Get Your Name In Print!
Gain Worldwide Exposure In 90 Days Or Less.
By Deborah Brown-Volkman
President & Founder, Surpass Your Dreams, Inc.
http://www.surpassyourdreams.com
info@surpassyourdreams.com
631-874-2877
Page 1
Where I Have Been Quoted Before: (If I Can Do This, Then So Can You.)*
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How The Unemployed Can Cope With Holidays. The Wall Street Journal. (December 28, 2004)
Yes, 'Tis The Hiring Season. Washington Business Journal. (December 13, 2004)
Promoting Oneself, And Taking Credit When It's (Over)Due. Long Island Business News. (December 10,
2004)
How To Find The Company That Is Right For You. Career Smart Advisor. [ExecuNet’s Bi-Weekly
Publication For Senior Executives.] (November 15, 2004)
A Good Attitude Is Critical For Older Job Candidates. Written by Deborah Brown-Volkman, Published in
CareerJournal.com [Executive Career Site Of The Wall Street Journal.] (November 29, 2004)
Switching Jobs Poses A New Set of Problems. Career Journal. [Executive Career Site of The Wall Street
Journal.] (November 9, 2004)
Smiling: Key Part Of Any Job. CNN. [On-Air Segment.] (August 3, 2004)
In Climate War, It's Sweater or Sweating. The New York Times. (August 1, 2004)
Never Stop Learning: Real-Time Networking. Investor's Business Daily. (July 24, 2004)
Now Hiring: Your Old Company. Business 2.0. (July 2004)
Hiding Out. Sales and Marketing Management Magazine. (June 1, 2004)
Duck! Stay Out Of The Bosses Firing Line With These Nifty Tricks. American Airlines Magazine. (May
15, 2004)
Workplace: Get Out Of Your Comfort Zone. Men’s Edge Magazine. (May 2004)
How To Deal With Difficult Co-Workers. WABC-TV New York Eyewitness News. [On-Air Segment.]
(April 28, 2004)
Career-Saving Strategies When Outsourcing Threatens. CareerJournal.com [Executive Career Site Of The
Wall Street Journal.] (April 24, 2004)
Jobline. [On-Air Interview To Discuss My Book: Coach Yourself To A New Career.] New 12. (April 17,
2004)
Shaky Future Greets Many U.S. Workers. The Journal News. (March 28, 2004)
Winning Over Workplace Adversaries. The Dallas Morning News via the Associated Press. (March 16,
2004)
Find the Courage to Leap To A Great New Career. Written by Deborah Brown-Volkman, Published in
CareerJournal.com [Executive Career Site Of The Wall Street Journal.] (March 8, 2004)
For The Jobless, Help From An Unexpected Source. The New York Times. (February 21, 2004)
It's The Jobs, Stupid! Arkansas News. [Covering all of Little Rock.] (February 21, 2004)
Recognizing The Enemy. Charlotte Observer via the Associated Press. (February 17, 2004)
Parrying The Office Back-Stabber. Naples Daily News via the Associated Press. (February 15, 2004)
Handle Office Adversaries With Dignity And A Smile. The Wall Street Journal. (February 10, 2004)
A 365-Day-A-Year Approach To New Year's Resolutions. Long Island Newsday. (January 4, 2004)
Learning to Wow 'Em With Stage Presence. The New York Times. [Job Market Section.] (December 21,
2003)
The Risks and Rewards of Moonlighting. Home Business Magazine. (December 2003)
Why Taking a Step Backward Doesn't Mean Career Ruin. CareerJournal.com [Executive Career Site Of
The Wall Street Journal.] (November 11, 2003)
A Year Later, Still Seeking Jobs For Jobless. The Journal News. (November 3, 2003)
How Do You Tell The Boss He's Wrong? Marketing Intelligence, Microsoft bCentral. (October 1, 2003)
Finding Freedom In Corporate Life. The New York Times. (September 21, 2003)
Taking Charge Of Your Career. Smart Money Magazine. (September 2003)
Tried Everything -- Now What? It’s Time to Rethink Your Job Search Strategy. Monster.com. (August 1,
2003)
Networking at Select Firms: A Smart Search Strategy. The Wall Street Journal. (July 29, 2003)
Experts Recommend Daily Schedule And Positive Attitude For A Successful Job Hunt. TechRepublic.
(July 21, 2003)
Advice On Surviving And Advancing In A Tough Job Market. TechRepublic. (July 15, 2003)
Featured In “Is Your Job Right For You?” Business Spotlight [Leading German Business Publication.]
