FOR IMMEDIATE RELEASE
GLOBAL LEADERS CREATE FIELD GUIDE TO MANAGING SIX BILLION
MINDS THAT MAKE UP THE NEW GLOBAL KNOWLEDGE ECONOMY
Vint Cerf, Shashi Tharoor, Under Secretary General of the United Nations, Jagdish
Bhagwati, and the CIO of Fedex Weigh in on the Future of the Developed Nations in
Six Billion Minds: Managing Outsourcing in the Global Knowledge Economy
Boston, MA – June 30, 2006 – Technology and business leaders from across the globe have
contributed to the ultimate field guide to globalization – Six Billion Minds: Managing
Outsourcing in the Global Knowledge Economy (BTM Institute/Aspatore Books - ISBN:
1596224274). More information about the book can be found at
http://www.btminstitute.org/SixBillionMinds/
Former Israeli Prime Minister and Nobel Laureate Shimon Peres noted, “Six Billion Minds
provides fresh and innovative perspectives on our rapidly changing world. It draws on an
impressive breadth of wisdom and practical knowledge to help us comprehend and leverage the
changing dynamics of a tightly connected economy. All organizations will need to adapt to this
new global economic paradigm, and this book is an excellent resource for meeting that
challenge.”
More than 60 top international figures – including leading academics and global executives –
have contributed to the first comprehensive book on the new global knowledge economy.
Contributors include Vint Cerf; Robert B. Carter, CIO of Fedex; Jagdish Bhagwati Professor,
Columbia University and Council of Foreign Relations, Shashi Tharoor, Under Secretory
General of the United Nations,.Jannie Tay, Vice Chairman of Hour Glass, Martin Wolf
Associate Editor and Chief Economics Commentator, Financial Times, Carlos Alvarez, Vice
Minister Economy, Chile, and Umesh Ramakrishnan, Vice Chairman of executive search firm
Christian & Timbers.
Noted author, Mark Minevich, Chairman of Global Foundation for Sustainability of Billions of
Minds,a member of the Advisory BOD of Business Technology Management Institute (BTM
Institute) and is leading authority on Globalization, "Six Billion Minds” covers how to build
excellence by leveraging the vast global knowledge pool of the 'six billion minds' which make up
the emerging knowledge economy."
A field guide to globalization, Six Billion Minds tackles the blunt realities and shifting power
bases of the global knowledge economy, including
- building global knowledge pool clusters in major cities and regions around the world
- The major shift of the knowledge talent pool to BRIC (Brazil, Russia, India, China)
- global leadership responsibly with a set of principles that need to be reflected in the
broader changes in the world
- conceptualization and convergence of the future world economic paradigm—of a world filled with
knowledge clusters, innovation and global outsourcing
- the sudden rise and investing in domestic homeshoring strategies and centers in USA
Minevich noted, "The United States is in midst of a little-recognized ambition gap. Five countries
- Japan, South Korea, Sweden, Finland and Israel - spend more of their GDP on R&D than the
United States does. The U.S. graduates fewer math, science and technology graduates than many
other countries. And soon the population of developing nations will outnumber those of the
developed world. As this happens, US companies are outsourcing R&D, core functions -- and
some say-- our innovative energies. Every CEO will see this happening, but few understand what
this ambition gap really means to their company. If these CEOs don't understand, utilize and plan
for the global knowledge economy, the United States will not be the dominate market mover."
This book can be purchased immediately by visiting
http://www.aspatore.com/store/details.asp?id=215 and is available through bookstores
nationwide. To order a copy of this book, you can also call 1-866-ASPATORE.
About the Mark Minevich:
"Global Mark", as friends know him, could be described as a global change agent and visionary
with one of the most influential international leadership networks. Mark is a Chairman of Global
Foundation for Sustainability of Billions of Minds . Mark Minevich is a member of the Advisory
BOD of BTM Institute. A former IBM Executive, he is internationally recognized authority on
globalization and outsourcing, sought-after public speaker, international management expert,
globally recognized technology visionary, and author of the CTO Handbook: The Indispensable
Technology Leadership Resource." For more information: www.markminevich.com
About Aspatore – Publishers of C-Level Business Intelligence
Aspatore Books is the largest and most exclusive publisher of C-Level executives (CEO, CFO,
CTO, CMO, Partner) from the world's most respected companies and law firms. Aspatore
annually publishes a select group of C-Level executives from the Global 1,000, top 250 law firms
(Partners & Chairs), and other leading companies of all sizes. C-Level Business Intelligence™, as
conceptualized and developed by Aspatore Books, provides professionals of all levels with
proven business intelligence from industry insiders – direct and unfiltered insight from those who
know it best – as opposed to third-party accounts offered by unknown authors and analysts.
