MISSOURI WESTERN STATE UNIVERSITY
COLLEGE OF PROFESSIONAL STUDIES
DEPARTMENT OF HEALTH, PHYSICAL EDUCATION, AND RECREATION
RSM 343 PROMOTION OF SPORT AND RECREATION AGENCIES
INSTRUCTOR:
INTERNET:
CLASS TIME:
Dr. Paul H. Choi
OFFICE: Looney Complex 214 E
hchoi@missouriwestern.edu PHONE: (816) 271-4246
on-line (not required to attend class)
OFFICE HOURS: Mon & Wed (10:00-11:30am); Thr (5:30-6:30pm); Fri (10:00–11:00am) or
by appointment
REQUIRED TEXT: Mullin, B., Hardy, S., & Sutton, W. (2007). Sport Marketing (3rd ed.).
Champaign, IL: Human Kinetics.
PURPOSE OF THE COURSE: To assist each student in defining and analyzing the
fundamentals of marketing in the sport and recreation fields. The function of the course is
threefold: first, it is intended to provide Sport Management students with a broad appreciation
of marketing; second, it will provide students with an up-to-date understanding of marketing
concepts as they are currently being applied in various sport management contexts; and finally,
it is intended to provide a foundation for those students who plan to do advanced study and
work in marketing, consumer behavior and related fields.
COURSE OBJECTIVES: Upon completion of this course each student will have had the
opportunity to:
1. define and apply key marketing concepts and strategies within collegiate and professional
sport contexts and to manage recreation enterprises.
2. access and interpret relevant secondary data sources essential to understand the sport
industry and its consumers.
3. understand key consumer behavior concepts and their implications for sport behavior.
4. be familiar with case study analysis and have the ability to utilize this approach in problem
solving.
5. utilize critical thinking skills in the interpretation of marketing process relative to HPER.
CONDUCT OF THE CLASS:
a. This course is delivered completely online. Students are not required to attend class at regular
times; however, it is important that (1) students need to follow the guidelines for
attendance/participation and (2) students need to meet due deadlines for readings, assignments,
discussions, and quizzes. Major announcements will be delivered via the Moodle and email.
b. The means of communication in this course would include but not limited to: (1) reading
assignments and visual resources linked to the Internet; (2) posting and comments exchanged in
the Discussion Board; (3) emailing among students and between students and the instructor; and
(4) other forms of communication directed by the instructor.
ASSUMPTIONS: Please note that I expect that all students in this course:
1. have High Speed Internet connection and access to MWSU account for using the Moodle and
email account;
2. have a desire to learn and apply information in a real world setting;
3. respect fellow students’ opinions posted on the Discussion Board
4. will seek clarification and guidance when needed;
5. will check the Moodle announcement and email account at least three (3) times per week;
6. will spend approximately four (4) hours per week on homework; and
7. will complete all assignments on the due date.
STUDENT EVALUATION
Current issues in Sport Marketing
Case Studies Analyses
Exam (3)
Participation
TOTAL
15%
15%
60%
10%
100%
EVALUATION SCALE
Exceptional
90 – 100%
Above average
80 – 89%
Average
70 – 79%
Below Average
60 – 69%
Needs remediation Below 60%
A
B
C
D
F
ASSIGNMENTS
NOTE: All assignments and postings are due on the dates and times they are specified through
Website. All written papers should be typed, double spaced with one inch margins, using a
12 font. Simply put your student number at the top of the first page (no names, please).
Papers will be evaluated based on 65% content (depth of examination, reasoning, accuracy,
justification, examples, etc.) and 35% composition (grammar, spelling, layout, etc.). Your
graded assignments will be returned to the same location. The instructor accepts assignments
by email only for an emergency.
CURRENT ISSUES IN SPORT MARKETING each student will submit a minimum of three (3)
pages in length, and reflect critical thinking. The current issues in marketing must be related to the
HPER, other issues will not be accepted. If you have any question as to whether or not the issue is
related to our disciplines, please contact me ahead of time for clarification. You need to turn in paper
and at least 7 references. This is a higher-level class, I expect to see more in-depth work.
CASE STUDIES ANALYSES will be submitted during the semester. Case Studies are valuable for
studying sport marketing in real business settings. Students will be assigned case studies in the Case
Studies in Sport Marketing textbook. This written reaction to sport marketing in real business
settings should be a minimum of three (3) pages in length, and reflect critical thinking. Details will
be given later. The student is ultimately responsible for finding out all final details concerning the
case studies activities, assignments, and due dates.
EXAMS will be given three (3) times—twice at the mid-semester class and once at the final exam
week. All students will be required to take all exams at the times and dates specified on the course
outline. Exams will consist of multiple choices, true/false and short answer items.
PARTICIPATION This online course relies upon not only the interaction between students and
class materials, but also between students and other peers and students and the instructor. All
students are expected to log on to this course site at least three (3) times per week (MondaySunday span). This online class demands that students must be self-motivated and self-
disciplined. Students are responsible to keep up with the course schedule, Moodle postings,
assignments, and exams. Discussion Board—it is students’ responsibility to actively participate
in each Discussion Board activity. Students will be required to initiate at least one post to each
question from the instructor and make at least an 80-word paragraph. A comment on other
student’s posting does not required a minimum number of words. The instructor will provide
questions focusing on some issues related to the assigned topic(s) to begin a discussion. Every
post initiated by each student must be in response to the questions raised by the instructor.
