Revised by: Mark Abel
April 2003
1.0
COURSE TITLE:
Principles of Retailing
2.0
CATALOG NUMBER:
MR102T
3.0
CREDIT HOURS.:
Lecture:
Lab:
3
3
0
4.0
COURSE DESCRIPTION: Studies retailing and its functions in a free market system. All
facets of retail operation are considered including planning, organization, human resources,
facilities, control, pricing, buying, selling, and promotion.
5.0
PREREQUISITES:
6.0
GENERAL COURSE COMPETENCIES: Upon completion of this course, the student will
7.0
8.0
None
1.
Develop a retail strategy.
2.
Choose a retail location.
3.
Use store design principles for merchandise layout (i.e., P.O.P. displays).
4.
Motivate and lead.
5.
Prepare and account for merchandise.
6.
Apply legal and financial concepts.
UNITS OF INSTRUCTION
1.
Structural dynamics and strategic planning
2.
Environmental factors affecting retail strategy development
3.
Selecting market in which to compete
4.
Resources need to compete
5.
Positioning for competitive advantage: The Marketing Plan
6.
Retailing issues, opportunities, and outlook
UNIT OBJECTIVES
1.
Develop a retail strategy.
a.
b.
c.
d.
e.
f.
g.
h.
Broad Spectrum of Retailing
Critical Issues in Retailing
Strategic Perspectives
Develop an ad campaign
Utilize and understand Media Available
Financial Analysis
Operations and Human Resource Management
Use financial planning
1
Revised by: Mark Abel
April 2003
i.
j.
k.
l.
m.
n.
o.
p.
2.
Choose a retail location
3.
Use store design principles for merchandise layout (i.e., P.O.P displays).
a.
b.
9.0
Identify theft and inventory shortages
Implement methods of inventory control and theft
Calculate markup based on cost or retail
Define organizational goals
Globalization of Retailing
Retailing and the Internet
Electronic Retailing
Utilization of Information, Communications and Decision Support
Use effective display methods
Design a functional floor plan to merchandise products
4.
Motivate and lead.
a.
Supervise people
b.
Organize, direct, and plan activities
c.
Staff the operation
d.
Read, explain, and understand an organizational chart
e.
Solve problems
5.
Prepare and account for merchandise.
a.
Calculate inventory turnover
b.
Prepare merchandise for sale
c.
Calculate markup on retail and cost
d.
Develop physical and perpetual inventory systems
e.
Negotiate with vendors
6.
Apply legal and financial concepts.
a.
Comply with the local and state laws and federal regulations
b.
Understand customer credit
c.
Determine payroll deduction
d.
Calculate depreciation using various methods
e.
Calculate commissions and discounts
COURSE BIBLIOGRAPHY
TEXT: Retailing Management, by Levy & Weitz ; 4rd Edition
2