The contents of seven files in the sub-directory CHAP8.DAT are as
follows:
Filename: PALDA
YEAR
SALES
ADVER
INC
Year
Current Year Sales in Thousands of Current Year Dollars
Advertising Outlay in Thousands of Current Year Dollars
Disposable Personal Income in Billions of Current Year
Dollars
Dummy Variable equals 1 during 1908-1914, else 0
Dummy Variable equals 1 during 1915-1925, else 0
Dummy Variable equals 1 during 1926-1940, else 0
DUM1
DUM2
DUM3
Time Span:
Annual, 1907 to 1960
Number of Observations: 54, except for INC, for which 1907
data is unavailable, and has been set to zero.
Source:
Kristian S. Palda, The Measurement of Cumulative
Advertising Effects, Englewood Cliffs, NJ: PrenticeHall, 1964, Table 1, p. 23, Table 2, pp. 32-33 and Table
6, p. 43.
Filename: PALDAM
YRMON
MADV
MSALES
Year and month YYMM (01 for January, 12 for December)
Monthly Advertising Outlay in Current Year Dollars
Monthly Sales in Current Year Dollars
Time Span:
Monthly, January 1907 thru December 1926 and
January 1937 through June 1960
Number of Observations:
Source:
252
Kristian S. Palda, The Measurement of Cumulative
Advertising Effects, Englewood Cliffs, NJ: PrenticeHall, 1964, Table 1, p. 23, Table 2, pp. 32-33 and Table
6, p. 43. Monthly data from 1907:1 through 1926:12 and
1937:01 through 1953:12 is unpublished, and was provided
by Palda.
FILENAME:
CAUSAL
Part 1:
OBSNO
ADN
ADR
CTN
CTR
Observation number, 1956:1 (561)to 1975:4 (754)
Nominal advertising expenditures per capita, dollars,
seasonally adjusted
Real advertising expenditures per capita, 1972 dollars,
seasonally adjusted
Nominal total personal consumption expenditures, thousands
of dollars per capita, seasonally adjusted
Real total personal consumption expenditures, thousands of
CGN
CGR
UCTN
UCGN
YPCN
YPCR
1972 dollars per capita, seasonally adjusted
Nominal personal consumption expenditures on goods, thousands of dollars per capita, seasonally adjusted
Real personal consumption expenditures on goods, thousands
of 1972 dollars per capita, seasonally adjusted
Nominal total personal consumption expenditures, thousands
of dollars per capita, not seasonally adjusted
Nominal personal consumption expenditures on goods,
thousands of dollars per capita, not seasonally adjusted
Nominal disposable income per capita, thousands of dollars,
seasonally adjusted
Real disposable income per capita, thousands of 1972 dollars,
seasonally adjusted
Part 2:
DATE
EXPORTN
The date of the observation, yr and quarter, 551 to 874
Nominal exports of goods and services, dollars per capita,
seasonally adjusted
Real exports of goods and services, 1972 dollars per capita,
seasonally adjusted
US Government national defense purchases of goods and
services, dollars per capita, seasonally adjusted
Real US Government national defense purchases of goods and
services, 1972 dollars per capita, seasonally adjusted
US Government non-national defense purchases of goods and
services, dollars per capita, seasonally adjusted
Real US Government non-national defense purchases of goods
and services, 1972 dollars per capita, seasonally adjusted
Resident US population, thousands (computed as average of
three months' population estimate)
Moody AAA bond yield (computed as average of three months'
yields), percentage points
EXPORTR
GOVDEFN
GOVDEFR
GNONDEFN
GNONDEFR
POPN
MOODY
Timespan:
Quarterly, 1956:1 to 1975:4
Number of Observations:
Source:
From R. Ashley, C. W. J. Granger, and R. Schmalensee, "Advertising and Aggregate Consumption: An Analysis of Causality,"
Econometrica, Vol. 48, No. 5, July 1980, pp. 1149-1167. Data
kindly provided by Richard Schmalensee. Data for Part 2 of
this file from the US National Income and Product Accounts.
FILENAME:
YEAR
REV
INC
QTY
CURADV
AVEADV
80
ORANGE
Year, 1910-1959 (the 1909-1910 crop year is coded as
1910, 1910-1911 crop year as 1911, etc.)
Per capita deflated revenues, dollars
Per capita deflated consumer income, dollars
Quantity of boxes of oranges sold per capita
Per capita deflated advertising expenditures in year t,
Per capita average deflated advertising expenditures in
preceding ten years, cents
POP
CPI
US population, millions
US consumer price index, 1947-49 = 100
Timespan:
Annual, 1910 to 1959
Number of Observations: 50
Note:
Values of CURADV for 1908 and 1909 are .0204 and .0763, of
AVEADV are 0.0000 and 0.0020, of POP are 87.9 and 89.7,
and of CPI are 39.0 and 38.0, respectively.
