This is the marketing plan of Michael Dolan
I. MARKET ANALYSIS
1. Demographics: Family’s, middle class
2. Psychographics: people who want to buy new equipment or look for sports clothes.
3. We will be selling primarily to (check all that apply): 
 a. Private sector b. Wholesalers c. Retailers d. Government e. Other
4. We will be targeting customers by:
Total Percent of Business
0%
0 %
0 %
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100 % a. Product line (List all products/services that you intend to sell): sports equipment, under armors, sports clothes, sports shoes, and anything involving sports of any kind.

b. Geographic area
 Business Location: Ridley Township
 Where are your customers located: Anywhere c. Industry: wholesale
1. Who are our competitors?
NAME: Modell’s
Years in business: 1990
NAME: Dicks
Years in business: 2000
NAME: Sports Authority
Years in business: 2002
2. How competitive is the market?
This market will be a very competitive market because they

will be competing with any other sports store that sells the same products.
High
Medium x
Low
1. The following are some important economic factors that will affect our product (such as population growth, industry health, economic trends, taxes, rising energy prices, etc.):
Taxes, electric bills, and any other bills that involve with my company.
2. The following are other environmental factors that will affect our market, but over which we have no control:
II. PRODUCT OR SERVICE ANALYSIS
1. Describe here what the product/service is and what it does:
My service is a sports store that will be holding the newest equipment and will have the friendliest service in the business tree.

B. Comparison
1. What advantages does our product/service have over those of the competition (consider such things as unique features, patents, expertise, special training, etc.)?
My services advantages are that my store will have the latest and greatest sports gear and my employees will be studied and interviewed to the fullest to make sure their willing to give the 100% service in my business.
2. What disadvantages does it have?
The disadvantage would be that my service wouldn’t be as far into the business requirements as all the other competitors
III. MARKETING STRATEGIES - MARKET MIX
1. First, what kind of image do we want to have (such as cheap but good, or exclusiveness, or customer-oriented, or highest quality, or convenience, or speed, or ...)?
Customer-oriented

1. We will be using the following pricing strategy:
a. Competitive x
b. Below competition
c. Premium price
d. Other
1. List the customer services we provide:
a. super sales on special days
b. carryout service
c. any cancer type donations or children’s needs donations
2. These are our sales/credit terms:
a. the service will provide all types of sales dealing with the time of month or year. During the month of October we could have a sale on sports jerseys for breast cancer and have a fundraiser going towards this cause.
3. The competition offers the following services:
A. sports clothes

B. commercials
C. any type of fundraisers
1. We will use the following advertising/promotion sources: a. Television x b. Radio c. Direct mail d. Personal contacts f. Newspaper g. Magazines x h. Yellow Pages i. Billboard x e. Trade shows j. Other x
2. The following are the reasons why we consider the media we have chosen to be the most effective: