Project #2
Sport Drink / Energy Drink w/ Prototype
Now that you have done research on sport drinks and energy drinks and have a better understanding of
what they are you will now create your own new drink creation. First, decide whether you want to enter the
sport drink or energy drink market. These markets are different but each is very competitive. How can you
set yourself apart? You can not expect to go head to head with Red Bull or Gatorade. What makes you
different and/or better than the competition? Who is your target market? What is your competitive
advantage? You also are to create a prototype of your drink. Your packaging and even size and type of
container makes a difference in your marketing and pricing. Plan, plan, plan.
DUE: Write Up & prototype by end of class Thurs. 5/24
Sales Presentations w/ elevator pitch on Fri. 5/25 (500 pts. altogether)
Type a one page paper of 5 paragraphs (NOT a memo!!!!!)
 Paragraph #1 Introduction, describe your product in detail, what is it? Taste? Ingredients? Look of
packaging, what makes it so different/special? etc. If I could not see your prototype this description
should be rich enough to give us the idea.
 Paragraph #2 Describe your target market in detail (like consumer profile) and why them
 Paragraph #3 What is your pricing strategy and why (based on what??)
 Paragraph #4 Where will your product be placed? Specific stores, venues, geographically located?
 Paragraph #5 How will you promote your drink? At least 4 ways, describe each in detail and why
these are the 4 best ways
Present your project & prototype in front of the class on Fri. 5/25 w/ an elevator pitch. No more than 3
minutes. You will NOT be allowed to hold your paper while you present. Practice what you will say
and know your product well. This is part of your grade.
Grading Rubric
Sports Drink / Energy Drink
Target Market (thoughtful, makes sense, competitive advantage)
Product (describe in detail)
Price (should be reflected in your packaging too)
Place (be specific as to where)
Promotion (be specific as to types, $$ is no object, does it make sense?)
Creativity
Write Up (grammar/spelling/businesslike)
Prototype (accurate labeling, complete, highlights competitive advantage)
Presentation (eye contact, voice, knowledgeable, etc.)
Elevator Pitch (hook the potential customer)
Preparedness/Practiced (overall for the presentation)
Met Thurs. 5/24 deadline (write up & prototype)
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Total ______/43 = ______
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