of
standards
that deliver dynamic e-business
All of the products and pre-packaged offerings deliver support for
Web services and IBM is leading the industry in the vision and
commitment to dynamic e-business.
Only WebSphere is delivering the performance for
cost and market leadership in application serving
WebSphere Application Server Version 4.0 will widen the leadership
gap in performance and scalability.
Only WebSphere is delivering pre-packaged
infrastructure to the market to help customers solve
problems and create opportunities faster and better
WebSphere Business Integrator, WebSphere User Experience, and
WebSphere Everyplace Access are first-of-kind proof points on
innovation and delivery of customer value.
Delivering dynamic
e-business today
Additional Charts on Other Products
Associated with the May 30
Announcements
WebSphere Translation Offering
Trends in translation
In how many languages do
you produce marketing
collateral?
English
only
20%
More than
10 34%
2 to
5 18%
6 to
10
28%
Does your Web site support
non-English languages
Within 6 months
6%
Yes
32%
No plans
62%
Sample: 50 US based firms
Source: Forrester May
1998
Professional translation is expensive and hard to find
Top 10 US web sites get up to 30% of their traffic from outside USA (eStats, 9/99)
10% to 30% of traffic on average US site comes from abroad (Forrester, 7/99)
Benefits of supporting multiple languages (Forrester 5/98)
Visitors linger twice as long as they do at English-only web sites
Business users are three times more likely to buy when addressed in their language
Customer service costs drop when instructions are displayed in the user's native language
Results Of 2000 WebSphere Market Survey
29% of companies expect to use machine translation on their sites within the next 12 months
What if you could extend the
e-business Application Model?
Fast, inexpensive translation of your web site
Fully integrated into e-business architecture
for consistency and affordability
Customizable dictionaries for unique words
and expressions
IBM WebSphere Translation
Server
Enables Multi-Lingual Access for superior service and
operational effectiveness
User Maintenance Dictionary Tools allow specific
words to be added to a domain
IBM WebSphere Translation Offering
Challenges
Communicating with international
audience seems too complicated and
time-consuming
Skills and resources for
internationalizing content don't exist in
your company
Don't want to make a huge
investment, but would still like to see if
internationalization would expand
business
The Proof
“
IBM's entry signifies a major turning point and will help validate
and accelerate the adoption of machine translation, a software
market projected to reach $378 million by 2003.
— Steve McClure, vice president, Speech and Natural Language
Software, IDC
”
“
Deutsche Bank Private Banking has chosen IBM WebSphere
Translation Server to facilitate the automatic translation of
Internet and intranet content in its new Knowledge Management
System.
—Marco Stein, project leader, Global Private Banking Intranet,
Deutsche Bank.
”
WebSphere Translation Offering
for Europe for Multiplatforms
English
English
English
English
French
Italian
German
Spanish
Software licenses - European languages
Onsite installation/configuration
Complete Web site analysis for translation quality
Customer specific dictionaries for each language pair in both
directions
One fixed price
WebSphere Translation Offering
for Asia for Multiplaforms
English
English
English
Japanese
Korean
Simplified Chinese
English
Traditional Chinese
Software licenses - Asian languages
Onsite installation/configuration
Complete Web site analysis for translation quality
Customer specific dictionaries for each language pair
One fixed price
WebSphere Studio Version 4.0
WebSphere Studio
Is a key component of IBM's family of tools that provides the build
capability of the Application Framework for e-Business.
Complete and easy-to-use
An advanced site managment Workbench
Integrated team development environment
Improves developer productivity
Integrates with IBM and third party tools
Improves testing, deployment and management of web applications
Comes in two editions:
Professional Edition
Advanced Edition
Studio Features
Workbench to edit & manage web content
Visual Page Designer
HTML, JSP, Compact HTML, DHTML
Technology from WebSphere Homepage
Builder
Wizards that allow non-programmers to quickly build new
WebSphere applications
Including WML (Wireless),Voice XML and
now Web services
Everything in one box!
Studio Features (continued)
Publishing and Deployment tool
Advanced debugging tools
Applet and graphic design tools
Integration with VisualAge for Java and source control libraries
Archiving
Compresses entire site into single file, for
backup, retention, distribution
Plug-ins for IBM and third party tools
Everything in one box!
Lots more
Industry
First!
Additional Integrated tools:
Distributed Debugger, step through JSP pages to debug pages
Applet Designer, a visual authoring tool that makes it easy to build new
Java Applets
WebArt Designer, a handy tool for creating masthead images, buttons,
and other graphics for your page
Animated GIF Designer, for assembling GIF animations, based on IBM's
award winning WebSphere Studio Homepage Builder
Complementary Products:
IBM HotMedia- a Java-based rich media solution that allows for streaming
video, audio synchronization with images, multi-track animations,
panoramas, 3d ( VRML) and much more
Macromedia Flash, Fireworks, Freehand and Director trial copies for
illustrations and multimedia
Studio V4.0 Enhancements
New Web Services Wizards
allows developers to easily develop, describe and publish
web services.
Support for Java Server Pages (JSP) 1.1 and Servlet
2.2
Now WebSphere Stuidio V4.0 includes WebSphere
Everyplace Suite Software Development Kit (SDK)
Location Based Service Beans (LBS), Push API, WAP
emulator
Studio V4.0 supports Portal Server 3.5
create personalized web experiences by adding JSP and
HyperText Markup Language (HTML) fragments to your
projects through Studio's Page Designer
Dynamic page development
made easy
The press agree:
Best of Show for Web
Application Development
Oct 1999
"Developers can create HTML and Java Server Pages (JSPs)
with similar ease." - InfoWorld
"...its support for Java Server Pages sets WebSphere Studio
apart." - PC Week
"WebSphere Studio 3.0 contains a Web design program that
is entirely competent, if not amazing" - Internet Business, UK
"[Studio] offers some of the best Java Server Page (JSP)
support we have seen." - Smart Reseller
WebSphere Studio Benefits
Reduces effort/cost to deliver and grow dynamic web
applications for the WebSphere Platform
Reduces effort to deploy a complete tools solution for dynamic
web application development
Investments in tools and skills is maintained through integration
of existing tools with WebSphere Studio
Expansion of capability though WebSphere and VisualAge
family to grow and differentiate