CARROLL HIGH SCHOOL
IVY TECH COMMUNITY COLLEGE-FORT WAYNE
DUAL CREDIT COURSE SYLLABUS
PRINCIPLES OF MARKETING 2013-2014
COURSE INFORMATION:
High School Title: Principles of Marketing (DOE #5914)
Ivy Tech Title: MKTG 101 Principles of Marketing
HS Credits: 1.0
Ivy Tech Credits: 3.0
Length of Course: 1 Semester (18 weeks)
Semester Registered: Fall 2013 (August to December) or Spring 2014 (January to
May)
High School Prerequisite: none
Ivy Tech Prerequisite: For Ivy Tech Dual Credit, students must demonstrate they
are college ready through applicable minimum PSAT/SAT/ACT scores or minimum
competency in ENGL 083 and ENGL 093. These assessments will be administered
by Ivy Tech Staff at Carroll High School. Each student’s final grade from this course
will be shared with Ivy Tech and then recorded on your Ivy Tech transcript.
High School Faculty Information:
Name: Mr. Raymond Wardell
Office Location: CHS Room 126
Contact Information: Raymond.wardell@nacs.k12.in.us
Course Description:
Principles of Marketing provides a basic introduction to the scope and importance
of marketing in the global economy. There will be an emphasis on oral and written
communications, mathematical applications, problem solving, and critical thinking
skills as they relate to advertising/promotion/selling, distribution, financing,
marketing-information management, pricing and product development and service
management. Students will learn the basics of selling along with aspects of
promotion. Additionally, students will learn how to develop ads, write commercials,
initiate a taste testing comparison, and advertise and promote a product created by
their group.
Course Objectives / Essential Outcomes:
1. Recognize and analyze the nature of marketing and how it functions in a
marketing oriented economy
2. Recognize and relate the importance of the marketing concept to the
competitive market.
3. Understand marketing’s role in the global economy
4. List the various environmental factors that affect marketing decisions.
5. Define and explain the importance of planning and forecasting and their
impact on the overall marketing strategy.
6. State and explain the process of marketing research and its influences on the
marketing strategy.
7. Explain and apply market segmentation and describe its effect on the success
of the marketing plan.
8. List and explain special and cultural influences that affect consumer
behavior.
9. Discuss and explain how the channels of distribution create time, place, and
possession utility.
10. Identify the elements of product planning, product management, and newproduct development.
11. Explain the importance of an integrated marketing communication plan in
determining strategy, image, and position.
Course Content:
All chapters, activities, tests, quizzes and projects are utilized in the Marketing
Textbook and workbook. Supplementary materials are included for additional
projects.
Textbook: Marketing, 3e, Burrow, Southwestern Cengage Learning,
ISBN 10:1-133-10814-8.
Student Evaluation:
Lessons and common assessments for this course have been developed
collaboratively using best practice as a guide and Indiana State Standards as a
framework. Students will be expected to complete a mid-term evaluation and a
summative final exam at the end of the semester which will be worth 15% of the
students overall final semester grade.
18 week grades for Marketing will be figured with the following items:
50% of the grade:
Mid-term Exam and the Final Exam
50% of the grade:
Quizzes
Projects
In Class Activities
Homework Assignments- no more than 20% of grade
NO EXTRA CREDIT WILL BE GIVEN
SEMESTER GRADE:
18 week grade= 85%
Final Exam= 15%
CHS Grade Scale
98-100
A+
94-97.99
A
91-93.99
A88-90.99
B+
84-87.99
B
81-83.99
B78-80.99
C+
74-77.99
C
71-73.99
C68-70.99
D+
64-67.99
D
60-63.99
D59.99-below F
Late Work Policy:
The student is expected to complete make-up work within two days of an absence
unless permission is given for an extension of time. Make-up tests and quizzes are
given the day the student returns to class. Any assignment that is late, not turned in
by the end of the period due, will receive a 15% reduction in score, this is
considered the first day late. The assignment may be turned in until the end of the
current school day at this penalty. The second day the assignment is late will result
in an additional 25% deduction. The third day the assignment is late will result in a
zero for that assignment.
Class Expectations:
 This course will require a considerable amount of assignments, projects and
activities.
 Student organization and creativity of work are keys to success in this
course.
 Exercise Respect, Responsibility and Self-Discipline at all times.
 Be prepared for class-bring all materials needed for class. You will need a
calculator at times.
 Be Punctual-Be on time, quiet and in your seat when the bell rings.
 Dispose all food or drinks before entering the classroom. The exception is a
water bottle, with water and a lid may be brought into this computer lab.
 Be prepared to learn, work hard and have fun!
Other:
The course outline, academic work, evaluation methods, and classroom expectations
are subject to change and are not all-inclusive.