Malaysia’s First Blogger MasterChef
1. Details of the Contest
•The search for Malaysia’s First Blogger MasterChef (“Contest”) is a contest organized by Nuffnang Sdn Bhd and
Mindshare Malaysia (“Organisers”) in relation to the MasterChef Malaysia program (“Program”) to be broadcast
by Measat Network Systems Sdn Bhd (“MBNS”) over the Astro RIA channel or any other channel as determined
by MBNS in its sole discretion.
•In order to be eligible for the grand prize, contestants have to complete 2 separate phases of this Contest,
being:PHASE 1: Blogger Write-up Challenge (“Blogger Write-up Challenge”); and
PHASE 2: Blogger Cook-off Challenge (“Blogger Cook-off Challenge”).
•The Contest shall run from the commencement of PHASE 1 at 12am on 14th September 2011 until the end of
PHASE 2 at 3.30pm on 15th October 2011 (“Contest Period”)
• PHASE 1: The Blogger Write-up Challenge period shall commence at 12am on 12th September 2011 (Time:
00:00) and end at 12pm on 29th September 2011. The top 40 entries will be selected as the Semi Finalists to
proceed to PHASE 2 (the Cook-off Challenge).
• The Blogger Write-up Challenge will be closed at 12 pm on 29th September 2011. Entries received after the
stipulated entry deadline will be disqualified and ineligible for the prizes.
• PHASE 2: The Blogger Cook-off Challenge Contest period shall commence at 10.30am on 1st October 2011 and
end at 3.30pm on 15th October 2011. There will be 3 different events during this PHASE 2:
 Event Day 1: First 20 Bloggers (Semi Finalists) will compete in two (2) Cook-off Challenges: - The top 5
Finalists from these challenges shall proceed to the FINALE Cook-off Event (Day 3)
 Event Day 2: Next 20 Bloggers (Semi Finalists) will compete in two (2) Cook-off Challenges: - The top 5
Finalists from these challenges shall proceed to the FINALE Cook-off Event (Day 3)
 Event Day 3: (FINALE Cook-off Event) - The Top 10 Finalists (from Day 1 + Day 2) will then compete in 2
Grand Cook-off Challenges for the FINALE Cook-off Event to determine the grand prize winners.
• During PHASE 2, there will also be an ancillary/bonus contest to find the “Best MasterChef Buzz Blogger”. This
contest period shall commence at 12am on 1st October 2011 and end at 6pm on 14 th October 2011. Any of the
(40) Semi-finalists are eligible for this bonus contest.
• The contestants shall be permitted to participate in the Contest via the use of their registered blogs in the
Nuffnang community only.
Eligibility
•Only open to Malaysians.
•Contestants for the Contest are required to be registered as Nuffnang bloggers (“Contestants”).
•The following persons shall not be eligible to participate in the Contest: employees of the Organisers, MBNS, its subsidiaries and affiliates, sponsors, contractors, agencies,
dealers, retailers, or any company associated with the Contest and the immediate family members of
such persons;
 any bankrupts or un-discharged bankrupts;
 if the person has been convicted of any criminal offence prior to the Contest; or
 any other restrictions or ineligible reasons (if any).
2. The Contest Entry Procedures
• To participate in the Contest, under Phase 1, Contestants are required to:
 Write a Blog Post entitled “Impianku Sebagai Blogger MasterChef yang Pertama or “My Dream as
Malaysia's first ever Blogger MasterChef;
 The Blog Post must describe why the Contestant should be crowned as “Malaysia’s First Ever Blogger
MasterChef” or “Blogger MasterChef Yang Pertama”. The Contestant has to prove this by writing about
his/her signature dish/recipe (it can be an original creation OR a recreation of a famous/favourite
recipe) and showcase his/her skills in creating this dish in the form of photos or video.
 The Contestant must fill out and submit the Nuffnang contest form
 The Contestant shall ensure that he/she will be available on the following Event dates: 1st October, 8th
October and 15th October to participate in the cook-off challenge events, in the event he/she is selected
as one of the finalists.
