CIW (Certified Internet Webmaster) is a purchased curriculum and adheres to a specified
instructional course outline provided by CIW; however, this template is being made available for
your personal classroom notes/use.
21st Century Instructional Guide for Career Technical Education
Design Methodology and Technology Part I
Business and Marketing Cluster
Certified Internet Webmaster (CIW) Concentration
Title:
Design Methodology and Technology Part I
Standard Number:
BE.S.CIWD.1
Essential
Questions:
Objectives:
BE.O.CIWD.1.1
Web Site Development Process
Students will identify and manage elements of the Web site development process.
BE.O.CIWD.1.2
BE.O.CIWD.1.3
BE.O.CIWD.1.4
BE.O.CIWD.1.5
BE.O.CIWD.1.6
BE.O.CIWD.1.7
BE.O.CIWD.1.8
Students will
Identify job responsibilities and tasks of a
Web designer or Web development team
member.
Develop and update your Web design
portfolio with demonstration pages and sites.
Define the collaborative nature of a Web
development project.
Determine the audience for the site.
Develop a Web site vision statement.
Develop a site strategy and identify strategy
implementation tactics.
Use the mindmapping process to structure a
Web site.
Set design goals appropriate for the
business/organization represented by the site
and the site's intended audience.
(WVEIS 1796)
Learning Plan & Notes to Instructor:
1
BE.O.CIWD.1.9
BE.O.CIWD.1.10
BE.O.CIWD.1.11
BE.O.CIWD.1.12
BE.O.CIWD.1.13
BE.O.CIWD.1.14
BE.O.CIWD.1.15
Standard Number:
BE.S.CIWD.2
Essential
Questions:
Objectives:
BE.O.CIWD.2.1
BE.O.CIWD.2.2
BE.O.CIWD.2.3
BE.O.CIWD.2.4
BE.O.CIWD.2.5
BE.O.CIWD.2.6
BE.O.CIWD.2.7
Create a site metaphor.
Develop site design and architecture
specifications.
Determine site project implementation factors
(includes stakeholder input, time frame,
scope, desired functionality, required
technologies).
Create a Web project plan, including
development timetable, site rollout plan.
Identify Web site characteristics (e.g.,
interactivity, navigation, database integration)
and the project resources they require.
Apply branding to a Web site.
Conduct audience usability tests.
Customer Expectations
Students will meet customer expectations with Web site project and design
Students will
Learning Plan & Notes to Instructor:
Balance customer needs and usability with
site design principles and aesthetics (includes
distinguishing site design customer from site
audience).
Document customer expectations and
feedback.
Communicate plans and progress regularly to
ensure that completed project meets
stakeholder/customer expectations.
Identify and manage changes in project scope
(includes scope creep).
Document changes in development plan.
Create a project tracking report.
Conduct a project evaluation, including
acceptance documentation, summary of
technologies used, project style guidelines.
2
BE.O.CIWD.2.8
Standard Number:
BE.S.CIWD.3
Essential
Questions:
Objectives:
BE.O.CIWD.3.1
BE.O.CIWD.3.2
BE.O.CIWD.3.3
BE.O.CIWD.3.4
BE.O.CIWD.3.5
BE.O.CIWD.3.6
BE.O.CIWD.3.7
Standard Number:
BE.S.CIWD.4
Create Web page and site templates that fulfill
design specifications.
Ethical and Legal
Students will identify ethical and legal issues relevant to Web development and design.
Students will
Learning Plan & Notes to Instructor:
Define ethics, and distinguish between legal
and ethical issues.
Use Web content (text, graphics, code)
properly, including original content,
misleading/inaccurate information,
copyrighted content, licensing, avoiding
infringement.
Identify site strategies and technologies to
avoid, including pop-up windows, singlebrowser sites, spam.
Use strategies to avoid violating end-user
privacy and trust (includes refusing to share
or sell end-user information, opt-in/opt-out for
mailing lists).
Develop privacy disclaimers appropriate to
site purpose and audience.
Identify international legal issues, including
fair use, trademarks, contracts.
Consider nature and purpose of site content
(includes audience appropriateness, intended
vs. unintended audience, potentially offensive
content, offensive vs. illegal content, global
and cultural perspectives).
Design Principles- Aesthetic Qualities
Students will use Web design principles to evaluate and develop a site's aesthetic qualities and its
ability to enhance viewer experience.
Essential
Questions:
3
Objectives:
BE.O.CIWD.4.1
Standard Number:
BE.S.CIWD.5
Students will
Learning Plan & Notes to Instructor:
Define and use common Web page design
and layout elements (includes color, space,
font size and style, lines, logos, symbols,
pictograms, images, stationary features).
Determine ways that design helps and
hinders audience participation (includes target
audience, stakeholder expectations, cultural
issues).
Manipulate space and content to create a
visually balanced page/site that presents a
coherent, unified message (includes
symmetry, asymmetry, radial balance).
Use color and contrast to introduce variety,
stimulate users and emphasize messages.
Use design strategies to control a user's focus
on a page.
Apply strategies and tools for visual
consistency to Web pages and site (includes
style guides, page templates, image
placement, navigation aids).
Convey a site's message, culture and tone
(professional, casual, formal, informal) using
images, colors, fonts, content style.
Eliminate unnecessary elements that distract
from a page's message.
Design for typographical issues in printable
content.
