The Makings of a Great Leader
Created as part of the 2008 Women Unlimited LEAD Program – Orlando
Presented by Group #1:
• Karen Fair, Bridgestone/Firestone
• Erica Reidy, Disney Destinations – Walt Disney World ® Resort
• Anna Walker, Tupperware Brands
Executive Summary
ALL Project – Group #1
• Strong leadership is at the foundation of any Company’s success and is especially
critical during challenging economic times. We developed The Makings of a Great Leader
ALL Project to provide a set of tools aimed at generating a dialogue on this topic.
• Through participating in the Women Unlimited LEAD Program, our team has had the
opportunity to develop our own leadership style and our key learnings and insights
are reflected in the content. We also wanted to provide audience members the
opportunity to consider their own leadership traits, skills and abilities and recognize
their strengths and areas of opportunity.
• The medium we selected to stimulate this dialogue is video. In addition to the video,
we also created a leadership setup guide which provides leaders with key message
points on how to introduce the video to their teams and facilitate a thought-provoking
discussion after the video.
• During January and February, the video will be shown to teams at Firestone Industrial
Products, the Walt Disney World® Resort and Tupperware Brands.
• Both quantitative and qualitative feedback will be obtained through a web-based
survey tool. Initial results indicate that the familiar quotes resonate with audience
members and motivated them to consider their own leadership traits, skills and abilities.
• The following pages highlight key visuals from the video as well as the leadership
discussion guide and survey tool.
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The Makings of a Great Leader Video
ALL Project – Group #1
The video asks audience to consider the makings of a great leader
and then highlights 11 key traits, skills and abilities followed by
thought-provoking quotes from a variety of world leaders. The video ends
with a motivational message aimed at inspiring audience members to
consider their own ability to be a great leader.
Video can be viewed at www.makingsofagreatleader.com and is 4 minutes in length.
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Leadership Setup Guide (for Video)
ALL Project – Group #1
The leadership setup guide featured below provides leaders with key message
points to introduce the video and facilitate a discussion following the viewing.
The leadership setup guide is also featured on www.makingsofagreatleader.com.
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Measurement Plan
ALL Project – Group #1
To measure the effectiveness of these tools, we’ve developed a survey on
surveymonkey.com to obtain both qualitative and quantitative feedback.
The questions on the survey are as follows:
1. How helpful did you find the video to be? (on a scale of 1 – 5)
1 - not helpful
2 - somewhat helpful
3 - helpful
4 - very helpful
2. Would you recommend this video to others?
yes/no
3. Did you use the leadership guide that accompanied the video?
yes/no
4. In what way did the video impact your views on great leadership?
(open-ended)
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LEADERSHIP DISCUSSION GUIDE: The Makings of a Great Leader
ALL Project – Group #1
VIDEO RUN TIME: 4 minutes
HOW THIS TOOL CAN HELP YOU:
• Focus the team on the qualities of great leadership
• Provide team with an opportunity to consider their own leadership traits, skills, and abilities
• Provide an opportunity to discuss what leadership in your business looks and feels like…
SETUP KEY MESSAGE POINTS:
• Great leadership is at the foundation of our Company’s success
• These traits, skills and behaviors are especially critical during challenging economic times
• The following video ask us to think about what makes a great leader – as you watch this piece consider which elements of
leadership most resonate with you; are some more important that others in the short-term vs. the long term; how can these
elements of leadership help us in our everyday business…
DISCUSSION QUESTIONS (after the video):
• Which quality resonates with you? Why?
• Are there other leadership skills, traits and behaviors that are important?
• Is there one that is more critical for you personally; for our business?
• Can you think of a time when you saw these qualities demonstrated (by you, your peers, your team, your leaders)
• Is there a quality that you personally want to focus on? (could be a strength or area of opportunity)
•Do you think leaders are born with these skills, traits or behaviors or can they be developed?
IDEAS FOR PERSONALIZING THIS MESSAGE (for your teams):
• Select the most impactful quote and frame it
• Print the most impactful quote as letterhead on a customizable notepad
• Create a bookmark featuring the most impactful quote
• Send monthly or quarterly emails featuring an impactful leadership quote and your perspective on it
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