Dyna-mite
AMM Principles of
Marketing 104
Christian Delgado
Tanima Islam
David Far fan
Name of our Product
Dyna-mite Portable
Target Market
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Young Teenagers
Video games
Technology
Entertainment
Product: Portable gaming device
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Light and durable
4.5 LCD touch screen
Music 100 songs capability
Downloadable games through web browser
Email, Text messages and Word document
Memory 5GB Technology: great graphics Top
level speed
• Color Variety: Black, White And Red
Placement:
• Will be in such stores as (Best Buy) (game
stop) (EB-games) (Target) ( Wall-mart) (
Toys R us) And your local gaming store
Price:
• Its all about satisfying out customers and bringing a
smile to teenagers. The price for our product will be $100
• Also a special package of $130.00 with 2 games
• This is a great deal compared to our competitors such as
PSP: $169.99 and Nintendo D.S. $139.99
•Best investment I
have done. Games
web browser email
its great
•Catch this bargain
before its gone.
Promotion:
• Teens will hear about our product through advertisement
and also through Media.
• Great Holiday gift
Value:$$
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Video game
Music
Video
Web Browser
Email access
Great value for you $$$
Competitors: PSP, Nintendo D.S.
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DVD
Web Browser
Music
Games
Touch pad
One 4.3 inch screen
Memory 4mb embedded DRAM
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Touch Screen
Stylus needed
Touch pad
2 screens
Memory 4 MB of mobile RAM
Wi-Fi: Build-in 802.11 wireless
network.
Technology has Improved
• Great Graphics
•Same Heroes
For guys and girls
• Games can be for guys and girls which include games such as First
person shooting to strategic planning games to just plain out fun
games for teenagers.
Features: Movies
• Movies can be viewed
• Threw the drive
• Also through the web browser
Dynamite
Entertainment:
• It will give you a break from studying
• From work
• Give you something to do while inside a
car
• Also while waiting for the doctors
• During transportation
• While we are on our break from work
Continued…
• When we are doing Homework
• While waiting for our food to heat up at a
restaurant
Music
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Music is great
Great sound
Great quality
Any time
Any place
Any where
On the go
Factors:
Social cultural Factors:
Our products demographic are range on teens, races of all kinds. Lifestyle of a
teen who’s always on the go from school to work, that don’t have time to enjoy
playing video games at home. They can play their favorite video game on the
go to their friend’s house. Teenagers are most to consumer something that will
entertain them
Technology Factors:
The product includes advance technology with surfing the web to download
arcade games that aren’t on the market no more. You can purchase the product
in most video game websites such as Game spot. com, EB games. com.
Putting ads in the internet to catch teens attentions since that’s where teens
spend most of their time when home.
Economic Factors:
Since the economy is going not so well our price level is going to be lower than
our competitors. Price levels that are affordable and so, the competitions for
our new product are PSP, and the Nintendo Ds.
SWOT Analysis:
• SWOT analysis:
• Strengths: Entertaining. Hardcore teen gamers
will enjoy. The Price level of the product is lower
than our competition.
• Weakness: New product it’s going to take time
for people to get to know, economy is going bad.
• Threats: Our threat is other competitions since
they have been out for awhile, the Economy.
• Opportunities: Our product will be successful in
the US and overseas. There are video game
fans all over the country.
Geographic Segmentation:
• According to the text, “Geographic segmentation
organizes customers into groups on the basis of
where they live”, so in that case our product will
be available to all big countries, such as U.S.A,
Canada, England, Australia, Germany etc. we
decided to market our product to these
countries, because first we want to try it to all big
countries, if these countries people like our
product then we will market it to other small
countries.
Demographic segmentation:
• According to the text demographic
segmentation is a group consumers
according to easily measured, objective
characteristics such as age, gender,
income, and education.” We already
decide our product by demographic
segment, because our target market is
teen people, so we already segment our
product by age.
Psychographic segmentation:
• According to the text, “Psychographics is
the one that delves into how consumers
describe themselves.” In that case most
of teen people are mentally same. If one
teen like the sidekick phone, another teen
also wish to buy that phone. So
psychographic segmentation is depends
on people’s mentality
Benefit segmentation:
• According to the text, “Benefit
segmentation means group consumers on
the basis of the benefits they derive from
products or services”. So we can say that
our product main benefit is enjoying. The
benefit segmentation segmented by
enjoys. We create this product for teen
people, so they can enjoy themselves.
Conclusion:
• This is our Product that will be the best in
the market for the holidays
• One of the hottest products to hit store
• Great Music
• Great games
• Great value
• Great entertainment.