Business simulation models
PhD, Associate Professor Solveiga Skunčikienė
PhD, Lecturer Andrius Rakickas
Šiauliai, 2013 11 29
Business simulation models: micro level
Micro level program is excellently suited for linking and experiencing
fundamental business knowledge based on the example of the management
of a medium-sized production company.
Students will be enabled to:
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Discover basic aspects of company management with the help of a holistic model.
Take actual decisions from various management areas of a company.
Gain fundamental insights into the comprehensive economic process.
Comprehend company development due to introducing a new product or entering
a new market.
• Work together in groups or as a team in a targeted manner.
The model is based on competing production companies that are able to sell one or
two products within the country or abroad.
Business simulation models: macro level
Based on a computer-supported simulation, the network of connections
between economics and market, between state and company management.
This many-layered simulation model is based on a realistic scenario.
Model enables participants to:
• Understand the economically and legally relevant effects of ecological and social
behavior.
• Improve by intensive co-operation between the different groups, the overall
situation in the model state of simulated country; with regard to prosperity and
welfare.
• Consciously address conflicting aims of state and company management. As well
to search for solutions within and between acting groups.
• Work together in groups or as a team in a targeted and solution-oriented manner.
Business simulation models: international trade (1)
The model for international trade has been designed to improve the
understanding and knowledge of the complexity of global business
operations in a dynamic and competitive environment.
The main task for the teams is to manage a global mobile
telecommunications company through technological and market evolution.
Participants will develop and execute strategies for their simulated
company that operates in the US, Asia and Europe.
Business simulation models: international trade (2)
Key learning areas: Technology-based product road maps and global market
and production strategies.
A range of concepts from various management-related disciplines:
economics, political, financial, human resources, marketing, accounting,
logistics, research and innovation.
Expected results: better understanding of the complexity of global business
operations in a dynamic competitive environment.
Comprehension of each of the management-related disciplines both
individually and collectively.
Good sense of the interaction between the different parts of the business and
the financial implications of the various strategic and operational decisions.
Invaluable experiences in teamwork and problem solving.
Thank you!