Comments on others’ posts must also be relevant to the subject of the assigned topic(s).
COURSE POLICIES (NO EXEMPTIONS FROM THESE POLICIES):
1. Late work is not accepted. All assignments are due on the dates and times they are specified
through Website unless otherwise specified by the instructor. Assignment turned in late for any
reason will be discounted 20% in grade. For planned absences, know that assignments must be sent
to the instructor electronically before the published class time on the date the assignment is due.
2. All written work is required to be typed, double-spaced (follow the APA format).
3. Plagiarized work will received zero credit and the student will be subject to disciplinary action, if
appropriate. Plagiarism may be defined as the presentation by an author of the work of another
author, in such a way as to give one's reader reason to think that the other author's work is one's
own.
4. Exams are to be taken during the scheduled time period on the specified date(s). No make up
exams will be given. If an absence from an exam is unavoidable, the student must receive prior
approval from the instructor.
ACADEMIC HONESTY POLICY and DUE PROCESS
Academic honesty is required in all academic endeavors. Violations of academic honesty
include any instance of plagiarism, cheating, seeking credit from another’s work, falsifying
documents or academic records, or any other fraudulent activity. Violations of academic
honesty may result in a failing grade on the assignment, failure in the course, or expulsion from
the University. When a student’s grade has been affected, violations of the academic honesty
will be reported to the Provost or designated representative on the Academic Honesty Violation
Report forms. The Western Students Handbook is available online:
http://www.missouriwestern.edu/handbook/index.pdf
STUDENT RECORDING CLASSROOM LECTURES
As a professional courtesy, students are expected to inform an instructor if they plan to make
audio or video recordings of a class. However, students should understand that there are times
when the instructor may prohibit this activity (ex., in order to protect patient confidentiality in
health-discipline classes, discussions pertaining to protected patient information, etc.).
The redistribution of audio or video recordings of statements or comments from the course to
individuals who are not students in the course is prohibited without the express permission of
the instructor and of any students who are recorded. Unauthorized distribution of such
materials is a violation of academic standards and may violate copyright laws and/or
privacy rights. Violations may result in disciplinary action.
STUDENTS WITH DISABILITIES
If any member of this class feels that he/she has a qualified disability and needs special
accommodations, he/she should notify the instructor and request verification of eligibility of
accommodations from the Special Needs Coordinator, Eder Hall 202. Please advise the instructor of
such a disability and the desired accommodations at some point before, during, or immediately after
the scheduled class period. The telephone number for Special Needs Coordinator is (816) 271-4330.
HELPFUL RESOURCES:
Journals
 Sports Business Journal, Athletic Business, Athletic Management, Journal of Sport
Management, Sport Marketing Quarterly, USA Today, The Wall Street Journal
Texts
 Stotlar, D. K. (2001). Developing successful sport marketing plans, Morgantown, WV:
Fitness Information Technology.
 Pitts, B.G. (Ed). (1998). Case Studies in Sport Marketing. Morgantown, VA:
Fitness Information Technology, Inc.
 Aspatore Books. 2004. Inside the Minds: The Business of Sports—Executives from Big
League Sports (Football, Basketball, Baseball, Hockey) on How a Team Operates
Behind the Scenes. Aspatore Books.
 Ferrand, Alain, and Luiggino Torrigiani. 2005. Marketing of Olympic Sport Organisations.
Human Kinetics.
 Fullerton, Sam. 2006. Sports Marketing. McGraw-Hill/Irwin.
 Graham, Stedman, Lisa Delpy Neirotti, and Joe Jeff Goldblatt. 2001. The Ultimate Guide to
Sports Marketing (2nd ed.).
 Irwin, Richard L., William A. Sutton, and Larry M. McCarthy. 2002. Sport Promotion and
Sales Management. Human Kinetics.
 Kahle, Lynn R., and Chris Riley. 2005. Sports Marketing and the Psychology of Marketing
Communication (Advertising & Consumer Psychology). Lawrence Erlbaum Associates.
 Lagae, Wim. 2005. Sports Sponsorship and Marketing Communications: A European
Perspective. Financial Times/Prentice Hall.
 Milne, George R., and Mark A. McDonald. 1999. Sport Marketing: Managing the Exchange
Process. Jones & Bartlett.
 Schaaf, Phil. 2003. Sports, Inc.: 100 Years of Sports Business. Prometheus Books.
 Schlossberg, Howard. 1996. Sports Marketing (Global Marketing Perspectives). Blackwell.
 Shank, Matthew. 2004. Sports Marketing: A Strategic Perspective (3rd edition). Prentice
Hall.
 Shilbury, David, Shayne Quick, and Hans Westerbeek. 2004. Strategic Sport Marketing
(2nd edition). Allen & Unwin Academic.
 Stotlar, David K. 2004. Developing Successful Sport Sponsorship Plans (2nd edition).
Fitness Information Technology.
 Westerbeek, Hans, and Aaron Smith. 2003. Sport Business in the Global Marketplace
(Finance and Capital Markets). Palgrave Macmillan.