FOR IMMEDIATE RELEASE
Contact:
Mike Whitmark
Beachbody Media Bureau
(888) 885-5677
newsmedia@beachbody.com
BEACHBODY® AND POWDER BLUE PRODUCTIONS ANNOUNCE
PARTNERSHIP IN CERTIFICATION BUSINESS
New Partner Reinforces Beachbody’s Strategy to Bring P90X and Other Popular Beachbody
Programs from the Home and Into Gyms and Personal Training Locations
August 8, 2012, Los Angeles – Beachbody, LLC – the home-fitness innovator behind industryleading exercise programs such as P90X®, INSANITY®, BRAZIL BUTT LIFT®, and
TURBOFIRE® – today announced a partnership with Powder Blue Productions (PBP). PBP is a
leading group exercise certification organization that will provide its expertise, programming and
infrastructure to expand Beachbody’s recently launched fitness certification business. By
bringing their popular branded fitness programs to group exercise instructors, health clubs and
fitness professional the companies will expand their influence on the health and fitness of
Americans, fulfilling Beachbody’s core mission to end the trend of obesity. The partnership
between the two companies also bolsters Beachbody’s international expansion strategy.
Beachbody recently announced P90X Certification, and has plans to launch several other
programs, including Insanity and Brazil Butt Lift, from its widely successful portfolio.
Professional trainers, fitness enthusiasts and health clubs can now capitalize on the significant
brand strength, TV advertising and demand for live classes of its popular programs. The
company is uniquely positioned in the certification business because it provides fitness
professionals an additional income opportunity as part of the Team Beachbody Coach network.
PBP will contribute their established lineup of group-exercise programs like TurboKick, PiYo
and Hip Hop Hustle, their popular apparel lines, and the industry expertise of celebrity trainer
and PBP founder Chalene Johnson, who has more than 20 years of experience in the fitness and
certification business. Featured at health clubs such as 24 Hour Fitness and countless other
fitness locations, PBP’s programs can be found in all 50 states and 56 countries around the
world.
“For years we wanted to find a way to combine Beachbody’s business model with the
certification expertise Powder Blue Productions has built,” said Carl Daikeler, CEO of
Beachbody. “We believe there is a trend toward branded-fitness programming in gyms and
among personal trainers, and there is no one who understands how to maximize that opportunity
better than Chalene and her team at Powder Blue.”
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Powder Blue Productions
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A well-known Beachbody celebrity trainer responsible for popular programs such as TurboFire®
and Turbo Jam®, Johnson started PBP with her husband Bret Johnson from a spare bedroom in
their home. The company began certifying in 2007 and has certified more than 60,000 instructors
to date in Turbo Kick, a cardio-based mix of kickboxing and dance moves set to up-beat music,
Hip-Hop Hustle, a blend of hip-hop and dance moves and PiYo, a strength workout blending
sports training, core conditioning, dance, stretch and athletic drills to offer an all-encompassing,
calorie burning workout.
“Simplifying the process of becoming a fitness professional and bringing fun into health clubs
has been our focus at Powder Blue Productions for over 15 years, and I’m excited to couple my
expertise with that of an amazing partner like Beachbody,” said Chalene Johnson. “The
partnership is like World’s colliding. For years fitness professionals have been changing lives as
a passionate labor of love but it’s no secret that most fitness instructors aren’t exactly paying the
mortgage on their teaching wage. By partnering with Beachbody we are finally able to give
people a way to do what they love and the means by which to make a meaningful income. This
partnership allows us to help millions make the leap into fitness as a career. Beachbody
dominates home-fitness. Now anyone will be able to teach the most popular at-home workouts
like P90x and Insanity at their local gym”
For more information on Beachbody, its wide array of fitness products, P90X Certification and
the recent partnership with PBP, please visit www.Beachbody.com. More information on PBP,
the company’s certified instructors and group exercise classes can be found at
www.TurboKick.com.
About Beachbody, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC, operates Beachbody.com and
TeamBeachbody.com. The Santa Monica, California-based company is the creator of the nation's most popular
fitness and weight loss solutions including P90X®, Insanity®, Brazil Butt Lift®, Slim in 6®, Turbo Jam®, Hip Hop
Abs®, and Power 90® among many others. Beachbody® programs combine challenging DVD-based workouts with
easy-to-follow diet guidelines, nutritional supplements (including its breakthrough health shake
called Shakeology®, AKA “The Healthiest Meal of the Day®”), and an unparalleled customer service and peersupport system. In fact, Beachbody has expanded this support system through TeamBeachbody.com , which
includes a network of thousands of independent "Coach" distributors as well as a dynamic online support and fitness
community. The company's expansion into the beauty category includes the popular Derm Exclusive® brand. The
corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.
About Powder Blue Productions
Powder Blue Productions is a fitness minded company engaged in developing, marketing and distributing fitness
and weight loss programs, instructional videos and related products and services. The Company choreographs
fitness training programs, develops and produces fitness training videos and provides instructor training for its
proprietary fitness programs that combine exercise with a fun, entertaining format and social interaction. In
addition, the Company has a clothing boutique that offers the latest trends in fitness wear at www.turbokick.com.
The Company trains instructors to teach Turbo Kick, PiYo, Hip Hop Hustle, All-Star Instructor Training, among
other fitness programs in development that combine exercise with a fun, entertaining program and social interaction.
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