TRUE ENTERTAINMENT | FLYOVER FASHION
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New York, Paris, and Milan are facing some competition from an unlikely place— the
heartland of America!
FLYOVER FASHION
FLYOVER FASHION is a new high-octane series about the hectic world of fashion in the least
likely of places— Kansas City. Matt and Emily Baldwin are talented, fashionable, and driven.
In the last couple of years they’ve opened a boutique store, launched a modeling agency,
started a clothing line and are working on a fashion magazine but despite all the obstacles,
they’ve chosen to build their fashion empire in the center of the country… the Midwest… the
flyover states. Can they compete against the Meccas of couture and bring corn-fed fashion
to the world? Tune in and find out!
Kansas City doesn’t seem like a dream destination for a pair of fashion moguls, but Emily and
Matt Baldwin weren’t going to raise their kids on the snobby East or plastic West coast.
Determined to stick to their Midwest roots, they traded life in LA for Kansas and began their
business here.
THE SHOW
Each 60-minute episode of Flyover Fashion will follow an adventure in Matt and Emily’s fastpaced business and personal worlds. They may be casting models for their latest high-profile
event, setting up their denim line at Fred Segal’s, or trying to keep their business conflicts out
of the bedroom. We will follow their talented, quirky staff, and endless flow of colorful clients,
designers, buyers and models on and off the runway.
Will Britt Koth successfully groom other Kansas girls into international runway superstars? Will
this heartland empire succeed in becoming a voice in world fashion? Or will Matt’s chip-onhis-Midwest-shoulder piss off buyers in NY and LA as they launch new collections?
601 West 26th St., Suite 1336
New York, NY 10001
p. 212-763-3600 f. 212-763-3700
9255 Sunset Blvd., 11th Floor
Los Angeles, CA 90069
p. 310-860-9914 f. 310-270-4197
TRUE ENTERTAINMENT | FLYOVER FASHION
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The series will follow Matt and Emily as they navigate their marriage, birth of their 3rd child
and their execution of fashion week Kansas City –style! The first season arc can culminate
with the launch of Matt’s 18-piece clothing collection.
THE BUSINESSES
Matt and Emily are an ambitious pair. When they decided to bring high fashion to Kansas
City, they thought big. The same is true for bringing their Kansas-style to the world! Here are
the businesses they currently run:
The Boutiques
Standard Style has two locations in Kansas City and Matt and Emily are constantly
working with reps to buy new product. There is always a power struggle for creative
control when they are stocking their stores. In addition, they have to manage their
employees and keep the stores running smoothly.
Standard Artists Agency
This new business discovers, trains, and represents models for commercial, editorial,
and fashion work. Britt, a former model, runs the business but struggles with jealousy
while interacting with the younger models. She has a hard time keeping girls at the
agency when they all have aspirations to live and work in New York or Paris.
601 West 26th St., Suite 1336
New York, NY 10001
p. 212-763-3600 f. 212-763-3700
9255 Sunset Blvd., 11th Floor
Los Angeles, CA 90069
p. 310-860-9914 f. 310-270-4197
TRUE ENTERTAINMENT | FLYOVER FASHION
3
Baldwin Denim
Matt’s new jeans line has all kinds of pressure. He just moved manufacturing from Los
Angeles to Kansas City, where he will have to hire all new help to make the operation
run smoothly. He is also under the gun to get the denim line into stores. Emily is
obsessed with planning the rooftop launch party for the line.
Fashion Magazine
Emily is editor-in-chief of the Standard magazine, which highlights items in their
boutiques as well as giving fashion tips and advice. There is no shortage of drama with
the photo shoots, casting the models, and selecting which pieces will make it in the
magazine.
Standard Creative
As if there’s not enough on Matt and Emily’s plate, they also run a retail advertising
and consulting agency. Their client list keeps growing and this Fall they will be
launching a huge campaign for Great Lengths hair extensions of Kate Gosselin fame.
THE FAMILY
Matt and Emily’s home life is another source of drama and fun. They have a 4-year-old, 2year-old, and a newborn baby. With a full-time nanny and not much time for their children,
workaholics Matt and Emily have a hard time balancing both worlds.
