Test 5
READING
1 hour
PART ONE
Questions 1-7
·Read these sentences and the following texts.
·Which text does each sentence (1-7) describe?
·For each sentence mark one letter (A, B, C or D).
·You will need to use some of these letters more once.
·There is an example at the beginning, (0).
Example:
0 The company offers a comprehensive service, from designing,
producing, and selling. etc.
0
A
B
C
D
1. Keyword advertising on search engine has caused some problems.
2. Keyword advertising is one of the ways of internet advertising.
3. Generally the cost of banner advertising is more expensive but less creative than
opt-in E-mail newsletters.
4. Packages for certain sites may be more expensive.
5. We have made a comparison of rates from some selected sites.
6. While advertising the number of targeting elements should be taken into account
in view of cost.
7. We prefer to keep the sites of advertising rates unknown.
A
Every day it seems there are new ways to advertise on the Internet. Internet
advertising can be carried out in several ways, from simple run of the site campaigns,
to the addition of filters or targeting devices, to keyword advertising. Advertising in
opt-in E-mail newsletters with text ads is gaining in popularity because the creative
process is usually cheaper than banners. Many sites now offer sponsorships or affiliate
programs, which are customized to the sponsor’s needs.
B
Advertising rates vary across the Internet. Some sites publish their rates on their sit as
part of an online media kit, while others provide a contact name for more information.
We’ve selected sites from some of the more popular niches on the web and took a
look at their rates. To be fair to those sites that choose not to publish their rates on the
web, and because we cannot possibly publish the rates of every site that sells
advertising, we have chosen to keep the sites anonymous. We also note that many
sites offer packages for certain (“premium” or “select”) sites or portions of sites that
may cost more. We’ve tried to keep this as simple as possible.
C
Many of the sites we visited offered different targeting and filtering options. As a
general rule, the more targeting elements your advertising gets, the more it will cost.
For example, one newspaper site increased its rate by 25 percent for one targeting
element, 30 percent for two elements, 35 percent for three, and so on. Likewise, a
newsletter publisher charged ＄5 more for demographic targeting over its standard
rate for advertising in one newsletter.
D
Keyword advertising on search engines has led to lawsuits by companies claiming
that only they can profit from the use of their name. For example, a lawsuit that
accused the search giant of trademark infringement through its keyword-advertising
system in the US. Nevertheless, search engines still offer keyword advertising. One
search engine we visited offered a cost of ＄60/CPM for keyword impressions for
one month.
PART TWO
Questions 8—12
·Read the following text.
·Choose the best sentence from the list A—H to fill each of the blanks.
·For each blank (8—12) mark one letter (A—H) on your answer sheet.
·Do not mark your letter twice.
·There is an example at the beginning (0).
Every one wants to make a good first impression, （0）______.
Very, say communications researchers Artemio Ramirez and Mike Sunnafrank, who
found that（8）______.
They randomly paired 164 college freshmen in a communications’ class, let them chat
for three, six or 10 minutes and then asked them to predict the sort of relationship they
would have, ranging from causal acquaintance to close friend.
At the end of the nine-week course, （9）______.
Their findings, published in the Journal of Social and Personal Relationships: students
who reported a positive impression after the initial meeting were significantly more
likely to have developed a friendly relationship after nine weeks, even if (10) _____.
“In as quickly as three minutes, people are solidifying original impressions in their
heads, and nine weeks down the road it’s having an effect,” says Ramirez, an assistant
proffer of communications at Ohio State University.
Ramirez and Sunnafrank used the Predicted Outcome Value Theory as a basis for their
experiment. The theory, developed by Sunnafrank in 1986, says that (11) _____ and
try the hardest to develop relationships that they expect to be the most rewarding.
“It’s a reward-cost analysis that people go through, and they probably do it on a very
subconscious level,” says Sunnafrank, a communication professor at the university of
Minnesota in Duluth.
Students’ predictions were better indicators of how they would actually be after nine
weeks than how similar the students were or even how much they said they liked each
other.
This was because the predictions took into account not only students’ opinion of their
partners but also (12) ______.
“It surprised us that after nine weeks we were finding some pretty powerful effects,
suggesting that there is a lasting importance in what happens in the first few minutes,”
Ramirez says.
Though it is impossible to get to know someone well, Sunnafrank says, results
suggest that some people who make unfavorable first impression will suffer.
