Peter W - MiCaSportslink

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Peter W. Weber
11 Robert Circle N. Grafton, MA. 01536 (c) 617-650-9473 [email protected]
EXPERIENCE
Sept. 2011-Present WEBER MARKETING GROUP
Managing Partner
 Re-opened Weber Marketing Group (WMG) developing new strategic alliances for sports marketing, sports teams and major
venue representation, Pro Sports Economics consultation, sponsorship sales and analysis, and corporate marketing initiatives.
 Principle- Mavens and Moguls (mavensandmoguls.com) Independent association of top marketing professionals. (Sports)
 New projects include national representation of the new IMAX film "The Last Reef" on behalf of Giant Films, and the
development of a unique venue sponsorship for a large consumer products company.
 Exclusive representation and market development for e-coin toss system. Introduction to college football, NFL and MLS.
 Independent sales and marketing representative for VideoNitch on-line video platform .
 WMG is active in engaging corporate clients to enhance their brand awareness, search optimization, venue sponsorships,
marketing and sales strategies.
Sept. 2008-Sept. 2011 PALACE SPORTS AND ENTERTAINMENT/ DETROIT PISTONS V.P. Corporate Partnerships
 Recruited to fill position vacated by senior V.P. to oversee over $1 million in existing accounts for sponsorship and
advertising, and develop new corporate sponsorships for all PS&E properties (Detroit Pistons, Palace of Auburn Hills, DTE
Energy music theatre, and MeadowBrook music theatre).
 Responsible for new advertising sales of over $100,000 in first 2 months, during tight local economic market.
 Created and sold an innovative association with Captain Morgan Rum utilizing radio advertising, on-premise promotions,
and a branded Captain Morgan bar on the main concourse at The Palace.
 Sold first advertising on new LED signage system on retro-fitted Palace highway marquee located on major north/south
interstate.
 Contributed to the packaging and analysis of this new digital billboard, including pricing comparisons and cost justification.
 Developed and grew the PS&E business with Diageo, Fifth Third Bank, Federal Express, Brown-Forman Distillers, Proximo
Liquors, Volvo, Smart Cars, Dunkin Donuts, Blue Cross/Blue Shield of Michigan, Sylvan Learning, and Armour-Eckrich
meats.
 Managed a book of business of over $2 million in annual sales, developing key account relationships and providing a
superior customer experience and activation of their programs.
2002 – Sept. 2008 WEBER MARKETING GROUP
Managing Partner
 Formed Weber Marketing Group to consult with major advertisers with their sports marketing activities to facilitate better
contracts and increase return on marketing investments.
 Developed and sold various advertising programs to Budweiser, Verizon Wireless, Bose, Microsoft, and Talbot’s.
 Developed packaging, pricing, and materials for Naming Rights sponsorships for the Centrum (Worcester, MA.) and the
Opera House in Boston.
 Created and sold new revenue sources for several major convention centers throughout the country.
 Designed and sold innovative consumer advertising with Goodwin Golf Company for golf course GPS systems throughout
New England.
1997 – 2002 FLEETCENTER (New Boston Garden Corporation), Boston, MA
Senior Vice President Sales
 Senior Executive level management of all FleetCenter (FC) sales, with annual revenues in excess of $47 million, supervision
of 14 member sales department overseeing all Fleet Center/Boston Bruins advertising and promotions, premium seating,
group/season tickets, and restaurant/corporate function sales.
 Directly responsible for raising advertising revenues by 62% (over $5 million), and boosted premium revenues from $19.5
million to over $24 million.
 Developed initial plan for 360 degree LED advertising system for inner bowl.
 Worked with all leading LED manufacturers to create concept and begin initial bids for purchase of major innovative
advertising system.
 The integration of this LED system led to a $20 million purchase of new center-hung scoreboard and other internal signage
and systems.
1991 – 1997 NETWORK INTERNATIONAL (Division of SMG), Worcester, MA
Vice President
 Responsible for management and supervision of five regional sales offices, with 10 sales managers, representing over 35
stadiums, arenas and convention centers.
 Increased annual advertising revenue budget from $2 million to $4 million.
 Developed new lines of business with professional sports teams, non-SMG facilities, colleges, signage manufacturers and
corporate clients.

Spectacor Management Company (SMG) today manages over 160 municipally owned arenas, stadiums, and convention
centers.
1988 – 1991 CAPITAL SPORTS, INC., Stamford, CT
 Led a team of 16 to implement national program on behalf of The Equitable Life Insurance Company in conjunction with the
MLB commissioner’s new corporate marketing program.
 Successfully sold a number of corporate sponsorships for agency owned properties including the Bausch and Lomb Tennis
Championships in Amelia Island Florida, and the Millrose Track and Field games at Madison Square Garden.
1977 – 1988 PHILIP MORRIS U.S.A., New York, NY
 Held a number of sales and management positions with increasing responsibility from initial sales representative up to
Manager Trade Relations.
 Worked at the corporate office level to develop and present key company initiatives to the top retail accounts across the
country.
EDUCATION
FRANKLIN PIERCE UNIVERSITY, Rindge, NH B.S. Marketing
Inaugural Member NHL Marketing Advisory Board
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