Associate Marketing Database Analyst
Direct Marketing
Are you a Data Analyst with experience in Marketing?
Would you like a position that involves 75% New Development?
How about having the ability to see ALL of your projects through to final results,
including the analysis and presentation of those results to management?
AND
Doing this for an excellent company, working with an experienced and talented
Marketing staff?
Too good to be true? Nope, that’s this opportunity!
Collections Etc. is one of the fastest growing and most successful giftware catalog
companies in the US. We’re seeking an Associate Marketing Database Analyst to
support the Marketing Department in the areas of Database Analysis, Program Results
Interpretation, Marketing Strategies, and Market Research.
Some of the specific responsibilities of this position include:
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Conduct catalog and email circulation reporting.
Assist in the design of campaign reporting based on business objectives,
campaign design and testing methodology. Use SQL as well as other reporting
tools to code, retrieve, and assemble data from multiple databases and provide
analysis, including trends, anomalies, testing results, key insights, and written
actionable recommendations.
Perform custom analysis, reporting, and multiple ad hoc queries.
Leverage the marketing database to improve efficiency and effectiveness of
customer acquisition and retention programs through segmentation, profiling, and
modeling.
Work with the circulation team (catalog and e-mail) to develop reports that meet
specific circulation needs.
Responsible for monitoring the timely collection of data from multiple sources
and assisting with determining information requirement, including proper labeling
and definition of inputs.
Requirements:
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Direct Marketing professional with 2+ years of experience in marketing database
systems. Catalog experience helpful.
Bachelor’s Degree in Marketing, Finance, Business Economics, or related.
Proficiency in Excel and writing SQL.
Knowledge of relational database concepts and skills.
Experience using SAS, MS Access, Affinium, Web Focus, or any similar
reporting tool is a plus.
Experience in segmentation, query and reporting tools.
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Strong quantitative, analytical, and problem solving skills.
Experience with marketing analytics with an understanding and application of
statistical measures and concepts.
Effective communication (verbal and written), organizational and interpersonal
skills in a team setting. Write clear, effective reports and analysis.
Basic understanding of math and finance for application in queries and direct
marketing analysis.
Strong multi-tasking skills, must be able to balance multiple analytical projects.
Knowledge of statistical modeling a plus.
Collections Etc. offers growth potential, a busy yet casual work environment, and a
competitive compensation package with excellent benefits, including tuition
reimbursement and an onsite fitness room. Apply with resume, cover letter, and salary
history to: recruiterMR@collectionsetc.com. EOE.
Database marketing