My Résumé
Who
Jay Love
What
I’m a copywriter and creative director with 15 years’ experience serving
national brands. My talents include print, Web, direct, outdoor, collaterals,
radio and broadcast. I’m an able conceptor, brand developer, project manager
and presenter. There are also those SEO and social-media things. I’ve done
that too. See my book at jaylove-copywriter.com.
Why
I’ve had some new beginnings in my life. And through these changes, I’ve
improved. I’m a better writer. I’m better at spotting the big idea. Better at
choosing battles. And better at managing campaigns, myself and others. I’m
ready to join an ad agency or in-house marketing shop. I have experience in
both. I used to want it all. Now all I want is value. And to raise it.
How
MBA / Business Management, 2006
University of Phoenix / Tampa
BS / Journalism, 1990
Texas A&M University / College Station
When
Freelance SEO Copywriter, 2010
TopSpot Internet Marketing, Houston
Clientele: Diamond Flexible Packaging, MJBC Industries, Polyhedron Laboratories
Creative Director / Copywriter, 2006 – 2010
STOVE Branding and Marketing / Saint Petersburg
Clientele: Raymond James, Time Warner, Bright House, HSN, Data Partners
Creative Director / Copywriter, 2005 – 2006
PrimeNet, Direct Marketing / Clearwater
Clientele: Ameriprise, New York Life, Dairy Queen
Senior Content Producer, 2002 – 2005
Home Shopping Network / Clearwater
Clientele: Wolfgang Puck, Suzanne Somers, Lauren Hutton, Tony Little
Associate Creative Director, 2000 – 2001
J. Walter Thompson / Houston
Clientele: Continental Airlines, Compaq, Texas Instruments, Shell, FedEx
Copywriter, 1997 – 2000
Rives Carlberg, Bernard Hodes Group / Houston
Clientele: Compaq, KFC, Foley’s, Dell, First USA, Kellogg’s, Houston Cellular
Copywriter / Account Executive, 1994 – 1997
Ford Advertising / Houston
Clientele: Shell, Mobil, Exxon, Chevron, Houston Cellular
Références sur demande.
Where
281 846 4585, jay@jaylove-copywriter.com
Jay Love’s Experience Summary (p. 1/3)
Brand Management and Marketing
I have 15-years' ad-agency and client-side-marketing experience serving national
brands. This includes project-management, concepting, copywriting and creative
direction. My work features print, Web, direct, corporate communications, radio,
broadcast, outdoor and other collaterals representing clientele such as
Microsoft, Time Warner, Exxon, Continental Airlines, Raymond James, Ameriprise,
Kellogg's, Compaq and Home Shopping Network. My ad-agency tenures include
J. Walter Thompson, McCann-Erickson and Bernard Hodes Group. I have eight years’
experience managing creative personnel, leading projects across departments and
giving presentations to large groups and valuable clientele.
Creative Management
I have eight years’ experience in creative management. Most prominently, I was
the editorial creative director of Raymond James Marketing. This role found me
managing three writers, four graphic designers and two videographer-audio
specialists. Ongoing projects included print, Web, direct mail, newsletters,
corporate communications and audio/visual productions. I represented the
creative department and supported business goals through client interaction,
campaign presentations, needs analysis and brand development.
Prior to this, I was the creative director of the direct-marketing agency
PrimeNet. I managed three graphic designers and all creative projects – from
initial concept to finished deliverables. I also managed all correspondence
between company directors and external clients. This responsibility included
departmental budgets, compensation rates, P&L statements and project ROI. I also
have experience making critical staffing decisions such as hiring, retention
efforts and terminations, when necessary. Furthermore, I spearheaded a lucrative
time-management initiative by which the company could collect for specific
creative aspects such as concepting, art direction, illustration, copywriting
and production. This new initiative required my leadership through the cultural
shifts for both internal departments and clients.
While with J. Walter Thompson, I was the associate creative director of the Bto-B group in Houston. As the senior creative person, this position found me
managing three art directors, copywriting all campaigns and conducting all
client presentations. Through this, I gained valuable insights directing
creative personnel, managing multiple deadlines and selling concepts to other
department leaders as well as external clients.
