Proposal - IUPUI Registrar

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IUPUI Request for Change of Academic Program Name School/Department
submitting request School of Physical Education and Tourism Management (PETM)
Date
10/16/2013
Degree
Major
Minor
Certificate
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____x_
please check name to be changed
Current Name _Lodging Management (PU)_________________________________
New Name
_Hospitality Management (PU)
Effective Date __Summer 2014
Rationale (include any supporting documentation as appropriate)
Proposed New Name: Hospitality Management
The PETM faculty unanimously approved the proposal to change the name of the Lodging
Management certificate to Hospitality Management in the spring of 2013. The Tourism,
Conventions and Event Management (TCEM) faculty discussed and voted on the change at their
February department meeting and the Department of Kinesiology approved the change at their
recent department meeting in March. The vote is documented in our meeting minutes.
Reasons for the Change
1. The proposed name change “Hospitality” is a broader term for the hotel, restaurant, event
facilities, business and leisure travel, and event services. “Lodging” represents only one
segment of this large customer-focused industry. This certificate hopes to attract students
pursuing careers in lodging, restaurants, bars, clubs, convention and conference centers,
event venues, catering companies, and other hospitality related-service businesses.
2.
TCEM has recently completed a three-year review of its curriculum, mapping the
competencies expected by the marketplace to our course outcomes. The faculty agreed to
focus on event tourism, and course work and experiences in three buckets: events, tourism
and hospitality. This extensive review revealed a need to introduce new courses and
discontinue offering others. A copy of the executive summary of IUPUI’s Program Review and
Assessment Committee (PRAC) grant report findings outlining the rationale for the change is
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included. A letter of support from the School of Hospitality and Tourism Management at
Purdue University-West Lafayette also is attached.
In the fall of 2013, we began offering our new BS curriculum and introduced a new set of
course offerings for this certificates and our five other certificate offerings. Concurrent with
this proposal, we are also recommending the launch of three minors: hospitality
management, tourism management, and event management.
There are two new course offerings in the area of hospitality management: (1) TCEM- H205:
Facility Management and (2) TCEM-H318: Beer, Wines and Spirits Management. A more
detailed summary of the “Lodging Management” and new “Hospitality Management” and
course descriptions are included below. H205 and H318 have already been approved and are
being taught in the Spring 2014 semester.
3.
The new name of the certificate will also impact student recruitment and if marketed, can
draw in a number of potential students already working in the hospitality industry. In concert
with Visit Indy, the city’s official tourism and hospitality organization, we are offering a Super
Service scholarship for an outstanding incoming student recommended by a manager or
supervisor in a hospitality-related business or organization. Expanding the scope of this
certificate allows for those in a variety of areas to apply and should increase interest in this
stand-alone certificate.
4.
The CIP code will remain unchanged.
Submitted by TCEM Program Director, Dr. Amanda Cecil and Associate Dean, Dr. Rafael Bahamonde
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Executive Summary – 2010 PRAC Grant Report
TO:
Dr. Linda Houser, Chair of the PRAC Committee
Dr. Trudy Banta, Senior Advisor to the Chancellor
CC:
Dr. Sotiris Hji-Avgoustis, Chair, TCEM
Dr. Linda Brothers, Curriculum Committee Chair, TCEM
Dr. Yao-Yi Fu, Assessment Chair, TCEM
FROM:
Dr. Amanda Cecil, Assistant Professor, TCEM
Dr. Brian Krohn, Assistant Professor, TCEM
June 10, 2010
DATE:
___________________________________________________________________________________
_______
As outlined in our grant proposal, there were several phases of our PRAC project and intended
outcomes. This report summarizes and discusses our findings.
Creation of a competency grid {Attachment #1}
 Four focus groups were held to discuss the TCEM curriculum and competencies with alumni,
internship coordinators, current students, and industry professionals. The competency matrix
was then updated and presented to the TCEM faculty for input. A variety of other resources
were reviewed to ensure all relevant competencies were included.
 After the discipline core competencies were identified, the current instructor for each
required course was asked to identify the competencies that were assessed in their course.
After the exercise, the faculty member was asked to verify the information and submit their
course syllabus. All course descriptions and student learner outcomes were compiled for
review.
List of strengths and weaknesses in relation to competency grid {see below}
 Based on the competency grid, a list of strengths and weaknesses {gaps} were reported. A
series of themes were identified and used when recommending proposed curriculum changes.
