Marketing III-IV
Tentative Presentation Day (still to be finalized): Monday, October 2nd. This provides you with eight
class days to work as a team. As is standard you will build a PowerPoint to guide your presentation.
As a group, find a new level of professionalism with your presentation. Think out of the box and let’s
see just how good we can do this.
Project Details
Objective – We will set out to accomplish two objectives:
1) Affinity at Covington wants a flyer (8½ x 11) built to hand out as a marketing tool.
2) Each group will build an additional promotion of some kind. Take this in any direction your
team believes will connect with the target market.
Branding – your team’s recommendations should match the branding of Affinity. Consider what they
offer as a company beyond the new Covington facility. This is a life style brand, not just a place to
live. You’re selling a lifestyle and this should be reflected in your flyer and campaign.
Target Market – It should be clear in your presentation, materials and plan that you understand and
are connecting to the target market.
Campaign Tag Line – Build a tag line that will be integrated into flyer and social media. This should
mesh with company branding.
Promotional Flyer – As the centerpiece of this project, it ought to look professional in every way. Feel
free to use our Digital Design team from Ms. Barden’s class to print out a truly professional flyer. If
declared the winner your team will need to provide an electronic file for potential use by Affinity.
Social Media – because Affinity already uses Facebook and that is the appropriate platform for the
target market, there is no need for an additional platform. Build a promotional plan that integrates into
Facebook. Build your campaign to work how the target market works with Facebook. Talking to
Facebook users in this target market may be valuable to you.
PowerPoint – please drop completed file into our class Inbox by the start of class on the day of the
presentation. As you work, save in the workspace so teammates have access in case of absence.
Miscellaneous Thoughts
 Understanding the target market is going to be key. Using Mr. Mullay, who will be here Monday
and Tuesday may give you some solid insight.
 Like any marketing campaign, try to figure out where the “eyeballs” of the target market are
directed. Where do they gather? What activities do they commonly engage in? That is usually
where you can find creative ways to reach them.
 When you think you have this built, test it with someone from the target market. Show them your
work and ask for honest, direct feedback. That filter may be very beneficial.
Good luck and enjoy the challenge!
Affinity at Covington – Grading Rubric – 80 points possible
CATEGORY
Exceeds
Expectations
Above
Expectations
Meets
Expectations
Below
Expectations
No Attempt
Made
Objectives &
Target Market
Accurately
described. Evident
entire presentation
(10)
Stated. Some
elements may not
connect.
(8-9)
Referred to. Much
of plan does not
connect
(6-7)
Referred to. Plan
does not connect to
target market.
(5)
Not referred to in
presentation
(0)
Writing, layout,
images, colors
professional in
every way
(19-20)
Fully integrated,
professional
Creative. Promotes
viral engagement.
(10)
Creative. Clearly
will work and
worthy of client use.
(10)
Meshes perfectly
with Affinity and
extends throughout
entire plan and
presentation.
(10)
Colors & style
represent the brand.
Easy to read.
Images enhance.
Vivid contrast.
Artistic. Enhances
presentation.
(5)
Very good work
but small details
keep from deeming
as excellent.
(15-18)
Plan is workable and
logical. Clearly will
engage target
market.
(8-9)
Very good work,
clearly above
average.
(8-9)
Effort clearly made
but work is average
at best.
(12-14)
Flyer is provided,
but unprofessional.
(10-11)
No flyer
(0)
Really good work.
May not mesh
perfectly but
acceptable.
(8-9)
Standard work.
Some elements not
to a standard worth
of professional use.
(7)
Branding included.
Easy to read.
Contrast is OK.
Solid work but not
exceptional
(4)
Limited use of brand
Contrast lacking.
Basic work.
Standard.
(3)
Branding may not
be evident. Contrast
is poor. Difficult to
read. Does not
enhance
presentation.
(2)
One element from
exceeds column
lacking
(4)
Two elements from
exceeds column
lacking
(3)
Three+ elements
from exceeds
column lacking
(2)
Presentation not
made
(0)
Good. Solid. Above
average. Some
hesitation.
(8-9)
Average. Standard.
Little practice
evident.
(6-7)
No evidence of
preparation.
(5)
Presentation not
made
(0)
Flyer
Promotion and
Facebook
Strategy
Additional
Promotion
Branding
PowerPoint
Individual
Presentation
1 ______________
2 ______________
3 ______________
Easy to hear in back
of room. Confident.
PowerPoint
supplements.
Strong presence.
(5)
Full scale planned
provided but
simplistic with
obvious choices
(6-7)
Completes the task
but no evidence of
real effort present
(6-7)
Strategy provided
but basic and may
not actually work.
(5)
Little evidence of
understanding of
marketing (5)
Missed the mark,
misrepresenting the
brand message.
(5)
Promotion not
provided
(0)
Additional
promotion missing
(0)
No branding
evident
(0)
No PowerPoint
Provided
(0)
4 ______________
Team
Presentation
Points Earned:
Smooth transitions.
Evidence of
rehearsal. Strong
presence.
Professional.
(10)
________________________________ – ______
________________________________ – ______
________________________________ – ______
________________________________ – ______