UNIVERSIDAD DE ESPECIALIDADES ESPIRITU SANTO School of International Studies INTERNATIONAL CAREERS PROGRAM SYLLABUS CLASS: Introduction to Marketing PREREQUISITE(S): none CODE: MKT 260 CREDITS: 3 PROFESSOR: Barbara Cole, Ph.D. CONTACT HOURS: 48 BIMESTER: Spring 1 2006 SCHEDULE: 20:30-22:10 CLASSROOM: TBA HOURS OF HOMEWORK: 96 1. COURSE DESCRIPTION This course is designed to introduce students to the basic terminology, concepts, and practices of contemporary marketing as applied in a variety of business and non-business settings. This course will provide the foundation and important overview students will need for further study into advanced marketing concepts. 2. GENERAL METHODOLOGY The course will incorporate various learning methodologies including no less than the following: case analysis, lecture, group discussion, audio-visual presentations, written assignments, projects, and oral presentations. Students are expected to exhibit leadership behaviors throughout the class as evidenced by leading discussions about articles, cases and written content. It is expected that all students prepare for class by having read all the assignments prior to class and listen attentively and respectfully to instructor and classmate comments. 3. DATE 3/13 M 3/14 T 3/15 W 3/16 Th 3/20 M CONTENT READING Overview of the course Introduction to marketing Same/Explanation of marketing plan assignment Careers in Marketing Summary of Week/Quiz Ethics, social 1-26 (26) EVALUATION Discussion 528-529 (7)* Resume presentation, Discussion Quiz 28-62 (35) Case Presentations 3/21 T 3/22 W 3/23 Th 3/27 M 3/28 T 3/29 W 3/30 Th 4/3 M 4/4 T 4/5 W 4/6 Th 4/10 M 4/11 T 4/12 W 4/13 4/17 4/18 4/19 4/20 Th M T W Th responsibilities, marketing environment International markets Consumer buying behavior Summary/Quiz Business buying behavior Segmentation and targeting markets Marketing research and decisionmaking Mid-term Products: Goods and services Developing and managing products Course project discussion and status report Marketing channels Retailing Marketing communications and personal selling Advertising, public relations, and sales promotion Internet marketing Pricing Plan Presentations Final Exam Course Reflection Midterm exam: 25% Final Exam: 25% 64-108 (45) Discussion-Video 109-154 (46) Discussion 156-183 (28) 184-214 (31) Discussion/Marketing Plan Brief Presentation Discussion 216-257 (42) Annotated Bibliography 259-287 (29) 288-311 (24) Exam Discussion/Group Presentation Discussion Presentations 399-444 (46) Discussion-Case Discussion Discussion 446-487 (42) Discussion/Presentations 488-498 (39)* 490-527 (38) Discussion/Presentation Discussion Oral rubric 312-398 (87) Total pages=545 Other 50% of final grade: Quizzes/Homework/Projects/ Class Participation 6. CLASSROOM POLICIES 1. Do not even consider coming to class without reading the required material and being prepared. Not reading and not being prepared hinders your own learning and that of your classmates. 2. No food or beverage except water is allowed in the class session. 3. Attendance policy complies with UEES rules and regulations. 4. Late arrivals, early departures, and absences will be penalized with deducted percentage points for the student’s final total. 5. All assignments must be submitted on the date due. 6. There are no makeup presentations and examinations. 7. Attendance and participation are essential to this course. Each student is expected to read the textbook, study the applicable support material, and prepare all assignments in order to participate fully in class discussions. 8. Students are to respect the thoughts, ideas, opinions, and contributions of others and will be involved in the class, listening attentively, and by eliminating outside distractions, e.g., cell phones, side conversations, leaving and returning to the classroom. 9. Academic dishonesty will not be tolerated! This includes but not limited to copying someone’s work and presenting it as your own, information found on the Internet without proper citations (source of information), etc. Any student found involved in an academic dishonest activity will receive zero points for that assignment and may possible fail the course. All incidents of cheating will be reported to the administration. 10. No cell phones or other electronic devices are allowed to be turned on during the class session. BIBLIOGRAPHY: MAIN TEXTBOOK(s): COMPLEMENTARY TEXT TEXT: Essentials ofr Marketing AUTHOR: Lamb, Hair, McDaniel EDITORIAL: Thomson Southwestern EDITION: 4th COMPLEMENTARY READINGS: General and marketing publications including but not restricted to Wall Street Journal, Financial Times, Business Week, The Economists, Fortune, Forbes, Latin Trade, local and regional newspapers, corporate publications, and extensive Internet searches and readings. COMPLEMENTARY BIBLIOGRAPHY: TEXTS, ARTICLES, WEBPAGES, etc. 7.- TEACHER INFORMATION: TEACHER INFO: Education M.S. University of Missouri, Kansas City Ph.D. University of Oregon Professional Experience Sr. Product Manager Company President Instructor, Management/Marketing Company President NAME: Barbara Cole, Ph.D. EMAIL: [email protected] Note: This syllabus and its schedule are subject to revision, and do not represent a contract between the student and the instructor, or between the student and the University. The instructor and/or the University reserves and has the right to make any reasonable changes.