 These observations included well-covered competency areas, those that had too much
overlap between courses, and areas that were not being covered in our required, major
courses.
Curriculum map (current and suggested changes) and proposed changes {Attachment #2}
 A series of curriculum maps were created: (a) current curriculum map, (b) curriculum map
with recommended changes to pre-requisites and course sequencing, and (c) curriculum map
with recommended changes and tracks identified.
Report Dissemination
 The information was presented to the TCEM Faculty Curriculum Committee on May 3. The
information can be used in future research grant or faculty projects, as groundwork for our
2012 departmental review, and other university/school reports.
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
Information will be shared with colleagues in the discipline through conference presentations,
symposiums or journal publication.
Future Research
 Evaluate the general education and electives to explore competencies and if these courses fill
gaps.
 Review all competencies as they relate to course assessments.
 Explore PUL and RISE courses and how these initiatives fit into our competency-based
curriculum map.
STRENGTHS {Competency Areas Assessed}
Management: Organizational vision/mission/goals/objectives, human and financial resources, and strategic
planning are assessed at all three learning domains.
Marketing: Learning Domains I, II, and III are assessed. Review for overlap and flow of content.
Accounting/Finance: Other than taxation, the two accounting courses assess competencies.
Human Resources: Learning Domains I and II are assessed in this area.
Research, Feedback and Evaluation: Learning Domains I and II are assessed in this area.
Legal/Ethical Issues: Learning Domains I and II are assessed in this area. Ethical and social responsibility and
industry laws, regulations and procedures are heavily accessed at levels I and II. Review for overlap in content.
Information Technology: The Domain I is strong in this area, particularly in the use of information technology.
Principles of Tourism and Event Management: Tourism impacts and sustainable of tourism is assessed at all
levels. Multiple courses address current events, trends and the global economy at Domain I. Many courses
should consider shifting assessment from Domain II to III.
Career Management and Social Life Skills: Domains I and II are assessed for networking, sharing best
practices, teamwork, cultural issues/problems, conflict resolution, time management, and qualities of a
professional.
WEAKNESSES {Competency Areas Assessed}
Management: The competencies in Learning Domain III are weak, specifically in the areas of leadership,
organizational theory, management styles, and management policy development. There appears to be a need
to create a 300 or 400-level business simulation/case study course. Re-evaluate professional business
communication.
Marketing: It appears we need more course content focusing on customer service, sales/negotiation, and
sponsorship/fundraising. The course should contain some type of role playing or simulated sales, negotiation,
and/or fundraising element.
Accounting/Finance: The issue of taxation needs to be addressed in additional courses. The Domain III is weak
and is only addressed by TCEM 341. Recommended business case/simulation course could address these
topics.
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Human Resources: Volunteer management needs attention {Domain II and III}.
Research, Feedback and Evaluation: Domain III is weak in addressing influence and application of research.
Legal/Ethical Issues: Risk management policy development and implementation needs attention {Domain III}.
Information Technology: The Domain III in this area is weak in addressing management of information.
Principles of Tourism and Event Management: Need a 300 or 400-level experiential course in event
management to address planning and project management {very weak at Domains II and III }. Multiple courses
address current events, trends and the global economy at Domain I, but very few require that students apply
and evaluate them.
Career Management and Social Life Skills: There is a need to have an upper-level course in leadership. This
would address stress management, working in diverse environments, time management, etc. We need a
separate effort for student to career path. How can we use the IUPUI Professional Development Plan?
The following recommendations are based on the course sequence, competency progression, and reported
course description/student learning outcomes. The courses are grouped in the following categories:
Tourism
Foundation
TCEM 100
TCEM 362
Tourism
Planning
TCEM 172
TCEM 334
Management
Marketing
Accounting
TCEM 112
TCEM 312
TCEM 231
TCEM 252
TCEM 241
TCEM 341
TCEM 472
TCEM 401
TCEM 372
TCEM 461
TCEM XXX
TCEM 411
TCEM 306
Event
Management
TCEM 171
TCEM 219
Hospitality
TCEM 210
TCEM 271
TCEM XXX
TCEM 411
TCEM 499
TCEM 181
TCEM
310/L310
Tourism Foundation
TCEM 100
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TCEM 362
TCEM 472
TCEM 401
TCEM 100 should be a pre- requisite for the internship.
Change TCEM 472 pre-requisite to TCEM 362 {currently TCEM 100}.
Can TCEM 100 address stress management {Domain I and II}?
