21st Century Standards Profile
Business and Marketing Education
Course Title: CIW Design Methodology and Technology Part I
WVEIS Code 19XX
Student’s Name______________________________________________________________________________________________
School__________________________________________________Instructor____________________________________________
Course Description: This course is an extension to the two part foundations course. It will provide the pathway into web designer,
web administrator, web manager, enterprise specialist. It introduces advanced strategies in the web development process. Successful
completion will prepare the student for Part II of Design Methodology and Technology. Students are encouraged to become active
members of the student organizations, FBLA or Skills USA. The West Virginia Standards for 21st Century Learning include the following
components: 21st Century Content Standards and 21st Century Learning Skills and Technology Tools. All West Virginia teachers are
responsible for classroom instruction that integrates learning skills, technology tools, and content standards and objectives.
Level of Competence:
 Above Mastery: The student demonstrates exceptional and exemplary performance with distinctive and sophisticated
application of knowledge and skills that exceed standard. The student can independently solve problems and is self-directed.
Partial Mastery: The student demonstrates basic but inconsistent performance of fundamental knowledge and skills
characterized by errors and/or omissions. Performance needs further development and supervision.
Content Standards and Objectives
Standard 1: Web Site Development Process
Objectives
The student will
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Partial
Mastery

Mastery
Mastery: The student demonstrates competent and proficient performance and shows a thorough and effective application of
knowledge and skills that meet standard. Application of knowledge and skills is thorough and effective and the student can work
independently.
Above
Mastery

Date
Comments
BE.O.CIWD.1.1
identify job responsibilities and tasks of
a web designer or web development
team member.
BE.O.CIWD.1.2
develop and update your web design
portfolio with demonstration pages and
sites.
BE.O.CIWD.1.3
define the collaborative nature of a web
development project.
BE.O.CIWD.1.4
determine the audience for the site.
BE.O.CIWD.1.5
develop a web site vision statement.
BE.O.CIWD.1.6
develop a site strategy and identify
strategy implementation tactics.
BE.O.CIWD.1.7
use the mindmapping process to
structure a web site.
BE.O.CIWD.1.8
set design goals appropriate for the
business/organization represented by
the site and the site's intended
audience.
BE.O.CIWD.1.9
create a site metaphor.
BE.O.CIWD.1.10 develop site design and architecture
specifications.
BE.O.CIWD.1.11 determine site project implementation
factors (includes stakeholder input, time
frame, scope, desired functionality,
required technologies).
BE.O.CIWD.1.12 create a web project plan, including
development timetable, site rollout plan.
BE.O.CIWD.1.13 identify web site characteristics (e.g.,
interactivity, navigation, database
integration) and the project resources
they require.
BE.O.CIWD.1.14 apply branding to a web site.
BE.O.CIWD.1.15 conduct audience usability tests.
Standard 2: Customer Expectations
Objectives
The student will
2
BE.O.CIWD.2.1
balance customer needs and usability
with site design principles and
aesthetics (includes distinguishing site
design customer from site audience).
BE.O.CIWD.2.2
document customer expectations and
feedback.
BE.O.CIWD.2.3
communicate plans and progress
regularly to ensure that completed
project meets stakeholder/customer
expectations.
BE.O.CIWD.2.4
identify and manage changes in project
scope (includes scope creep).
BE.O.CIWD.2.5
document changes in development
plan.
BE.O.CIWD.2.6
create a project tracking report.
BE.O.CIWD.2.7
conduct a project evaluation, including
acceptance documentation, summary of
technologies used, project style
guidelines.
BE.O.CIWD.2.8
create web page and site templates
that fulfill design specifications.
Standard 3: Ethical and Legal
Objectives
Students will
BE.O.CIWD.3.1
define ethics, and distinguish between
legal and ethical issues.
BE.O.CIWD.3.2
use Web content (text, graphics, code)
properly, including original content,
misleading/inaccurate information,
copyrighted content, licensing, avoiding
infringement.
BE.O.CIWD.3.3
identify site strategies and technologies
to avoid, including pop-up windows,
single-browser sites, spam.
