KOÇ UNIVERSITY
MGMT 450: Strategic Management
(Syllabus Fall 2011)
Class meets
: MGMT 450-1: Tuesday & Thursday Hour: 9:30 –10:45 Room: ----------MGMT 450-2: Tuesday & Thursday Hour:12.30 –13:45 Room: -----------
Instructor
: Hasan Subasi
Office
: CASE 151
Office Hours : Tuesday & Thursday 11.00 – 12.00 (by appointment)
Phone
: Office:
212 -338 16 31 / Cell Phone: 532 - 274 74 00*
Fax
:
E-Mail :
: hsubasi@ku.edu.tr / hasan@subasi.biz*
212 - 338 16 42
(* Please use addresses in red for urgent correspondence)
Course Descriptions and Objectives:
This course aims to give students an overview of strategic management philosophy and concepts. It is
designed to integrate the subjects to which students have been exposed in the curriculum, to show their
interrelationships and to demonstrate the manner in which each makes its contribution to the strategic
management of the organization. All of the functional disciplines (engineering, manufacturing, marketing,
finance, etc.) play a critical role in the success of a company. This course will look at how they fit together
and view the firm from the holistic perspective of the CEO. The viewpoint of the strategist is always from
the top of the managerial hierarchy and the time perspective is always the future.
We will look into broad principles which can be applied across many firms and markets. Learning the basic
concepts with real life examples will help students to better understand business strategies in a wide variety
of settings.
Practical realities of the business are used to illustrate future managers how they might more effectively
cope with the incredibly demanding, rapidly paced and highly uncertain business world that so many of
them will face. Therefore the course requires more individual and team thinking and interaction than
learning traditional methods and analytical techniques. Key concepts to be covered are:
-
Origin, definition and key concepts of strategic management
External and internal business environment
Basic business-level strategy models
Corporate-level strategies
Cooperative strategies
International and global strategies
Organizational structure and controls
Corporate governance
Leadership
Entrepreneurship
Please keep in mind that the context, materials to be used and topics to be covered are subject to change
during the semester.
Course materials:
Text Book:THE MANAGEMENT OF STRATEGY: CONCEPTS and CASES
(9th Edition)
Authors: Michael A. Hitt, R. Duane Ireland and Robert E. Hoskisson.
Southwestern College Publishing
Grading:
Grading is intended to reflect variety of performance measures including spoken communication, simple
research, idea formation, individual and teamwork, written quizzes and exams.
Contribution (Participation, attendance, preparation)
Quizzes
Midterm
Term Project
Final Exam
10 %
30 %
20 %
15 %
25 %
a) Contribution: Attendance, Participation (10 %)
Your contribution grade will be based on several components. You are not expected to read and memorize
all the content. Active listening and taking notes in the classroom are highly recommended. There are no
“absolute” rights and wrongs in competitive business strategy. Therefore students need to be involved fully
to understand the concepts and express themselves in their own way.
Participation in class discussions
Learning is a two way process. I strongly believe that real understanding occurs when you communicate
your ideas. Your ability to express yourself, courage to share your ideas with me and the rest of the class,
willingness to participate in a discussion and being able to do all this “loud” is an extremely important
competency for a successful manager. Based on my business experience, I will highly value disagreement
and debate, while “respectful silence” will get no credit.
Attendance
Based on the above, you can not learn and contribute if you miss classes. I expect students to attend classes
and take all the quizzes. Each one of you has a role in the learning process with your unique thoughts,
delivery of assignments and presentations. Your absence will have a negative impact on the whole class.
b) Quizzes (30 %)
I will make unannounced, short (15 minutes) and simple quizzes to identify and reward students who are
regular and well prepared. You don’t need to study for these quizzes beyond what is necessary for class and
case discussions. There will be no make-ups for the quizzes. I will give 5-7 quizzes in the semester. Your
final quiz grade will be the average of your four highest quiz grades.
c) Term Project (15 %)
You will form teams to work together for the Term Project. By the end of the course, each team will make a
presentation of their Term Project assignment, applying what we have covered in the course to their
presentation.
Presentation skills are very important in professional life and each student will take part in the presentation
of the Project. I expect to see competition between the teams and evaluation of the rest of the class members
will be a factor in grading of the Term Project.
The subject of the Term Project will be announced in the second half of the semester.
d) Exams (45 %)
There will be one Midterm Exam (20%) and one Final Exam (25%) in the semester. Midterm Exam will
include chapters of the Text Book, plus reading material handed out in class, covered up to exam date. The
Final Exam will cover material (text book and reading material) from the entire course.
Academic integrity:
Honesty, ethical behavior and trust are essential for all of us as respectable individuals in life. I expect all of
you to adhere to the principles of academic honesty at Koç University.