Contact:
Name: Mark Laughlin (Primary Contact)
Phone: 307-633-3726
Fax: 866-617-1697
E-mail: mlaughlin@fibrenew.com
Website: www.fibrenew.com
All Territory checks:
Name: Kelly Gregoryk
Phone: 403-278-7818
E-mail: kellygr@fibrenew.com
Franchise Sales:
Single Unit: Yes
Multiple Units: Yes
Area/Master Developer: No
Description of Franchise:
Fibrenew specializes in the restoration of leather and plastics, servicing 5 major markets:
Aviation, Marine, Automotive, Commercial and Residential. Home based-Monday-Friday-few
or no employees to start, low-overhead, high-margin.
Background:
Year Established: 1987
Year First Franchised: 1987
Franchised Units: 175
Company Owned Units: 0
Projected New Units (12 months): 20
States/Countries Registered In: All but North Dakota
Availability in Canada: Masters / Area Developer Only a couple of territories left in Canada-No
masters or Area Developments
States, from which Broker Referrals are being accepted: All, if we get a viable candidate from
North Dakota we will register.
Financial/Terms:
Cash Investment: $71k
Total Investment: $71k
Minimum Net Worth: $100k
Franchise Fee: $36k
Discounts: VetFran, Women, Minorities? We are not part of Vet Fran but will take $1,000 off
the Franchise Fee for a veteran.
VetFran Program Participant: No
Royalty: $500 per month starting in your 6th month of business
Ad: N/A
Average # of Employees: 0
Passive Ownership Allowed: No
Earnings Claims: No
International Expansion:
International Opportunities: Yes
Countries, outside of United States where the concept is currently available or plans to expand:
ALL
Single Unit Availability: Yes
Multiple Unit Availability: Yes
Area Development or Master Availability: No
Cash Investment: $71k
Total Investment: $71k
Support & Training Provided:
Financial Assistance Provided: No
Site Selection Assistance: Home Based
Lease Negotiation Assistance: N/A
Co-operative Advertising: No
Training:
Two weeks of off-site in Calgary. We follow up with a 2 day Field visit in their 3rd month of
operation.
****Please ask the question of your prospects if they are “color blind.”
If they are to any degree do not show them Fibrenew****
****Your client will need a passport to attend off-site training in
Calgary****
Business Facts
Industry - Leather and Plastics Restoration
Market Size: $ Billions
Started Franchising: 1995
Business Started: 1987
Company Owned Units: 0
Franchise Fee: $36,000.00
Plus $23,500 (Start Up)
Number of Open Units: 176 (51 in the U.S.-76 in Canada-also in 7 other countries)
Total Investment: $59,500 plus $11,500 of working capital-All in $71,000
Royalty: $500/mo. commencing in the 7th month. Fixed for the first two years, and then
increasing by 5% increments for the remainder of the agreement. Five year franchise
agreement-no renewal fee.
Investment Range: $71,000 - $89,000
Required Net Worth: $100,000 +
Required Liquid Capital: $70,000
Business Details
Fibrenew specializes in the restoration of leather and plastics, servicing five major
markets Aviation, Marine, Automotive, Commercial and Residential Furniture. Fibrenew
supports men and women worldwide who want to run and own their own home-based
mobile service business and empowers them to create personal wealth from a business
offering that thousands of households and businesses need on a daily basis.
Home based model-M –Friday-few or no employees-low overhead-high margin biz.
Function of the Owner - To Manage and facilitate Fibrenew Technicians and sales people
within a designated territory. The business can be run in smaller territories as an owner /
operator.
Desired background of Prospects:
Model One:
The owner/operator is a motivated individual who prefers to run this home based business
alone, or with the help of just one or two people.
Model Two:
Our ideal candidate is someone who has a strong marketing and or management background,
who could supervise up to 8 employees. They will act as CEO of their own growing franchise.
And ideally come from the ranks of middle and / or upper management. We prefer candidates
who are motivated and who can lead, and they are committed to growing a multiple unit
business.
Earnings claims if any – None
Territorial Protection – Yes
Description of Territory – based on population and defined by zip codes. Average size of new
territories awarded-300, 000 pop base.
Area agreements and Cost – No
Multiple unit deals and cost – Yes
Competitive advantage of the product / service – We manufacture our own products, to
OEM specifications and these are made to FAA specifications, thus giving Fibrenew an
advantage in the Aviation industry. Our diverse opportunity allows for a potential customer
base, that is unparalleled and unlimited. We have a 4-person (F.I.S.T) technical support team in
the field that is very responsive to any technical q’s. We host regional seminars (on Saturdays)
so that our franchisees can stay on the cutting edge with new techniques and products. Our
intra web site offers a forum for owners to post questions/pictures that are answered by owners
and the technical support team.
Issues / ambushes – Identification problems, regrettably we are compared to Dr. Vinyl. While
they offer a similar service, their focus is primarily auto, while Fibrenew’s focus is more high-end
and directed at the commercial and residential markets. This diversity in opportunity increases
and ensures profit viability.
I want to work on the business-not in the business. We do expect all new Fibrenew franchisees
to hone their skill sets and learn their new trade. We do have operators (mostly in Canada) that
are running multiple vehicles and technicians. A very scaleable business.
How to present Fibrenew to your clients:
Fibrenew may be presented as an opportunity with a relatively low initial investment, with the
realistic potential of a very high yield. It is possible for one franchisee to make over $150,000 /
per year operating out of a single unit. The income can be increased substantially by adding
more technicians. Home Based-Monday thru Friday-few or no employees at start up-low
overhead-high margin. We have a 98% approval rating on the 2008 Fran Survey Report.
Sales Process:
Your client will be contacted usually the same day you register the lead. We send out 5 emails
over the next 7 business days that will give your client all the collateral material they will need to
start the “due diligence” process. We host a Conference Call every 3 weeks with 3 franchisees
and several members of the support team that your candidates can attend and ask questions.
In lieu of a Discovery Day we arrange a “ride day” for your candidate with an experienced
Fibrenew franchisee. We have new franchisee training scheduled every month.