•For Contestants to proceed to Phase 2 of the Contest, the Contest/Blog entries for PHASE 1 must include the
following information: Program title – MasterChef Malaysia
 MasterChef Program Information - MasterChef TX will be starting from 22nd October 2011, every
Saturday – Wednesday, 9.00pm. Master Class will be on every Friday, 9.00pm.
 Program Channel – Astro Ria (Channel 104)
 Official Site URL - http://www.astro.com.my/MasterChef/
 Facebook Page - http://www.facebook.com/MasterChefMalaysia
 Twitter Link – www.twitter.com/MasterChefMY
 Background Information on MasterChef (Contestants may use his/her own words if desired) MasterChef is a worldwide phenomenon. A cooking reality show that, although doesn’t allow viewers
to vote, has still broken viewership records in US and Australia. MasterChef is a success because not
only is food something we are all very passionate about but the show only allows amateur cooks to
compete. Malaysians who love cooking but never had a chance to really showcase their skills and be
appreciated, now get the opportunity! Get ready for the MasterChef phenomenon to take over
Malaysia on 22nd October 2011!
 Write-up on Blogger’s Signature Dish/recipe – Either an original creation OR a recreation of a
famous/favourite recipe, where bloggers’ skills are showcased in the form of photos or videos.
(“Required Information”)
•The Organisers reserve the right to add, modify or delete any of the Required Information at any time by way
of notice to the contestants.
•By submitting the Contest Entry, the Contestant shall be deemed to have read, understood, accepted and
agree to be bound by the Terms and Conditions of the Contest.
•The Contestant warrants that any photographs, drawings, pictures, slogans, any materials or other creative
works, including voice or video recordings used/submitted by the Contestant with the Contest/Blog Entries
(collectively “Intellectual Property”) do not infringe any third party intellectual property rights.
•The Contestant warrants that his/her Contest/Blog Entries shall be original with the Contestant and shall not
be obscene or defamatory or infringe the copyright moral right common-law rights or any law or any other right
of any person.
•The Contestant agrees that the Organisers reserve the right, at its sole and absolute discretion, to use and
exploit the Intellectual Property via any means or media and in any manner that it deems fit without first
obtaining any consents from nor make any payment whatsoever to the Contestant and/or the Contest winner
and/or representatives.
3. Selection of Finalists/Winners
•PHASE 1: Forty (40) Semi Finalists will be chosen based on the creativity of their blog posts and fulfillment of
contest criteria and shall proceed to PHASE 2. Semi Finalists will be jointly selected by the Organisers
(Mindshare Malaysia and Nuffnang Sdn Bhd).
•PHASE 2: Finalists and the Contest Winners will be chosen based on their culinary skills - Creativity,
presentation and taste of their cooking creations. Contestants will be rated on points on a scale of 1-10 (5 Points
for Presentation and 5 Points for Taste). Points will be deducted if participants do not abide by rules (e.g. if
audience members help them in their cooking tasks or if participants use their mobile phones to research
recipes). Finalists and Winners will be determined by a panel of 3 judges chosen by the Organisers.
•PHASE 2: The Best MasterChef Buzz Blogger Winner will be chosen based on the amount of hype and
awareness they generate on their social spaces (Facebook, Twitter, Blogs) on MasterChef Malaysia and the
Contest. Nuffnang Sdn Bhd will track bloggers’ social spaces during the Contest period and determine the
winner. Any of the (40) Semi Finalists are eligible to be the Best MasterChef Buzz Blogger.
4. Judging
• PHASE 1 of the Contest (Blogger Write-up Challenge) will be judged by Nuffnang Sdn Bhd.
• PHASE 2 of the Contest (Blogger Cook-off Challenge) will be judged by 3 Judges:
 2 representative(s) from MBNS – Astro Ria Channel Manager and MasterChef Malaysia Show Executive
Producer
 Malaysian Blogger KYSPEAKS.
• The Best MasterChef Buzz Blogger contest will be judged by Nuffnang Sdn Bhd.