Is there an opportunity to expand the internship experience to address areas in time management,
stress management, and career management?
Tourism Planning
TCEM 172

TCEM 334
TCEM 372
TCEM 461
Change title and focus of TCEM 172: Development and Management of Attractions to TCEM 172:
Tourism Planning. This is an essential course for tourism programs and our current curriculum does not
address this identified competency. Attractions management can be discussed in TCEM 100 or TCEM
334.
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TCEM 172 should be a pre-requisite for TCEM 334: Cultural Tourism and TCEM 372: Tourism
Geography. TCEM 372 and 334 would need to address Domains II and III of the Tourism Planning
competency.
TCEM 461 needs to have a name change or change the student learner outcomes. The description lists
it as a planning and development focused coursed, but all of the outcomes revolve around research.
Our recommendation would be to expand the course to cover both tourism planning and
development.
Management
TCEM 411
TCEM 112
TCEM 312
TCEM XXX
 TCEM 312, not TCEM 112, should be the pre-req for TCEM 499.
 TCEM 112 should be a first semester course for all students, as it introduces many competencies
needed in a variety of courses.
 TCEM 411 appears to only address Hospitality Law – what about Tourism laws?
 TCEM 411 has pre-requisite of TCEM 112 and TCEM 312. However, the competency flow does not
match. Based on the competencies, TCEM 252 appears to be the course that would be the prerequisite for TCEM 411.
 Create a 300-400 level course that addresses high-level management principles and leadership {area of
weakness addressed in the competency grid}.
Marketing
TCEM 231
TCEM 252
TCEM 306
 Based on the course objectives, TCEM 252 course title needs to be changed to Public Relations. The
course objectives to do not address advertising, direct mail, sales promotions, viral marketing, etc. –
all areas of promotional communications. In looking at competencies, TCEM 252 may need to be a
pre- requisite for TCEM 411.
 Currently, TCEM 252 is not tied into our required courses. We recommend it as the pre-requisite for
TCEM 306.
 If TCEM 306 involves writing a marketing or business plan, it should be a pre-requisite for TCEM 499.
Accounting
TCEM 241
TCEM 341
 TCEM 241 and 341 flow very well together. Both courses only identified competencies in the
accounting and finance area. Should these courses address accounting and accountability? Should
ethics and laws regarding good business accounting practices be introduced?
 Is there an opportunity to introduce the financing of events {fundraising} in TCEM 341? This was a
noted gap in our curriculum.
Event Management
TCEM 171
TCEM 210
TCEM 219
TCEM 271
TCEM XXX
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
What do you think about moving TCEM 171 to Introduction to Event Management {general approach
to any type of event}? This would be a pre-requisite for TCEM 210, TCEM 219 and TCEM 271.
Currently, TCEM 219 is not tied to any TCEM or general education course. We would like to see it
brought under the Event Management umbrella.
As we look to offer a Master’s degree in Event Tourism, we have to have a 300 or 400-level event
course. Students need the experience of putting on an event – start to finish.
Do we need additional competencies to our grid in this area? Currently, we only address project
planning and current events.
Hospitality
TCEM 181
TCEM 310/L310
TCEM 499
 To date, TCEM 181 and TCEM 301/L310 do not tie into the curriculum map. Is there an opportunity to
connect these courses? There are also no competencies that address hotel or catering operations? Do
we need to add competencies in this area? Do we need to re-evaluate these objectives of these
courses?
 We recommend changing the pre-requisites for TCEM 499 to TCEM 312, 306, and 341.
 Should TCEM 371: Conventions Sales and Service be moved to a required course in this area?
Overall:
(1) There needs to be a review of course objectives, as some courses do not have SMART objectives.
(2) Not all instructors are using the course description posted in the registration information. It needs to
be changed in the syllabus or updated with the registrar.
(3) Need to consider having a set of program student learning outcomes that aligns with our departmental
mission.
