Placement Example:
Reveal Specifications
Definition
The Reveal is a 980x45 unit that will expand upon mouse rollover to a
980x300. This unit provides reach for messaging while serving as a
powerful branding unit for advertisers who would like to showcase their
products and services.
Note
CBS Interactive offers this unit through our approved third party vendors.
Alternatively, this unit can be produced and served in-house through the
CBS Interactive Creative Solution.
Reveal Example (Base 980w x 45h):
Reveal Example (Expanded 980w x 300h):
© 2013 CBS Interactive. All Rights Reserved. Updated 02.20.13
1 of 4
Third Party Serving Specifications
Item
Dimensions
File Format
Maximum File Size
Collapsed Unit
Maximum File Size
Expanded Unit
Default GIF/JPG
Maximum File Size
Video
Specifications
980w x 45h base unit. Expands to 980w x 300h
GIF/JPG: Default image required for Flash submission.
Flash/.SWF
100k; with up to 3 additional subloads of 100k each. All subloads must be userinitiated (click or rollover).
Up to 4 user initiated expand panels, 100k each
50k
Creatives in Rotation
Available in the expanded state only. One video file allowed up to 1.2 MB,
unlimited for streaming. All video must have Play, Stop and Sound On/Off
controls visible throughout the entire video display.
Flash: 20 frames per second maximum
Vendor's technology should consume no more than 25% of users CPU resources
on an average system.
Rollover to expand
Click to expand
The advertisement should contain either a The advertisement must collapse
hotspot no larger than 1/4th the size of the upon clicking a “Click to Close”
ad unit or implement a delay which
button.
requires the users mouse to be on the ad
for one second before expanding. The
advertisement must collapse on roll off/
when the cursor leaves the ad.
None
Up to 30 seconds in the 980w x 45h base unit. The expand panel can animate
indefinitely.
Audio must be initiated by click. For user initiated expand, audio can start in On
position.
Must contain a close button in the upper right hand corner of the expand panel,
which is user-initiated by rollover or click.
One (1) per 3rd party tag
Z-index Guideline
Please set all expand ads to a z-index between 1000 and 4999.
Linking URL
An active URL must be provided and cannot exceed 128 characters.
Alternate Text
Cannot exceed 50 characters.
Third Party Serving
Available by our approved Third Party Vendors: MediaMind and PointRoll.
Third Party Tracking
(optional)
Third-party tracking is accepted on the linking URLs. A tracking 1x1 URL is also
accepted.
Frame Rate
CPU Consumption
Expand functionality
Frequency Cap
Animation
Audio
Close Button
© 2013 CBS Interactive. All Rights Reserved. Updated 02.20.13
2 of 4
CBS Interactive Creative Solution Specifications:
The CBS Interactive Creative Solution is produced and served in-house.
Setup and Tracking
CBS Interactive Flash Setup and Tracking documentation for information on code
implementation:
http://www.cbsinteractive.com/advertise/tracking_component_instructions_1.php
Item
Base
Specifications
Expand
980w x 300h
Dimensions
File Format
980w x 45h
.SWF:
Up to Flash 10/AS3.0 accepted.
Expand Action
N/A
Maximum File Size
100k
Video
Not allowed.
Audio
Not allowed.
Animation
Up to 30 seconds
.SWF:
Current versions of Flash and Actionscript
accepted.
For video:
.FLV required
Down vertically; covers Base panel.
Expansion must occur through user
initiation only.
100k; with up to 3 additional subloads of
100k each. All subloads must be userinitiated (click or rollover).
Only one video file allowed; up to 1.2MB.
Video may autoplay in initial expand panel
or display via a user-initiated subload. All
video must have Play, Stop and Sound
On/Off controls visible throughout the
entire video display.
Audio must be initiated by click. For user
click initiated expand, audio can start in
On position.
Unlimited
Default GIF/JPEG
Yes; 50k max. file
N/A
Frame Rate
20 frames per second
Flash: 20fps
Video: 30fps
Click
Rollover
Base file
Click to expand button must be built into
file.
Rollover to expand hotspot must be built into file.
CBS Interactive will add the 1-second delay.
Expand file
Must contain a Close button in the upper Close button required.
right hand corner of the file which is user- CBS Interactive will add the rolloff functionality.
initiated by click.
Testing
All creatives must function uniformly on both Windows and Mac OS X operating systems as well as the
following browsers: Internet Explorer, Firefox, Google Chrome and Safari for Mac OS X.
Submission Instructions:
 980x45 base .swf file and 980x300 expand .swf file
 980x45 default JPG/GIF file
 Click through URL for .swf files and default JPG/GIF
 If using video, please submit one .flv file no larger than 1.2MB in size
 Submit all fonts and .fla files used to create unit
© 2013 CBS Interactive. All Rights Reserved. Updated 02.20.13
3 of 4
Material Submission Deadlines
Please submit creative five business days prior to start date.
Note: If the submitted creative does not conform to the above specifications, it will not be placed online
and may result in a delayed launch date
Quick Links
Questions about the Reveal
opportunity
Please contact your CBS Interactive representative.
Submit your creative to
Sales Representative
Please contact your CBS Interactive representative.
Questions about your creative?
Contact AdSpecQuestions@cbsinteractive.com
© 2013 CBS Interactive. All Rights Reserved. Updated 02.20.13
4 of 4