• The Judges/Organisers’ decisions on all matters relating to the Contest (including without limitation, the
selection of Contestants, play of the Contest and/or any resolutions made) is final and binding. No
correspondence enquiry, appeal or challenge in respect of any decision of the Judges/Organisers shall be
entertained.
5. Notification of Contest Winners
• Nuffnang Sdn Bhd and Mindshare reserve the right to use any other method or medium that deems fit at its
sole and absolute discretion for the purpose of announcing the Contest Winners.
• Nuffnang Sdn Bhd , Mindshare and/or MBNS reserve the right to appoint a third party to conduct the
verification of Contest Winners and to fulfill the delivery of prizes and Contestants agree that Nuffnang Sdn
Bhd, Mindshare and/or MBNS may provide all necessary information of Contest winners to such third party to
facilitate such service.
6. Contest Prizes
• The forty (40) most creative entries in the Blogger Write-up Challenge will be chosen to participate in the
Blogger Cook-off Challenge. All forty (40) bloggers will receive exclusive Hong Leong merchandise, a MasterChef
pendrive (4GB), cooking mittens and T-Shirt which will be awarded at the end of Event Day 1 (1st October 2011)
and Event Day 2 (8th October 2011).
• There will be one (1) grand prize winner, one (1) runner-up and eight (8) x consolation prize winners. chosen
from the top ten (10) Finalists from the Blogger Cook-off Challenge who qualify for the Finale Event Day
3.These prizes will be awarded on the Finale Event Day 3 itself (15th October 2011):
 GRAND PRIZE (Best MasterChef Blogger) : RM3,000.00 in cash + Panasonic IH Cooker (Model: KYC227B) worth RM2, 799 + BHPetrol Cash Voucher worth RM 500.00 + Ipad1 (16GB) with WIFI +
Masterchef Pendrive (4GB) + Mitten + Nestle Hamper worth RM 300.00
 Runner up Prize - (2nd Best MasterChef Blogger) : RM2,000.00 in cash + Panasonic Microwave (Model:
NN-GS597) worth RM999 + BHPetrol Cash Voucher worth RM 400 + Ipad1 (16GB) with WIFI +
Masterchef Pendrive (4GB) + Mitten + Nestle Hamper worth RM 200.00
 8 x Consolation Prize Winners : a BHPPetrol Cash Voucher worth RM 100 + Nestle Hamper worth RM
150.00
• The Blogger that creates the most awareness via their social spaces (most posts overall on their blog,
Facebook and Twitter pages) will win the “Best MasterChef Buzz Blogger” Prize of RM1,000.00 in cash +
Panasonic Microwave (Model : NN-GS597) worth RM999.00 + BHP Gas Cash Voucher worth RM 300.00 + Ipad1
(16GB) with WIFI + MasterChef Pendrive (4GB) + Mitten + Nestle Hamper worth RM 150.00
• Nuffnang Sdn Bhd, Mindshare and/or MBNS reserve the right to change the prizes without any prior
notification.
• All taxes, insurance, transfers, spending money and other costs and expenses as the case may be, in respect of
or in relation to the fulfillment of the prizes by the Contest Winners are, unless specifically stated, the sole
responsibilityof the Contest winners.
•Each contestant will receive a MasterChef Pendrive and Mitten as a gift, which will be givenduring Event Days
1, 2 and 3 - on 1st, 8th and 15th October 2011 respectively.
• The Top 10 Prizes and the Best MasterChef Buzz Blogger Prize will be awarded during the Finale Event on 15 th
October 2011.
• Prizes not claimed during either of the Events must be collected from the Nuffnang KL Office at 12B-5 & 12B6, Heritage House, 33 Jalan Yap Ah Shak, 50300 Kuala Lumpur, Malaysia within one (1) month upon email
notification from Nuffnang Sdn Bhd, whereupon failure to do so shall result in the uncollected prizes being
forfeited. Prizes are not exchangeable, transferable or redeemable in any other form for whatever reason.