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BE.O.CIWD.3.4
BE.O.CIWD.3.5
BE.O.CIWD.3.6
BE.O.CIWD.3.7
Objectives
BE.O.CIWD.4.1
BE.O.CIWD.4.2
BE.O.CIWD.4.3
BE.O.CIWD.4.4
BE.O.CIWD.4.5
use strategies to avoid violating enduser privacy and trust (includes refusing
to share or sell end-user information,
opt-in/opt-out for mailing lists).
develop privacy disclaimers appropriate
to site purpose and audience.
identify international legal issues,
including fair use, trademarks,
contracts.
consider nature and purpose of site
content (includes audience
appropriateness, intended vs.
unintended audience, potentially
offensive content, offensive vs. illegal
content, global and cultural
perspectives).
The student will
define and use common Web page
design and layout elements (includes
color, space, font size and style, lines,
logos, symbols, pictograms, images,
stationary features).
determine ways that design helps and
hinders audience participation (includes
target audience, stakeholder
expectations, cultural issues).
manipulate space and content to create
a visually balanced page/site that
presents a coherent, unified message
(includes symmetry, asymmetry, radial
balance).
use color and contrast to introduce
variety, stimulate users and emphasize
messages.
use design strategies to control a user's
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focus on a page.
apply strategies and tools for visual
consistency to Web pages and site
(includes style guides, page templates,
image placement, navigation aids).
BE.O.CIWD.4.7
convey a site's message, culture and
tone (professional, casual, formal,
informal) using images, colors, fonts,
content style.
BE.O.CIWD.4.8
eliminate unnecessary elements that
distract from a page's message.
BE.O.CIWD.4.9
design for typographical issues in
printable content.
BE.O.CIWD.4.10 design for screen resolution issues in
online content.
Standard 5: Design Principles- Navigation, Usability, Accessibility
Objectives
The student will
BE.O.CIWD.5.1
identify Web site characteristics and
strategies to enable them, including
interactivity, navigation, database
integration.
BE.O.CIWD.5.2
identify Web site hierarchy/architecture
concepts (includes appropriate page
depth for content).
BE.O.CIWD.5.3
identify common navigation
conventions.
BE.O.CIWD.5.4
develop and apply a navigation action
plan.
BE.O.CIWD.5.5
identify purpose and usefulness of
multimedia.
BE.O.CIWD.5.6
identify and apply user-accessibility
standards and laws, including W3C
WAI/WCAG, ADA, Section 508,
international standards.
BE.O.CIWD.5.7
identify common user-accessibility
BE.O.CIWD.4.6
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challenges and solutions.
develop or obtain written content that
conveys the site's message, including
clear and concise writing, professional
editing, style guides, consistency,
jargon, voice and tone (professional,
formal, informal).
BE.O.CIWD.5.9
identify audience and end-user
capabilities (includes lowest common
denominator in usability).
Standard 6: Basic Web Technologies- HTML, XHTML
Objectives
The student will
BE.O.CIWD.6.1. explain the origins of HTML and
XHTML, define the X/HTML standards,
and distinguish among X/HTML
versions
BE.O.CIWD.6.2
write X/HTML code to create a static
Web page with text and images.
BE.O.CIWD.6.3
use hexadecimal values to specify
colors in X/HTML.
BE.O.CIWD.6.4
use X/HTML to apply design principles
and layout elements (including fonts,
space, colors, lines, images) to Web
pages.
Standard 7: Participating in the Student Organization
Objectives
The student will
BE.O.CIWD.7.1
assess the purposes and goals of the
local student organization.
BE.O.CIWD.7.2
discover the benefits and
responsibilities of participation in
student organization as an adult.
BE.O.CIWD.7.3
demonstrate leadership skills through
participation in student organization
activities such as meetings, programs,
and projects.
BE.O.CIWD.5.8
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Profile Summary
STUDENT COMMENTS:
Student’s Signature______________________________________________________________ Date____________________
INSTRUCTOR COMMENTS:
Instructor’s Signature_____________________________________________________________ Date___________________
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