Definitions relating to the Art of Persuasion
Name:
Date:
Author’s Bias
Propaganda
Counterargument
Persuasive Appeals
1. __________________An argument opposed to your thesis, or part of your thesis. It expresses the view of a
person who disagrees with your position.
2. __________________ Methods used to convince people to agree with a position
3. __________________An inability or unwillingness of an author to look at all sides of an issue
4. __________________Attempts to influence ideas or opinions dishonestly using faulty reasoning or
other persuasive appeals
Persuasive Appeals
Emotional Appeal (Pathos)
Ethical Appeal (Ethos)
Rational Appeal (Logos)
Urgent Appeal (Kairos)
5. __________________ making readers trust the writer and believe that his/her position is the ”right thing to do”. May include
references to community, family, home, parenthood, religious or spiritual beliefs, character, responsibility, public service, or people
who the audience looks up to. May also include proving oneself as a credible person
6. __________________appeals to the head rather than the heart with the use of logic, facts, or other types of hard evidence
7. __________________ drawing on the emotional responses from people (fear, anger, happiness) to move people to do something
8. __________________ appeal stating that if you do not act now, it will be too late
Definitions relating to the Art of Persuasion
Name:
Date:
Author’s Bias
Propaganda
Counterargument
Persuasive Appeals
1. __________________An argument opposed to your thesis, or part of your thesis. It expresses the view of
a person who disagrees with your position.
2. __________________ Methods used to convince people to agree with a position
3. __________________An inability or unwillingness of an author to look at all sides of an issue
4. __________________Attempts to influence ideas or opinions dishonestly using faulty reasoning or
other persuasive appeals
Persuasive Appeals
Emotional Appeal (Pathos)
Ethical Appeal (Ethos)
Rational Appeal (Logos)
Urgent Appeal (Kairos)
5. __________________ making readers trust the writer and believe that his/her position is the ”right thing to do”. May include
references to community, family, home, parenthood, religious or spiritual beliefs, character, responsibility, public service, or people
who the audience looks up to. May also include proving oneself as a credible person
6. __________________appeals to the head rather than the heart with the use of logic, facts, or other types of hard evidence
7. __________________ drawing on the emotional responses from people (fear, anger, happiness) to move people to do something
8. __________________ appeal stating that if you do not act now, it will be too late
Legitimate Persuasion or Propaganda? (depends on the logic.)
Repetition
Exaggeration
Testimonial
Bandwagon
9. __________________ Talking about how many other people use a product or act a certain way, making the viewer want to be
part of the “in crowd”
10. __________________Overstating a point
11. __________________Repeating an idea or a phrase over and over so that it sticks in the viewer’s head
12. __________________A famous or important person says that he/she uses a particular product, so the viewers and listeners
should too (regardless of whether the product is good)
Propaganda: Faulty Reasoning
Faulty Reasoning
Either/or Fallacy
Faulty Cause & Effect
Transfer
13. __________________Believing that because one event came before another, the first event caused the second event to happen
14. __________________Flawed thinking or thinking that has errors in it that lead to incorrect conclusions
15. __________________Saying there are only two choices when there are actually more
16. __________________ Connecting products to ideas that make the audience feel good but that don’t necessarily have much to
do with the product.
Legitimate Persuasion or Propaganda? (depends on the logic.)
Repetition
Exaggeration
Testimonial
Bandwagon
9. __________________ Talking about how many other people use a product or act a certain way, making the viewer want to be
part of the “in crowd”
10. __________________Overstating a point
11. __________________Repeating an idea or a phrase over and over so that it sticks in the viewer’s head
12. __________________A famous or important person says that he/she uses a particular product, so the viewers and listeners
should too (regardless of whether the product is good)
Propaganda: Faulty Reasoning
Faulty Reasoning
Either/or Fallacy
Faulty Cause & Effect
Transfer
13. __________________Believing that because one event came before another, the first event caused the second event to happen
14. __________________Flawed thinking or thinking that has errors in it that lead to incorrect conclusions
15. __________________Saying there are only two choices when there are actually more
16. __________________ Connecting products to ideas that make the audience feel good but that don’t necessarily have much to
do with the product.
Author’s
Bias
Persuasion Definitions
Propaganda Counterargument Persuasive
Appeals
1. An inability or unwillingness of an author to look at all
sides of an issue
2. Attempts to influence ideas or opinions dishonestly using
faulty reasoning or other persuasive appeals
3. An argument opposed to your thesis, or part of your
thesis. It expresses the view of a person who disagrees
with your position.
4. Methods used to convince people to agree with a position
Persuasive Appeals
Pathos
Ethos
Logos
Kairos
5. Appeal to emotions – drawing on the emotional
responses from people (fear, anger, happiness) to move
people to do something
6. Appeals to ethics - making readers trust the writer and
believe that his/her position is the ”right thing to do”.
7. Appeals to reason - appeals to the head rather than the
heart with the use of logic, facts, or other types of hard
evidence
8. Appeals to Urgency – appeal stating that if you do not act
now, it will be too late
Legitimate Persuasion or Propaganda?
Repetition
Exaggeration Testimonial Bandwagon
9. Repeating an idea or a phrase over and over so that it
sticks in the viewer’s head
10. Overstating a point
11. A famous or important person endorses a product, so
the listeners should too (regardless of whether the
product is good)
12. Talking about how many other people use a product or
act a certain way, making the viewer want to be part of
the “in crowd”
Propaganda: Faulty Reasoning
Faulty
Either/or
Faulty Cause &
Transfer
Reasoning
Fallacy
Effect
13. Flawed thinking or thinking that has errors in it that lead
to incorrect conclusions
14. Saying there are only two choices when there are
actually more
15. Believing that because one event came before another,
the first event caused the second event to happen.
16. Connecting products to ideas that make the audience
feel good but that don’t necessarily have much to do with
the product.