Leeds Metropolitan University
1
2
Module Title
Short Module Title
4
MODULE APPROVAL/DESCRIPTOR FORM FOR USE FROM
November 2006
Retailing
Retailing
3
Date of Approval
Version Number
01
5
Date of Version
12-Mar-2008
6
Level
H4
7
Credits
20
8
Status
Live as of 2008/09
9
Notional Hours
200
10
Course code (Banner) 30001
11
CRN
8273
12
Sponsoring Scheme/School/Subject
Area/Teaching and Research Group
Faculty of Business and Law
13
Subsidiary Business Centre (SBC) code
FI Marketing
14
Module Leader
Name: John Temperley
(30 characters or less)
Marketing Subject Group
Contact details:
E – j.temperley@leedsmet.ac.uk
T – 24815
15
Module introduced as: (delete as appropriate)
New Module (Formerly known as Retailing &
Logistics)
16
Does this module replace any existing
modules?
Retailing & Logistics
17
Programmes for which this module is core
None
(accurate approved titles and level)
18
Programmes for which this module is elective
FBL PG Scheme
(accurate approved titles and level)
19
Pre-requisites or co-requisites
M level core foundation marketing modules
Consumer Behaviour from a European perspective
20
Modules for which this module is a prerequisite
None
21
Professional, statutory or regulatory body
requirements
None
22
Attendance requirements agreed at approval
No formal attendance requirements
23
Estimated student numbers
TBC
24
HESA Cost Centre
27 Business and Management Studies
25
JACS Code
N500
26
Delivery type(s)
Standard
27
Module delivery partner(s)
None
D:\106761299.doc
MODULE APPROVAL/DESCRIPTOR FORM FOR USE FROM
November 2006
Leeds Metropolitan University
1
2
Module Title
Short Module Title
4
Retailing
Retailing
3
Date of Approval
Version Number
01
5
Date of Version
12-Mar-2008
6
Level
H4
7
Credits
20
8
Status
Live as of 2008/09
9
Notional Hours
200
10
Course code (Banner) 30001
11
CRN
8273
28
Module aims
(30 characters or less)


29
Learning outcomes
Upon successful completion of this module students should be able to:








30
Key Skills developed
and/or assessed in
the module
(Please specify which
are developed and
which are assessed)
The module aims to develop in the students an understanding of
retailing with the focus on the challenges facing retail marketing
management in Europe. This focus is also relevant to those in related
areas such as manufacturing, consumer research, consultancy
advertising and related marketing communications including the
internet.
The module seeks to integrate globalisation trends and their impact on
retail business from a specific European perspective
To critically analyse European retailing activities within the context of a
global marketing perspective.
To understand and explain current strategic and tactical marketing
issues and activity being undertaken in response to retail change in
Europe.
To evaluate European retail logistics activity within the overall context
of retail marketing and be able to explain its key role
Critically evaluate the techniques available in monitoring and controlling
retail marketing activity.
Have a critical awareness of current retail marketing issues from a UK,
European and Global perspective.
Generic skills developed will include interpersonal skills germane to
presentations and discussions plus qualitative analysis from a practical
perspective based on live situation analysis. Skills sets will cover project
management, action planning, written and oral presentation amongst
others.
An understanding of the role of creativity in a competitive market situation
An appreciation of the value of citizenship in a European liberal democracy
The generic skills developed include interpersonal skills development from
seminar presentations and discussions plus quantitative analysis from a
practical perspective based on live case study analysis.
Thematic Development
A particular focus will be on the globalisation of retailing and the impact of
consumerism on the retailing sector. Students will be given an understanding
of the complexities involved in retail marketing in a dynamic, fast-paced, everchanging retail market-place.