“Perhaps we need to know a little better to give people the opportunity to overcome
first impression, because I think we are making snap judgments based on such limited
impressions that we are cutting off most of the people we meet.”
Example:
0
0
A
B
C
D
E
F
G
A. but how important are snap judgments in the long run?
B. they had had only three minutes to make an assessment
C. the students were asked to assess how their predictions had held up
D. how much they thought the partner liked them
E. assessments made in the first few minutes of meeting someone strongly influence
the course the relationship will take
F. they asked the students how their relationship had been
G. when people first meet they predict the possible outcome of the relationship
H. they wonder why their partners didn’t like them
PART THREE
Questions 13-18
·Read the article below about business meetings and the questions on the
opposite page.
·For each question 13-18, mark one letter (A, B, C or D) on your Answer
Sheet for the answer you choose
It was the best of times, it was the worst of times, and IT departments still needed to
train and educate their staff. With new technologies and techniques introduced on a
daily basis, the need for training and education never goes away. In an effort to
tighten their belts many organizations have decided to reduce the book and magazine
budgets of individual developers, often down to nothing. This is a stupid mistake.
Software development is an information revolution—intense effort and developers
need to keep up with the latest technologies and technique—magazines and books
are a necessity, not a fringe benefit. Most developers are willing to invest some of
their spare time reading about new and valuable skills, but only if their employer
pays for the reading material. Why is this important to your organization? First, there
is a wide range of skills that you need to consider. Second, the more technical a skill
is, the shorter the period o fits usefulness and therefore the greater the need for
just-in-time training. Third, because technology changes rapidly, you will need to
send developers on technology courses on a regular basis.
Conferences are a great source of training, one that organizations shouldn’t ignore.
For about the same price as a specific training course you can send someone to a
conference where they have the opportunity to gain a wide range of skills. You still
need to choose conferences wisely. My theory is that many organizations tell
developers that they can attend one conference each year but leave it up to the
individual to choose. This is also a mistake. A better approach is identify the skills
that each individual actually needs, instead of wants, and then send them to the
appropriate conference.
13. What does the author mean by saying “tighten their belts”? ______.
A. Many organizations plan to reduce the book and magazine budgets.
B. Many organizations plan to reduce the unnecessary expenditures.
C Many organizations encounter managements crisis.
D. Many bosses want to cut their belts short.
14. Why does the author mention the book and magazine budgets of individual
developers in Para 1? ______.
A. To demonstrate that budgets for software developers training are necessary.
B. To demonstrate that book and magazine budgets are important to software
developers.
C. To demonstrate that software development is an information-intense effort.
D. To show it is a mistake.
E.
1 5. Which of the following is NＯＴ the reason for investing money in software
developer training? ______.
A. there are huge numbers of technology and skills in modern society.
B. It takes a short period to introduce a new technology.
C. The serviceable period of a new skill is quite short in modern society.
D. Technology develops quickly.
16. According to the author, all of the following are good ways for developer training
EXCEPT ______.
A .attending training courses.
B. attending conferences.
C. gaining new skills regularly.
D. reading books and magazines.
17. From the passage we can infer that the passage is probably selected from ______.
A. a speech to business leaders
B. a speech of a manager to his staff
C. an article in a popular magazine
D. a movie
18. By mentioning “fringe benefit”, the author refers to ______.
A. a part-time job
B. social welfare
C. an additional advantage given besides wages
D. a full-time job
PART FOUR
Question 19—33
·Read the following text.
·Choose the best word to fill each gap.
·For each question (19—33) mark one letter (A, B, C, D) on your answer sheet.
·There is an example at the beginning (0).
Read this memo about problems of noise levels in factories.
MEMO
From: Dr Zhou Jian, Chief Medical Officer
To: All Managers of Medical factories
Date: 29 November
Loss of hearing among workers in our factories is now becoming a very serous
problem of which all managers and supervisors must be aware. it is important to (0)
______workers whose hearing may have (19) ______because of unacceptable noise
in certain (20) ______of a factory. Where there is very noisy machinery, supervisors
usually (21) ______ear protectors to operatives and to those working nearby.
However, not all workers are willing to wear ear protectors and often (22)
______instructions to do so. Others put them on but then (23) ______them unless
they are (24) ______supervised. Appropriate training and information about the (25)
______which can be caused by noise is probably the most effective way of dealing
with this problem, provided that it is followed up by (26) ______vigilance.