(April, 2003)
Preparing For A Job Interview: What Employers Expect You To Know. Sklar & Associates, Search
Consultants. (March 31, 2003)
Featured In “A Coach For The Business Coach.” Long Island Business News. (March 14, 2003)
Page 2
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Third-Party Testimonials Can Advance Your Career. The Chicago Tribune. (February 19, 2003)
The Dangers Of Workplace Romance. The Wall Street Journal. (February 11, 2003)
Don't Call Us Is Becoming The Headhunters Mantra. The New York Times. (February 2, 2003)
Maintain Cell Phone Etiquette During The Job Search. Sklar & Associates, Search Consultants. (February
1, 2003)
Why A CEO’s Game Plan Now Includes An Executive Coach. Knowledge@Emory [In collaboration with
Knowledge@Wharton.] (January 15, 2003)
Featured In “Be All You Can Be, And Then Some.” The Sunday Edition of The New York Times.
(December 15, 2002)
Let Inspiration Lead To Big Life Changes. Written by Deborah Brown-Volkman, Published in
CareerJournal.com [Executive Career Site Of The Wall Street Journal.] (November 11, 2002)
Bombing A Job Interview? It’s Not Too Late To Make The Save. Smart Money Magazine. (November
2002)
Taking a Job That's Beneath You. New York Newsday. (October 6, 2002)
Stop Kidding Around! Coaching Baby-Faced Reps. Sales & Marketing Management. (September, 2002)
What To Reveal About An Employer Scandal. CareerJournal.com [On-line Section Of The Wall Street
Journal.] (July 18, 2002)
What Job To Expect When You Are Expecting; Career Coaches Give Their Advice On How To Handle
Job-Hunting In Today’s Market. The Wall Street Journal. (July 2, 2002)
Do You Have Enough Time For Fun? Home Business Magazine. (June 2002)
Sharp Cards; Career Coaches Reveal What Information Job Hunters Should Put On Their Business Cards.
The Wall Street Journal. (May 14, 2002)
Would-Be Entrepreneurs Place Dreams on Hold. Start-Up Journal [On-line Section Of The Wall Street
Journal.] (April 1, 2002)
Under Duress, Executives Take Jobs On A Lower Rung. The New York Times. (March 3, 2002)
Has A Heavy Workload Got You Down? Women Today Magazine. (March 2002)
Strategies For Coping In Stressful Times; Coaches Suggest Bolstering Inner Resources. New York
Newsday. (January 6, 2002)
On The Dance Floor, Jobless Meet Employers. The New York Times. (December 16, 2001)
A Hit: Long Island Version Of Pink-Slip Party. New York Newsday. (December 7, 2001)
* List is as of 12/28/04
Four Steps To Building A Successful PR Program: (The Four Gotta’s)
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2.
3.
4.
Gotta Believe You Can Do It
Gotta Commit To It
Gotta Do The Work
Gotta Jump In
Great PR Links To Have:
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How To Get Coverage Easily And Quickly. An Interview with Deborah Brown-Volkman:
http://www.surpassyourdreams.com/todays-coach.html
Web site for a free template to create your press release:
http://www.coachville.com/cvmembers/pressreleasedesign
Web sites for press release distribution services: http://www.prweb.com or
http://www.pressbox.co.uk
Web sites for Media Directories: http://www.surpassyourdreams.com/MediaDirectories.doc
Web site for a list of magazines by subject: http://dir.yahoo.com/News_and_Media/Magazines
Web site for a list of newspapers by region: http://dir.yahoo.com/News_and_Media/Newspapers
Web site for newspaper web sites around the world: http://www.newslink.org
Web site for a free clipping service: http://www.google.com/newsalerts?hl=en
Page 3
The Four Seasons Of Publicity: (Source: PR Newswire)
First Quarter: January – March
What the media’s covering: Early in the year, the media is looking ahead. It’s a great time to write a release about
trend stories, marketplace predictions, previews of things to expect in the year ahead, etc. If a new president is being
inaugurated, you’ll see lots of “Will the new administration be good for the (textile/film/cattle ranching/Internet/...or
any other) industry?” types of pieces. This is a good time to have something provocative or even controversial, to
say about your industry. The media also likes this time of year to run “get your personal house in order” sorts of
pieces -- tax planning, home organizing, weight loss, etc. Anything that’s geared toward helping people keep their
New Year’s resolutions can work here. Key dates and events: Can you come up with a story angle to tie your
practice or business into an event that typically generates lots of coverage? Put on your thinking cap -- I bet you can!
Here are some key events during the first quarter: Super Bowl, NCAA Tournament, Easter, Academy Awards.
Second Quarter: April – June
What the media’s covering: An “anything goes” time of year. With no major holidays or huge events, April is a
good time to write a release about some of your general stories (business features, new product stuff, etc.). Light,
fun stories work here, as a sense of “spring fever” takes hold of newsrooms (journalists are human, you know.
They’re just as happy winter is over as you are and it’s often reflected in the kind of stories they choose to run.). As
May rolls around, thoughts turn to summer. Now they’re looking for summer vacation pieces, outdoor toys and
gadgets, stories about safety (whether automotive or recreational), leisure activities, things to do for kids and so on.