During my three-year tenure with the Home Shopping Network, I was the senior
content producer for HSN.com. This was an intensive project-management position
where the direction of six online storefronts containing thousands of retail
products required new presentations on a daily basis. This required the
coordination, planning and execution between several departments including
merchandising, broadcast, creative, programming, legal and IT. I was responsible
for making it all happen efficiently and timely.
Leadership Perspectives
My philosophy and style of leadership is very participative. I encourage a highperformance environment where ideas are openly exchanged and critically analyzed
through the perspective of the target audience. I appreciate the unique and
diverse personalities, which accompany a talented creative team. I have a flair
for gaining respect, maintaining morale, choosing battles and balancing fun. My
subordinates and peers always enjoy working with me and know my enthusiasm for
success has everyone’s gain in mind.
281 846 4585, jay@jaylove-copywriter.com
Jay Love’s Experience Summary (p. 2/3 cont.)
Creative Philosophy
I believe quality creative marketing is synonymous with effective problem
solving. It begins with an exploration of a brand and includes its special
relevance to each consumer in the target market. Once a refined purpose is
established, I develop a unique strategy and persuasive concept. This approach
will use a clear, compelling message designed with the unique ways in which
graphics and content influence individuals to take action.
Education: Communications and Management
I earned an MBA in Business Management from
BS in Journalism from Texas A&M University.
consisted primarily of critical thinking in
and ethics in business. My GPA is a 3.96 of
the University of Phoenix and hold a
My Master’s degree research
management, personnel supervision
4.0.
Direct Marketing
Targeted promotions and measurable results have played critical roles in my work
with Home Shopping Network, PrimeNet and SEO clients. Personalized mailers,
email blasts and invitational letters are planned with quantifiable call-toactions and are always adaptable according to response rates.
My experience includes designing target-based campaigns through Digital Variable
Printing –personalized promotions based on unique demographics of individuals.
This is worth mentioning as this dynamic technology is relatively new, sometimes
difficult to comprehend and dramatically changes the complexity of a campaign.
Web Development, e-Marketing and SEO
As the senior content manager for HSN.com, I managed the retail storefronts and
special e-marketing events for many online categories including Home, Health,
Electronics, Beauty, Jewelry and Cooking. These ongoing campaigns incorporated
unique feature pages, email blasts and other online events, which were monitored
for their search-engine effectiveness, click-through rates and profitability.
As an SEO copywriter, I have successfully created optimized content for many
technical and retail-oriented websites including attorneys, plastic
manufacturers and even a molecular-forensics laboratory. My Web-writing
experience has included copywriting that pays special attention to keyword use
and search optimization.
Print
This has played a role at every point in my advertising career. As an
experienced copywriter, I clearly understand the concepting constraints of
mediums such as newspaper, magazine, outdoor, direct, point-of-purchase and
other collaterals. My portfolio will demonstrate.
Radio and Broadcast
Many times through my career I have gained hands-on experience concepting,
writing and screening talent for radio and broadcast ads. This work includes
directing and editing the final spots in the studio. In my opinion, these are
the very challenging mediums and I appreciate creating audio and visual imagery
through unique situational concepts designed to sell. Also, as the creative
director of Raymond James Marketing, I managed a monthly audio production of
financial news updates from industry experts, used by Raymond James affiliates.
281 846 4585, jay@jaylove-copywriter.com
Jay Love’s Experience Summary (p. 3/3 cont.)
Corporate Communications
I have much experience researching, writing and producing newsletters, public
relations and other correspondence for major corporations. Most notably, I
managed the community-relations campaign for Shell Chemical in Houston for two
years. This ongoing project included the production of a monthly newsletter,
media press releases and weekly advertisements. Here, I forged relationships
with community leaders, media representatives and high-ranking company officials
while creating the content for this high-profile client.
Since this time, I have been on the forefront of corporate communication efforts
for major brands such as Home Shopping Network, Raymond James Financial,
Continental Airlines and Bright House Networks.
Additionally, I spent a year on the board of directors of the Midwest Direct
Marketing Association (MDMA) as the communications manager. This work included
producing its monthly newsletter and managing other membership correspondence as
well as budgets and administrative functions.
Portfolio
Please see jaylove-copywriter.com for samples of my work. If you would like to
see specific mediums, please let me know and I can forward additional samples
including printed articles, email campaigns, Websites, outdoor campaigns,
corporate collaterals as well as radio and broadcast samples.
281 846 4585, jay@jaylove-copywriter.com