Sometimes the ear protectors worn by workers may be inadequate but may not cause
any (27) ______loss of hearing. In such cases hearing difficulties will (28) ______so
gradually that those affected may hardly be aware of them. In most cases, this kind of
gradual deafness is (29) ______only when it is too late to (30) ______the situation in
any way.
Harder to recognize are noise (31) _______which do not cause deafness but which
nevertheless (32) ______employees. It is therefore just as important that workers’
complaints about such noise are fully (33) _______.
Example:
0 A recognize
B know
0
A
B
C
identify
C
D
D
distinguish
19. A disintegrated
20. A areas
21. A award
22. A omit
23. A rid
24. A closely
25. A ruin
B eroded
B regions
B serve
B disregard
B discard
B thoroughly
B injury
26. A constant
27. A shocking
28. A grow
29. A felt
30. A deal
31. A levels
32. A damage
33. A discovered
B enduring
B dramatic
B add
B indicated
B cure
B standards
B irritate
B surveyed
C faded
C spaces
C issue
C abandon
C eliminate
C completely
C hurt
D deteriorated
D wards
D present
D neglect
D disown
D accurately
D damage
C infinite
C vivid
C increase
C detected
C prescribe
C states
C strain
C investigated
D lasting
D active
D rise
D found
D remedy
D phases
D anger
D replied
PART FIVE
Question 34-45
·Read the following text.
·In most of the lines 34—45 there is one extra word. It is either grammatically
incorrect or does not fit in with the sense of the text. Some line, however, are
correct.
·If a line is correct, write CORRECT on your answer sheet.
·If there is an extra word in the line, write the extra word in CAPTIAL
LETTERS on your answer sheet.
·There is an example at the beginning (0) and (00).
Example:
0
A
R
E
00
S
E
E
0
0
0
M
As we are all know, a request for further negotiations letter is like an
(0
acceptance or rejection of a letter. The difference is seem that the request
(00)
for further negotiations shows that you would accept the offer
(34)
contingent on the result of negotiations. To begin with the letter,
(35)
thank the employer for the offer. Then state on your wish to discuss
(36)
things further. Then you can do this in two ways: a direct request for
(37)
further negotiations or a conditional statement.
Next, it is important to stress for the points of your contract that
(38)
require further discussion. I list them all, so that the company can
(39)
prepare for their responses once in stead of in a number of letters such
(40)
as this. Also, as it may be helpful for you to state the reasons for the
(41)
discussion for each point. This will give the employer a better
understanding of your specific needs. Depending on the type and
number of points when you are discussion, it may be beneficial to
(42)
(43)
format them in a list. This is sometimes an easier way to read and
organize the information than paragraph form.
In closing, it may be helpful to suggest on that the employer contact
(44)
you with their initial reactions to your unresolved issues. List your
(45)
contact information and when you may be reached. Restate your
general appreciation for the offer and maintain a sense of goodwill.
WRITING
45 minutes
PART ONE
·You are a manager of a trade company. A purchasing company has
asked you to buy a large quantity of peanuts.
·Write a letter of 40—50 words to another company:
·Inquiring about the present price of each grade.
·Inquiring the available quantity, freight and other information.
·Giving the deadline for quotation.
·Write on your answer sheet.
PART TWO
·You are the General Manager of Ben Ma Tractors. You are looking
for ways in which you can improve your business and you have
asked two senior members of your stuff to conduct a survey of
opinions of your tractors as well as those of Yong Dong Tractors,
your chief competitor. Read the following table showing the results
of the survey.
·Use the information in the table to write a short report
(100—200words) about the manufacture and sales of your
company’s tractors in comparison t Yong Dong Tractors. Suggest
ways in which improvements can be made.
Ben Ma
Yong Dong
Pricing
Good (=cheap)
Average
Quality
Average
Excellent
Reliability
Good
Very good
Ease of serving
Very good
Average
Appearance
Poor
Good
Availability
Good
Excellent
（Grades = Poor, Average, Good, Very Good, Excellent）
LISTENING
PART ONE
Questions 1-12
40 minutes (including 10 minutes’ transfer time)
·You will hear three telephone conversations.
·Write down one word or number in the numbered spaces on the forms below.
·After you have listened once, replay each recording.
