Appealing to Gen Y

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22nd Annual Illinois Statewide APA
Conference
08/13/2015 and 08/14/2015
Lombard, IL
Managing a Multigenerational
Workforce
Presented by:
Fran Liontakis, Regional Vice President
Michelle Reisdorf, Regional Vice President
Overview
• Generational groups
and characteristics
• Myths vs. reality
• Managing multigenerational teams
• What employees want
• Recruitment and
retention strategies
• Around the corner:
Generation Z
Generations in the Workforce
Generation
Baby Boomer
Gen X
Gen Y
*Approximate dates
Age
50-68
36-49
22-35
Born*
1946-1964
1965-1978
1979-1992
Historical Events & Influences
Generation
Baby Boomer
Gen X
Gen Y
Also Known As
• Boomers
• MTV Generation
• Echo Boomers
• Gen Next
• Millennials
Era –
Defining Events
• Vietnam War
• Civil Rights
• JFK/MLK/RFK
assassinations
• Counterculture
• Watergate
• Disco
• Tape decks
• VCRs
• “The Graduate”
• Fall of Berlin Wall
• Iran-Contra Affair
• Gulf War (Operation
Desert Storm)
• Cable
• Satellite
• PCs; CDs
• First generation on
Internet
• “The Breakfast Club”
•
•
•
•
•
•
•
•
•
9/11
Afghanistan War
Iraq
Columbine H.S.
iPods; YouTube
Facebook
Twitter
European Union
Environmental
concerns/global warming
• “American Idol”
Workplace Characteristics
Generation
Behavior
Baby Boomers
Gen X
Gen Y
Challenge the rules
Change the rules
Create the rules
Training
Preferred in moderation
Required to keep me
Continuous and
expected
Learning style
Facilitated
Independent
Collaborative and
networked
Guarded
Hub and spoke
Collaborative
Problem-solving
Horizontal
Independent
Collaborative
Decision-making
Team informed
Team included
Team decided
Leadership
styles
Unilateral
Coach
Partner
Once per year, during
the annual review
Weekly/daily
On demand
Change = caution
Change =
opportunity
Change =
improvement
Communication
style
Feedback
Change
management
Source: The Changing Workforce: Urgent Challenges and Strategies, 2007,
Joe Kristy, associated partner, Human Capital Management Practice, IBM
Myth or Reality?
Job security and
stability is of greatest
concern to Boomers,
Gen X and Gen Y.
Myth or Reality?
Multigenerational work
teams tend to clash,
resulting in decreased
productivity.
Together We Can Do More
Professionals were asked how working on a
multigenerational team affects their productivity:
Myth or Reality?
Baby boomers are poised to retire.
Postponing Retirement
Respondents on
whether they
expect to work past
the traditional
retirement
age of 65:
Myth or Reality?
Generation Y – the youngest members of the workforce –
are the most likely job hoppers.
Managing a
Multigenerational Team
Managers were asked, “How challenging is it managing
multiple generations?”
Percentages in chart do not
total 100% due to rounding.
Managing a
Multigenerational Team
Challenges:
Benefits:
• Brings together
people of varying
experience levels
• Leads to increased
productivity
• Allows for greater
diversity of project
teams
 Each generation may
approach work and
work/life balance
differently
 Conflicting
communication styles
 Different points of
view make it harder to
reach consensus
Managing a
Multigenerational Team
Supervising Gen Y:
What Are You Doing to Succeed?
• Constant communication and
feedback
• Remove barriers, flatten the
hierarchy
• Provide flexibility – rethink
face time
• Give them a voice
• Avoid statements like,
“When I was your age …”
Managing a
Multigenerational Team
Reporting to Gen Y:
What Are You Doing to Succeed?
• Keep it brief
• Don’t emphasize formalities, or
process
• Ask questions
• Provide positive feedback
• Phrases to avoid:
– “This is the way we’ve
always done it.”
– “When I started with the
company …”
Communicating with a
Multigenerational Team
• Avoid one-size-fits-all
approach
• Set up informal “crosstraining” sessions
• Establish mentoring
opportunities
• Build camaraderie through
fun events
• Develop project workflows
or processes
Recruitment & Retention Strategies
• Emphasize salary, benefits,
stability and reputation
Recruitment & Retention Strategies
• Offer dental care
Recruitment & Retention Strategies
• Consider flexible scheduling
and/or telecommuting
Recruitment & Retention Strategies
• Award bonuses
Appealing to Gen Y
• Eager for promotions (31 percent)
Appealing to Gen Y
• Most likely to seek other
opportunities (36 percent)
Appealing to Gen Y
• Value professional growth
and job titles
Appealing to Gen Y
• Offer regular feedback
Appealing to Gen Y
• Empower them to take
on new roles
Appealing to Gen X
• Gen X most interested in
building tenure with their
companies (33 percent)
• 38 percent of Gen Xers – the
largest percentage – want to
enhance their skills and keep
current in the quickly
changing work environment
• Support their professional
goals and create
opportunities for
advancement
Appealing to Boomers
• Emphasize benefits,
company stability and
retirement savings programs
• Offer shorter hours,
telecommuting or other
alternative work
arrangements
• Consider ‘encore’ careers
Around the Corner: Generation Z
• Generation Z (born
from 1993 and on)
Year
Gen Z in
workforce
• Makes up 25 percent
of America’s
population today
2015
20 million*
2017
25 million*
• Generation Z in
workforce expected
to nearly triple in
the next five years
2019
30 million*
* Bruce Tulgan and RainmakerThinking, Inc. “Meet Generation Z:
The second generation within the giant "Millennial" cohort”
Generation Z Mindset
Generation Z’s Workplace
Attitudes
77 percent*
Job satisfaction in a
career is more important
than compensation
72 percent**
Are entrepreneurial and
want to start a business
44 percent*
Would move almost
anywhere for their
ideal job
* TD Ameritrade Gen Z & Money Survey, 2013
** Sparks & Honey Survey: “Meet Generation Z: Forget everything you
learned about the Millennials”
Appealing to Generation Z
• Build relationships and
engage in intensive working
interactions
• Create focus, structure and
defined roles
• Engage in online social
collaboration
• Create a defined workplace
culture
Key Takeaways
• Common priorities:
Stability, professional growth
opportunities, healthcare coverage
• Some generational variations
• Understand what employees
most value
• Strong future = leveraging the talents of a
multigenerational workforce
Managing a
Multigenerational Workforce
Q&A
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