Contest winners are solely responsible for the collection of their prizes. Nuffnang Sdn Bhd, Mindshare and
MBNS have no liability to the Contest winners in any respect whatsoever.
• Prizes are non-transferable and there is no cash alternative for non-cash prizes.
• Nuffnang Sdn Bhd, Mindshare and MBNS make no warranties or representations whatsoever with respect to
the prizes and shall not be responsible nor liable for any problems and/or damage thereto or arising therefrom.
• Prizes must be claimed in person unless Nuffnang Sdn Bhd advises otherwise. Nuffnang Sdn Bhd reserves the
right to request written proof of identification of any Contest winner before any prize is collected. Proof of
identification here must include a document with a current photograph of the Contest winner (examples
include identification card/drivers license/passport which displays a photograph of the Contest winner).
• In special situations, and subject to the absolute discretion of Nuffnang Sdn Bhd, a Contest winner may
nominate a designated representative to collect a prize. The representative will be required to present written
authorization from the Contest winner and identification which includes a photograph for both the Contest
winner and their representative.
• In the event that a Contest winner fails to collect his/her prize within one (1) month from the announcement
date of the winner, or upon receipt of email notification, whichever is the later, the Contest winner shall forfeit
any and all claims to that prize, which will then be dealt with according to the absolute discretion of Nuffnang
Sdn Bhd, Mindshare and MBNS.
• The Contest winner(s) of any prize(s) at the absolute discretion of Nuffnang Sdn Bhd will be required to
execute a deed of release and indemnity in a form prescribed by Nuffnang Sdn Bhd in order to receive the prize.
• All prizes are accepted entirely at the risk of the Contest winner, and Nuffnang Sdn Bhd excludes all warranties
in connection with any prize to the extent permitted by law. All specific or special terms and conditions that are
attached to the prizes (whether by the Organisers, its agents or sponsors) must be adhered to by the Contest
Winners.
7. Contest Events
• All 3 Days of PHASE 2 Events will be managed by The Cooking House and Mindshare Malaysia.
• On Event Days 1 and 2, each Semi Finalist blogger is allowed to invite one (1) guest each to attend.
• On the Finale Event (Day 3), each Finalist blogger is allowed to invite two (2) guests each to attend.
8. Publicity
• If so required by Nuffnang Sdn Bhd, Mindshare and/or MBNS, the Contestant shall make himself/herself
available (without compensation) for the production, recording and publicity of the Contest during such time
and production schedule as may be notified including for the purposes of:(i)
interviews (which may be recorded); and/or
(ii)
taking of still photos, audio and/or visual recording for promotions and publicity use.
•Nuffnang Sdn Bhd, Mindshare Malaysia and MBNS reserve the right, at its sole and absolute discretion, to use
the nicknames, names, photographs, voice or video recordings and entries of the Contest winner(s) and/or
representatives without first obtaining any consent nor making any payment whatsoever to the Contest
winner(s) and/or representatives for publicity, advertising, trade or promotion purposes in any media.
9. Variation to the Terms and Conditions
• The Organisers reserve the right to change, amend, delete or add to these Contest Terms and Conditions
without prior notice at any time and the Contestants shall be bound to such changes.
10. Liability
• Nuffnang Sdn Bhd, Mindshare Malaysia and MBNS will not be responsible or liable for:
 any problem, loss or damage of whatsoever nature suffered by any party due to any delay and/or
failure in receiving and sending the entry form as a result of any network, communication or system
error, interruption and/or failure experience by the participating internet line and/or resulting from
participation or the downloading of any materials in the Contest. In the event of such error, interruption
and or failure, Nuffnang Sdn Bhd, Mindshare Malaysia and MBNS shall not be responsible or liable for
any failure by any Contestant to participate in the Contest at any time.
 any problem, damages or loss of whatsoever nature to any Contestant, or their authorized
representatives resulting from their participation in the Contest.
 any error (including error in notification of Contest winners), omission, interruption, deletion, defect,
delay in operation or transmission, internet line failure, theft, destruction of, or unauthorized access to
entries, failure of PCs to function whether or not arising during operation or transmission as a result of
server functions, virus, bugs or other causes outside its control.
 any changes made by the Organisers, its agents, sponsors or representatives including but not limited to
any changes in the Prizes, times or dates of the Contest.