Key dates and events: Baseball opening day, tax day (April 15), spring gardening season, Memorial Day, end of
school, summer vacation.
Third Quarter: July – September
What the media’s covering: The dog days of summer are when smart publicity seekers really make hay. Folks at PR
firms are on vacation, marketing budgets are being conserved for the holidays and reporters are suddenly accessible
and open to all sorts of things. Get to work here, with creative, fun press releases. Entertainment-themed releases do
well in the summer, anything with celebrities works, lighter business stories, new products, trend pieces, technology
news, back-to-school education-themed articles, you name it. Reporters are about to get deluged once again come
September, so use this window of opportunity wisely. Key dates and events: July 4, summer movies, summer
travel, back to school.
Fourth Quarter: October – December
What the media’s covering: The busiest time of the media calendar, the fourth quarter is when the business media
turns serious and the lifestyle media thinks holidays, holidays, holidays. Press releases need to be about hard news.
Fluffy trend pieces won’t cut it, as business editors begin to take stock of the state of the economy and the market.
It’s a tough time to put out a new product release. For the non-business media, think Christmas -- Christmas travel,
Christmas gifts, Christmas cooking, whatever. If you have a product or service that can be given as a holiday gift,
get on the stick early. Nail down lead times for the publications you’re targeting, call to find out who’s handling the
holiday gift review article and get your product/service in the right person’s hands in plenty of time -- along with a
release that makes a strong case about how what a novel, unusual or essential gift or gift idea your product or service
makes. After Christmas, you have a brief window for “Best of the Year,” “Worst of the Year” and “Year in Review”
pieces. Be creative -- the media loves these things. Key dates and events: Labor Day, World Series, Thanksgiving,
Hanukkah, Christmas, New Year’s Eve.
Page 4
Format Of A Press Release:
Components
 FOR IMMEDIATE RELEASE (Standard in all releases.)
 HEADLINE (Make it catchy!)
 CONTACT INFORMATION (Contact person, company name, telephone number, email address, web site
address.)
 CITY, STATE, DATE & OPENING PARAGRAPH (should contain: who, what, when, where, why.)
 BODY OF RELEASE (Details, interesting facts, use quotes when possible.)
 COMPANY HISTORY (Your business/practice info)
 # # # (Indicates press release is finished)
Press Release Example:
NEW BOOK TO HELP PRESIDENT BUSH GET ANOTHER JOB
FOR IMMEDIATE RELEASE
Contact: Deborah Brown-Volkman
Phone: (631) 874-2877
Email: info@surpassyourdreams.com
East Moriches, NY February 4, 2004. Deborah Brown-Volkman, noted career coach, author, speaker, and radio
personality, has written a new book titled Coach Yourself To A New Career: A Guide For Discovering Your
Ultimate Profession.
Inside the reader will discover: 1) How to locate their dream career; 2) How to find inner clarity and direction; 3)
How fear can be used to their advantage; 4) How to create an action plan that gets results; 5) How to obtain their
ultimate profession.
“This book is excellent,” says Linda Matias, President of the National Resume Writers Association, “Coach
Yourself To A New Career is a systemic, well-thought out approach to identifying and determining one's career
goals. A must have for anyone wanting to achieve career satisfaction.”
This Book Can Help President Bush Get A New Job.
Mrs. Brown-Volkman explains, "Bush is a good man that is over his head career wise. If Mr. Bush did the exercises
in this book, he could find a career he was better suited for.”
And he’s not the only one. With high unemployment and a somewhat promising job outlook for 2004, if Americans
are going to battle another day in the workforce they might as well do what they love for a living.
Mrs. Brown-Volkman explains, "While most career books such as ‘What Color Is Your Parachute’ concentrate on
the logistics of finding the perfect career, this book focuses on uncovering what you were meant to do with your
career from you. It’s an interactive guide that helps the reader find out where they belong."
“The goal is to be happy,” says Brown-Volkman. “We work hard everyday and we deserve it. We might not have to
fight for our lives everyday like our troops overseas, but we still have to put ourselves on the line for every dollar we
earn.”
About Surpass Your Dreams:
Surpass Your Dreams, Inc,. is a a successful career and mentor coaching company that has been delivering a
message of motivation, success, and personal fulfillment since 1998. We specialize in three areas: 1) Career
coaching for Senior Executives, Vice Presidents, and Managers who are out of work or overworked. 2) Start-up,
marketing, and practice building for those who want to make coaching their next career. 3) Public relations
consulting and coaching for those who want to be famous in their career.
For more information, please contact Deborah Brown-Volkman at (631) 874-2877, at info@surpassyourdreams.com
or at www.surpassyourdreams.com
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