Patricia Norman
2012
Box 88
Wells Hall
University of Washington
Seattle, Washington 98195
February 12, 2010
Kevin Matthews, Director
Corporate Recruiting
A.L. Lambert Department Stores, Inc.
Fifth and Noble Streets
San Diego, California 92103
Dear Mr. Matthews.
One of my college professors recently asked me to read an article in Retail Management discussing your
company’s new policy of opening free-standing specialty shops within your stores. I found it very
refreshing to see a big chain that welcomes innovators by allowing managers the freedom to custom
order and advertise products in your stores and would like to congratulate you on your company’s
success with this development. As a soon to be college graduate in need of a job I couldn’t help but
want to be a part of A.L. Lambert Department Stores and would greatly appreciate being considered to
join your Executive Development Program.
This June I will be graduating from the University of Washington’s retailing program where my study
focused mainly on marketing management. In my studies I gained a thorough overview and
understanding of the retail industry as well as the skills required to determine what makes a successful
retailing campaign. I will gladly bring this understanding along with the knowledge I gained in consumer
behavior, advertising and innovative sales techniques to the table in order to help your company
achieve better sales and higher consumer satisfaction.
Aside from my educational background I have experience in both retail sales as well as other
organizations. I have four summers of experience in working with retail at Danzig’s Department Store in
Dallas, where I was very involved in display of merchandise. The experience I gained there will help me
to create store displays in your own stores that will effectively showcase your merchandise in a way that
will best suit your company’s needs. Aside from previous jobs, I have also gained relevant experience
from my involvement in various campus organizations. As president of the volunteer service
organization Angel Flights I arranged and ran meetings as well as oversaw the duties of the volunteers,
much like the tasks I would perform in a managerial situation. Another position I’ve held is editor of the
newsletter for the Marketing Club, where I gained experience in advertising upcoming speakers and club
meetings, experience which I can bring to you. Not only do these previous experiences leave me with
the knowledge of how to work and communicate with people, but they also developed my senses of
organization and responsibility in a way that I can now bring to A.L. Lambert Department Stores.
I’d much appreciate a chance to further discuss my qualifications with you, and will call your secretary
next week to see if scheduling an interview is possible.
Sincerely yours,
Patricia Norman
Patricia Norman
Patricia Norman
2012
Box 80, Wells Hall ◦ University of Washington ◦ Seattle, Washington 98195
(206) 529-5097
p.norman@gmail.com
Objective
A position in the Executive Development Program where I can use my skills and
experience to develop effective merchandising campaigns.
Education
B.S. in Marketing, University of Washington, May 2010
Work Experience
Sales Clerk, Danzig Department Store, Dallas, TX, Summers 2006 – 2009
 Worked closely with customers and merchandise
 Arranged and stocked merchandise displays
 Worked closely with and assisted several department managers
Activities
Angel Flights, 2006 – present
President and Volunteer
 Organize and run club meetings
 Oversee and recruit volunteers
Marketing Club, 2006 – present
Newsletter Editor
 Advertised club meetings and speakers
Fencing Team, 2006 – present
Treasurer
 Managed team funds
References
Professor Gregory Yule, Pinehurst Hall
University of Washington, Seattle, Washington 98195
(206)579-9481
Greg_Yule@washingtonu.edu
Professor Lydia Zalasko, Putnam Hall
University of Washington, Seattle, Washington 98195
(206)578-3214
LydiaZ@washingtonu.edu
Derek Yoder, Store Manager
Danzig’s Department Store, 11134 Longhorn Drive, Dallas, Texas 75220
(214)673-1232