Source: Marc Nerlove and Frederick V. Waugh, "Advertising Without
Supply Control: Some Implications of a Study of the
Advertising of Oranges," Journal of Farm Economics, Vol.
43, No. 4, Part I, November 1961, Table 1, p. 827.
FILENAME:
CIGAD
YEAR
Year, from 1930 to 1978
SALES
Cigarette consumption, in millions of cigarettes
SALESPC Cigarette consumption per capita, population 14 and over
INCPC
Real per capita income, population 14 and over (total pop?)
RPRICE
Real cigarette price (CPI cigarettes/CPI all commodities)
CIGTOB
Percentage of total tabacco consumed by cigarette consumption
TOBPC
Tobacco consumption per capita, population 14 and over - units?
PRTOB
Tobacco price index (CPI tobacco/CPI all commodities)
DF
Standardized dummy variable for effects of Fairness Doctrine
ASTOCK
Advertising stock - see article for description
TIME
YEAR - 1900
ADV
Nominal advertising expenditures
TOBADV
Tobacco advertising expenditures
REALAD
Real advertising expenditures
TPERCIG Tobacco per cigarette, in pounds per cigarette
ASTOCK1 Advertising stock before the ad ban - see article for
description
ASTOCK2 Advertising stock after the ban - see article for description
F
Market share of filter cigarettes - %
L
Market share of cigarettes with 15 mg "tar" or less - %
LNI
Logarithm of predicted value from income instrument regression see equation (5) on page 588 in article for description
Timespan:
Annual, 1930-1978
Number of Observations:
49
Source: Lynne Schneider, Benjamin Klein and Kevin M. Murphy,
"Governmental
Regulation of Cigarette Health Information," Journal of Law and
®MDUL¯®MDNM¯
Economics®MDUL¯®MDNM¯, Vol. 24, No. 3, December 1981, pp. 575612. Data given
Richard Schmalensee on SAS computer printout.
FILENAME:
NICHOL
YEAR
CAMELS
LUCKY
CHESTER
REYADV
AMEADV
LIGADV
RLINC
Year, 1931 to 1949
Camels sales, billions of cigarettes
Lucky Strike sales, billions of cigarettes
Chesterfield sales, billions of cigarettes
Reynolds Advertising Outlay, Thousands of dollars (Camels)
American Advertising Outlay, Thousands of dollars (Lucky)
Liggett-Myers Advertising Outlay, Thousands of dollars (Chester)
Real Disposable Personal Income, Billions of 1958 dollars
Timespan:
Annual, 1931 to 1949
Number of Observations:
Source:
19
William H. Nicholls, PRICE POLICIES IN THE CIGARETTE INDUSTRY,
Nashville: Vanderbilt University Press, 1951. Sales data,
Tables 25 and 40; advertising data, Tables 37 and 47. Real
disposable personal income from the 1967 ECONOMIC REPORT OF
THE PRESIDENT, Washington DC: US Government Printing Office,
Table B-16, p. 232.
FILENAME:
QUAL
Part I:
OBSNO
LQUAL
LY1
LY2
LY3
LY4
LY5
DMR
PJF
PND
Observation Number, 9/10-1973 to 7/8-1982, Nos. 1-54
Mean of experts' creative device rating for ad
Log of real sales in 1971$ Canadian, Region 1
Log of real sales in 1971$ Canadian, Region 2
Log of real sales in 1971$ Canadian, Region 3
Log of real sales in 1971$ Canadian, Region 4
Log of real sales in 1971$ Canadian, Region 5
Dummy variable for introduction of product reform
Dummy for seasonal demand effect, 1 in January, February
Dummy for seasonal demand effect, 1 in November, December
Part II:
OBSN
LPR1
LPR2
LPR3
LPR4
LPR5
Observation Number, 9/10-1973 to
Log of the product price divided
consumer price index, Region 1
Log of the product price divided
consumer price index, Region 2
Log of the product price divided
consumer price index, Region 3
Log of the product price divided
consumer price index, Region 4
Log of the product price divided
consumer price index, Region 5
7/8-1982, Nos. 1-54
by the regional
by the regional
by the regional
by the regional
by the regional
Part III:
OBS
LADR1
Observation Number, 9/10-1973 to 7/8-1982, Nos. 1-54
Log of real advertising outlay, Region 1
LADR2
LADR3
LADR4
LADR5
Log
Log
Log
Log
TIMESPAN:
of
of
of
of
real
real
real
real
advertising
advertising
advertising
advertising
outlay,
outlay,
outlay,
outlay,
Region
Region
Region
Region
2
3
4
5
September/October 1973 to July/August 1982, bimonthly
NUMBER OF OBSERVATIONS:
54
Source: Data kindly provided by the authors. Article is Stephen
J. Arnold, Tae H. Oum, Bohumir Pazderka and Douglas W. Snetsinger,
"Advertising Quality in Sales Response Models," JOURNAL OF MARKETING
RESEARCH, Vol. 24, No. 1, February 1987, pp. 105-113.