601 West 26th St., Suite 1336
New York, NY 10001
p. 212-763-3600 f. 212-763-3700
9255 Sunset Blvd., 11th Floor
Los Angeles, CA 90069
p. 310-860-9914 f. 310-270-4197
TRUE ENTERTAINMENT | FLYOVER FASHION
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THE CAST
Matt Baldwin
Matt is an anomaly in the fashion world because
he is chic, dapper, and heterosexual! Matt is
the creative visionary behind Baldwin Denim, his
jean line. He is driven, competitive and
demanding. Matt's meticulous nature lends
itself well to managing the books, but his super
cheap mindset drives Emily crazy! Ultimately,
Matt knows he and his business are the providers
for their family, so he doesn't care. Matt is
career-obsessed and does not want any more
children!! He will be having a vasectomy ASAP.
Emily Baldwin
Emily is an all-American beauty who juggles her
2 children (and one on the way) with a
flourishing career in the fashion industry. Emily is
the Standard Style lead stylist, marketing and
event guru, and is a stickler for details. She is
conflicted about how to be friends and
employers at the same time, but is clear that
she is the boss and wants things done the right
way (her way)! She worries that sometimes she
and Matt just need to forget the business and
focus on each other.
601 West 26th St., Suite 1336
New York, NY 10001
p. 212-763-3600 f. 212-763-3700
9255 Sunset Blvd., 11th Floor
Los Angeles, CA 90069
p. 310-860-9914 f. 310-270-4197
TRUE ENTERTAINMENT | FLYOVER FASHION
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Britt Koth
After a taste of fame on MTVs 8th and Ocean,
Britt returned to her Kansas Roots. Britt’s
Conservative values didn’t bode well in the fastpaced Miami lifestyle. She is now manager of
the Standard Modeling Agency. As she comes
to terms with “aging out” of modeling at 24, she
is embracing her new role as talent developer.
She’s searching for fresh faces she can mold
into fierce talent. Will her narcissism get in the
way of her letting new talent shine?
Kristen Couslon
Kristen wears many hats at Standard, from
social coordinator, to PR rep, to model, to
trusted friend. She is Matt and Emily’s “go to
girl” and frequently mediates sticky staff
situations. While she appears intensely loyal,
she most likely would jump ship for a better
opportunity. She has aspirations to leave
Kansas and is hoping that Baldwin will give her
the necessary training so she can leave the
Midwest behind.
Ryan Strong
Ryan is an exceptionally talented fashion
photographer who comes from one of the
smallest farm towns in Kansas. He has big
dreams, with sights set on Vogue, but Emily and
Matt hope to keep their small town gem for
themselves for as long as possible! Ryan’s
creativity and nerves are pushed to their limit as
he has full responsibility for the fashion catalog,
advertising campaigns and merchandising
displays.
601 West 26th St., Suite 1336
New York, NY 10001
p. 212-763-3600 f. 212-763-3700
9255 Sunset Blvd., 11th Floor
Los Angeles, CA 90069
p. 310-860-9914 f. 310-270-4197
TRUE ENTERTAINMENT | FLYOVER FASHION
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Joni Johnson
As the manager of Standard Style for the past 6
years, Joni is getting antsy, and wants to move
up in the company. Because she knows the
products better than anyone, Matt and Emily
hesitate to move her out. Joni is aggressive and
has physically chased down numerous thieves
and isn’t afraid to confront wayward shoppers.
Rachel
Rachel is the Baldwin’s Nanny and she feels
more like a mom to the 2 boys than anything
else. She is overwhelmed by her duties, but
stays because she has developed a strong love
for the boys. She’s worried she won’t be able to
handle the workload when the new baby
arrives and fears she might have to leave the
Baldwin’s.
601 West 26th St., Suite 1336
New York, NY 10001
p. 212-763-3600 f. 212-763-3700
9255 Sunset Blvd., 11th Floor
Los Angeles, CA 90069
p. 310-860-9914 f. 310-270-4197