31
Indicative content
•
•
D:\106761299.doc
Introduction to retail marketing including the development of retailer power
and the control of the retail marketing mix function
The key determinants of the competitive environment including types of
retailing organisations , major retail formats and consumer shopping
motives and patterns related to store choice and the effectiveness of
Leeds Metropolitan University
1
2
Module Title
Short Module Title
4
MODULE APPROVAL/DESCRIPTOR FORM FOR USE FROM
November 2006
Retailing
Retailing
3
Date of Approval
Version Number
01
5
Date of Version
12-Mar-2008
6
Level
H4
7
Credits
20
8
Status
Live as of 2008/09
9
Notional Hours
200
10
Course code (Banner) 30001
11
CRN
8273
(30 characters or less)
•
32
Teaching and
Learning Strategies
different retailing sectors
Retail marketing strategy and positioning together with the key
components of the retail marketing mix including location, own brands role,
retail communications mix, retail service and e-tail marketing
The teaching and learning strategy will build on the inter-dependent and
independent learning skills which have been developed earlier in the
programme and students will be expected to take a high degree of
responsibility for their own learning.
Classroom based – a series of lectures supported by a tutorial programme
which will be student led focusing on the application of principles covered in
the lecture programme
Independent study – based on a set of recommended readings
Directed study – untutored group and individual work involving field visits to
selected retail locations and retailers
33
Assessment
(Please detail all
components)
Assessment will be based a group course assignment worth 100% of the
module marks. This will involve the production of a project plan (worth 20%)
followed by a group presentation and supporting document (worth 80%).
34
Rationale for
assessment and
relationship of
assessment methods
to learning outcomes
The assessment is by way of a group project which encourages a global
overview of retailing to encompass both strategic and tactical issues . The use
of both a formative and summative assessment ensures that students are on
the right track in terms of meeting learning outcomes as a result of on going
feedback through the module.
35
Indicative sources
(texts / web based)
Indicative Learning Resources
Corstjens, J. and Corstjens, M. (1995) Store Wars : The Battle for Shelf Space
and mind space Chichester: Wiley
Howe, S. (2002) Retailing in the European Union London: Routledge
McGoldrick, P. (2002) Retail Marketing 2ed Maidenhead: McGraw Hill
Varley, R. (2001) Retail Product Management London: Routledge
Underhill, P. (2000) Why we buy the science of shopping New York :
Touchstone
Journals
D:\106761299.doc
Leeds Metropolitan University
1
2
Module Title
Short Module Title
4
MODULE APPROVAL/DESCRIPTOR FORM FOR USE FROM
November 2006
Retailing
Retailing
3
Date of Approval
Version Number
01
5
Date of Version
12-Mar-2008
6
Level
H4
7
Credits
20
8
Status
Live as of 2008/09
9
Notional Hours
200
10
Course code (Banner) 30001
11
CRN
8273
(30 characters or less)
European Journal of Marketing
International review of Retail distribution and consumer research
International journal of research in marketing
Journal of Market Research Society
Journal of Retailing and grocery services
36
Other resource needs
essential for delivery
of this module
None
37
Has the library been
informed of resource
needs?
Yes
D:\106761299.doc
Leeds Metropolitan University
1
2
Module Title
Short Module Title
4
MODULE APPROVAL/DESCRIPTOR FORM FOR USE FROM
November 2006
Retailing
Retailing
3
Date of Approval
Version Number
01
5
Date of Version
12-Mar-2008
6
Level
H4
7
Credits
20
8
Status
Live as of 2008/09
9
Notional Hours
200
10
Course code (Banner) 30001
11
CRN
8273
(30 characters or less)
The following sections 38-40 are to be completed for one delivery of this module only, which will be the
delivery set up on the Banner system
38
Campus, College or
other location
Headingley Campus
39
Delivery type
Standard
40
Part of term
Semester 2 (Part of Term Code: Y)
(When is delivery
scheduled)
40-41 for completion by RSO only
41
Email received by RSO from Dean or nominee
confirming approval
Yes / No
Date
42
Checked against duplicate module titles and
set up on Banner by RSO
Yes / No
Date
43
Non-Module Title Modification Tracking
Version
Details of modification
2
3
4
5
6
7
D:\106761299.doc
Date of
modification
Nature of
modification
Relevant
course leaders
informed