Marketing 1030, Introduction to Marketing
Course Syllabus
Instructor: Brooke Ledesma
Email:
bphillips@graniteschools.org
Required Text: Marketing, 3rd Edition, Grewal/Levy, McGraw-Hill Irwin. ISBN 978-0-07-802883-0
Required Online Access: Connect Marketing from McGraw-Hill. Access code included with textbook. An
access code can also be purchased at the SLCC Bookstore or online at: www.mcgrawhillconnect.com.
Wednesday Night Class: Go to the following website and click register now: http://connect.mcgrawhill.com/class/b_ledesma_marketing_1030_spring_2013
Course Description
This course in Introduction to Marketing covers a wide range of basic marketing concepts. The major
objective of this class is to establish a foundation of the marketing process. The course material is designed to
develop knowledge of both general and specialized marketing terms. Objectives for each subject unit are listed
at the beginning of each section of your text.
Maximum benefit can be realized only if you commit yourself to total involvement. You must actively pursue
the learning activities provided in the classroom, online, and in outside assignments.
SLCC Learning Outcomes
SLCC is committed to fostering and assessing the following student learning outcomes in its programs and
courses:
1. Acquire substantive knowledge
2. Communicate effectively
3. Develop quantitative literacies
4. Think critically
5. Develop the knowledge and skills to be civically engaged
Course Learning Outcomes – During the semester, students will
1. Create and deliver effective presentations that include visual and oral communication methods to peers.
(SLCC LO 2)
2. Extract relevant marketing research, process the data appropriately, draw reasonable conclusions and
present both oral and written marketing strategies. Use marketing data and information for decision
making on a level appropriate for a first-year student (SLCC LO 1,3,4)
3. Exhibit civic responsibility by volunteering with a profit or non-profit organization. (SLCC LO 5)
Class Activities
There are 19 chapters in the course textbook. Only 14 chapters will be covered in class during the course.
The other chapters are covered in depth in our other marketing courses. Scheduling requirements may
dictate that less time be spent on some chapters than others. Related class activities may take the place of a
lecture on the specified chapter.
MKTG 1030 Syllabus
Page 2
A variety of learning methods will be utilized throughout the semester including lectures, online
assignments, discussions, in-class projects, out-of-class assignments, student presentations, videos, and
examinations. All students are expected to have a good understanding of the assigned readings before class
discussions and to share experiences and/or personal thoughts on the subject during discussions. Class
participation is encouraged so that your learning process may be enhanced.
 Examinations
There are 14 chapter quizzes online at McGraw Hill Connect, which will be given throughout the term. Each
quiz is worth 20 points. You can begin a quiz at any time prior to the due date. Chapter quizzes cannot be
made-up if you miss the due date. There will be a comprehensive in-class final exam given at the end of the
term. The tests may consist of multiple-choice, true/false, or matching questions, case studies or essays. All
quiz and test material will be taken from the text and class discussions. It is recommended that you read all
chapters thoroughly since some of the test material may not be covered in class discussions.
 Service Learning Project
Interacting with your community is an important aspect of learning. A business’ community involvement is
usually initiated through the company’s marketing or public relations departments. With this in mind, you
will need to spend a minimum of four hours in a class-related service learning project. This is an individual
project. The activity must be approved by your instructor and completed by the scheduled due date. A 2page paper about the experience and a 2 to 5 minute oral presentation is expected. A handout of the
requirements for this project will be provided.
 Product Project
You will be involved in an assigned team project to investigate the development of a new product. You will
present your findings to the class, utilizing visual aids, in an oral presentation. A handout for the project
proposal format, research requirements, and a presentation evaluation tool will be provided separately.
 S.W.O.T Analysis
Students will be divided into small groups and as a team develop a detailed S.W.O.T. analysis for a
company. The SWOT analysis will be presented in a written paper and an oral presentation. A handout
detailing the requirements of the project will be provided.
 Team Research Project
The class will choose teams for this final project. You and your team members will agree on how to use
marketing research with the product you create. You will present your results in a written documented form
and orally to the class. Grading criteria and requirements for the written report and group presentation
will be provided in a separate handout.