11. Disqualification
•The Organisers reserve the right to disqualify a Contestant and/or revoke the Prize (at any stage of the
Contest) if: the Contestant does not meet any of the Eligibility Criteria;
 the Contestant breaches any of the Terms and Conditions, Nuffnang Sdn Bhd’s Website Use and Access
Agreement, or other rules and regulations of the Contest or violated any applicable laws or regulations;
 in the Organisers’ sole determination, it believes that the Contestant has attempted to undermine the
operation of the Contest by fraud, cheating or deception; or
 the Contestant by act or omission, directly or indirectly brings Nuffnang Sdn Bhd, Mindshare and/or
MBNS and/or their subsidiaries, affiliates, and/or sponsors into disrepute.
•In the event of a disqualification after a Prize has been awarded, the Organisers reserve the right to demand
for the return of the Prize or payment of its value from the ineligible or disqualified Contestant.
12. Suspension
• Nuffnang Sdn Bhd and Mindshare Malaysia further reserve the right to cancel, modify, suspend or delay the
Contest in the event of unforeseen circumstances beyond its reasonable control.
13. Costs
•All costs incurred by the Contestant in relation to and/or with respect to the Contest including without
limitation postal charges or Internet Service Provider (ISP) charges (if applicable), all transport costs,
communication charges, accommodation, meal costs and other related costs incurred by the Contestant as a
result of and/or pursuant to his/her participation in the Contest shall be solely borne by the Contestant. The
Organisers/ MBNS shall not be under any obligation to reimburse the Contestant for any of such costs and
expenses incurred thereof.
14. Governing Law
•The Terms and Conditions of the Contest shall be construed, governed and interpreted in accordance with the
laws of Malaysia.
15. Confidentiality
•The Contestant shall treat all Terms and Conditions and rules and regulations of the Contest and all
information and knowledge obtained by the Contestant in relation to and/or in connection with the Contest
and/or Program and/or derived as a result of his/her participation in the same, including without limitation the
Organisers/MBNS business and operational details, the contest mechanics and the judging/selection criteria for
the Contest (hereafter collectively known as “Confidential Information”), as confidential and the Contestant
shall, during and after the Contest Period, take all reasonable precautions to prevent disclosures of the
Confidential Information to unauthorized persons or entities for any reason whatsoever and undertakes to
deliver to the Organisers/MBNS all tangible materials embodying the Confidential Information including any
documentation, records, listings, notes, sketches, drawings, memoranda, models, accounts, reference
materials, samples and machine readable media and equipment that is in any way related to the Confidential
Information including all duplicates and copies thereof.
16. General
•The Organisers, its agents, sponsors and representatives shall not be liable to perform any of their obligations
in respect of the Contest and this Terms and Conditions, rules and regulations in respect of the Contest where
they are unable to do so as a result of circumstances beyond its control and shall not be liable to compensate
the Contestants in any manner whatsoever in such circumstances.
•The Contestants shall not be entitled to assign any of the rights or sub-contract any of the obligations herein.
The Organisers shall be entitled to assign or sub-license the whole or any part of its rights hereunder to any
third party as may be determined by the Organisers.
•All rights and privileges herein granted to the Organisers/MBNS are irrevocable and not subjected to
rescission, restraint or injunction under any and all circumstances. Under no circumstances shall the
Contestants have the right to injunctive relief or to restrain or otherwise interfere with the organization of the
Contest, the production, distribution, exhibition and/or exploitation of the Contest and/or Program and/or any
product based on and/or derived from the Contest and/or Program.
•The invalidity, illegality or unenforceability of any terms hereunder shall not affect or impair the continuation
in force of the remainder of the Terms and Conditions of the Contest.