Superperformance for Entrepreneurs
Corpus Optima in partnership with MIT Enterprise Forum presents
Starting Out Super: Design for Superperformance
What if it were possible to ‘bioengineer’ a startup for Superperformance? What if it were
possible to design Superperformance into your company’s DNA, from the beginning?
This one-day workshop explores how entrepreneurs and intrapreneurs can leverage the
experiences of the worlds’ most successful companies to set a new venture on a reliable
path toward achievable and sustained Superperformance. Companies and projects that
achieve Superperformance follow a simple rule: Process x Culture = Superperformance.
Companies like Toyota, Southwest Airlines, Microsoft, Tiffany & Co. and others have
used this formula to achieve and sustain super results year after year . . . after year. This
workshop is about the science that supports this rule and how to apply it to new ventures
in start up companies, incubators, and within established businesses.
Workshop Information:
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Date: April 16, 2010
Time: 8:30 – 12:00 noon
Location: The Westin Galleria, Houston, TX
Includes: Continental Breakfast
Price: $149 (Members)
Price: $199 (Non-Members)
You Will Learn:
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The Superperformance Formula
The 8 Simple Rules of Superperformance
The underlying optimization science of Superperformance
How to design Superperformance into any new venture, project, or company
How to measure for continued presence of the Superperforming “way of being”
Who Should Attend?
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Entrepreneurs launching businesses based on a new technology or service
Business development managers in established companies responsible for creating
new businesses within an existing business
Senior executives charged with launching new products or business units
Workshop Outline
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Introduction to Superperformance
One Simple Formula, 8 Simple Rules
Leadership & Management in the Superperforming Startup
DFSP: Design for Superperformance
Fractal Self-Reference: Keeping Superperformance
Workshop Instructor: Dave Guerra
Dave is the founder and managing partner of Corpus Optima, a coaching, consulting
& education firm. He is the originator and leading exponent on the theory and
practice of Superperformance. Dave regularly addresses and consults with
executives from some of the world’s leading companies, and conducts seminars and
transformation campaigns based on this knowledge for a wide range of
organizations. Over several decades, Dave has consulted extensively in the areas of
servant leadership, continuous improvement, lean, and the use of complexity
principles to transform corporate culture. He speaks passionately and frequently
about the association between amplified process and culture and long-term industry
outperformance. As the primary researcher and promulgator of Superperformance,
he has discovered that its principles can be successfully applied to organizations,
projects, and individuals.
He is a prolific author. His works include the bestselling business book
Superperformance: New Profound Knowledge for Corporate Leaders, The
Superperforming CEO: Liberating the Promise Within, as well as the upcoming
Super Projects: From Management to Optimization. Along with these, he is
responsible for numerous related white papers and professional articles, and is at
work on several additional books on the subject.
Dave is in high demand as a high performance coach, conference and keynote
speaker, and over the past several years has introduced Superperformance to a
wide variety of audiences on the local, national, and international stage, including
presentations and seminars for the American Project Leadership Network,
American Society for Quality, American Society for Training & Development, CEO
Netweavers, Chief Learning Officer Consortium, Greenleaf Center for Servant
Leadership, International Center for Spirit at Work, International Society for
Performance Improvement, Institute of Industrial Engineers, Organization
Development Network, Project Management Institute, Society for Manufacturing
Engineers, and Society for Human Resources Management.
He has contributed to or been quoted by a variety of well-known publications
including Business Week, Forbes, Industrial Management Magazine, Journal of
Performance Improvement, Market Watch, and Performance Magazine.
Dave holds a business degree from Southwest Texas State University.