Design for screen resolution issues in online
content.
Design Principles- Navigation, Usability, Accessibility
Students will use Web design principles to enable navigation, usability and accessibility.
Essential
Questions:
Objectives:
Students will
BE.O.CIWD.4.2
BE.O.CIWD.4.3
BE.O.CIWD.4.4
BE.O.CIWD.4.5
BE.O.CIWD.4.6
BE.O.CIWD.4.7
BE.O.CIWD.4.8
BE.O.CIWD.4.9
BE.O.CIWD.4.10
Learning Plan & Notes to Instructor:
4
BE.O.CIWD.5.1
BE.O.CIWD.5.2
BE.O.CIWD.5.3
BE.O.CIWD.5.4
BE.O.CIWD.5.5
BE.O.CIWD.5.6
BE.O.CIWD.5.7
BE.O.CIWD.5.8
BE.O.CIWD.5.9
Standard:
BE.O.ODDM.6
Essential
Questions:
Objectives:
BE.O.CIWD.6.1.
BE.O.CIWD.6.2
BE.O.CIWD.6.3
Identify Web site characteristics and
strategies to enable them, including
interactivity, navigation, database integration.
Identify Web site hierarchy/architecture
concepts (includes appropriate page depth for
content).
Identify common navigation conventions.
Develop and apply a navigation action plan.
Identify purpose and usefulness of
multimedia.
Identify and apply user-accessibility standards
and laws, including W3C WAI/WCAG, ADA,
Section 508, international standards.
Identify common user-accessibility challenges
and solutions.
Develop or obtain written content that
conveys the site's message, including clear
and concise writing, professional editing, style
guides, consistency, jargon, voice and tone
(professional, formal, informal).
Identify audience and end-user capabilities
(includes lowest common denominator in
usability).
Basic Web Technologies- HTML, XHTML
Students will use basic HTML and XHTML (X/HTML) to develop a series of Web pages.
Students will
Explain the origins of HTML and XHTML,
define the X/HTML standards, and distinguish
among X/HTML versions
Write X/HTML code to create a static Web
page with text and images.
Use hexadecimal values to specify colors in
X/HTML.
Learning Plan & Notes to Instructor:
5
BE.O.CIWD.6.4
Standard Number:
BE.S.CIWD.7.5
Use X/HTML to apply design principles and
layout elements (including fonts, space,
colors, lines, images) to Web pages.
Participating in a Local Student Organization
Students will participate in a local student organization.
Essential
Questions:
Objectives:
BE.O.CIWD.7.1
What are the benefits of a career and technical student organization?
BE.O.CIWD.7.2
discover the benefits and responsibilities of
participation in student organization as an
adult.
BE.O.CIWD.7.3
demonstrate leadership skills through
participation in student organization activities
such as meetings, programs, and projects.
21st Century Skills
Students will
assess the purposes and goals of the local
student organization.
Learning Skills & Technology Tools
Learning Plan & Notes to Instructor:
Invite students to participate in a chapter event.
Invite State Officers to present at a chapter meeting
or to a class on the activities, purpose and benefits
of membership. Show the promotional video
located. Have students to locate and discuss their
organizations goals, mission statement, and pledge.
Invite an alumni members to be guest speakers in
the classroom and during chapter events.
Coordinate a chapter event with another service
organization in the community (such as Lion’s Club,
Women’s Club, Jaycees, Rotary, etc.).
Have the local officer team to develop a program of
work for the school year and form various
committees to complete the task using chapter
members. Encourage students to actively
participate in State, regional, and national
conferences and vie for leadership positions.
Teaching Strategies
Evidence of Success
Culminating Activity
Information and
Communication
Skills:
Thinking and
Reasoning Skills:
Personal and
6
Workplace Skills:
Learning Skills & Technology Tools
Teaching Strategies
Culminating Activity
Evidence of Success
Entrepreneurial
Skills:
Culminating Assessment
Culminating
Assessment:
CIW Certification Exam
Links and Other Resources
Links and Other
Resources:
Related Websites:
America's Career InfoNet
www.acinet.org
America's Job Bank
www.ajb.org
CareerOneStop
www.careeronestop.org
Career Voyages
www.careervoyages.gov/index.cfm
Employment & Training Administration
www.doleta.gov
The Job Accommodation Network (JAN)
www.jan.wvu.edu
Monthly Labor Review Online: Labor Force Archives
7
www.bls.gov/opub/mlr/indexL.htm#Laborforce
National FBLA-PBL
www.fbla-pbl.org
Occupational Information Network
www.doleta.gov/programs/onet
Office of Disability Employment Policy
www.dol.gov/odep
Pathways to Success
www.careertech.k12.wv.us/pathwaystosuccess
U.S. Department of Labor in the 21st Century
www.dol.gov
West Virginia Career and Technical Education
www.careertech.k12.wv.us
West Virginia Earn A Degree Graduate Early (EDGE)
www.wvtechprep.wvnet.edu/edge.htm
Workforce West Virginia
www.workforcewv.org
List any magazines or additional resources
Contacts:
Contacts
Business Teachers: Utilize K12 Business Marketing Listserv at K12-BUSMKT@listserv.wvnet.edu
Business Coordinator: Abby Reynolds, areynold@access.k12.wv.us
OCTI Assistant Executive Director: Donna Burge-Tetrick
OCTI Executive Director: Gene Coulson
8