Conversation One
Questions 1-4
Application Form
Name: Sally King Sex: Female
Age: (1) _________Address: (2) __________Forest Road
Contact No: 981. 332. 981
Experience: sold books door to door for (3) _________Publishing House
Applying for: 8: 00 to 8: 30 on Monday, (4) _________Friday morning
Conversation two
Questions 5—8
Registration
Data: 1st Sept. Time: 10:10
Name: (5) _________Sex: M
Passport Number: 76689158
Room No: (6) _________
Staying Time: 17th Sept (7) _________Sept.
Price Rate: (8) _________
Conversation Three
Questions 9- 1 2
Ticket Booking Card
Name: (9) ________Sex: male
Nationality: (10) _________
Passport No: 8469703
Flight No: Flight (11) _________
Destination: (12) _________
Date: 7th June Time: 2: 50pm.
PART TWO
Questions 13—22
Section One
Questions 13—17
·You will hear five pieces of speech.
·For each speech decide who is talking.
·Write one letter (A — H) next to the number of the piece.
·You will hear the five pieces twice.
13. __________
14. __________
15. __________
16. __________
17. _________
Section Two
A. the sales director
B. the managing director
C. a secretary
D. a new junior manager
E. the adverting manager
F. the finance director
G. the catering manager
H. the information technology manager
·You will hear five pieces of speech.
·For each speech decide which topic from the box below the speaker is talking
about.
·Write one letter (A — H) next to the number of the piece.
·You will hear the five pieces twice.
18. __________
19. __________
20. __________
21. __________
22. __________
A. complaining
B. giving a message
C. criticizing the stuff
D. making a telephone call
E. sending someone to other
F. talking about product designs
PART THREE
G. shopping
H. arranging a meeting
Questions 23-30
·You will hear the conversation between a sociologist and a retailer. They talk
about what is going to influence the life style and how the life style will affect the
purchasing process.
·You have to complete the sentences (23- 30) by choosing the correct ending.
Mark one letter (A, B or C).
23. AIO refers to _______.
A actions, involvement and options.
B activities, interests and opinions.
C advertising, impact and opportunities.
24. Another name for AIO measurement is
A psychographics.
B demographics.
C
statistics .
25. According to the author, the most important social factor in purchasing process is
C
A reference groups.
B social classes.
C culture.
26. If you are running an upper level fur store, you’d better attract your customers by
A lowering prices.
B mass advertising.
C improving the product packaging.
27. Sometimes, the reference groups have the most impact on the purchasing process,
so a retailer must pay much attention to the reference groups composed by
A family members.
B suburbanites.
C city dwellers
28. For the customer with much self-confidence, the purchasing process is
A endless.
B long.
C short.
29. When the consumer thinks of alternatives and makes a final decision, the most
important individual factor will be
A personalities.
B motives. .
C performance.
30. One of the individual dimensions of lifestyle mentioned by the sociologist is
A performance.
B interests.
C class consciousness.
、
SPEAKING
14 minutes
PART ONE
The interview-about 3minutes
In this part interlocutor asks questions to each of the candidates in turn. You in
this part have to give information about yourself and express personal opinions.
PART TWO
‘Mini presentation’ – about 6 minutes
In this part of the test you are asked to give a short talk on a business topic. You
have to choose one of the topics from the three below and then talk for about one
minute. You have one minute to prepare your ideas.
A: What is important when choosing new office equipment?
· prices and discounts
· brand name ……
A: What is important when aiming to reaching new markets?
· market research
· advertising ……
A: What is important when starting a new job?
· knowledge of company produces
· help from company stuff ……
PART THREE
In this part of the test, you are given a discussion topic. You have 30 seconds to
look at the task prompt, an example of which is below, and then about three
minutes to discuss the topic with your partner. After that, the examiner will ask
you more questions related to the topic.
For two candidates:
Health and Fitness Facilities
Your company is considering providing a fitness centre on the premises to help
employees improve their health and fitness. You have been asked to make
recommendations for this scheme.
Discuss, and decide together:
.what benefits the centre would bring for the company
.how to promote the need for health and fitness to all staff.
For three candidates
Health and Fitness Facilities
Your company is considering providing a fitness centre on the premises to help
employees improve their health and fitness. You have been asked to make
recommendations for this scheme.
Discuss, and decide together:
.what benefits the centre would bring for the company
.how to promote the need for health and fitness to all staff.
.which types of facilities could be included
Follow-on questions
.Would company fitness facilities to be equally popular among all staff?
(Why/Why not?)
.Should employees have to pay to use health and fitness facilities?
(Why/Why not?)
.What other ways are there for companies to encourage their employees to remain fit
and healthy?