Overall Recommendations – Major Requirements {changed noted in RED}
TCEM 100
TCEM 112
TCEM 171
TCEM 172
TCEM 181
TCEM 210
TCEM 219
TCEM 231
TCEM 241
TCEM 252
TCEM 271
TCEM 306
TCEM 310
TCEM L310
TCEM 312
TCEM 334
TCEM 341
TCEM 362
TCEM 372
TCEM 401
TCEM 411
TCEM 461
TCEM 472
TCEM 499
Introduction to Tourism Studies
Tourism and Hospitality Management Principles
Introduction to Event Management
Tourism Planning
Lodging Operations
Special Event Management (P:171)
Management of Sports Event (P: 171)
Tourism and Hospitality Marketing
Financial Accounting for the Service Industry
Public Relations
Mechanics of Meeting Planning (P: 171)
Destination Marketing and Planning (P: 231)
Event Catering Management (P: 181)
Event Catering Management Lab (P: 310)
Human Resources Management (P: 112)
Cultural/Heritage Tourism (P: 172)
Financial Accounting and Decision Making in Tourism & Hospitality (P: 241)
Tourism Economics (P: 100)
Tourism Geography (P: 172)
Industry Internship (P:100)
Tourism and Hospitality Law (P: 312 and 252)
Tourism Research Plan and Development (P:372)
Global Tourism Seminar (P: 362)
Operational Tourism Analysis (P: 312, 306, 341)
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LODGING MANAGEMENT CERTIFICATE
(PU)
** TCEM is in the process of changing the name of
this certificate to Hospitality Management.
The Lodging Management Certificate offered in the Department of Tourism, Conventions and Event
Management (TCEM) attracts students pursuing careers in lodging, restaurants, bars, clubs,
convention and conference centers, event venues, catering companies, and other hospitality service
businesses.
The Lodging Management Certificate may be pursued as a stand-alone certificate or combined with
an associate’s or bachelor’s degree*. This certificate is open to all IUPUI students, regardless of
major. The Lodging Management Certificate will be awarded upon completion of the courses listed
below with a passing grade and a cumulative GPA of 2.0.
*If you are a current IUPUI student who wants to pursue the Lodging Management Certificate, please complete the PETM
Admission Application at petm.iupui.edu/join_us. If you are not a current IUPUI student, please visit enroll.iupui.edu to find
out how to apply to the Lodging Management Certificate program.
Required Courses (19 credits):
TCEM-H105: Lodging Management and Operations
(3 cr.)
TCEM-H191: Sanitation and Health in Food Service, Lodging and Tourism
(3 cr.)
TCEM-H205: Managing and Operating Facilities
(3 cr.)
TCEM-H305: Food and Beverage Operations (PRE: BUS-X100)
(3 cr.)
TCEM-H318: Beer, Wine and Spirits Management
(3 cr.)
TCEM-H371: Convention Sales and Service
(3 cr.)
TCEM-C387*: Industry Internship
(1 cr.)
*100 hours. Must attend pre-internship info meeting and submit/obtain TCEM approval of internship proposal before starting
internship. Internship meeting dates will be emailed out via the TCEM listserv. To subscribe to the TCEM listserv, send a
request to tcemdept@iupui.edu.
TOTAL:
19-22 credits
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Course Descriptions
TCEM H105: Lodging Management and Operations
Explores the operations and management of lodging facilities. Topics include type of property,
revenue management, and guest services focused on meeting guests’ needs and maximizing
occupancy. Discussion includes special forms of lodging, such as bed and breakfast facilities,
vacation ownerships and resorts.
TCEM H191: Sanitation and Health in Food Service, Lodging and Tourism
The application of sanitary and public health engineering principles to food service and lodging
operations.
TCEM H205: Facilities Operations
Introduces methods of managing event facilities with a focus on client services, risk management, and
event planning across multiple types of venues.
TCEM H305: Food and Beverage Operations (PRE: BUS-X100)
Explores management of off-premise and on-premise food and beverage operations. Topics include
menu selection, service styles, delivery outlets, safety and guest/client relations. Experiential learning
activity required.
TCEM H318: Beer, Wine, and Spirits Management
Learn the business of wine, beer, and spirits management and apply this knowledge to practical use
in the food and beverage service industry.
TCEM H371: Convention Sales and Service
Explores convention and facility sales and service. Considers meetings and events pre-planning
through post event evaluation from the supplies perspective. Topics include marketing and advertising
a facility property, organizing a sales staff, selling to different markets and contract/legal issues.
TCEM C387: TCEM Internship
Provides an immersive, hands-on learning experience in the tourism industry. This independent study
course offers opportunities to prepare students for a career in the industry.
Course Number
TCEM H105
TCEM H191
TCEM H205
TCEM H305
TCEM H318
TCEM H371
TCEM C387
Fall*
Spring*
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Summer*
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* Course offerings are subject to change. Check the registrar’s course listing for updated course offerings and
information.
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