Final Team Project
Your group will put together a final marketing project from all of the projects done over the course of the
semester. You will present your results in a written document and orally at the end of the term.
 Homework Assignments – additional homework assignments will be given at the instructor’s discretion.
Homework may include end of chapter questions, case studies, article reviews, or online interactive
simulations.
Connect Marketing is a Web-based assignment and study platform to help you better “connect” to your course
content. You will be provided with a handout describing how to access the website. The access code for the
website is included with all new textbooks purchased at the SLCC bookstore, can be purchased separately at
the SLCC bookstore, or can be purchased online at the McGraw-Hill website. Connect Marketing will be
utilized for all of your chapter quizzes, many of your homework assignments, and possibly your final exam.
GRADES:
You will be evaluated on a total point accumulation basis as follows:
Quizzes
Final Exam
S.W.O.T. Analysis
Product Project
Service Learning Project
Team Research Project
Final Marketing Project
Possible Homework Assignments
TOTAL
Possible points
280 points
100 points
100 points
100 points
100 points
100 points
100 points
500 points
1380 points
Grading
(percent)
A
94-100
A- 90-93
B+ 87-89
B
83-86
B- 80-82
C+ 77-79
C
73-76
C- 70-72
D+ 67-69
D
63-66
D- 60-62
F
< 60
Preparation and Participation
1. You are responsible for everything that is handed out, discussed, or assigned in class. Should an
absence occur, make arrangements to obtain class notes, handouts, and assignments from another
student or from the professor.
2. All written assignments must be typed and emailed (word-processed) and presented in a professional
manner. Only left justification is accepted with one inch margins, double spaced, and 12 pt font.
3. Due dates for all assignments must be met. Any late assignments will lose 40% of the total possible
points for that assignment. A late assignment is one that is handed in after the specified due date. You
are certainly encouraged to turn in assignments early; this is an important habit to establish as you
continue to prepare for your career.
4. The professor reserves the right to adjust the daily schedule.
5. There will be no make-up on quizzes or final examinations unless arrangements are made before the
exam is given.
Instructor Availability
If you have any questions or concerns about the class, your grade, assignments, etc. feel free to ask in class, set
an appointment with me, or email. I am always willing to provide extra help, but you must contact me about
your concerns in a timely manner – not the day an assignment is due or the last week of classes. Contact me if
you will miss class or have outside appointments or obligations.
SLCC Policies and General Information

Accommodations for students with disabilities "Students with medical, psychological,
learning or other disabilities desiring accommodations or services under ADA, must contact the Disability Resource
Center (DRC ). The DRC determines eligibility for and authorizes the provision of these accommodations and services
for the college." Please contact the DRC at the Student Center, Suite 244, Redwood Campus, 4600 S. Redwood Rd,
84123. Phone: (801) 957-4659, TTY: 957-4646, Fax: 957- 4947 or by email: linda.bennett@slcc.edu"

Academic honesty and the SLCC Student Code of Conduct. Students are both
bound and protected by the SLCC Student Code of Conduct. If you are unaware of this Code and the
requirements it makes of you as well as the protection it gives you, contact Student Services for a copy (of
either the complete code or the abbreviated version). Personal integrity and responsibility are requirements
of this class, as are all other guidelines of the Student Code.

Plagiarism. Plagiarism is theft. Any time you present another person’s work as
your own—even if that other person is a friend and/or spouse—you have plagiarized. The penalty for a first
offense of academic dishonesty is no credit for the assignment, which cannot be redone. A second offense
means that you fail the course and will be reported to the Division Chair and Student Advising.

School of Business Accreditation. The Marketing Management program is
accredited by the Association of Collegiate Business Schools and Programs (ACBSP). This accreditation
represents the achievement of meeting the high national standards established for an associate degreegranting business program.