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East Tennessee State University
Department of Management and Marketing
MKTG 3230 Fashion Fundamentals
INSTRUCTOR:
Anna Duggins Roberts, Ph.D., CFCS
OFFICE:
Room 120, Sam Wilson Hall
OFFICE HOURS:
Students can schedule appointments while at class, or can come by the office during
scheduled office hours.
INSTRUCTOR’S CONTACT INFORMATION:
423-439-4574 (office)
aroberts@etsu.edu
CREDIT HOURS:
3 credit hours, offered spring semester only
PRE-REQUISITE:
Sophomore standing
COURSE DESCRIPTION:
An overview of the fashion business. The influence of historic costume on modern dress,
fashion terminology, design processes, techniques of analysis and prediction, and
fundamentals of apparel manufacturing will be explored.
TEXTBOOK:
Stone, E. (2008). The dynamics of fashion (3rd ed.). New York: Fairchild.
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OBJECTIVES:
The study of fashion fundamentals will enable the student to:
1.
Recognize and demonstrate knowledge of the influence of historic costume on
current fashion trends with a passing grade on exam and successful completion of
written generational costume interview or written movie costume review.
2.
Use fashion terminology correctly and intelligently on exams, in classroom
discussion, and in all course assignments.
3.
Recognize and demonstrate knowledge of unique aspects of fashion
creations/designers through weekly current readings and class discussions.
4.
Gain knowledge of fashion analysis and prediction techniques through classroom
discussion and fashion count assignment.
5.
Understand the apparel manufacturing process, from design concept to finished
product, demonstrating knowledge gained with a passing grade on exam.
6.
Understand basic concepts of textile and apparel economics and trends for the
future of the industry and incorporate concepts in class discussion.
7.
Become familiar with resource materials in the area of fashion and use information
from these resources in effective oral and written communication in class discussion
and completion of course assignments.
8.
Gain introductory knowledge of fashion market systems by attending fashion show
at AmericasMart in Atlanta.
COURSE ASSIGNMENTS:
1.
Current reading abstracts
The student is encouraged to read weekly in Woman's Wear Daily or Daily News
Record. Two assigned articles will be abstracted and evaluated following guidelines
provided.
2.
Fashion count
Students will participate in an assigned group to conduct a fashion count,
reflecting upon the implications of the count and drawing conclusions concerning
future fashion trends. Each student will then individually present implications and
conclusions of the count in written form following guidelines provided.
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3.
Written generational costume interview or movie costume review
Each student will choose either to watch a movie depicting a specific decade of the
twentieth century and critique the costuming or interview an individual born prior to
1960 to learn about a favorite garment and the time in which it was worn.
Information gained will be reported in written form following guidelines provided.
4.
Oral merchandise classification report
Students will participate in groups to orally present to classmates an assigned
chapter concerning merchandise classifications.
EVALUATION:
Class assignments and quizzes are weighted according to the following point system:
Quiz I
Quiz II
Quiz III
Quiz IV
Final Exam
Current reading abstracts
Fashion count
Written project
Oral report
TOTAL:
100 pts
100 pts
100 pts
100 pts
100 pts
50 pts
50 pts
100 pts
100 pts
800 pts
GRADING SCALE:
The final grade for the course will be a percentage calculated by dividing the total number
of points earned during the semester by the total number of points possible (800 pts). The
grading scale is:
A =
A- =
B+ =
B =
B- =
C+ =
C =
C- =
D+ =
D =
F =
94% - 100%
90% - 93%
87% - 89%
83% - 86%
80% - 82%
77% - 79%
73% - 76%
70% - 72%
66% - 69%
60% - 65%
59 or below
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SCHEDULE:
The tentative schedule listing topics, reading assignments, and activities of each class
session, examination dates, and assignment due dates will be provided separately.
ATTENDANCE:
1.
Regular attendance is expected of each student (see General Class Policies).
2.
The student is expected to complete all assignments as scheduled, take
examinations as scheduled, and participate in class discussions on a regular basis.
3.
An absent student is responsible to learn what was missed from classmates or
from the course website (https://elearn.etsu.edu/).
COURSE OVERVIEW:
I.
The changing world of fashion
A.
B.
C.
D.
II.
Fashion development and movement
A.
B.
C.
D.
III.
Influence of historic costume on modern dress
Fashion terminology
Creators of fashion and design processes
The nature and environment of fashion
Principles of development and movement
Fashion and human behavior
Analysis and prediction techniques
The business of fashion
Producers of apparel
A.
B.
C.
D.
E.
Structure of the apparel industry
Development of ready-made apparel
Characteristics of today's apparel industry
Trends in the apparel industry
Merchandise classifications
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REFERENCES:
Current readings from selected journals and publications:
Children's Business
Clothing and Textiles Research Journal
Daily News Record
Family and Consumer Sciences Research Journal
The New York Times
The Wall Street Journal
W
Women's Wear Daily
Internet sites:
www.style.com
www.firstview.com
www.federated-fds.com
www.fashioncenter.com
www.7thonsixth.com
www.wwd.com
www.snapfashun.com/stylopedia
www.colormarketing.org
www.pantone.com
www.americasmart.com
www.dallasmarketcenter.com
www.californiamarketcenter.com
www.fashioncareers.com
www.newschool.edu/aas/
http://www.etsu.edu/reg/documents/PDF/Spring_2012_Syllabus_ Attachment.pdf
STUDENT PROCEDURES FOR SPECIAL SERVICES:
“Students who have special needs as a result of a disability should contact the
Director of Disability Services, D.P. Culp University Center, at 423-439-8346 (or
423-439-8370 for those who are hearing impaired).” Every effort will be made to
accommodate documented special needs of students.
ACADEMIC MISCONDUCT: ETSU Policy #3.13, October 1, 1979
“All students in attendance at East Tennessee State University are expected to be
honorable. Academic misconduct will be subject to disciplinary action. Any act of
dishonesty in academic work constitutes academic misconduct. This includes
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plagiarism, the changing or falsifying of any academic documents or materials, cheating,
and the giving or receiving of unauthorized aid in tests, examinations, or other assigned
school work. Penalties for academic misconduct will vary with the seriousness of the
offense and may include, but are not limited to: a grade of “F” on the work in question, a
grade of “F” for the course, reprimand, probation, suspension, and expulsion. For a
second academic offense the penalty is permanent expulsion.”