Junyong Kim
Department of Marketing, HR, & Management, Assistant Professor
Education
 Ph.D, Marketing, University of Illinois at Urbana-Champaign, 2003
 MBA, Marketing, Seoul National University, 1995
 BBA, Business Administration, Seoul National University, 1991
Teaching
Undergraduate
 MGMT 324 - Marketing Management
 MGMT 424 - Consumer Behavior
 MGMT 425 - Marketing Planning And Research
 MGMT 490 - Services Marketing
Graduate
 MGMT 620 - Marketing Management I
 MGMT 690 – Marketing (MBAE)
Professional Experience
 Assistant Professor, Purdue University Calumet, Department of Marketing, HR,
& Management, 2007 - Present
 Assistant Professor, University of Central Florida, Department of Marketing,
2003 - 2007
Refereed Journal Articles
 “Mood Management Dynamics: The Interrelationship between Consumer Mood
and Behavior,” British Journal of Mathematical and Statistical Psychology, 59 (2),
347-378 with James Hess, Jacqueline Kacen, 2006
Refereed Conference Proceedings
 “How Ethnic Retailers Can Capitalize on Multiethnic Retail Landscape of the U.S.
to Grow Its Businesses: A Case of Korean Supermarket Chain,” Marketing
Management Association 2010 Proceedings, 202-206 with Firlej, Kasia, 2010
 “Understanding Students’ Needs for and Expectations of Academic Advising
Services: The Case of a Comprehensive, Urban, Commuter University,”
Marketing Management Association 2010 Proceedings, 74-78. With Lori
Feldman, 2010
Other Intellectual Contributions
 “Consumer Awareness, Knowledge, and Perception of Third-Party Verified Ecofriendly Labels,” Oxford Business and Economics Conference, Oxford, UK, with
Amlan Mitra, June 24-26, 2009
 “The Effect of Moods on Comfort Food Consumption,” Advances in Consumer
Research, 33, 249 with Wansink, Brian, Meryl Gardner, Se-Bum Park, & Collin
Payne, 2006

“Mood Management Dynamics: Fitting Differential Equations to Consumer Panel
Data,” Marketing Dynamics Conference, Davis, CA, with James Hess, Jacqueline
Kacen, September 21-25, 2005
Reviewing and Editorial Activity
 Journal of the Academy of the Marketing Science, 2009-present
 Association of Consumer Research, 2005-present
Professional Development
 Distance Learning Course Development Seminars, Fall 2009
 CITI Human Research Subjects Protection Course, Certificate, Spring 2007
Service to the University
 Information Service Committee, Purdue University Calumet, 2008 - present
 Faculty Grievance Committee, Purdue University Calumet, 2008 - present
 Undergraduate Research Grant Review Committee, Purdue University Calumet,
2008 - present
Service to the School of Management
 School of Management AQ Faculty Definition Committee, Purdue University
Calumet, 2009
 Department of MHRM Brown Bag Symposium Committee, Purdue University
Calumet, 2008 - present
 Department of MHRM Strategic Planning Committee, Purdue University Calumet,
Summer 2009
 Department of MHRM Marketing Faculty Search Committee, Purdue University
Calumet, Fall 2008
 Department of MHRM BA Program Ad Hoc Committee, Purdue University
Calumet, Fall 2007
Academic Honors and Other Professional Recognition
 Summer Institute on Teaching Excellence Fellow, Purdue University Calumet,
2008
 Internal Summer Research Grant, University of Central Florida, 2006
 Internal Summer Research Grant, University of Central Florida, 2004
Professional Memberships
 American Marketing Association
 Association for Consumer Research
Pipeline
 Kim, Junyong and Pranjal Gupta, “Effect of Emotional Expressions in Written
User Reviews on Product Evaluations,” forthcoming 2011, Journal of Business
Research.
 Kim, Junyong, and Lori Feldman “Managing Academic Advising Service Quality:
Understanding Students’ Needs for and Expectations of Academic Advising
Services”, forthcoming 2011, Marketing Management Journal.
 Kim, Junyong & Brian Wansink, “Interactive Effects of Return Policies and Sales
Influence Tactics on Post-Purchase Product Evaluation,” under review, Journal of
Retailing.
 Wansink, Brian, Meryl Gardner, Junyong Kim, & Se-Bum Park, “Mood and
Comfort Food Intake” under review, Journal of Consumer Psychology.
 Collin Payne, Brian Wansink, Junyong Kim, and Se-Bum Park, “Self-monitoring
in Dating Settings Differentially Affect the Way Males and Females React to
Larger Serving Sizes,” under review, Personal Relations.
 Yoon, Kanghyun, Junyong Kim, and Yun-Oh Whang, “Utilitarian and Hedonic
Routes to Consumer Satisfaction: Differential Effects of Process and Outcome of
Consumption Experience,” working paper available.
 Kim, Junyong, & Amlan Mitra, “Consumer’s Awareness, Knowledge, and
Perceptions of Third Party Certified Eco-Labels and Their Effects on Willingness
to Pay for Environmentally Friendly Products,” preliminary report available.
 Kim, Junyong, “An Examination of Green Marketing Activities by Leading U.S.
Corporations: Current Status and Future Directions.”
 Kim, Junyong, & Amlan Mitra, “Determinants and Consequences of Consumers’
Eco-Label Credibility Perception.”
 Kim, Junyong, “A Comparative Study of Green Marketing Initiatives by the U.S.
and Global Corporations.”