Aspatore Books is committed to publishing an innovative line of business and legal books, those
which lay forth principles and offer insights that when employed, can have a direct financial
impact on the reader's business objectives.
The BTM Institute is the first organization of its kind to bring together a select group from the
academic, corporate, government and thought leadership communities as a think tank to address
the long-standing need to manage business and technology together. In 2003, the Institute
established a research agenda, produced major publications, and has begun a much needed and
first ever collaboration among multi-disciplinary experts and academics. Today, the BTM
Institute is the world's largest and most influential knowledge-based community solely focused
on business technology management, with global support from leading academics at Harvard,
Emory University, MIT, and the London School of Economics; executives from Coca-Cola,
General Motors, Shell Oil, Philip Morris, HBO, PepsiCo Inc., Eli Lilly, Bayer, IBM, Amtrak,
United States GSA, Viacom, Xerox and Marriott; former officials from the European Parliament,
U.S. Senate, World Bank, and The United Nations; and prominent international figures.
For information: www.Aspatore.com, http://www.btminstitute.org/sixbillionminds/
Contact: amortensen@aspatore.com
Phone: 1-866-ASPATORE
Full list of contributors to Six Billion Minds:
Dr. Jagdish Bhagwati
University Professor
Columbia University
New York, New York
Osvald Bjelland
Chairman
Xynteo LTD and the Performance
Theater Foundation
Oslo, Norway
Robert B. Carter
Executive Vice President
and CIO
FedEx Corporation
Memphis, Tennessee
Dr. Vinton G. Cerf
Vice President and Chief Internet Evangelist
Google
Ashburn, Virginia
Jim Clifton
Chairman and CEO
Gallup Organization
Washington, D.C.
Dr. Soumitra Dutta
Dean of Executive Education
INSEAD
Paris, France
John Furth
Executive Vice President
Discovery Communications
Washington, D.C.
Alan Ganek
Chief Technology Officer
Tivoli Software, IBM
Somers, New York
Dr. Hubertus Hoffmann
Co-Founder
General Capital Group
Munich, Germany
Rustam Lalkaka
President
Business and Technology
Development Strategies
New York, New York
Mitchel Lenson
Former Group CIO and
Managing Director
Deutsche Bank
London, England
Harald Ludwig
Founding Partner and Chairman
Macluan Capital Corporation
Vancouver, Canada
Valerie Orsoni-Vauthey
CEO and Founder
MyPrivateCoach
San Carlos, California
Ramalinga Raju
Founder and Chairman
Satyam Computer Services Ltd.
Secunderabad, India
Dato' Dr. Jannie Tay
Vice Chairman
The Hour Glass Limited
Singapore
Dr. Shashi Tharoor
Under-Secretary-General
United Nations
New York, New York
Martin Wolf
Associate Editor and Chief
Economics Commentator
Financial Times
London, England
Carlos Alvarez
Vice Minister of Economy
and CIO
Government of Chile
Santiago, Chile
Simon Bell
Director
A.T. Kearney
Alexandria, Virginia
Marjan Bolmeijer
CEO
Change Leaders, Inc.
New York, New York
Augustine Chin
Consultant
A.T. Kearney
Alexandria, Virginia
Eugene Goland
President
DataArt
New York, New York
Anupam Govil
CEO
Global Equations LLC
Austin, Texas
Stefan Inzelstein
President
Indiggo Associates, Inc.
Aventura, Florida
Ram Iyer
President and CEO
Argea
Princeton, New Jersey
Dr. Michael Jackson
Founding Member and Chairman
Shaping Tomorrow
Sussex, United Kingdom
Dr. Bruno Lanvin
Senior Advisor, E-Strategies
The World Bank
Geneva, Switzerland
Dr. David Hee-Don Lee
Vice Chairman
World Trade Centers Association
Washington, D.C.
Phyllis Michaelides
President
C-Level Associates LLC
Providence, Rhode Island
Janet Pau
Consultant
A.T. Kearney
Alexandria, Virginia
Umesh Ramakrishnan
Vice Chairman
Christian & Timbers
New York, New York
Atefeh Riazi
Worldwide CIO and Senior Partner
Ogilvy & Mather Worldwide
New York, New York
Randy Terbush
Vice President and CTO
ADP Employer Service
Roseland, New Jersey
V.N. “Tiger” Tyagarajan
Executive Vice President
Genpact
New York, New York
Huib Wursten
Managing Partner
ITIM International
Amsterdam, The Netherlands
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