1
CHRISTOPHER
YELLEN
219 East 69 th Street, New York, NY 10021
917-860-8901 chris@chrisyellen.com
http://www.chrisyellen.com
User Experience Director with 10+ years of interactive design experience within the
financial services, telecommunications, energy and retail industries. Proven track record
in developing large-scale web and mobile initiatives from concept to completion.
Organized and adaptable to all size businesses.
Areas of expertise:





Fluent in Agile and Lean development for website and application design. 
Expertise with responsive design and multi-platform mobile solutions.
Intimate understanding of design, usability, user research and testing.
In-depth knowledge of wireframe schematics and rapid prototyping. 
Versed in managing both designers and developers.
PROFESSIONAL EXPERIENCE
J.P. MORGAN, New York NY (Sep 2013 - Present)
Vice President, User Experience
Designed and oversaw User Experience initiatives for the JP Morgan Markets portal
specifically the Credit trade platform and Investor Services.



Designed the user experience for credit instrument switch calculation toolset.
Engineered enterprise portal Strategy and interactive guidelines.
Developed and lead design team on portal application integration .
INDEPENDENT UX CONSULTANT (Jan 2009 - Sep 2013)
Consultant at Goldman Sachs, Barclays, Bristol-Myers Squibb, ArrowStream and
Infinium Capital Management.
Conceives digital strategies and UX solutions for various industries and organizations.






Oversaw the creation of website taxonomy, application branding guidelines, process
flows and high definition schematics for Goldman Sachs.
Conducted Lean UX sessions to capture requirements for Goldman’s Deal Lifecycle
application.
Designed mobile enhancements and implementation strategy of Goldman Sachs’
research portal InfoCenter.
Led team of developers and orchestrated user testing strategy for logistics software
solution servicing clients in the food industries.
Setup and built an enterprise portal for a pharmaceutical company surrounding the
Sunshine Act.
Designed the user experience for in-house algorithmic trading software, prototypes
and interfaces.
3/8/16
CHRISTOPHER YELLEN • Page 2 • chris@chrisyellen.com • www.chrisyellen.com
MORGAN STANLEY, New York NY, (Apr 2010 - Apr 2013)
Vice President, User Experience
Managed interactive design initiatives across multiple divisions of Morgan Stanley.





Engineered trade applications and custodial solutions for the Matrix OTC Clearing
and Matrix Prime Brokerage flagship products.
Setup a rapid development methodology allowing for quick customization of sales
demos and application enhancements.
Designed mobile solution for the MS Prime Brokerage 10,000+ user-base.
Conducted user testing and interactive design assessments for compliance software.
Architected the Advisory Insights portal for the 15,000+ Smith Barney Financial
Advisors.
GENERAL ELECTRIC, Stamford CT (Aug 2006 - April 2009)
GE Money, the consumer and small business financial services unit of General Electric,
specializes in the promotion and servicing of credit products.
User Experience Director (Jan 2007 - April 2008)
Orchestrated website initiatives for the 32+ retailer brands, ecommerce integration and
website optimization.




Led interface development and iPhone pilot for Walmart mobile site.
Managed in-house design teams; oversaw website taxonomy, schematics and
content creation.
Built targeted website solutions for retail partner programs that leveraged user
behavior, demographics and click-path analysis resulting in 20% lift in visitor traffic.
Architected automated account notification and electronic billing process for event
driven emails, alerts and text messages.
Sr. Online Experience Manager (Feb 2006 - Jan 2007)
Led team of designers and developers in the advancement of GE Money’s web
properties and online customer servicing channels.





Developed corporate and global marketing website strategy.
Built prototypes and conducted usability testing and for all cards eservice sites.
Defined system design patterns for transitional marketing websites.
Led requirements gathering efforts across business verticals and global organization.
Collaborated with offshore and near shore IT managers in the design and
implementation of website.
DELL INC., New York NY Mar 2000 - Feb 2006
Dell, a leading computer and hardware manufacturer, expanded into the professional
services market in 2002 with the purchase of web strategy firm Plural, Inc.
Project Relationship Manager (Jan 2006)
Responsible for acquiring new business, up-selling existing customers and ensuring
engagement success for Dell’s hardware and software solutions.


Planned projects, hardware logistics and monitored budgets for multiple accounts.
Presented and sold business software solutions to Dell’s high-profile clients. 
Mar 8, 16
CHRISTOPHER YELLEN • Page 3 • chris@chrisyellen.com • www.chrisyellen.com


Managed 20-50 onsite IT and delivery consultants. 
Assisted with new business initiatives for US government contracts.
User Experience Manager (Mar 2000 - Jan 2006)
Orchestrated the design and implementation of large-scale web initiatives and IT
strategies for many fortune 100 companies including Merrill Lynch, Institutional Investor,
The Capital Group, Federal Home Loan Bank, Allianz Dresdner, Credit Suisse First
Boston and Movado.






Managed team of 20+ in-house development consultants, designers and IT
professionals. 
Mentored designers, developers, information architects and copywriters on brand
strategy and proper user-centered design.
Led creative and IT teams in the development of mobile trading site for 
TD Waterhouse and branded refresh for their online identity.
Responsible for the interface design and architecture of sell side applications for
PIMCO Allianz.
Coordinated teams of UI designers and managed off-shore resources for global
equity research portal and process innovation project.
Produced interactive marketing site, defined user interface and promotion campaign
for Federal Home Loan Bank’s eMPF mortgage program.
DMIND, New York NY (Feb 1998 - Mar 2000)
A web marketing and strategy firm, DMIND specialized in developing sites for the
telecommunication and energy industries.
Creative Director
Developed brand strategy and website design for Akamai, Unisphere Solutions,
Amerada Hess Corporation, Whitehouse and Fuji.





Directed and designed websites, online marketing campaigns and identity design.
Managed a team of 15+ designers and front-end developers for large-scale
corporate websites and enterprise portal solutions.
Participated in account management for all website initiatives.
Responsible for new business development, proposals and client retention.
Trained and mentored staff on online branding and user-centered design.
AGENCY.COM, New York NY (Apr 1997 - Feb 1998)
A full-service agency specializing in the marketing and development of ecommerce
websites.
User Experience Architect
Managed a team of web professionals responsible for the online design, translation and
development of several sites including: British Airways, American Express and MetLife.



Conceptualized information architecture, taxonomy and led content strategy.
Designed corporate website for metlife.com and world offers site for British Airways.
Completed large-scale website redesigns on-time and on-budget
Mar 8, 16
CHRISTOPHER YELLEN • Page 4 • chris@chrisyellen.com • www.chrisyellen.com
FORMAL EDUCATION
University of California at Irvine, BFA
NYU School of Continuing and Professional Studies, Project Management
General Electric, Lean Six Sigma
STRENGTHS
User Centric Design (UCD)
Business Analysis
Strategic Media Planning
Information Architecture
Usability Testing
Brand Development
Program Management
Agile Lifecycle Development
Interactive Marketing
Mar 8, 16